SMS Text Marketing Blog
There are a few complexities surrounding text marketing that your business needs to know about. Why? Sending a message to the wrong person at the wrong time can put your business or organization at serious legal risk.
On the other hand, a welcome text message to the right person is a powerful and effective way to communicate important messages to prospects and customers. The most successful enterprises know that business text messaging is a proven and cost-effective way to send important sales alerts, appointment reminders, and more.
When building a compliant text message marketing program, your goal is to protect people from receiving non-compliant or unwarranted text messages. Because text marketing is a permission-based activity, all recipients…Read more
For you to be an effective hotel marketer, you need to be aware of — and master — a wide variety of skills. Successful marketing strategies require you to understand the full breadth of hotel marketing topics, skills, and tools available to you.
Once you learn how to build powerful campaigns, potential guests will be impacted by your brand whenever and however they choose to plan, research, and ultimately book their trip.
We have the experience to know what works, and what doesn’t when it comes to hotel marketing. You can leverage our insights and avoid wasting time weeding through ineffective tactics.
Check out these phenomenal hotel marketing ideas that are absolutely worth investing in right now.7 Hotel Marketing Ideas Worth Investing in Right Now
These seven ideas will help you take a major step forward this year with your marketing strategies. You will learn how to outshine your competitors, better engage your prospective guests, and beat your rivals by ensuring more bookings at your hotel.
1. Take Prospects on a Virtual Tour
Technology is continually advancing what’s possible from a marketing perspective in a…Read more
Times have changed. The school landscape has become more competitive than ever before, thanks to online learning. Students are no longer stuck having to choose between moving away from their families or attending a local school. Through the power of the internet, they can attend school anywhere they would like.
When students have a wide range of choices, that means you also have a wide variety of competitors. If your school is struggling to attract new students, then it’s time to get serious and build a marketing plan with some powerful marketing tactics.
If you learn how to identify and prioritize the right strategies, then you’ll soon be attracting an increased number of students. We are here to help. Let us show you how to do school marketing from start to finish.How to Do School Marketing in 5 Easy Steps
Creating a successful school marketing plan may seem like a somewhat daunting task. However, it doesn’t have to be that complicated. You simply need to be strategic in how you approach it.
The most effective hotel marketing strategies are a combination of powerful individual components. If your hotel marketing strategy is lacking or producing unfavorable results, then it’s time to take a look at each of the pieces to find what’s missing or broken.
It can be difficult to know what to include, what to do, or what not to do — that’s where we come in. We’ve worked with hundreds of hotels over the past decade and have some insider tips to share with you.
We’ve assembled those tips into the ultimate strategy checklist that you can use as you start to build your plan.The Ultimate Hotel Marketing Strategy Checklist
Missing a step or doing it incorrectly can cause a ripple that sabotages your entire marketing strategy. This checklist will help you evaluate your strategic plan and find the weaknesses so that you can correct them and turn your results around.
1. Identify Target Audience
To start with, it’s important you identify your target audience. On a basic level, this means understanding demographics like age, income, family status, location, and many other demographic factors.
But if you want to build a…Read more
From hotel reservations to rental car pick-up, consumers are using their mobile devices for more travel-related tasks than ever before. In fact, recent data shows that 26% of travel searches in the fourth quarter of last year occurred on a mobile device.
As a hotel marketer, you don’t have all the money or time in the world to commit to mobile marketing practices that don’t work for you and your business. When new reservations are lacking, you have to find a mobile marketing solution that works – fast.
Fortunately, there are a few tips and strategies that you can take advantage of right now to immediately increase reservations. Following these expert tips will even save you some valuable time and money along the way!5 Hotel Mobile Marketing Tips to Boost Reservations
If your hotel is struggling to generate mobile business, following these five tips will put you on the path to success. Swipe and start using these tips right now:
1. Get Local With Google My Business
Your Google My Business (GMB) profile is a…Read more
Leading schools have already recognized that technology has not only drastically changed classroom learning, but also how parents, teachers, and staff communicate. They’ve changed their methods to accommodate the shift. Have you?
If you haven’t started using text messaging as a communications channel, then you’re falling behind. Text messages are one of the best ways to make sure your messages are received because they are opened and read almost 5 times more than email (98% to 20%).
A lot of school administrators learn how to streamline these communications through trial and error, but you don’t have to learn your lessons the hard way. We’re here to give you some communications shortcuts that are perfectly positioned for the education industry. We’ll show you how schools are leveraging text messaging in 2019 and how you can get started as well.Text Messaging for Schools Is Changing the Landscape in 2019
We’ve worked with hundreds of schools over the years and learned some situations where text messages have…Read more
Are you frustrated with the lack of engagement your school gets from their communications with students, parents, and staff?
If so, you're in good company. As a leader in the text message marketing industry for more than a decade, we constantly talk to new customers who have found that printed materials, emails, and social media just aren't getting the job done like they used to.
Fortunately, bulk Short Message System (SMS) messaging can solve your communication and engagement woes. An astonishing 98 percent of text messages get read, and 90 percent are read within the first three minutes.
So, when you're looking for the right platform to leverage the power of this communications channel, don't settle for average. You need the best school text messaging system.
But how will you know the best when you see it?
We'll show you what to look for in a…Read more
Ever wondered how to add an SMS link to your website using basic HTML? It’s easier than you think. You’ve likely seen competitors who offer customers the option to Send Us an Email on their Contact Us page. If you click on the text link, it opens a new message in your email client. You can do the same with HTML code for sending an SMS to a mobile phone.
We’ll show you how to create an HTML text message link that opens the customer’s mobile phone SMS texting app. You can even pre-populate the text message with your textable number and text message copy.
All you need is access to your business website. If your site uses a CMS like Wordpress, just click on the button in the text editor that allows you to edit the html on a page. Decide what you want the clickable text link to say; for example, Text Us Now or Send Us a Text. Get the step-by-step guide for how to add an SMS link using HTML.
If you don’t already have a textable number or a text-enabled landline, you’ll want to get one now. Call (877) 976-3669 to text enable your…Read more
Nonprofit marketers face challenges that most other corporate marketers don’t have to overcome. Your marketing plans have to be different. You’re typically working with limited staff and a shoestring budget.
It can be tricky to find the right techniques to deliver results without straining your resources. You need to build a plan using strategies that are proven to work — but what does that plan look like?
As you develop your strategic plan, you should prioritize the items on our list below. These expert insights will help you create a plan to help you get ahead.What a Nonprofit Marketing Plan Should Include in 2019
We’ve helped hundreds of nonprofits just like yours. When it comes to marketing a nonprofit, we know what works and what doesn’t. Weave these components into your plan for 2019 and beyond.
1. Analysis of Current Baseline
Before you can get started building your marketing plan, you have to examine where you are currently. You need to establish…Read more
Between 2010 and 2016, the percentage of parents who wanted schools to communicate with them by SMS text messaging grew by 1,000 percent. According to research from Blackboard and Speak Up, five percent of parents preferred text in 2010, and 55% preferred text in 2016. That number is undoubtedly higher today.
Parents obviously want schools to use text messaging, but is it feasible from the school's perspective?
We've helped hundreds of schools get started with Short Message Service (SMS) messaging over the last decade, and we'll show you why you should get on board as well.The Power of SMS Text Messaging for Schools
Here are several of the major reasons text messaging has become the powerful communications channel of choice for leading schools around the world over the last few years.
Texts Have a Higher Response Rate Than Email
Here's a…Read more