There’s nothing shoppers dislike more than crowded parking lots at the mall, mile-long checkout lines and picked-over merchandise. In our fast-paced global society, time and money are precious commodities and consumers want to save more of both. Savvy shoppers are often choosing to forego the traditional mall experience, opting instead for the speedier functionality of making purchases online or with their mobile devices.
Emerging consumer trends provide an excellent opportunity for small business owners to rev up their mobile marketing efforts and engage with this new crop of tech-savvy shoppers. According to recent studies, mobile and social campaigns are influencing the purchasing decisions of users. Consumers say they are more likely to pick up an item they see posted on their social channels, and that they are more apt to consult new media for more information about a particular product or to compare relevant discounts prior to buying.Here are some interesting statistics regarding new consumer behavior as reported by CMS Wire:
- 68% of smartphone users plan to use mobile devices for holiday shopping.
- 59% of consumers would be more likely to shop at a ...Read more
Leading online mobile marketing network mobileFUSED recently published their list of the “Top Seven Projections for Mobile Marketing in 2014” and the article is getting a lot of buzz. By incorporating these tips into your text marketing campaign, you can empower your small business to grow and succeed.
Which is better, buy-one-get-one-free or 50% off?
A recent study published in the Journal of Marketing found that students didn’t think there was difference between a 33% discount and 33% extra on an equally-priced item. It’s not just youngsters – research shows that most adult shoppers prefer buy-one-get-one-free offers to 50% discounts, despite the (obvious, right?) fact that the discount is always the better offer (presuming the starting price is the same). In short, consumers generally get the math wrong. You can rely on that fact. For your business, buy-one-get-one-free is better, and the customers think it is too. Your scruples can do the rest.
Do I have...Read more
The Millenials might be the market that much of the tech industry is targeting heavily right now, but most long-term strategists have one eye firmly on Generation Z as they demand mobile media. It is this up and coming demographic – now teens or tweens – who will start to drive the mobile media economy over the next twenty years. Their influence is already being felt, albeit via their parents credit cards.
According to the Pew Research Center, 78% of teens have a cellphone, half of which are smartphones. Nearly 25% have a tablet, and you’d be hard pushed to find a Gen Z-er who doesn’t use the internet regularly (Pew says 95%, but even this sounds conservative). In a very real sense, teens are predictors of the future of mobile media, and technology more generally, which is why getting a handle on how to conduct a Gen Z marketing campaign is so important.
Of course, it’s no surprise that Gen Z are so tech savvy. If we take 1996 as the earliest birthdate of the demographic, that means they were already born into a...Read more
First, decide whether you are looking to create a push or pull campaign:
One effective way of using mobile to supplement eCommerce sales is by offering SMS online offers via mobile text marketing. Companies can always send text blasts to offer a discount when customers show their text message to the cashier at the time of purchase. However, text marketing offers certainly aren’t limited to in-person purchases. Text messages can of course contain a link, which allows customers to navigate directly to the mobile web site to make a purchase. Additionally, brands can get creative in using text marketing campaigns to help boost desktop sales. Text campaigns may contain a product code to enter into the web site for an exclusive product or service, offered only to marketing list...Read more
The branded backgrounds aren’t just branded logos either; they’re custom ads in the context of weather and mobile, which make for a highly optimized mobile advertising tactic. “If you look at a media publisher,” says Hecht, “we crush anybody out there. This idea that mobile ads are hard to see ... we’re giving you the whole screen and it's six inches from your face. They’re not overly interruptive. And it’s creative married to context.” Such innovative thinking is yet another example of how early adopters to changing technology can get a head start on the...Read more
If you want to entice customers to opt-in to receive special offers, promotions, and store information, then you need to get creative and diligent about getting your SMS mobile marketing while they’re in store! That means advertising your SMS marketing campaigns anywhere it seems most appropriate and engaging. In-store displays, product tags, coupons, receipts, and even floor mats are just a few ideas for placement.
To hone in on proven tactics, it would be prudent to take a look at what other brands are doing and how they’re becoming successful in building their SMS text advertising lists. ACE Hardware, for example, has created well-designed and well-placed signs throughout their stores to grow their SMS marketing lists…and it’s working! But just as important as the design and placement of advertisements is the incentive provided for customers to opt-in. Brands must make it worth a consumer’s while to give up their personal information. Customers want to know that they will be engaged with appropriately, respectfully, and be given exclusive opportunities to earn rewards and save money via creative SMS marketing campaigns.
Plus, remember the importance of social...Read more
A study released by Pew Internet found that America’s most popular activity on a mobile device is still text messaging. The same study reports that over 90% of American adults currently own a mobile device, making this an opportune time to implement a non-invasive SMS marketing strategy. SMS marketing is not only a highly effective mobile marketing strategy on its own, it can also be an effective “gateway” to encouraging participation in a brand’s additional marketing channels and activities.
As brands start to discover the opportunities afforded by SMS mobile marketing campaigns, they’ll find that text messaging provides a pathway to a wide array of additional marketing channels, including MMS, gathering email addresses, and location-based touch points. Even voice broadcasts and the integration of hyperlinks within SMS messages to drive users to a mobile website — all of these strategies compel users to interact with the brand and engage through various channels.Thus, SMS marketing becomes a genuinely interactive method of perpetual and cyclical information delivery, offering everything from tips, coupons, alerts and rewards to behaviorally targeted initiatives, like karaoke, contests, surveys, and trivia. A knowledgeable marketer will maintain that user...Read more
According to Tatango, the number of people who join SMS lists in order to receive incentives but remain on the list after they've bagged the goods may be as high as 98%. This statistic alone should make you cast aside any lingering doubts you may have about incentivizing your SMS marketing to grow moblie marketing lists.
In an age of free content, consumers have come to expect a few tidbits in advance of parting with their hard-earned, but it requires a certain level of trust on the part of commerce and, yes, an acceptance that not every individual will end up as a loyal customer.The chief objective of incentive-based mobile marketing strategies is a sure, steady increase in participants. As this audience grows, so do your chances of improving long-term ROIs. If every SMS marketing campaign included an incentive, the relationship between business and consumer would change for the better. Rather than making the consumer feel as if they are doing you a favor by visiting your store or website, incentives make them feel like you have done them a favor. And most people feel compelled...Read more