What is SMS? A Quick Introduction to SMS Messaging

04 Oct

The world's leading businesses invest in text message marketing to initiate more personalized and high-impact digital communications with prospects and customers. For most business, getting started with text message marketing can feel a bit overwhelming. What is SMS? In this introductory guide, we'll give you everything you need to build, deploy, and manage a high-impact and results-driven text messaging for your business or organization.

lots of people texting

What is SMS?

What is Short Message Service (SMS)? It's a fairly common question. In short, SMS allows users to send text messages up to 160 characters in length. SMS use cases include reminders, offer codes, discounts, notifications, and more. The best test messaging applications make it simple and easy to send thousands of SMS via desktop, laptop, and mobile phone. For many businesses, there is no better way to interact with prospects and customers. Moreover, 98% of text messages are opened within five minutes of receipt!

The Beginner's Guide to SMS Messaging

Are you ready to begin your SMS messaging journey? Follow these simple steps and get started today:

1. Advertise Your Keyword

The first step towards building a high-powered text message marketing program is to advertise your Keyword. This is the most effective way to rapidly build your text messaging contact list. You've likely seen business text message marketing advertisements like this:

  • Text 'HOUSE' to short code 313131 to learn more about the advertised home.
  • Text 'OFFER' to short code 313131 to get a free beverage with your next pizza order.
  • Text 'DONATE' to short code 313131 to contribute to your church's charitable work.

We recommend placing these types of advertisements in high-traffic areas including websites, social media channels, email, newsletters, in-store signage, and more. After users have officially "opted in," businesses can deploy recurring text marketing messages. Additionally, users can opt-out of bulk messaging any time they choose, usually by texting 'STOP' to the same short code. Additionally, your auto reply should include help and out-out instructions.

2. Manage Prospects and Customers

After you've acquired a few contacts, organize prospects and customers within your SMS messaging database. The best bulk text messaging services make it easy for businesses to obtain clean and well-organized customer data. Most text message marketing providers allow businesses to segment user data based on a variety of criteria including name, phone number, and more. Always make sure that data is organized and arranged in a way that database managers can quickly access customer information.

Get Your Guide to Growing Your SMS Marketing Campaigns

3. Send Promotions, Reminders, and Notifications

You've advertised your Keyword and organized your customer database — now what? It's time to start sending marketing promotions, reminders, and notifications. There are hundreds of potential use cases for text message marketing. The best text messages are timely, informative, and easy to understand. Consider deploying marketing messages around special holidays or events such as birthdays or anniversaries. This is a great way to show customers that you care about more than just their money!

4. Analyze Results

Lastly, after you've sent your marketing messages, monitor the results. With a deeper understanding of your audience and their behavior, you can run more targeted and dynamic text message marketing campaigns. Most SMS service providers offer contact tracking and delivery reports. These insights allow businesses to access detailed information regarding open rates, contact counts, messages received, and more. Moreover, opt-in and opt-out reports tell you which campaigns worked and which didn't.

Kickstart Your SMS Messaging Program

With a high-powered SMS messaging platform in your toolset, you can deploy targeted and timely messages the prospects and customers will love. Kickstart your SMS messaging program with our Free Text Marketing Guide. Learn how to use text marketing to engage with your audience in the easiest and most effective way possible. In this guide you'll learn how to:

  • Grow your text messaging contact list
  • Increase engagement through targeted messages
  • Create successful text marketing campaigns

Don't forget to visit our resource center for the latest tips, tricks, and best practices on how to connect with your customers. And when you're ready, start your free trial today.

Get Your Guide to Growing Your SMS Marketing Campaigns

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