SMS Text Marketing Blog
Apple’s beacon system, called iBeacon, is automatically installed in all devices that use their current operating system, iOS 7. This means that, even if a mobile user knows…Read more
Nowadays, consumers expect a great deal from travel and hospitality companies, particularly when it comes to ease of access and information in utilizing their mobile devices. Travelers are using their mobiles for all of their needs: booking flights and accommodations, researching events and local hotspots, as well as restaurant reservations, of course. Mobile engagement is at an all-time high for these travelers, with an estimated three out of four people using devices while on a trip – that’s more than four times as many people using their mobiles to enhance their travel experience since 2009.
Corporations in the travel and tourism business have been at the forefront of keeping travelers connected via their mobile devices. The level of engagement is unparalleled. The mobile platforms in place can empower customers to find local, real-time information, and they allow these corporations to make recommendations for customers according to their preferences. Customers, in turn, can read reviews, compare prices and amenities, and score loyalty points. Best of all, customers may send and receive immediate feedback from their purchases and their experiences, increasing…Read more
Mobile marketing is the modern face of advertising. Sophisticated tools like geo-location software and mobile apps are stripping away the barriers between business and consumer, affording even the most modestly-budgeted mobile marketing campaign to foster precise, personalized relationships with an audience that never stays still, but for whom smartphones are a constant companion.
If the technology is cutting edge, the concept of one-to-one marketing is anything but. It dominated the commercial landscape until the middle of the 20Century. Before radio, television and print media were widely available, the romantic image of the door-to-door salesperson selling his wares directly to customers was very much a reality. ‘The user experience’ – as nobody called it then – was top notch: a sales rep came to your home, demonstrated the worthiness of their product and, perhaps most importantly of all, put a face to the brand.
This marketing strategy provided accountability, intimacy and transparency, but was ultimately put…Read more
As a vendor of impartial mobile marketing news and opinion, we don't usually crow on about our own website, but some important changes have been made that will make your experience better than ever.
Here at EzTexting, we’ve been hard at work redeveloping our website. We scrapped our old design. Our features have been streamlined, and we now have brand new ones to share. We’re happy to announce our new Fremium pricing product, available now to our customers. In order to bring you the best texting services available on the internet, we are constantly looking for ways to enhance our product.
We had to start afresh with the design. We gathered feedback from our existing customers, and adopted an objective view of the website. Looking at EzTexting through this lens, we discovered that the site needed to be overhauled, in a manner of speaking. With an emphasis on a more appealing layout and a sharper focus, we are proud to unveil this new site to our clientele.
We developed our new design in order to improve your experience each time you visit EzTexting. In the…Read more
New research from Omnico indicates that UK consumers are less likely to use mobile devices to engage with hospitality service providers when compared with other industries. Just 13% of consumers said they would use mobile to interact with hoteliers and travel agents.
Consumer reticence is understandable. Booking a holiday is a complicated affair. With so many factors to consider and cross-reference, small screen devices are given short shrift. Negotiating a variety of websites and filling in multiple fields on car rental, flights and hotels is a hassle even on a desktop browser; on a mobile device it makes for a positively unpleasant user experience. There’s simply too much information to divest
Thankfully for the hospitality industry, the point of purchase is just one step in the process. There is still plenty of scope to create a compelling mobile marketing campaign that simply hands off to desktop at the point of sale.
And despite the apparently-negative data collated in the UK, mobile engagement has been steadily growing in the hospitality world. A Forrester survey from last year identified a 450% increase in mobile bookings since 2009…Read more
SMS messaging has become a key component of any mobile marketing strategy. It’s use as an advertising tool has been well documented – not least on this very organ – but there are all sorts of weird, wonderful ways to leverage the power of text. Schools, community groups, churches and even emergency services have begun incorporating SMS into their processes. We’ve cherry picked our favorite unusual uses of SMS messaging outside of the mobile marketing realm…Finding Lost Pets
Companies like MobiPet are helping pet owners locate lost furry friends. When notified of a lost animal, they send photo alerts by text message to registered vets, animal shelters and pet owners within a 30 mile radius. Animal lovers have rallied round the idea which, unlike microchip implants, is non-invasive and requires no equipment apart from a camera-enabled mobile phone with text message capability.Donating to Good Causes
Text-to-donate has proven highly effective at engaging people who don’t donate to charity by other methods. In 2007, a Super Bowl commercial raised $10,000 within seconds for the victims of the recent tsunami in Asia. The Haiti earthquake relief effort…Read more
After years of threatening to become a computing anachronism, Microsoft is transmogrifying into a cloud services provider with a strong focus on mobile marketing.
Earlier this year, the tech giant put the finishing touches to its Windows Phone 8.1 OS, and promised delivery to consumers by ‘Summer 2014’. They’ve already begun integrating Nokia’s smartphone business, and shares have gone up by 25% since the appointment of new CEO Satya Nadella five months ago.
On the face of it, Microsoft is finally joining the cloud/mobile party that’s been in full swing since the turn of the decade. It’s been a long time coming, and competing with the likes of Google and Apple will be a tough road aho.
Critics have lambasted Microsoft for its reticence regarding the obvious consumer appeal of cloud computing, but their strategy has become more focused on Nadella’s watch, with the professed ‘cloud first, mobile first’ philosophy at last gaining credibility.
In particular, the firm has begun to recognize the need to give partners more control over the cloud services they resell. They recently announced the implementation of the Microsoft Cloud…Read more