SMS Text Marketing Blog

Fri, 05/09/2014 - 00:00 — EZ Texting

An increasing number of businesses today are using mobile technology to help boost sales. Starbucks' new “Frappuccino Fun All Summer Long” SMS and MMS campaign launch, for instance, is just the latest way that mobile technology has been helping to increase revenue for the world-famous coffee empire.

How the “Frappuccino Fun All Summer Long” Mobile Marketing Campaign Works

The new summer digital marketing initiative sends consumers up to six MMS and six SMS messages per month in exchange for opting in. The company is issuing calls-to-action through these text messages as well as through the company's mobile app. Starbucks' Twitter and Facebook posts also contain similar consumer calls-to-action.

Once they are signed up, consumers first receive a welcome message introducing them to the “Frappuccino Fun All Summer Long” SMS and MMS program. This new marketing campaign features humorous scenarios attempting to demonstrate just how much some Starbucks customers love their Frappuccinos. For example, one scenario features an eagle who is holding

...Read more
Fri, 05/09/2014 - 00:00 — EZ Texting
Text to Donate


In the event of an emergency, reaching help as quickly as possible can make all the difference when it comes to saving people’s lives. This is why many public agencies today support text-to-911 availability. Richardson, a city in North Texas, is just one of the latest places in the United States to embrace the use of emergency mobile text message alerts. Individuals in Richardson can now contact 911 from any device, any time, day or night. 

While there may be some who still prefer to make a phone call in the event of an emergency, law enforcement officials are in favor of the new text messaging system for several reasons:

Texting in an Emergency May be Safer

Emergency operators and 911 workers have pointed out that in certain dangerous situations, texting could be the only life-saving option. For instance, if the person trying to reach 911 needs to hide for his or her own safety, then talking on the phone could prove to be extremely dangerous, whereas texting can silently ensure that help is on the way.

...Read more

Wed, 05/07/2014 - 00:00 — EZ Texting

As professionals in the recruitment industry know, the best employment candidates are often extremely busy, as they are frequently sought after by numerous employers and headhunters who are in direct competition with one another so SMS for recruiting can prove to be invaluable. Being able to successfully compete for a candidate's time and attention can mean the difference between matching companies with the right applicants and having a deal fall through. Luckily, more and more recruiters are learning that SMS text message marketing is a highly effective way to communicate quickly and efficiently with candidates. SMS texting is also a great tool for communicating with B2B clients and internal administrative staff.

Here are 5 ways the recruitment industry is finding SMS to be an invaluable tool:

1. Costs

SMS messaging saves recruiters a fortune because SMS texts cost just a fraction of what phone calls do. With automation and mass texting, SMS also saves money by keeping time and productivity at an ultra-efficient level.


2. Communication
SMS is an efficient and simple means of communicating with clients,...Read more

Tue, 05/06/2014 - 00:00 — EZ Texting


Sweepstakes marketing campaigns can be an excellent means of promoting brand recognition and awareness, thus bringing customers through your door. Traditionally, these sweepstakes marketing campaigns have been carried out through print media, but technology makes it possible to reach a much wider audience today.

While email marketing may have initially been considered a solution to the unfortunate “junk mail” reputation that has traditionally plagued sweepstakes campaigns, it's a sad fact that we need look no farther than our inboxes today to understand that email is suffering the same fate. While search engine marketing may be the hi-tech answer to some quandaries that traditional marketing cannot solve, sweepstake campaigns, by contrast, may be unique in that most potential customers do not typically seek them out.

SMS Sweepstakes Campaigns Give Consumers Just the Nudge they Need

This is where SMS text messaging sweepstakes campaigns come in, especially for industries like fast food and retail

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Mon, 05/05/2014 - 00:00 — EZ Texting

“Textese” may be convenient and even fun some of the time, but in most cases it should not be used in SMS text marketing.

“Textese” Eliminates Extra Words at the Risk of Also Eliminating Customers

Unfortunately, while it is true that SMS texts are short and it may therefore be tempting to use abbreviations like “R U” in text marketing messages, if you end up losing business as a result then the last “LOL” may be on your company. After all, an opted-in SMS text message audience can be a hard-earned goldmine when one considers that almost one hundred percent of material sent via SMS text messaging gets opened, read, and, in many cases, acted upon.

For most businesses, however, so-called “textese” acronyms, such as the ever-popular “OMG,” are probably completely outside the normal tone  used to communicate with clients. Trying to sound “cool” or “hip” is not worth the feeling of dissonance that you may create for many of your otherwise longstanding and loyal customers. If you feel tempted to use “textese” merely in order to save space, on the other hand, you should consider writing a shorter text...Read more

Fri, 05/02/2014 - 00:00 — EZ Texting

Why are emjois for mobile marketing campaigns useful? Remember the early days of Web 1.0? Every site had a garish color scheme. Pioneering html coders took a fast and loose approach to formatting. Most of all, those early developers were extremely limited in terms of the type of content they could provide. It was all huge blocks of text, presented in one of the seven or so fonts available at the time (none of them attractive).

