SMS Text Marketing Blog

Wed, 09/25/2013 - 11:00 — EZ Texting
Slivercasting. Target marketing. Niche advertising. Whatever you call it, the history of narrowcasting goes back half a century, when the term referred to a future first imagined by public broadcasting proponent and ‘computing’s Johnny Appleseed’ J.C.R. Licklider during the golden age of network television in the mid-60s: “A multiplicity of television networks aimed at serving the needs of smaller, specialized audiences.” Licklider coined the term ‘narrowcasting’ to describe the dissemination of information to a niche audience based on demographic, personal preference or subscription. Licklider’s grand vision was the ‘rejection or dissolution of the constraints imposed by commitment to a monolithic mass-appeal, broadcast approach.’ That must have sounded crazy in 1967, but Licklider's prophecy has come true - and then some. Narrowcasting has become the default marketing strategy of even the biggest corporations. The notion of the 'mass audience' has been discarded as the canard it always was, replaced with opt-in SMS blasts, cable TV spots and targeted online ads. But how did we get here? In the early days of American television, the attentions of consumers were monopolized by the three major networks: NBC, CBS, and ABC. Each sought to obtain the widest audience possible, avoiding potentially controversial programming and...Read more
Wed, 01/16/2013 - 00:00 — EZ Texting

Is one of your new year’s resolutions to spend more time with friends and family and less time absorbed in your mobile device? Perhaps you’re looking to limit screen time while at the family dinner table? Believe it or not, there’s actually an app for that.

Entitled Moment was originally launched as a “well-designed and practical tool” for anyone wanting to shorten time spent staring at their mobile device screen. Designed by developer Kevin Holesh, Entitled Moment makes it easy to set daily smartphone use limits, and runs in the background of your phone. It makes a noise and sends a notification when you exceed your limit for the day.

Currently being promoted as a “family application,” Moment now allows family members to track each others’ daily phone use from their devices and create “screen-free” timed sessions that...Read more

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