SMS Text Marketing Blog

Is Beacon Technology Going to Change the Retail World?

Thu, 08/14/2014 - 00:00 — EZ Texting


Beacon technology incorporates the power of consumer-targeted advertising with location-based mobile marketing by installing small pieces of low-cost hardware within the shelves of retail stores. When customers enter a store with Bluetooth-enabled mobiles or tablets, the business can send customized advertisements directly to their devices thereby enhancing their shopping experience. While Beacons have only recently begun to appear in shops, the technology itself is already part of Apple devices since the 3rd generation of their products. And reports from the tech blogs are starting to take notice of the Beacon technology’s capabilities.

Mass Potential

Apple’s beacon system, called iBeacon, is automatically installed in all devices that use their current operating system, iOS 7. This means that, even if a mobile user knows…

Read more

How to Devise a Mobile Marketing Strategy in the Hospitality and Travel Industries

Tue, 08/12/2014 - 00:00 — EZ Texting

Nowadays, consumers expect a great deal from travel and hospitality companies, particularly when it comes to ease of access and information in utilizing their mobile devices. Travelers are using their mobiles for all of their needs: booking flights and accommodations, researching events and local hotspots, as well as restaurant reservations, of course. Mobile engagement is at an all-time high for these travelers, with an estimated three out of four people using devices while on a trip – that’s more than four times as many people using their mobiles to enhance their travel experience since 2009.

Corporations in the travel and tourism business have been at the forefront of keeping travelers connected via their mobile devices. The level of engagement is unparalleled. The mobile platforms in place can empower customers to find local, real-time information, and they allow these corporations to make recommendations for customers according to their preferences. Customers, in turn, can read reviews, compare prices and amenities, and score loyalty points. Best of all, customers may send and receive immediate feedback from their purchases and their experiences, increasing…

Read more

Mobile Brings 1:1 Marketing Full Circle

Mon, 08/11/2014 - 00:00 — EZ Texting


Mobile marketing is the modern face of advertising. Sophisticated tools like geo-location software and mobile apps are stripping away the barriers between business and consumer, affording even the most modestly-budgeted mobile marketing campaign to foster precise, personalized relationships with an audience that never stays still, but for whom smartphones are a constant companion.

If the technology is cutting edge, the concept of one-to-one marketing is anything but. It dominated the commercial landscape until the middle of the 20th Century. Before radio, television and print media were widely available, the romantic image of the door-to-door salesperson selling his wares directly to customers was very much a reality. ‘The user experience’ – as nobody called it then – was top notch: a sales rep came to your home, demonstrated the worthiness of their product and, perhaps most importantly of all, put a face to the brand.

This marketing strategy provided accountability, intimacy and transparency, but was ultimately put…

Read more

Six Reasons to Use SMS

Sat, 08/09/2014 - 00:00 — EZ Texting

Despite the appeal of other emerging forms of communication, text messaging via SMS is still the most popular choice for mobile users. Four billion people around the globe use SMS, sending upwards of a trillion messages each year. Due to its popularity it’s no wonder that mobile marketers agree: pound for pound, SMS allows for the furthest reach to the widest audience. But why is SMS the best selection for a mobile marketing campaign? Here are several reasons:

1)Popularity

As mentioned above, SMS is the most popular form of mobile communication. At least 70% of the world’s populace uses a mobile phone, and of those subscribers, 80% of them use text. With reach like that, mobile marketers will want to incorporate SMS into their marketing strategy.

2)Permanence

Read more

EZ Texting Site Revamped

Thu, 08/07/2014 - 00:00 — EZ Texting

As a vendor of impartial mobile marketing news and opinion, we don't usually crow on about our own website, but some important changes have been made that will make your experience better than ever.

Here at EzTexting, we’ve been hard at work redeveloping our website. We scrapped our old design. Our features have been streamlined, and we now have brand new ones to share. We’re happy to announce our new Fremium pricing product, available now to our customers. In order to bring you the best texting services available on the internet, we are constantly looking for ways to enhance our product.

We had to start afresh with the design. We gathered feedback from our existing customers, and adopted an objective view of the website. Looking at EzTexting through this lens, we discovered that the site needed to be overhauled, in a manner of speaking. With an emphasis on a more appealing layout and a sharper focus, we are proud to unveil this new site to our clientele.

We developed our new design in order to improve your experience each time you visit EzTexting. In the…

Read more

The Future of mHealth Technology

Wed, 08/06/2014 - 00:00 — EZ Texting

Every day the technology of our mobile devices continues to improve, and every day there are new applications for it. The healthcare industry is poised to take advantage of this technology by providing access and mobility to its customers around the world.