Look how far we’ve come in twenty years. The inexorable rise of video and photo sharing apps like Instagram, Hulu, YouTube and SnapChat indicate an audience that overwhelmingly prefers visual content over plain text.

The evolution of an increasingly passive, content-hungry audience has thrown up some major challenges for mobile marketing campaign strategists. How do you keep visual content fresh? This is a particular challenge for small businesses who lack the budget to keep generating exciting new content.

Emojis are a fantastic method of adding some color and vim...Read more

Wed, 04/30/2014 - 00:00 — EZ Texting

The official release date for Google's consumer version of their infamous wearable device, Google Glass, is expected to be announced soon. One intriguing feature that's extremely promising in the world of SMS text message marketing is that Google Glass will enable such messaging via the iPhone, as it does on Android devices. Thanks to this update, iPhone users will be able to use the iOS Bluetooth settings' “show notifications” option to view SMS text messages through this high-tech eyewear.

SMS texting has already proven to be a flexible, far-reaching, and cost-effective marketing tool with a high conversion rate; the fact that text messaging notifications will now also appear in the immediate view of consumers wearing Google Glass is an incredible boon to companies that employ SMS text messaging as part of their marketing campaigns.

The Convenience of SMS Text Messaging

It is almost impossible to imagine a more immediate, more convenient, and more certain way of reaching a consumer base than through SMS texts, but it looks like Google Glass may have just found that way. The overwhelming majority of consumers today have mobile phones, and that percentage is only growing....Read more

Tue, 04/29/2014 - 00:00 — EZ Texting


Creating an effective mobile marketing strategy means figuring out how to grab your share of their attention. One of the ways developers are meeting this challenge is with multitasking tools that enable users to send SMS messages at the same time as using other apps.

Android users might remember Google’s recently-scrapped SMS messaging app. App developers certainly remember it, and have rushed to fill the gap it’s departure left in the market. HelloSMS, EvolveSMS and Textra all went a long way towards giving mobile users a good multitask experience. Facebook brought out ChatHead, which assigned floating chat bubbles to contacts, allowing users to respond quickly, regardless of what else they were doing.

It’s along those lines that HoverChat has carved out a name for itself. Formerly known as Ninja SMS, HoverChat has re-emerged with a familiar list-based inbox, and a not-so-familiar way of handling incoming messages.

In this case, the floating bubbles are replaced with “HoverHeads”. You can choose which of your friends or favorite brands get the honor of their own chat bubble. You can make the chat window semi-transparent, so you can literally read...Read more

Mon, 04/28/2014 - 00:00 — EZ Texting


We’ve heard a lot about the health industry’s slowness in catching on to the benefits of SMS messaging and other useful technology. In part, this hesitance is down to entrenched ideas about patient security, but it’s also about restricted budgets and old-fashioned reluctance to change.

In Great Britain, healthcare professionals are slowly coming around to the potential benefits of using SMS messaging between staff and patients. Patient waiting times is one of the hottest issues for the NHS – and one of the most easily solved through the power of text.

An automated SMS messaging system is being trialed across the UK. It gives patients the option to change, accept or receive alternative appointment dates. Did-not-attend rates (DNA) – one of the biggest causes of waiting times – dropped 20% in two hospitals after the rollout.

The NHS made the move in response to a survey that indicated 91% of patients would accept last-minute appointments if a cancellation freed up time – even with only a day or two’s notice. The pilot scheme shows some 50% of cancelled appointments could be refilled using SMS...Read more

Sun, 04/27/2014 - 00:00 — EZ Texting


As businesses shift focus towards the mobile wallet, developers have raced to meet their needs, but there hasn’t been a truly comprehensive payment system that also tackles customer service issues before, during and after purchase. Until now.

This week saw the launch of Retailer iQ, an analytics and targeting platform developed by Coupons.com. According to the press release, it aims to change the shopping experience for consumers and retailers by making it ‘digital, mobile and personalized.’

Retailer iQ combines a number of innovations in one:

  • Personalized recommendations for products
  • Personalized coupons
  • Integrated shopping lists
  • Targeting capabilities
  • Real time analytics
  • Digital receipt via SMS messaging

None of these capabilities are new in themselves, but this is the first time they’ve been successfully combined – and the implications for mobile marketing campaigns are significant. Retailers can use the platform...Read more

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