SMS Text Marketing Blog

Mon, 12/16/2013 - 00:00 — EZ Texting
As 2013 winds to a close, retailers are looking for the next big thing on the digital horizon to expand their business and reposition their company in 2014. Perhaps you didn’t hit all of your revenue goals and your company simply broke even this year. Maybe you didn’t experience the growth you’d hoped for you and you ran out of exciting new ways to engage existing customers and attract new ones. Don’t despair. The coming year can be your best year yet.

Leading online mobile marketing network mobileFUSED recently published their list of the “Top Seven Projections for Mobile Marketing in 2014” and the article is getting a lot of buzz. By incorporating these tips into your text marketing campaign, you can empower your small business to grow and succeed.

Taming big data. In a nutshell, “big data” is a complex system of data sets that exceed the processing capacity of conventional database systems. Some examples include analysis of web behavior and social network interactions. MobileFUSED predicts that big data must be tamed in 2014 for an optimized mobile marketing experience. As a small business owner, reposition your company in 2014 and generate more leads by incorporating more...Read more
Fri, 12/13/2013 - 00:00 — EZ Texting
In an age of free content, it's vital to use mobile marketing to improve customer incentives with sms for building brand loyalty. Text coupons, limited time offers, location-based deals – they’re all tried and tested strategies for incentivizing opt-ins. But what makes an incentive truly exciting? And how can you combine mobile marketing incentives with other marketing strategies to create a truly compelling campaign? Let’s answer some FAQs regarding mobile marketing incentives…

Which is better, buy-one-get-one-free or 50% off?

A recent s tudy published in the Journal of Marketing found that students didn’t think there was difference between a 33% discount and 33% extra on an equally-priced item. It’s not just youngsters – rese arch shows that most adult shoppers prefer buy-one-get-one-free offers to 50% discounts, despite the (obvious, right?) fact that the discount is always the better offer (presuming the starting price is the same). In short, consumers generally get the math wrong. You can rely on that fact. For your business, buy-one-get-one-free is better, and the customers think it is too. Your scruples can do the rest.

Do I have to give stuff away?

Yes, accept this reality and start offering...Read more

Thu, 12/12/2013 - 00:00 — EZ Texting
The Millenials might be the market that much of the tech industry is targeting heavily right now, but most long-term strategists have one eye firmly on Generation Z as they demand mobile media. It is this up and coming demographic – now teens or tweens – who will start to drive the mobile media economy over the next twenty years. Their influence is already being felt, albeit via their parents credit cards.

According to the Pew Research Center, 78% of teens have a cellphone, half of which are smartphones. Nearly 25% have a tablet, and you’d be hard pushed to find a Gen Z-er who doesn’t use the internet regularly (Pew says 95%, but even this sounds conservative). In a very real sense, teens are predictors of the future of mobile media, and technology more generally, which is why getting a handle on how to conduct a Gen Z marketing campaign is so important.

Of course, it’s no surprise that Gen Z are so tech savvy. If we take 1996 as the earliest birthdate of the demographic, that means they were already born into a world in which most adults had cellphones. By the time they started...Read more

Mon, 12/09/2013 - 00:00 — EZ Texting
It is simple and painless to set up your first SMS campaign with EZ Texting with the easy-to-use interface and elite customer service. With mobile technology growing so rapidly across the modern consumer landscape, businesses are quickly recognizing the importance of using mobile campaigns to communicate with their customers and develop their brands. Use the following mobile marketing guide to understand the process of setting up your first SMS campaign in just a few easy steps. If you have any questions along the way, always feel free to contact us by phone or email for a detailed SMS guide and live customer service agent. First, decide whether you are looking to create a push or pull campaign: A push campaign is design to offer products or services to a database of currently opted in contacts. Send special discounts, offers, services, or general info to a list of interested parties. A pull campaign is designed to build a database of phone numbers for future use. Choose a keyword that’s relevant to your brand or products, which you will ask customers to text to your short code when they would like to join your marketing list. You can post signs around your...Read more
Thu, 12/05/2013 - 00:00 — EZ Texting
A steady growth in mobile marketing sales is promising in both markets and evinces the importance of using mobile marketing strategies to augment but not replace traditional online sales tactics. ComScore recently reported that eCommerce sales through traditional online mediums still outweigh sales via mobile devices. eCommerce sales for Q3 2013 were at $47.5 billion—a 13% growth over last year’s Q3. eCommerce spending on smartphones and tablets was at $5.8 billion in Q3, indicating a 26% increase from last year.

