By: Daniel Jacobs
The third Sunday in January means two things:
- New Year’s resolutions are starting to taper off, and
- We know which two teams will be in the Super Bowl!
Restaurants, bars, lounges, cafes, and grocery stores are obvious choices for creating Super Bowl-based promotions, but really any industry can get creative and use the big game to help boost sales, strengthen their brand, and drive engagement. The game drew around 190 million viewers in 2017, with the average viewer spending about $75, so there is a tremendous opportunity to connect with your contacts.
Check out how some of EZ Texting’s products can help your company score big on the bottom line:
The Keywords Playbook
EZ Texting clients use a shared short code, such as 313131. To ensure texts end up in the right mailboxes, clients advertise keywords for their customers to use in their text messages. Keywords, unlike short codes, are not shared, so texts sent to Mickey’s Music Madhouse won’t reach the inbox of Freddie’s Falafel Factory, even though they both use the same short code.
Consider advertising the following:
“Text TOUCHDOWN to 313131 to receive free nachos on Super Bowl Sunday at McCallahan’s Bar & Grill!”
TOUCHDOWN is the keyword (EZ Texting makes it easy to search for available, customizable keywords) and the free nachos are what will entice customers to text you.
You can post this message on:
- Social media
- In-store signage
- Radio/TV ads
Run the Ball with Recurring Texts
Recurring Texts allow you to create text messages and select how often you’d like that message to be sent. Simply select the groups you’d like to send your message to, write the message, then select how often you’d like it to go out. It’s really that easy! As a best practice, consider something like:
“Join us on Super Bowl Sunday for food and drink specials!”
Do you want to send it every two days? Weekly? Much like how quarterbacks select running or throwing plays, the choice is yours!
Mix Up Your Offense with MMS
MMS stands for Multimedia Messaging Service, and it’s a fancy word for “text message that includes a picture, sound file, or short video.” This is the perfect way to show off your Super Bowl decorations, advertise a special dish, or send videos of your team hard at work prepping for the big day. A picture is worth a thousand words, so MMS is a more efficient way to whet your customers’ appetites and get them excited about what your business has planned for them!
These EZ Texting tools are just the tip of the iceberg of how they can drive sales and increase customer engagement. Got questions about how you can make them work for you, or how to capture their ROI throughout the year? Call our Client Success Managers at (866) 676-2180 to learn more!