SMS Text Marketing Blog

Sat, 11/02/2013 - 00:00 — EZ Texting

Mobile marketing strategies for restaurants are a key consideration for the modern food industry. Most importantly of all, SMS text messaging offers affordability, reach and effectiveness, and should form the spine of any mobile marketing strategy for restaurants.

While traditional means of advertising has its place ie. fliers, newspaper advertisements, commercials, etc., mobile marketing via text messaging has the ability like none other to put your brand into the customers' hands in an instant, at any moment and for just a few dollars per campaign. And, because the time and cost of creating a mobile SMS marketing campaign is so miniscule, the ROI has the potential of being exponential.

What makes text message marketing the successful alternative is the fact that mobile devices have become more and more prevalent around the world. It's also proven that text messages have a nearly 100% open rate making the message virtually guaranteed to be received and read. For the user, creating text campaigns is simple enough for anyone to use, quick and easy to track results.

As a business owner, simply serving your customers as they come and...Read more
Thu, 10/31/2013 - 00:00 — EZ Texting
What is geo-fencing? And why should mobile marketers be following the progress of this exciting new technology? To find answers, we must go back a little...

During the first decade of this century, web marketing went from zero to hero. In 2000, the internet was still firmly 1.0. Google was in its infancy, neither YouTube or Facebook existed, and there were only 361 million internet users in the entire world. By the close of the noughties, that number had swelled to 2 billion; it’s now approaching three.

Back then, most people saw the marketing potential of the web, even if they couldn’t predict just how pervasive it would become. But few people would have predicted the inexorable rise of mobile marketing. After all, cell phones were already old news by the turn of the century, weren’t they? There was no way they could compete with the bells and whistles of the dotcom boom, was there?

In 2000, those questions were as rhetorical as they sound. It took the emergence of smartphones to change the way people thought about mobile advertising. By the time the first iPhone was launched in 2007, the stage was set...Read more
Wed, 10/30/2013 - 00:00 — EZ Texting

The season of ghouls and goblins, vampires and werewolves is officially upon us. Halloween is one of the best holidays of the year to engage in mobile text marketing and it needn’t be a spooky experience. In fact, consumers spent $8 billion last year on Halloween alone, definitely a treat for retailers.

Not only is Halloween the kickoff to the holiday season, it involves parties, candy, costumes, food and exciting events at the local pumpkin patch or haunted house...all opportunities to send out text message promotions for discounts, deals or interactive and fun advertising. What this means is that the creativity behind your next text marketing campaign is only limited by the imagination.

Another encouraging sign according to research shows that consumers made their purchases and conducted most of their product searches the weekend before the big day. What this means is that the final moments ramping up to October 31st can be the prime time to start blasting deals and promotions. For example, the party supply store down the street still has Halloween inventory that it needs to unload. Using a customer list compiled since last...Read more
Mon, 10/28/2013 - 00:00 — EZ Texting
The wearable device market is expected to shift 100 million units per year by 2016 and grow to a $19 billion industry before the decade is out. The hardware has improved significantly as public demand for wearables has increased, and the mobile marketing industry is adapting to these changes with typical flexibility.

So far, the main driver of business has been the health sector, which has developed all manner of gizmos aimed at monitoring physical fitness and wellbeing. Calorie counter, pedometer, sleep monitor and all round digital watchdog Fitbit Force has performed very well, and other activity trackers like Jawbone UP and the Nike FuelBand have followed. Healthcare professionals are working on making embedded wireless communication available to inpatients and outpatients alike.

By tracking how much you move around your house or local area via a discrete wristband, FitBit and its ilk can record information about anything from miles walked to number of steps taken, allowing you to plan your fitness regime more effectively.

The technology behind the wearable device boom is the star of the show here. Bluetooth 4.0 has been combined with newer, more effective body-worn sensors, capable of automatically recording data...Read more
Sat, 10/26/2013 - 00:00 — EZ Texting

Mobile marketing managers are even more excited than the rest of us about the new iPhone's potential. There's little doubt that the raft of new features make it the most business-friendly device Apple has issued to date, and SMS marketers are understandably champing at the bit to get their hands on it.

Billed as the “most significant change to the mobile operating system since our first iOS platform,” Apple’s iOS7 is a lesson in refinement. It has evolved from its predecessor in some surprising ways, and cuts a sleek, almost Spartan dash, with a clutch of new features, a pared-down interface and a liberal sprinkling of the best facets of rival smartphones, including Google’s Android.

The most obvious changes are the migration of the search feature from the swipe left screen to the home screen, and the revamped app switching capability – both big improvements. There is the usual slew of new mobile apps, most notably the addition of iTunes Radio, which marks Apple’s first foray into the internet radio streaming market. The updated Siri has ironed out most of the creases that bugged iOS 6, and...Read more
Fri, 10/25/2013 - 00:00 — EZ Texting
With almost 4 billion mobile phone users worldwide and more than 79 million mobile social networkers projected by 2015, mobile marketing tactics are now of utmost importance in brand development and overall marketing strategy. Below are a few of the top trending mobile marketing tactics - and how to wield them most effectively.

