SMS Text Marketing Blog

5 Must-Have Marketing Assets for Growing Businesses

Tue, 02/25/2020 - 08:08 — EZ Texting

Do you know which marketing assets are worth the investment and will perform over time instead of being one-and-done?

You are working with a limited range of resources — time, budget, and skill — and you have big goals to hit. It’s just not prudent for you to continually invest in short-lived marketing strategies that won’t continue to produce results for you in the long run.

But how do you find the long-term assets that are worth your effort? Simple, you keep reading.

We’ve done the research for you and uncovered some of the top assets that you need to add to your to-do list.

5 Marketing Assets That You Need Now

Marketing assets are the tools you use in your marketing strategies to promote brand awareness and generate new leads. Assets will continue to perform over time and be worth the investment in time, budget, and skill that it takes to produce them.

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What is the Future of Digital Marketing?

Thu, 02/20/2020 - 07:47 — EZ Texting

Are you confident in your marketing plan for 2020?

Building a solid plan for the new year is a struggle. You have to look at tactics that you’ve used in the past and review the analytics to see how well they performed. You have to consider your goals for the new year and decide what you need to make that happen if you’re going to reach them. And then — the hardest of all — you have to try to predict the future.

You have to know how changes in technology and buyer behaviors will impact your strategy and consider which changes you should embrace to help you reach your goals.

What is 2020 going to look like for you? Will you be a trend-setter or get left behind?

The Future of Digital Marketing in 2020: What Will You Be Doing?

If you’re going to keep your company on top in 2020, you need to stay informed on the trends and incorporate campaign strategies that utilize them. 

Which of these trends will you take advantage of to pull ahead?

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9 Exciting Recruitment Tools for Managers

Tue, 02/18/2020 - 09:45 — EZ Texting

There are no shortcuts to finding the right candidate, but with the right recruitment tools, managers can shave time and costs from an extensive hiring process.

If you’re in charge of hiring people, then you already know how challenging it can be. From writing job descriptions to conducting interviews and (finally) hiring someone and onboarding them, it’s a process that represents a significant investment.

In fact, hiring a new employee costs around $4,000 and takes about 42 days to do. If you hire the wrong person, you’re back to square one starting over — and you don’t have time for that.

There are tools for just about anything, but you need to find ones that will complement and improve your processes, not make it harder.

9 Top Recruitment Tools for Managers (Organized by Category)

Finding the perfect tools for your recruiting tool kit can be a challenge. There are so many out there that deciding which ones will make the most significant impact on your processes is time-consuming. 

Let us help you get started by introducing you to 9 tools…

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EZ Texting Named One of TrustRadius' Most-Loved Companies for 2020

Tue, 02/11/2020 - 09:35 — Adam Houghtaling

To celebrate Valentine's Day TrustRadius has put together their second TrustRadius Love Report and EZ Texting is thrilled to have made the list!

To compile the winners TrustRadius analyzed every word (that's nearly 23 million words in total) in their database of software reviews to identify the products most adored by their users. After combing through every one of the reviews for roughly 5000 products across 540 categories they came up with their final list of 50 winners. 

TrustRadius says this year's winners "represent a wide variety of solutions, showing that any kind of software can inspire love."

How did we get here?

EZ Texting had a phenomenal 2019. We rolled out two original reports – The 2019 Mobile Usage Report: How Consumers are REALLY Texting and Text Marketing in 2019: The Next Generation of Business…

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What Does the CAN-SPAM Act Mean for Your Business?

Thu, 02/06/2020 - 21:58 — EZ Texting

Did you know that the CAN-SPAM Act applies to more than just emails? It also applies to text messages and calls as well.

Marketing your business is hard enough already without Federal regulators adding more hoops to jump through. No matter how annoying or difficult it may be, you have no choice but to comply with the CAN-SPAM act if you want to avoid some stiff ramifications.

Consumers want to receive communications from you, but they have very specific ways that they want to interact with you, and the Federal Communications Commission (FCC) acts to ensure their rights are met.

You may have heard of the CAN-SPAM act before, but how does it really impact your business? What does it mean for your day-to-day operations, and what will happen if you fail to comply? Find out the answers to those questions and more — just keep reading.

The CAN-SPAM Act: How it Impacts Your Business

Noncompliance with the CAN-SPAM Act can be pretty costly, and might even land you in jail! Let us help you navigate the law by diving into what it is and exploring four rules that you have to follow to comply.