One effective way of using mobile to supplement eCommerce sales is by offering SMS online offers via mobile text marketing. Companies can always send text blasts to offer a discount when customers show their text message to the cashier at the time of purchase. However, text marketing offers certainly aren’t limited to in-person purchases. Text messages can of course contain a link, which allows customers to navigate directly to the mobile web site to make a purchase. Additionally, brands can get creative in using text marketing campaigns to help boost desktop sales. Text campaigns may contain a product code to enter into the web site for an exclusive product or service, offered only to marketing list subscribers; or texts...Read more

Tue, 12/03/2013 - 00:00 — EZ Texting
“If you look at Google’s recent mobile numbers, they reported 28 percent revenue growth. We’re growing faster than that,” reports Curt Hecht, chief global revenue officer at Weather.com during an interview with AdWeek. The reason? Weather.com has moved beyond commonplace mobile advertising banners, which can be too small to take sufficient effect for advertisers, and have instead incorporated branded backgrounds into the Weather app. In other words, Weather’s advertisers have their brand placed in the entire background of the app interface. This mobile advertising strategy has shown great effect and negates the notion that mobile marketing has been primarily “apps advertising other apps.” The branded backgrounds aren’t just branded logos either; they’re custom ads in the context of weather and mobile, which make for a highly optimized mobile advertising tactic. “If you look at a media publisher,” says Hecht, “we crush anybody out there. This idea that mobile ads are hard to see ... we’re giving you the whole screen and it's six inches from your face. They’re not overly interruptive. And it’s creative married to context.” Such innovative thinking is yet another example of how early adopters to changing technology can get a head start on the rest of...Read more
Sun, 12/01/2013 - 00:00 — EZ Texting
If you want to entice customers to opt-in to receive special offers, promotions, and store information, then you need to get creative and diligent about getting your SMS mobile marketing while they’re in store! That means advertising your SMS marketing campaigns anywhere it seems most appropriate and engaging. In-store displays, product tags, coupons, receipts, and even floor mats are just a few ideas for placement.

To hone in on proven tactics, it would be prudent to take a look at what other brands are doing and how they’re becoming successful in building their SMS text advertising lists. ACE Hardware, for example, has created well-designed and well-placed signs throughout their stores to grow their SMS marketing lists…and it’s working! But just as important as the design and placement of advertisements is the incentive provided for customers to opt-in. Brands must make it worth a consumer’s while to give up their personal information. Customers want to know that they will be engaged with appropriately, respectfully, and be given exclusive opportunities to earn rewards and save money via creative SMS marketing campaigns.

Plus, remember the importance of social media when developing a mobile marketing strategy. Integrating in-store advertising and coupon...Read more

Tue, 11/26/2013 - 00:00 — EZ Texting
A study released by Pew Internet found that America’s most popular activity on a mobile device is still text messaging. The same study reports that over 90% of American adults currently own a mobile device, making this an opportune time to implement a non-invasive SMS marketing strategy. SMS marketing is not only a highly effective mobile marketing strategy on its own, it can also be an effective “gateway” to encouraging participation in a brand’s additional marketing channels and activities.

As brands start to discover the opportunities afforded by SMS mobile marketing campaigns, they’ll find that text messaging provides a pathway to a wide array of additional marketing channels, including MMS, gathering email addresses, and location-based touch points. Even voice broadcasts and the integration of hyperlinks within SMS messages to drive users to a mobile website — all of these strategies compel users to interact with the brand and engage through various channels.

Thus, SMS marketing becomes a genuinely interactive method of perpetual and cyclical information delivery, offering everything from tips, coupons, alerts and rewards to behaviorally targeted initiatives, like karaoke, contests, surveys, and trivia. A knowledgeable marketer will maintain that user experiences be focused specifically for each type of...Read more
Mon, 11/25/2013 - 00:00 — EZ Texting
According to Tatango, the number of people who join SMS lists in order to receive incentives but remain on the list after they've bagged the goods may be as high as 98%. This statistic alone should make you cast aside any lingering doubts you may have about incentivizing your SMS marketing to grow moblie marketing lists.

In an age of free content, consumers have come to expect a few tidbits in advance of parting with their hard-earned, but it requires a certain level of trust on the part of commerce and, yes, an acceptance that not every individual will end up as a loyal customer.

The chief objective of incentive-based mobile marketing strategies is a sure, steady increase in participants. As this audience grows, so do your chances of improving long-term ROIs. If every SMS marketing campaign included an incentive, the relationship between business and consumer would change for the better. Rather than making the consumer feel as if they are doing you a favor by visiting your store or website, incentives make them feel like you have done them a favor. And most people feel compelled to return favors. But what are the most effective forms of...Read more
Thu, 11/21/2013 - 00:00 — EZ Texting
Thanks to the inexorable rise of mobile device ownership, marketing execs are increasingly turning their attention – and budgets - to smartphone-friendly campaigns since mobile marketing is projected to increase ROI. A quick glance at the numbers and it’s starkly obvious which way the tide is turning. Last year, mobile marketing budgets were worth a combined total of $6.7 billion. In 2015, retailers and marketers are expected to spend $19.8 billion on mobile marketing.

The ROI for these rapidly-expanding budgets is similarly impressive. By 2015, when 81% of the US population will own a smartphone, analysts expect mobile revenues to be worth $400 billion. Right now, three out of every four smartphone owners use their mobile device for shopping.

Considering the transparent benefits of adopting mobile marketing strategies, it’s surprising how many businesses have yet to catch on. There is a resistance – especially amongst older, more established brands whose main point-of-sale is offline – against following the current mobile marketing trends. Some are overwhelmed by the possibilities, and prefer to stick to what they know. Others are dyed-in-the-wool luddites who refuse to engage.

In any case, marketers who put their head in the sand will ultimately...Read more

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