Mobile Search
In a recent study, Google found that 65% of study participants began any online search for information or for shopping by using their mobile devices. Mobile organic search is thus one of the most important mobile marketing channels to focus on, and marketers should be aware of the proper techniques for mobile optimization. Beyond mobile search optimization, however, marketers must also understand how to build a conversion-friendly mobile web site. Mobile versions of web sites should appeal to mobile users, with ease of use, clarity in design, and simple channels to take actions when desired. The best way to tailor a web presence for mobile devices is to develop a responsive web site, which detects the type of device a visitor is using and presents content and layouts that are designed for that interface. The smartphone users in Google’s study were primarily...Read more
Wed, 10/23/2013 - 14:12 — EZ Texting

Are you using mobile SMS lists to grow your business? If not, you're missing out on one of the most effective marketing channels there is.

An increasing number of businesses have already latched on to the marketing power of social media, and some have started to augment it with mobile SMS marketing. But the cleverest trick in the mobile text marketing book is linking your channels to their mutual advantage. The web has unlimited reach, and text contact lists provide targeted opportunities to engage with customers. While mobile SMS lists can help you finesse your online strategy, social media can point more people towards opting in to your text list.

The first step towards achieving perfect campaign synergy is growing your mobile SMS lists. There are lots of ways to do this. It’s important to use a variety of web and mobile marketing strategies, so mix and match our ten top tactics and watch your mobile SMS lists grow:

1) Freebies work. Always have, always will. There’s no better way to announce yourself as a heavyweight brand than to offer a free unit, available to...Read more
Mon, 10/21/2013 - 13:45 — EZ Texting

Last week saw the first major shake up of mobile marketing industry regulations in two decades. The introduction of new regulations governing the telemarketing and mobile marketing industry means that advertisers are now required to obtain written consent from current and future subscribers before initiating contact for business purposes.

The FCC is amending the violations code of the Telephone Consumer Protection Act of 1991 (TCPA). The new rules will affect SMS opt-in procedures, as the FCC seeks to protect consumers from unsolicited marketing text messages. Penalties for non-compliant companies range from $500 to $1,500 per message.

The key amendment concerns ‘prior express consent’ exemption for telemarketing calls to wireless phones using autodialers. The TCPA states it is unlawful to:

“Make any call (other than a call made for emergency purposes or made with the prior express consent of the called party) using any automatic telephone dialing system or an artificial or prerecorded voice ... to any telephone number assigned to a ... cellular telephone...”

OR

“Initiate any telephone call to any residential telephone line using an artificial or prerecorded voice to...Read more
Fri, 10/11/2013 - 12:59 — EZ Texting

Facebook marketing should form a central part your overall strategy. An effective cross-channel marketing campaign is like a great band or sports team: synergistic. Every part of the machine should work together in concert to create something that resonates across phone networks, optic cables and even good old-fashioned billboards. Facebook is where those vibrations so often start trembling, so it’s a sensible place from which to launch your multimedia assault.

Social media hounds visit your Facebook page, where they can sign up to an SMS campaign that sends out a text promoting your social media… and on and on. Think of it as a marketing feedback loop and you won’t be far off the mark. With EZ Texting's new Facebook Signup App, creating this loop has never been easier! Bottling that perfect storm of product, program and audience is no cakewalk, but there are a few rules you can follow to pull Facebook marketing off successfully…

Don’t Annoy People
First and foremost, each campaign needs to be interesting and relevant. Try to vary the content from campaign to campaign. Repeat the same post across multiple channels...Read more
Tue, 10/08/2013 - 11:19 — EZ Texting
With the government shutdown now in its second week, the Treasury Department has set a new deadline of October 17 for Congress to raise the debt ceiling. Negotiations remain in stalemate. Public fear about everything from the CDC’s readiness for a flu outbreak to how well NASA could respond to an asteroid strike hangs in the air. Across the U.S. workers hold their breath. All eyes are on Washington.

The pinch is being felt far beyond the public sector. As both sides flirt simultaneously with compromise and a steadfast commitment to towing the party line, ordinary Americans are suffering. Private enterprise is bracing itself for another long week of uncertainty – and the tech industry is no exception. As a young, dynamic marketplace, the tech sector plays a disproportionate role in job creation. If the deadlock continues, the industry will struggle to absorb the shutdown’s ripple effect, which could have devastating consequences for the wider economy.

Whether you’re a bedroom entrepreneur or a blue chip behemoth, here are six activities you might want to postpone until next quarter…

Conducting Government Business
Every company that does business with the federal government will be affected...Read more

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