SMS Text Marketing Blog

Mon, 10/28/2013 - 00:00 — EZ Texting
The wearable device market is expected to shift 100 million units per year by 2016 and grow to a $19 billion industry before the decade is out. The hardware has improved significantly as public demand for wearables has increased, and the mobile marketing industry is adapting to these changes with typical flexibility. So far, the main driver of business has been the health sector, which has developed all manner of gizmos aimed at monitoring physical fitness and wellbeing. Calorie counter, pedometer, sleep monitor and all round digital watchdog Fitbit Force has performed very well, and other activity trackers like Jawbone UP and the Nike FuelBand have followed. Healthcare professionals are working on making embedded wireless communication available to inpatients and outpatients alike. By tracking how much you move around your house or local area via a discrete wristband, FitBit and its ilk can record information about anything from miles walked to number of steps taken, allowing you to plan your fitness regime more effectively. The technology behind the wearable device boom is the star of the show here. Bluetooth 4.0 has been combined with newer, more effective body-worn sensors, capable of automatically recording data from an individual's activities. But the...Read more
Sat, 10/26/2013 - 00:00 — EZ Texting
Mobile marketing managers are even more excited than the rest of us about the new iPhone's potential. There's little doubt that the raft of new features make it the most business-friendly device Apple has issued to date, and SMS marketers are understandably champing at the bit to get their hands on it. Billed as the “most significant change to the mobile operating system since our first iOS platform,” Apple’s iOS7 is a lesson in refinement. It has evolved from its predecessor in some surprising ways, and cuts a sleek, almost Spartan dash, with a clutch of new features, a pared-down interface and a liberal sprinkling of the best facets of rival smartphones, including Google’s Android. The most obvious changes are the migration of the search feature from the swipe left screen to the home screen, and the revamped app switching capability – both big improvements. There is the usual slew of new mobile apps, most notably the addition of iTunes Radio, which marks Apple’s first foray into the internet radio streaming market. The updated Siri has ironed out most of the creases that bugged iOS 6, and Safari has had a pleasing touch-up that does more than tread water. All...Read more
Fri, 10/25/2013 - 00:00 — EZ Texting
With almost 4 billion mobile phone users worldwide and more than 79 million mobile social networkers projected by 2015, mobile marketing tactics are now of utmost importance in brand development and overall marketing strategy. Below are a few of the top trending mobile marketing tactics - and how to wield them most effectively. Mobile Search In a recent study, Google found that 65% of study participants began any online search for information or for shopping by using their mobile devices. Mobile organic search is thus one of the most important mobile marketing channels to focus on, and marketers should be aware of the proper techniques for mobile optimization. Beyond mobile search optimization, however, marketers must also understand how to build a conversion-friendly mobile web site. Mobile versions of web sites should appeal to mobile users, with ease of use, clarity in design, and simple channels to take actions when desired. The best way to tailor a web presence for mobile devices is to develop a responsive web site, which detects the type of device a visitor is using and presents content and layouts that are designed for that interface. The smartphone users in Google’s study were primarily motivated by communication...Read more
Wed, 10/23/2013 - 14:12 — EZ Texting
Are you using mobile SMS lists to grow your business? If not, you're missing out on one of the most effective marketing channels there is. An increasing number of businesses have already latched on to the marketing power of social media, and some have started to augment it with mobile SMS marketing. But the cleverest trick in the mobile text marketing book is linking your channels to their mutual advantage. The web has unlimited reach, and text contact lists provide targeted opportunities to engage with customers. While mobile SMS lists can help you finesse your online strategy, social media can point more people towards opting in to your text list. The first step towards achieving perfect campaign synergy is growing your mobile SMS lists. There are lots of ways to do this. It’s important to use a variety of web and mobile marketing strategies, so mix and match our ten top tactics and watch your mobile SMS lists grow: 1) Freebies work. Always have, always will. There’s no better way to announce yourself as a heavyweight brand than to offer a free unit, available to anyone who opts into your SMS contact list. 2) Landing pages should be visually arresting,...Read more
Mon, 10/21/2013 - 13:45 — EZ Texting
Last week saw the first major shake up of mobile marketing industry regulations in two decades. The introduction of new regulations governing the telemarketing and mobile marketing industry means that advertisers are now required to obtain written consent from current and future subscribers before initiating contact for business purposes. The FCC is amending the violations code of the Telephone Consumer Protection Act of 1991 (TCPA). The new rules will affect SMS opt-in procedures, as the FCC seeks to protect consumers from unsolicited marketing text messages. Penalties for non-compliant companies range from $500 to $1,500 per message. The key amendment concerns ‘prior express consent’ exemption for telemarketing calls to wireless phones using autodialers. The TCPA states it is unlawful to: “Make any call (other than a call made for emergency purposes or made with the prior express consent of the called party) using any automatic telephone dialing system or an artificial or prerecorded voice ... to any telephone number assigned to a ... cellular telephone...” OR “Initiate any telephone call to any residential telephone line using an artificial or prerecorded voice to deliver the message without the prior express consent of the called party, unless the call is initiated for emergency...Read more
