Texting while driving is a special kind of faux pas, a social no-no usually committed when the perpetrator thinks they are all alone. Like singing ‘My Heart Will Go On’ at the top of your voice, or picking your nose at a red light, it’s amazing how far people will go when sealed inside a metallic cocoon.
Of course, people can see you, and they will judge you. For a transgression as serious as ‘twitting’ (Texting While in Traffic), some people even go as far as publicly shaming the guilty.
It’s hard to feel much sympathy when you look at the distracted driving statistics. According to data from the DMV, distracted drivers are the leading cause of car accidents, with 80% of crashes and 65% of near-crashes involving some form of distraction. Anyone who thinks they have time to send a quick response can think again – most distractions occur within three seconds before the accident.
The most at risk group is...Read more
A recent campaign conducted by Southwest Airlines is a perfect demonstration of mobile marketing meshing with web, social media and real-world engagement. It was devastatingly simple: a cocktail napkin - handed out to thousands of flyers every day - had a shortcode emblazoned across it, encouraging travellers to text their email address in order to sign up for news updates.
It was a great example of marrying multiple user experiences to maximize engagement. By integrating two channels like this, you can grow your business exponentially, as each channel feeds off the other.
This sort of cross-channel synergy works especially well with SMS and social media, both fundamental parts of any right-thinking marketing plan. They work so well in tandem because they are both frequently used by a large portion of the population. SMS messaging has a particularly long reach, with open rates exceeding 98% (the vast majority of those being read within minutes of receipt).
Social media is growing almost as fast, and is no longer the sole preserve of the young. If you develop innovative ways of synergizing your SMS messaging and social media campaigns, you’ll not only reap the rewards, you’ll be able to track...Read more
HTC’s new smartphone went on sale today at several stores in London, ahead of a general release on March 27. International consumers will have to wait until April 11 to get their hands on the device.
The HTC One M8 was officially unveiled just one hour before it became available to shoppers at six Carphone Warehouse and three Phones 4U stores. A few handsets were also released at a press conference in New York.
The HTC One is being heralded as one of the best designs to hit the smartphone market to date. According to a press release published on the T-Mobile website, the HTC One has “the brainpower of a true superphone… [and] stunning hardware design.”
The device has two cameras on the back, allowing photographers to take shots capable of mimicking the depth-of-field control that was once the sole preserve of DSLR machines. Another winning feature is Motion Launch, which lets users quickly deploy their device without having to first unlock it. A phone call can be taken by putting the device...Read more
A growing number of British consumers are adopting the practice sometimes known as showrooming: comparing online prices with real-world prices while browsing in stores, and buying the cheapest version of a particular product (hint: it’s never from the bricks and mortar store).
A report published in February by OnePoll looked at a range of consumer behaviors involving smartphones during the last quarter of 2013. The results showed that using smartphones to conduct research is the new normal. Seven out of ten respondents had used their mobile device to investigate potential purchases and compare prices. Over a third used mobile price comparison sites, and 17% had visited the mobile sites of individual retailers.
Retail apps are also growing in popularity, with users accessing them from multiple locations. Around 42% of respondents used retail apps at home, and a quarter did so at work or on their way to work.
But the most compelling results relate to the use of smartphones in physical stores. Some 55% of people admitted to ‘showrooming’ during shopping trips. Out of those, more than half said they compared prices online using their mobile device, and just under half used them to gather...Read more
Texting and driving is set to become illegal in South Dakota, a decision that put to bed years of disagreement between the House of Representatives and the State Senate. If signed by the state’s governor the bill will be law, making texting and driving a petty offense resulting in a $100 fine.
However, drivers will be ticketed for SMS messaging offenses only if pulled over for another traffic violation.
"This is not about tickets and fines, but it's about changing the culture that texting while driving is not safe. It's dangerous. It's deadly, and it deserves to be illegal," said Senator Mike Vehle.
The senate has previously passed texting and driving bans rejected by the House. Eight local governments, including those from the state’s largest cities, have passed SMS messaging bans of their own due to legislative failure to make a statewide ban. Courts will eventually decide whether local governments can pass bans separate from state law.
Representative Charlie Hoffman, R-Eureka, said the last-minute effort to bring back and pass the bill was due to public pressure.
"People in the House and Senate didn't want to go back on...Read more
Starbucks has added a digital tipping feature to its mobile payment program, allowing customers to easily add tips to their purchases. The app will be available for iOS on March 19, 2014, with an Android option to launch later this year.
Users in the United States, Canada and the U.K. will enjoy access to this app, which provides customers with a two-hour window following a transaction to add a tip of 50cents, $1 or $2 to the bill. The subsequent digital receipt will reflect the added tip. Starbucks Mobile Pay has been available for three years and allows users to pay with a digital version of their Starbucks card on their smartphones. Entitled “Shake to Pay,” users simply shake their phones to pull up their Starbucks card barcodes and make payments.
"We're really excited because tipping has been something our customers have been really asking for," said Starbucks Chief Digital Officer Adam Brotman to CNET. "More and more customers...carry cash with them less and less these days. It's nice to be able to leave a tip for your barista and your store using mobile payment now...Read more
Recent research comparing click-through rates (CTRs) found mobile device users much less likely to click on ads during the week as opposed to the weekend. Findings published on AppFlood claims click-through rates are 30% higher on weekends after analyzing some 300 millionmobile ad impressions in the United States between August and September 2013.
Click volume is reportedly the same on Saturdays and Sundays, beginning around 8am and continuing at a steady rate until about 6pm. Weekday clicks go up once the workday is over, or around 6pm. Click rates on weekdays tend to decrease throughout the evening, but pick back up around 11pm, indicating people are looking at their mobile device screens before bedtime. Differences in mobile and desktop/laptop usage were also evident, with mobile use remaining fairly steady throughout the week and weekend, particularly around 7pm to 9pm on weekdays. Desktop/laptop use is less frequent on weekends, and after 5pm, or commute time, on weekdays.
So why the dip in CTR on weekends with laptops/desktops, but not mobile devices? A possible explanation is people use their laptops all day at work, and can’t even think of going near one on weekends. This eschewing of laptops doesn’t...Read more
A recent study by the University of Chicago found SMS messaging can aid diabetes management. The study took place between May 2012 and February 2013, and featured 74 adult diabetics using a mobile phone-based program called CareSmarts. Participants’ glucose levels decreased from 7.9 to 7.2% throughout the course of the study. These results are an example of many positive implications concerning SMS messaging and the healthcare community, with mobile marketing campaigns potentially targeting those with disabilities, chronic diseases and other health issues.
The program provided educational materials and text message alerts regarding assorted diabetes self-management activities, including medication refill reminders and self-assessments. While participants had to pay for text messages, they received $25 compensation. The study included 274 patients with diabetes who were not enrolled in the program; 67 participants completed the program.
In addition to a decrease in participant glucose levels, the study found participant healthcare costs declined by about $375 per patient, and the number of outpatient visits decreased as well. Participants also reported improvements in glycemic control and increased satisfaction with their overall health care. As for the 274 diabetic patients who did...Read more