Widespread mobile technology have increased customer service expectations. Recent research conducted by KANA Software found that 5% of 18 to 24 year olds check their phone every minute – an alarming figure indicative of an almost pathological reliance on connectivity.
But they’re not just checking their phones. They’re using them as portals through which they can lodge complaints, and they expect their complaint to be dealt with quickly. If companies fail to respond in a way that satisfies the customer, they find themselves traduced on social media platforms and all-important user review websites. The Millenials have never known a world without the hyperspeed life of the web, and their patience is thin. Remember last century when 10 working days was the standard time period for responding to complaints? They don’t.
It’s not just young people. The survey – which polled more than 2,000 people in then UK – found baby boomers were among the most prolific online complainers. In this climate, must include a quick response strategy in the face of online criticism.
The first step towards meeting high expectations is...Read more
Okay, so you amassed a substantial SMS marketing list, but what about retaining said list? After all, creating a list is one thing, but keeping it is something else! Check out five of the best practices for retaining your opt-in marketing list and use them to create effective SMS marketing campaigns:
It seems everyone is on their phones these days, and while getting bombarded with advertisements is never fun, receiving exclusive offers, coupons and discounts through text is! Ensure you’re sending customers discounts they can only receive through their phones as opposed to email or snail mail. Most people will be delighted to receive a coupon for 10% off their next vehicle oil change or an alert regarding “big sale” dates and times.
As with most things, it’s important to do a little research before creating a text message campaign. Decrease your opt-out rate significantly by learning what your customers want to hear and receive, which will certainly help you create a much more effective...Read more
New mobile marketing studies have pointed to older individuals as the fastest-growing demographic for mobile and social media usage. According to a Nielsen Company report, mobile media is attracting 45- to-64-year-old consumers above other age groups, despite the notion that mobile media is solely used by teenagers and those ages 20 to 35.
Companies aware of the increase in mobile usage among older adults can harness this information and use it to create effective mobile marketing campaigns.
Plenty of misconceptions surround older adults and mobile/social media use, such as the idea that they barely know what Facebook or Twitter is, let alone have any clue how to work a smartphone. However, the facts don’t lie: in addition to Nielsen’s findings, a new GlobalWebIndex study surveying 31,779 consumers in 31 different countries found older adults as the main reason for growth among social media sites. These include Facebook, Google+, Twitter, Pinterest and LinkedIn. That’s enough to turn misconceptions about older adults and mobile marketing on proverbial ears!
An effective mobile marketing strategy uses both push and pull tactics in order to maximize consumer engagement. Each has its charms. While a certain amount of push is essential if you want to reach a bigger audience, it can be seen as spammy if poorly executed.
This element of risk can engender a more timid approach to mobile marketing solutions. Many businesses are unwilling to take that risk, focusing instead on pull mobile marketing tactics like responsive web design and brilliantly rendered apps.
It’s true that getting results from a push marketing campaign is a harder line to walk, but that is precisely the reason it can pay off so decisively if conducted in a smart way. Recent data collated by push tech startup Urban Airship suggests that push notifications as part of a mobile marketing strategy can have astonishing results:
Customer Consultant Tim Chang from cloud telephony and SMS marketing firm ...Read more
If you’re a local business relatively new to the world of mobile marketing, you will still be discovering new ways of leveraging consumer attention away from competitors through mobile directories. Perhaps you’ve just got a handle on your social media campaign, or you’ve optimized your website for common search terms, but you’re unsure where to turn next.
Equally as important – though oft-ignored – are online business directories. Each one acts as a conduit through which potential customers can access your service, so the more directories you add yourself to, the bigger your reach. You don’t need any particular technical expertise to get listed, just some time and effort, so adding yourself to as many business directories as possible should be a priority of your .
As usual, the big players like Google, Yahoo and Yelp are a sensible place to start. Take a look at these fifty directories and add your business to as many as possible. But don’t limit yourself to the most commonly used directories – it’s a huge playing field populated by major brands, all packing a serious financial...Read more
According to a recent study conducted by ABI Research, 52% of consumers would definitely use mobile coupons for obtaining discounts at local stores. This evidence tallies with the rapid upsurge in smartphone adoption, as consumers become increasingly reliant on mobile devices to help them with every area of their lives.
As smartphone penetration deepens, mobile coupons and other mobile marketing tactics move to the forefront of any well-planned marketing strategy. Some analysts estimate mobile coupons are redeemed ten times as often as traditional paper coupons.
So why are mobile marketing coupons proving so popular with the general public? The answer to that is largely self-evident: paper coupons have been a mainstay of commercial promotion since Coca Cola pioneered their use in the 19Century – why wouldn’t consumers want all the benefits of a paper coupon stored on their smartphone?
Search guru Gerald Murphy has expanded this idea on his blog, identifying four key reasons why mobile marketing coupons are infinitely preferable to their old paper counterparts:
As technology has advanced, so has user ability to communicate effectively. SMS messaging allows businesses to communicate easily using assorted abbreviations, many of which are helpful when creating an . Check out a few of these abbreviations and how they can benefit your business:
The abbreviation for “What about you?” offers businesses the chance to ask customers and prospects how they feel or think about certain products and services. Get customer feedback and find out what’s working and what isn’t.
Asking customers to sign up for an app or newsletter, like a social media page, provide product feedback and anything else always sound nicer when the word “please” is attached. Remember to add “PLZ” when using SMS messaging or any other platform while communicating with customers.
An abbreviation for “Way to go!”, this option works as a mobile marketing solution in that it can congratulate customers for finishing a survey, signing up for a service or simply buying a product.
Several brands made effective use of Valentine’s Day mobile marketing campaigns this year. Let’s check out a few of these campaigns and why they were so effective as mobile marketing strategies!
Travel brand Expedia created a four-day burst campaign that allowed potential V-Day travelers to imagine experiences in Las Vegas and New York City, two important romantic holiday destinations. This mobile marketing strategy encouraged users to book Valentine’s Day vacations through Expedia in addition to downloading the app. The latter was particularly useful in terms of brand awareness and repeat business. Users clicked assorted Las Vegas and NYC travel ads and enjoyed easy “landscape interaction” that also highlighted the benefits of booking with Expedia.
The result was a near-double increase in mobile users’ time-in-ad, as well as an average engagement rate of 21 percent, including both hotel bookings and app downloads.
Pandora Jewelry appealed to men this February with a mobile marketing strategy used on key dates, including Super Bowl Sunday! Featuring the theme, “Create a Valentine’s Gift...Read more
As smartphone ownership reaches record levels, it’s hardly surprising that apps of all stripes are experiencing a boom. One of the hottest varieties right now are augmented reality (AR) apps, which combine live, real-world environments with supplementary computer generated input.
AR is one of those futuristic technologies that you can’t quite believe is really upon us. It provides a Terminator-like view of the physical realm, with live events such as sports games augmented by statistics, graphics, sound or any other digital data.
Not only is AR a reality, it’s already big business – and growing fast. In 2013, revenue from mobile augmented reality was around $180 million. A recent Juniper report predicts AR apps and services to generate a staggering $1.2 billion by 2015. The contributions it can make to existing mobile marketing solutions are manifold, and major brands including Unilever, Nestle and Heinz have already cottoned on to the potential of AR as a driver of consumer engagement.
The mobile industry itself has helped power interest in AR apps, as more and and outreach strategies as a necessary part of their overall business. AR promises...Read more