Fri, 10/11/2013 - 12:59 — EZ Texting
Facebook marketing should form a central part your overall strategy. An effective cross-channel marketing campaign is like a great band or sports team: synergistic. Every part of the machine should work together in concert to create something that resonates across phone networks, optic cables and even good old-fashioned billboards. Facebook is where those vibrations so often start trembling, so it’s a sensible place from which to launch your multimedia assault. Social media hounds visit your Facebook page, where they can sign up to an SMS campaign that sends out a text promoting your social media… and on and on. Think of it as a marketing feedback loop and you won’t be far off the mark. With EZ Texting's new Facebook Signup App, creating this loop has never been easier! Bottling that perfect storm of product, program and audience is no cakewalk, but there are a few rules you can follow to pull Facebook marketing off successfully… Don’t Annoy People First and foremost, each campaign needs to be interesting and relevant. Try to vary the content from campaign to campaign. Repeat the same post across multiple channels and you’ll just turn people off by veering dangerously into spam territory. And whatever...Read more
Tue, 10/08/2013 - 11:19 — EZ Texting
With the government shutdown now in its second week, the Treasury Department has set a new deadline of October 17 for Congress to raise the debt ceiling. Negotiations remain in stalemate. Public fear about everything from the CDC’s readiness for a flu outbreak to how well NASA could respond to an asteroid strike hangs in the air. Across the U.S. workers hold their breath. All eyes are on Washington. The pinch is being felt far beyond the public sector. As both sides flirt simultaneously with compromise and a steadfast commitment to towing the party line, ordinary Americans are suffering. Private enterprise is bracing itself for another long week of uncertainty – and the tech industry is no exception. As a young, dynamic marketplace, the tech sector plays a disproportionate role in job creation. If the deadlock continues, the industry will struggle to absorb the shutdown’s ripple effect, which could have devastating consequences for the wider economy. Whether you’re a bedroom entrepreneur or a blue chip behemoth, here are six activities you might want to postpone until next quarter… Conducting Government Business Every company that does business with the federal government will be affected by late payments, and all contractors are...Read more
Wed, 09/25/2013 - 11:00 — EZ Texting
Slivercasting. Target marketing. Niche advertising. Whatever you call it, the history of narrowcasting goes back half a century, when the term referred to a future first imagined by public broadcasting proponent and ‘computing’s Johnny Appleseed’ J.C.R. Licklider during the golden age of network television in the mid-60s: “A multiplicity of television networks aimed at serving the needs of smaller, specialized audiences.” Licklider coined the term ‘narrowcasting’ to describe the dissemination of information to a niche audience based on demographic, personal preference or subscription. Licklider’s grand vision was the ‘rejection or dissolution of the constraints imposed by commitment to a monolithic mass-appeal, broadcast approach.’ That must have sounded crazy in 1967, but Licklider's prophecy has come true - and then some. Narrowcasting has become the default marketing strategy of even the biggest corporations. The notion of the 'mass audience' has been discarded as the canard it always was, replaced with opt-in SMS blasts, cable TV spots and targeted online ads. But how did we get here? In the early days of American television, the attentions of consumers were monopolized by the three major networks: NBC, CBS, and ABC. Each sought to obtain the widest audience possible, avoiding potentially controversial programming and...Read more
Wed, 01/16/2013 - 00:00 — EZ Texting

Is one of your new year’s resolutions to spend more time with friends and family and less time absorbed in your mobile device? Perhaps you’re looking to limit screen time while at the family dinner table? Believe it or not, there’s actually an app for that.

Entitled Moment was originally launched as a “well-designed and practical tool” for anyone wanting to shorten time spent staring at their mobile device screen. Designed by developer Kevin Holesh, Entitled Moment makes it easy to set daily smartphone use limits, and runs in the background of your phone. It makes a noise and sends a notification when you exceed your limit for the day.

Currently being promoted as a “family application,” Moment now allows family members to track each others’ daily phone use from their devices and create “screen-free” timed sessions that...Read more


Recent Blog Posts

22 Mar

If you're trying to get the word out about an upcoming event, text marketing may not...

20 Mar
More and more businesses look to mass texting to boost their marketing. With a 98% open...
13 Mar

March Madness is the best time to watch college basketball, but it can also be the...