Three Ways EZ Texting Can Help You Leverage Super Bowl Sunday for a Customer Engagement Touchdown
Restaurants, bars, lounges, cafes, and grocery stores are obvious choices for creating Super Bowl-based promotions, but really any industry can get creative and use the big game to help boost sales, strengthen their brand, and drive engagement. The game drew nearly 200 million adults have plans for the big show in 2019 and analysts suggest they'll be looking to spend about $17.2 billion, so there is a tremendous opportunity to connect with your contacts.
Check out how some of EZ Texting’s products can help your company score big on the bottom line:
1. The Keyword Playbook
EZ Texting clients pair a keyword with a common-use short code, such as 313131.
A keyword is a unique term (comprised of letters and/or numbers) that people can use to communicate with you via a common-use short code. Watch the following video for a deeper understanding of how the two work together to make text magic.
Consider advertising the following:
“Text TOUCHDOWN to 313131 to receive free nachos on Super Bowl Sunday at McCallahan’s Bar & Grill!”
"TOUCHDOWN" is the keyword (EZ Texting makes it easy to search for available, customizable keywords) and the free nachos are what will entice customers to text you.
You can post this message on:
- Social Media
- In-Store Signage
- Radio & TV Ads
2. Run the Ball With Recurring Texts
Recurring Texts allow you to create text messages and select how often you’d like that message to be sent. Simply select the groups you’d like to send your message to, write the message, then select how often you’d like it to go out. It’s really that easy! As a best practice, consider something like:
“Join us on Super Bowl Sunday for food and drink specials!”
Do you want to send it every two days? Weekly? Much like how quarterbacks select running or throwing plays, the choice is yours!
3. Mix up Your Offense With MMS
MMS stands for Multimedia Messaging Service, and it’s a fancy word for “text message that includes a picture, sound file, or short video.” This is the perfect way to show off your Super Bowl decorations, advertise a special dish, or send videos of your team hard at work prepping for the big day. A picture is worth a thousand words, so MMS is a more efficient way to whet your customers’ appetites and get them excited about what your business has planned for them!
These EZ Texting tools are just the tip of the iceberg of how they can drive sales and increase customer engagement.