Using Emojis in Text Marketing

02 May

Why are emjois for mobile marketing campaigns useful? Remember the early days of Web 1.0? Every site had a garish color scheme. Pioneering html coders took a fast and loose approach to formatting. Most of all, those early developers were extremely limited in terms of the type of content they could provide. It was all huge blocks of text, presented in one of the seven or so fonts available at the time (none of them attractive).

Look how far we’ve come in twenty years. The inexorable rise of video and photo sharing apps like Instagram, Hulu, YouTube and SnapChat indicate an audience that overwhelmingly prefers visual content over plain text.

The evolution of an increasingly passive, content-hungry audience has thrown up some major challenges for mobile marketing campaign strategists. How do you keep visual content fresh? This is a particular challenge for small businesses who lack the budget to keep generating exciting new content.

Emojis are a fantastic method of adding some color and vim to your campaign without spending too much cash. Originally from Japan, these tiny pictographs represent emotions, objects, ideas and much more. In 2011, after Apple added them as a language option, their popularity had exploded.

Well, even the very best writers can have their text misconstrued; not everything can be communicated through words. Emojis can convey certain emotions and tones of voice in a way that mere words cannot.

Emojis have been used with great success by a number of mobile marketing campaigns, including PETA’s Cruelty Beyond Words initiative. The target demographic was principally a young audience who tend to engage less with charitable causes. Realistic, vivid emojis have been used to encourage young people to share information about the initiative, with PETA supporters able to text a red heart emoji to 73822.

Branded emojis are helping companies and organizations of all stripes reach more of the 80%+ of US mobile users who send text messages. The ubiquity of texting makes it the perfect platform for mobile marketing managers to engage with audiences – especially younger people. And for important social movements, where images are often more powerful than words, emojis are becoming an essential part of the fabric of mobile communication.

 

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