SMS Text Marketing Blog

How Text Communication Can Streamline Nonprofit Event Management

Tue, 04/28/2020 - 12:31 — John Owens

Consider your event communications strategy. How do you plan to deliver information to your staff and attendees before, during, and after an event? Is it fast enough? Thorough enough? Are you pleased with the effectiveness?

Text messaging offers a unique, modern, and efficient logistics solution for nonprofits when it comes to managing event communications for staff, volunteers, and attendees. Simply put, text messaging is the fastest, easiest, and most effective way to ensure your message is seen.

Think about how often you delete an email without opening it. Do you ever do that for a text message? Chances are, you read every single one. We live in a phone-obsessed environment and our own research backs it up showing that 98% of all text messages are opened and read while a full 90% of those are read within just three minutes of receipt. Compare that to an 18% open rate for email and you can see the value in text communications. Here’s how your nonprofit can use text messaging to streamline your event communications for…

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How Retailers Can Use Text Notifications to Reach Customers in Quarantine

Thu, 04/23/2020 - 17:09 — Nathalie Schrans

For retailers, gaining more customers is almost as important as staying connected with them. But during emergencies when customers can’t easily access your stores, how can you best stay in touch and make sure they see your most critical messages?

Enter text message marketing.

Whether it's sending a notification with updated store hours or a promotional coupon for online purchases, texting has become one of the most popular marketing strategies for successful retail businesses and organizations of any size. Why?

  • 90% of text messages are read within three minutes of being received.
  • SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing.
  • 92% of people in the U.S. own a device that receives text messages, including 98% of the 18-29 age bracket.

Today, most retailers around the world have already taken advantage of digital marketing strategies, like email newsletters…

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6 Ways SMS Texting Can Streamline Mobile Workforce Management

Tue, 04/21/2020 - 14:51 — Amy Bourne

Clear, fast, and effective communication can pose a challenge in a business with a mobile or distributed workforce such as trucking, construction, or healthcare. The answer may be as simple as text messaging.

When new circumstances or demands crop up that require your business or workforce to pivot, collaboration readiness is essential. SMS messaging’s wide adoption rate and 98% engagement rate –  nearly 90% of texts are read within three minutes – means you can feel confident that your critical messages will be seen. Texts are also more easily accessed than emails by a dispersed workforce, and can be personalized for individual recipients.

Here are six of the most common communication scenarios faced by fleet managers and field supervisors and how SMS text messaging can provide fast and impactful communication with mobile employees in each:

1. Broadcast Safety or Weather Contingencies

When unforeseen circumstances and unsafe conditions hit you need to be able to deliver instructions swiftly in a way your workers are sure to see. A simple…

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Instantly Connect EZ Texting With 2,000+ Apps Using Zapier

Thu, 04/16/2020 - 11:21 — Valaer Goldsworthy

With EZ Texting’s new Zapier partnership, you can now access thousands of apps and connect them with your EZ Texting account. Spending hours flipping between your CRM, social platform tools, Google Drive, email, project management software, and EZ Texting can be time consuming and inefficient.

Start automating some of those text marketing workflows right now, like pre-programmed texts or automatically add Contacts based on events in other platforms. Zapier allows you to develop your own custom integrations without complex programming or coding.

Check out the Google Calendar and Shopify Zap Templates we've created to get you started! 

How to Use the EZ Texting-Zapier Integration

1. Use a trigger in a linked application to automatically add a new EZ Texting Contact or Group and send a text message. 

For example, a new Salesforce lead or Facebook Lead Ads sign-up can be the trigger in a Zapier workflow to create an action, like shooting out a templated welcome text message. 

Parse incoming emails for…

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An En#Couraging Campaign: How Author Reba Riley Is Using Mass Texting to Help Others Choose Brave

Tue, 04/14/2020 - 11:44 — EZ Texting

In recent weeks, as COVID-19 tightened our worlds and enforced an anxious new normal, the need for messages to be quickly sent and effectively heard became more apparent than ever. Reba Riley, a hospital chaplain who uses her own experiences with two decades of chronic illness to comfort and inspire on a daily basis, recently launched the En#Couraging campaign in partnership with EZ Texting. Text the word “BRAVE” to 484848 (message & data rates may apply; recurring messages) and she’ll send you one “couraging” text each day.

Riley, also the bestselling author of Post-Traumatic Church Syndrome: One Woman's Desperate, Funny, and Healing Journey Through 30 Religions (Simon & Schuster, 2015), spoke with EZ Texting from her home in Cincinnati, Ohio.

 

EZ Texting: Where did you get the idea for the En#Couraging campaign?

