As businesses shift focus towards the mobile wallet, developers have raced to meet their needs, but there hasn’t been a truly comprehensive payment system that also tackles customer service issues before, during and after purchase. Until now.
Virtually any industry can make use of SMS marketing tactics, but it’s particularly useful for those in the travel business. Just like vacationers, the mobile marketplace is, by definition, on the move. You understand what it means to reach people who are not at home close to their computer. Mobile marketing and travel is a match made in heaven…
One of the hazards of the travel industry is the frequency and suddenness with which important information changes. Flight delays and cancellations often don’t become apparent until close to the time of departure, by which time travellers are already on their way to the airport. Even if they’re still at home, they probably aren’t spending their remaining few hours online when there’s last minute packing to be done, and taxis to be called.
This is where mobile plays a key role. Imagine a customer has just got in their car to make the two hour drive to the airport. Last time they checked the departures that morning, everything was on schedule. Before they’ve started their engine, they get a text message alerting them of a four hour delay to their flight. You’ve just saved them a...Read more
Retargeting happens when a brand targets a consumer after they’ve already shown interest in some way, but are yet to convert to a sale. A common tactic in desktop marketing, retargeting is finding favor among mobile marketing campaign managers, many of whom believe the potential for retargeting mobile devices is even greater than it is for desktop.
Text messaging is perfect for retargeting because consumer engagement – in the sense that most SMS messages are read - is virtually guaranteed. So how does it work?
Let’s say someone visits your social media pages. They take part in a competition you’re running, just for the fun of it. They don’t buy anything or sign up to your service, but they do sign up to your SMS list in order to take part in your contest. They like your brand, but they think no more about it after they fail to win anything. A few days later, they receive an SMS from you offering a discount on your latest product. Reminded of their previous interest in your business, they are more inclined to click through to your site...Read more
Spas and salons thrive on being the first to offer the latest treatments and therapies to their customers - that’s why SMS is such a perfect match for the industry. There’s no quicker way to issue a message, promotional offer or coupon to thousands of people and be sure almost all of them read it within minutes. Here are just a few ideas on how to use SMS messaging in your marketing campaign:
An easy, effective way of attracting new customers – and ensuring they stick around – is to offer regular mobile coupons. If you have a new product in, give customers 40% off with a coupon. Existing clients will feel a new sense of brand loyalty, and new customers will opt in to your contact list in order to receive future offers.
Instead of making a courtesy call, which is time consuming and expensive, send a text 24 hours before the appointment. Customers will appreciate the reminder, and if they can’t make the appointment, they’ll let you know so you can fill the slot.
Fill Vacant...Read more
When someone refers to an ‘intuitive interface’ they really mean a program that they intuit easily. Computer programs can’t intuit anything. The widespread use of the term reflects an appropriately anthropocentric view of the technology that we did, after all, design and build in the first place. So now we’ve thrown some grist into the pedants’ mill, let’s concede that ‘intuitive interface’ is the commonly understood expression. But what does it refer to, exactly? How can we measure which interfaces feel intuitive to users and which don’t?
The key questions to ask of the people using your interface are:
Imagine someone comes to use your interface for the very first time. If what they already know is all they need to know – job done, your interface is intuitive. If a user doesn’t know all they need to know, but the design helps them without them being aware of receiving any guidance – congratulations, you too have an intuitive interface.
In the context of mobile marketing, a “keyword” is not merely a search term, as it is when one thinks of Google and how potential customers find a commercial website on the internet. Rather, the use of mobile keywords, by contrast, is a simple and highly effective strategy for engaging with consumers who have mobile phone access – by persuading such consumers to “opt in” to your consumer database (for future marketing), while simultaneously allowing consumers to take the lead in a conversation with you about your products or services.
Here's how mobile keywords work: A company specializing in hair care products, for example, runs an advertisement for a product that aims at making hair more shiny and bouncy. One thing that this particular advertisement does is to invite consumers to text the keyword “shiny” to what is called a “shortcode” phone number, using their mobile phones (texting the keyword to, say, the phone number 12345). In return, the customer is told that she will receive a mobile coupon, which she may redeem simply by showing the message...Read more
Back in January, Frost & Sullivan published their analysis of the state of mobile enterprise in 2013. The results bore great news for mobile marketing managers, forward-thinking businesses and, most of all, developers of mobile applications.
The data showed that 48% of decision makers reported their companies used between one and ten mobile apps for employees. Compare that to ten years ago when hardly any workers even had company phones and you start to get a perspective on the exhilarating pace of change in the workplace.
In the year 2014 – or 7AS (After Smartphone) – nearly every white collar job is geographically flexible, and companies expect their staff to be constantly ‘on’. Likewise, most employees prefer to be kept in the loop, and those that are constantly incommunicado are considered a hindrance to getting things done.
For this geo-flexible omni-availability to work, a range of mobile apps are absolutely essential. Mobile workers are, by definition, constantly on the move, which is why mobile devices are chipping away at tasks once reserved for desktop and laptops. From the economic perspective, app-centric devices increase...Read more
When employing mobile marketing tactics, one must choose between using long codes and short codes. There are “pro”s and “con”s for each, regardless of which you use for your mobile marketing campaign:
While long code per message fees are higher, the set-up and monthly costs make them ultimately more affordable. Messages can be sent internationally, and messages and calls can come from the same number. Their most appealing features, though, are also their biggest downfall: because no customer opt-in is required and set-up is quick and easy (due to the lack of a vetting process), abuse of long codes for spamming purposes runs rampant. Long code use over a U.S. carrier network is actually considered stealing because carriers are paid for the right to send texts via their networks.
In addition to the problems already named above, long codes are hard to remember, don't support video or picture messaging, can't be used for billing, and are limited in speed to the number of messages...Read more