SMS Text Marketing Blog
As an agency owner, you know that there are always new marketing tactics and tools on the horizon. Unfortunately, prioritizing the right kinds of tactics and tools can be a real challenge.
What types of tools will your agency and clients find most valuable? How do you know that these latest marketing tactics will actually work for your business?
It’s a lot to consider.
As an industry-leading text message marketing provider, we know that your time is limited. For that reason, we’ve compiled a ready-access list of the most valuable digital marketing tools for growth-driven agencies. From data discovery to internal operations, the following tools fulfill a variety of use cases.7 of the Best Digital Marketing Tools for Agencies
Agency owners have unique needs when it comes to digital marketing tools. You need tools that help your agency grow, but you also need tools that empower you to be able to get results for your clients as well.
Save time selecting the right tools for your agency and clients by starting with the ones on this list.… Read more
Could your business afford a $47M mobile marketing mistake? Or, if you’re an agency working on behalf of a client, can you imagine the backlash if your client had to pay a high price for your mistake?
Jiffy Lube recently made a mistake that cost them that much. All because they sent a text message that contained a really great offer — 45% off an oil change. Unfortunately, this offer also violated the Telephone Consumer Protection Act (TCPA).
This costly mistake could have been avoided if they had just followed these simple rules.Text Spam Lawsuits: 4 Tips to Avoid Them
The TCPA Act and CAN-SPAM Act regulate how your business can contact customers through telephone calls, text messages, and emails. Compliance with these two laws is necessary if you don’t want to face some pretty hefty fines…Read more
If you're considering text messaging for your mobile workforce, you need to partner with a reputable business text messaging provider. This kind of partnership means that you'll have all the tools and resources needed to maximize your mobile messaging effectiveness. And when you're dealing with a distributed network of employees and affiliates, getting up to speed quickly is paramount.
For more than two decades, we've worked alongside industry-leading businesses and organizations to create value-driven text messaging for mobile workforces. We understand the unique complexity of the distributed work environment and can orient you and your business towards rapid text messaging success.5 Ways a Mobile Workforce Could Benefit From Text Messaging
If you manage a mobile workforce, the number one thing that you need to know is that text messaging works for almost any industry, including retail,…Read more
Are you interested in investing in text message marketing for your practice? According to recent studies, text marketing generates higher engagement than any other digital marketing solution. Moreover, 50% of consumers check their phones 5+ times per hour, and 90% of consumers check their phones immediately after waking.
However, as you probably know, the healthcare industry must adhere to strict Health Insurance Probability & Accountability Act (HIPAA) guidelines.
As an industry-leading text messaging provider, we get this question all the time – is text message marketing HIPAA compliant? The answer might surprise you.What the Healthcare Industry Needs to Know About Text Messages and HIPAA Compliance
According to…Read more
If you recently invested in business text messaging, there are a few things that you need to know about text message privacy laws. Without this information, your business could land in some serious legal trouble.
In fact, penalties for sending a text message that violates the Telephone Consumer Protection Act (TCPA) are $500 for any violation, and $1,500 if the violation is willful. In total, these penalties cost businesses millions of dollars annually.
That's enough money to sink even the most successful businesses.
What can you do to keep your business or organization out of the limelight? In this article, we'll cover the four big essentials when it comes to text message privacy laws.4 Essential Details of Text Message Privacy Laws (And How to Remain TCPA Compliant)
SMS Marketing is so easy that you’re having a blast sending messages to your customers — but are you spamming them?
You signed up for a texting service like EZ Texting because you wanted to boost revenue while providing value to your current and future customers. It’s so quick to communicate with them that you may find yourself sending out more messages than you originally thought you would.
At first, your customers loved the new form of communication and the offers they are getting. You are messaging them all the right content, and they are eating it up.
But then people start opting out suddenly — and you have no idea why.
If you are indulging in spammy behavior, your hard-won subscribers will start dropping like flies and it could cause you legal trouble. Don’t let that happen to you. Follow the five tips below to help keep from annoying your customers or breaking laws.How to Protect Your Brand from SMS Spam Complaints
If you're investing in text message marketing, you need to know that it's a permission-based activity. You can't just text anyone you want whenever…Read more
It’s been a busy year at EZ Texting. We’ve welcomed new CEO Norman Happ (formerly of Intuit and Evernote), launched a new self-service Text-to-Landline sign-up flow (the first in the industry), and relaunched our mobile app (iOS only, for now). We also released two original reports: The 2019 Mobile Usage Report: How Consumers are Really Texting and Text Marketing in 2019: The Next Generation of Business Communication. In the first report we showed the clear engagement advantages of text marketing, like how 90% of people respond to new text messages within 30 minutes. In the second report we put a spotlight on the crucial importance of being reachable by text for businesses and revealed that while 69% of consumers want to text…Read more
If you aren’t using SMS for recruitment, you’re falling behind.
For several years, some of the top corporate headhunters have been using SMS to give their recruiting efforts a boost.
These headhunters understand the power of connecting with potential candidates through text, and with an open rate of 98%, they know their messages are getting through.
"Even I was surprised at the high engagement rate text messaging delivered! Almost no opt-outs, lots of follow-ups, and very positive impact on recruitment." -Haley Lanigan, Recruiting Manager, Fidelis Freight
Fidelis Freight is a trucking and logistics company that contracts drivers to fulfill carrier loads. The industry is currently facing a massive shortage of drivers, and it’s not expected to improve anytime soon.
Their recruiting manager, Haley Lanigan, was struggling to contract drivers, and she needed new ways to…Read more
Is now the right time to upgrade your landline to send and receive text messages?
Some of the most successful businesses have already made the leap. And with no changes to your existing phone number or voice service, enabling your business landline is simple and easy to do. In fact, it only takes a few minutes to enroll and start texting today.
The fact is, text-to-landline has been around for years, but as the amount of time that people spend on their phones' texting apps increases, not having it means you're behind the curve. The businesses that bought into text marketing years ago are reaping all the benefits. Most business executives and marketers know that mobile e-commerce is set to take over all of retail sales. In fact, …Read more
If you’re new to the world of SMS marketing, you know how difficult it is to craft the perfect welcome text message.
As you know, greeting new subscribers is like meeting someone for the first time. You want to make a good impression, but you don’t know exactly what to say, and you end up spending a lot of time trying to craft the perfect introduction.
However, crafting the perfect message is only the first step.
You also need to have the technical know-how to set up an automated text message — and depending on your text message software provider of choice, setting up your first campaign can be easier said than done.
In this article, we’ll show you the four simple steps businesses and organizations follow to send a welcome text message to new customers automatically.How to Send a Welcome Text Message to New Customers
Consumer loyalty is fleeting, and your success hinges on your ability to provide an exceptional customer experience. In fact, 76% of consumers believe that a company should …Read more