REBA RILEY: I follow this great holistic psychologist on instagram, Dr. Nicole LePera, and she sends regular texts that I love and find encouraging. I thought that what I want to give would work well in a similar format. 

I had been collecting a body of stories and experiences…

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The Difference Between Push Notifications and SMS Text Messages

Wed, 04/08/2020 - 09:04 — EZ Texting

What's the difference between push notifications and SMS text messages? As an industry-leading text marketing provider, it's a question we hear all the time.

In this article, we'll explore the four key differences between push notifications and SMS text messages so that you can better understand which one fits best for your business, nonprofit, or organization.

4 Differences Between Push Notifications and SMS Text Messages

Let's start with a quick introduction to SMS text messages.

In short, an SMS text message allows users to send text messages up to 160 characters in length via a text client. Many businesses and organizations use SMS to send reminders, offer codes, special sales discounts, and more.

In contrast, a push notification is a brief message or alert that is "pushed" through an application to recipients who have downloaded that application. The application does not have to be open in order to receive the…

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EZ Texting Tops Five Marketing Categories in G2's Spring Grid Report

Fri, 04/03/2020 - 11:45 — EZ Texting

We're proud to announce that EZ Texting is bringing home not just one, but five awards in G2's 2020 Spring Grid Report, including being named Most Implementable for small businesses, a Leader in small business and mid-market, and both a Leader and Momentum Leader for the overall mobile marketing category.

The top placement across categories is based on EZ Texting’s chart-topping levels of customer satisfaction and actual “likely to recommend” reviews by real users on G2 Crowd, the world’s leading business solutions review website. We love winning these awards because they are the result of one of our top priorities: an amazing customer experience.

EZ Texting achieved its #1 ranking on the Mobile Marketing Software Spring 2020 report by receiving hundreds of positive reviews from real users. In their reviews, customers emphasized EZ Texting’s ease-of-use, world-class customer support and positive ROI from leveraging text communication throughout sales and marketing campaigns. EZ Texting has consistently ranked as a G2 Crowd Leader over the years.

A few of the many highlights from EZ Texting’s G2 Crowd reviews:

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When to Upgrade Your Landline to Send and Receive Text Messages

Tue, 03/31/2020 - 14:30 — EZ Texting

Is now the right time to upgrade your landline to send and receive text messages?

Some of the most successful businesses have already made the leap. And with no changes to your existing phone number or voice service, enabling your business landline is simple and easy to do. In fact, it only takes a few minutes to enroll and start texting today.

The fact is, text-to-landline has been around for years, but as the amount of time that people spend on their phones' texting apps increases, not having it means you're behind the curve. The businesses that bought into text marketing years ago are reaping all the benefits. Most business executives and marketers know that mobile e-commerce is set to take over all of retail sales. In fact, 

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How to Start Texting Your Email Subscribers — in Just Two Steps

Tue, 03/31/2020 - 04:52 — Valaer Goldsworthy

In an accelerated news cycle like today’s, many businesses and organizations are finding that their efforts to communicate with their communities are lost in overloaded email inboxes. Even on a good day, email open rates hover around 20% overall and closer to 15% for marketing comms. 

With an engagement rate that is 6 times that of email, texting provides an effective way to deliver the kinds of urgent messages, like in-stock items to operations changes to canceled events. Combining your email marketing efforts with SMS marketing gives you an edge; in fact, research shows that a follow-up text message boosts email open rates by 30%

Since both email and text marketing are permission-based activities, it’s key that you ensure your audience has opted in to receive emails and SMS notifications. We’ve developed a simple way to convert your email list to text message subscribers using EZ Opt-In, no matter what…

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5 Restaurant Marketing Tips to Attract More Customers on Demand

Mon, 03/30/2020 - 09:32 — EZ Texting

Is it possible to boost restaurant business on demand?

Restaurants experience lulls during certain times of day or periods of the year — or during economic downturns and times of uncertainty, like the COVID-19 pandemic. Chron contributor Laura Woods points out that the timing of these slow seasons may vary for individual restaurants.

A restaurant may experience a slow season for a number of reasons, including holidays and seasonal changes, most commonly determined by its location. For example, the summer season is often slow for many New York City restaurants, as many residents spend a great deal of time out of town. Restaurants in some areas experience heavy traffic during holidays such as Christmas, while others receive a significant drop in business.

If it was possible to increase business during those down periods, would it benefit you?

It is, in fact, possible, and it's not that hard.

Take advantage of these five restaurant marketing tips to ramp up orders and grow your business.

5 Restaurant Marketing… Read more