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6 Business Marketing Tools Guaranteed to Boost Agency Performance

Tue, 02/04/2020 - 21:15 — EZ Texting

Are you struggling to find the right business marketing tools that are designed with agency owners in mind?

The tools in your toolkit are critical to your success as an agency. You have to be able to deliver results, collaborate with your team and clients, and not lose all your profits in software fees.

We’ve talked to agency owners and rounded up some of their most-used and highly-recommended tools that they say they can’t run their business without. Which ones will you implement in your agency?

6 Performance-Boosting Business Marketing Tools for Agencies

As an agency, your relationship with tools is different from an average user. Some tools will be utilized purely inside your agency to help you deliver the agreed-upon work for your clients or for your own use. Other tools will be shared with a client — and their ability to use them will become a deciding factor in your implementation.

Each of these 6 tools was hand-selected based on their ability to be easily utilized by an agency internally or with client collaboration.

1. Ahrefs: Data & Analytics


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6 Creative Marketing Tools to Skyrocket Your Agency Growth

Thu, 01/30/2020 - 20:22 — EZ Texting

What are you supposed to do when you needed a creative asset yesterday and your favorite go-to designer is too slammed to help?

Your clients count on you to get work done on time that looks professional and performs to their expectations. So it’s understandably frustrating when you’re stuck waiting on someone else to get a simple graphic or quick video over to you.

It’s time to take creative control of your deadlines. These hand-selected, expert-recommended tools will put you back in control and churning out content on time.

6 Creative Marketing Tools

These tools were individually selected based on 2 main criteria:

  • Their ability to be utilized effectively in an agency setting.
  • How well they produced professional results without technical know-how.

So what are you waiting for? Pick up at least a couple of these tools and get those deadlines back in check.

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7 Digital Marketing Agency Trends to Prepare for in 2020

Tue, 01/28/2020 - 17:36 — EZ Texting

Are you implementing any of these top trends for your agency or your clients yet? 

As a marketing agency, you have a professional obligation to stay on top of the latest trends in your space. Your clients count on you to utilize various strategies to get results, and your ability to hold your own in your space demands that you maintain a competitive advantage.

We’ve talked to the experts and compiled a list of the top 7 trends that you need to put on your radar in 2020 if you want to keep up.

7 Digital Marketing Agency Trends

Get ahead of the pack and boost your sales by staying ahead of the latest trends. Voice search, AR (augmented reality), VR (virtual reality), automated chatbots powered by AI (artificial intelligence), and text message marketing are just a few of the latest trends that are taking over the market. 

Let’s dive into the top 7 trends you should know about and discuss how each one can boost your business in 2020.

1. Voice Search

“The number of households that own a smart speaker is expected to rise…

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12 Must-Have Online Marketing Agency Tools in 2020

Thu, 01/23/2020 - 17:07 — EZ Texting

Without the right tools in your agency toolbox, you’ll be quickly outpaced by your competitors and easily buried in client work that’s always falling behind.

As a marketing agency, you have one responsibility to your customers — to deliver on the promises you make.

You might promise leads, customers, traffic, awareness, or even just a list of to do’s that get completed on time and on budget. Whatever the expectation, you have to meet it, and the right tools can help.

But how do you find the right tools?

You could test run dozens of options to see if they get the desired results, or you could get recommendations from top marketing experts to help you narrow in on the most impactful tools to start with.

The good news? We’ve already done the legwork for you and rounded up some of the best tools to help your agency thrive.

12 Online Marketing Agency Tools that You Should Consider in 2020

The following hand-selected tools represent the creme-de-la-creme of the crop and are chosen based on recommendations from top agencies around the world.

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How Taxi Via Text Can Make Taxi Services More Convenient Than Uber or Lyft

Thu, 01/16/2020 - 10:15 — EZ Texting

Is your taxi business struggling to keep up with ride-sharing services like Uber and Lyft?

These kinds of services have taken over the industry by offering low-priced fares and increased convenience. It’s no surprise that the taxi industry is struggling to keep up. 

The value of taxi medallions has already dropped a whopping 80% since Uber came on the scene in 2014. If you want to ramp up your taxi business, you need to embrace the latest marketing trends and leverage increased mobile usage to your advantage.

Competing with ride-sharing apps might seem impossible, but text messaging could be the answer you’ve been searching for. Let us show you how partnering with an experienced SMS software provider can help you deliver more convenience.

Taxi Via Text: More Convenient Than Uber or Lyft

The single greatest advantage of Uber and Lyft is convenience. With just a few taps, customers can hail a ride. And in most cases, the taxi arrives in minutes! However,…

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