This particular market called the mobile health market, or mHealth, has yet to reach its full potential. Currently, doctors and patients can interact through texts, email, and apps, as well as through sharing pictures and video. But this is just the beginning. Mobile devices have given us opportunities for real-time communication and collaboration, which is a boon for the medical industry. Also, there are increasing opportunities for improving access to quality care through mobile access (as soon as the powers that be approve these mobile accessibility apps). In the meantime, healthcare…

Read more

Hispanic Market Growth Reaches New Heights

Sun, 08/03/2014 - 00:00 — EZ Texting

Though we are still in the early days of mobile marketing, new technologies are allowing businesses to share their brand in revolutionary ways. Reports about new advertising techniques and ways to reach consumers on their mobile devices are flooding the blogosphere. But are advertisers paying attention to the changing face of the mobile marketplace? The real news flash: The Hispanic Market represents the fastest growing segment in the U.S.

This information from the Census Bureau and Nielsen is not really new. Marketers have been watching for years as this minority has grown into a significant force in the advertising world. Currently about 1 in 6 Americans are Hispanics. By the year 2050, however, Hispanics will represent one-third of the entire American populace.

These statistics are even more significant when we look at buying power. Hispanics command over $1 Trillion dollars in spending capital…

Read more

How the Hospitality Industry Can Use Mobile Marketing

Fri, 08/01/2014 - 00:00 — EZ Texting


New research from Omnico indicates that UK consumers are less likely to use mobile devices to engage with hospitality service providers when compared with other industries. Just 13% of consumers said they would use mobile to interact with hoteliers and travel agents.

Consumer reticence is understandable. Booking a holiday is a complicated affair. With so many factors to consider and cross-reference, small screen devices are given short shrift. Negotiating a variety of websites and filling in multiple fields on car rental, flights and hotels is a hassle even on a desktop browser; on a mobile device it makes for a positively unpleasant user experience. There’s simply too much information to divest

Thankfully for the hospitality industry, the point of purchase is just one step in the process. There is still plenty of scope to create a compelling mobile marketing campaign that simply hands off to desktop at the point of sale. 

And despite the apparently-negative data collated in the UK, mobile engagement has been steadily growing in the hospitality world. A Forrester survey from last year identified a 450% increase in mobile bookings since 2009…

Read more

4 Unexpected Uses for SMS

Thu, 07/31/2014 - 00:00 — EZ Texting

SMS messaging has become a key component of any mobile marketing strategy. It’s use as an advertising tool has been well documented – not least on this very organ – but there are all sorts of weird, wonderful ways to leverage the power of text. Schools, community groups, churches and even emergency services have begun incorporating SMS into their processes. We’ve cherry picked our favorite unusual uses of SMS messaging outside of the mobile marketing realm…

Finding Lost Pets

Companies like MobiPet are helping pet owners locate lost furry friends. When notified of a lost animal, they send photo alerts by text message to registered vets, animal shelters and pet owners within a 30 mile radius. Animal lovers have rallied round the idea which, unlike microchip implants, is non-invasive and requires no equipment apart from a camera-enabled mobile phone with text message capability.

Donating to Good Causes

Text-to-donate has proven highly effective at engaging people who don’t donate to charity by other methods. In 2007, a Super Bowl commercial raised $10,000 within seconds for the victims of the recent tsunami in Asia. The Haiti earthquake relief effort…

Read more

Microsoft Finally Joins the Cloud

Wed, 07/30/2014 - 00:00 — EZ Texting


After years of threatening to become a computing anachronism, Microsoft is transmogrifying into a cloud services provider with a strong focus on mobile marketing. 

Earlier this year, the tech giant put the finishing touches to its Windows Phone 8.1 OS, and promised delivery to consumers by ‘Summer 2014’. They’ve already begun integrating Nokia’s smartphone business, and shares have gone up by 25% since the appointment of new CEO Satya Nadella five months ago.

On the face of it, Microsoft is finally joining the cloud/mobile party that’s been in full swing since the turn of the decade. It’s been a long time coming, and competing with the likes of Google and Apple will be a tough road aho.

Critics have lambasted Microsoft for its reticence regarding the obvious consumer appeal of cloud computing, but their strategy has become more focused on Nadella’s watch, with the professed ‘cloud first, mobile first’ philosophy at last gaining credibility.

In particular, the firm has begun to recognize the need to give partners more control over the cloud services they resell. They recently announced the implementation of the Microsoft Cloud…

Read more