SMS Text Marketing Blog

Thu, 03/20/2014 - 00:00 — EZ Texting

Texting and driving is set to become illegal in South Dakota, a decision that put to bed years of disagreement between the House of Representatives and the State Senate. If signed by the state’s governor the bill will be law, making texting and driving a petty offense resulting in a $100 fine.

However, drivers will be ticketed for SMS messaging offenses only if pulled over for another traffic violation.

"This is not about tickets and fines, but it's about changing the culture that texting while driving is not safe. It's dangerous. It's deadly, and it deserves to be illegal," said Senator Mike Vehle.

The senate has previously passed texting and driving bans rejected by the House. Eight local governments, including those from the state’s largest cities, have passed SMS messaging bans of their own due to legislative failure to make a statewide ban. Courts will eventually decide whether local governments can pass bans separate from state law. 

Representative Charlie Hoffman, R-Eureka, said the last-minute effort to bring back and pass the bill was due to public pressure. 

"People in the House and Senate didn't want to go back on...Read more

Wed, 03/19/2014 - 00:00 — EZ Texting
Text to Donate

Starbucks has added a digital tipping feature to its mobile payment program, allowing customers to easily add tips to their purchases. The app will be available for iOS on March 19, 2014, with an Android option to launch later this year.

Users in the United States, Canada and the U.K. will enjoy access to this app, which provides customers with a two-hour window following a transaction to add a tip of 50cents, $1 or $2 to the bill. The subsequent digital receipt will reflect the added tip. Starbucks Mobile Pay has been available for three years and allows users to pay with a digital version of their Starbucks card on their smartphones. Entitled “Shake to Pay,” users simply shake their phones to pull up their Starbucks card barcodes and make payments.

"We're really excited because tipping has been something our customers have been really asking for," said Starbucks Chief Digital Officer Adam Brotman to CNET. "More and more customers...carry cash with them less and less these days. It's nice to be able to leave a tip for your barista and your store using mobile payment now...Read more

Mon, 03/17/2014 - 00:00 — EZ Texting

SMS messaging provides one of the fastest, easiest ways for consumers to stay in touch with businesses. Banking is no exception. Virtually every major US bank now offers some form of text banking.

Text banking is proving popular with a small number of customers who like to stay on top of the finances – and like the fact they don’t need an internet connection to do it. Nonetheless, as many as 51% of cell phone users think mobile banking is not secure, and the number of bank customers who prefer using cell phones to view balances and transactions stood at around 8% in 2012, when the most recent ABA figures were published. 

This reticence to engage with text banking is understandable. Fears about sending account details via text messages are not unfounded. And even just using text as one part of mobile marketing tactics that make no specific reference to an account will make some customers jittery. When it comes to personal finances, some

...Read more
Fri, 03/14/2014 - 00:00 — EZ Texting

Recent research comparing click-through rates (CTRs)  found mobile device users much less likely to click on ads during the week as opposed to the weekend. Findings published on AppFlood claims click-through rates are 30% higher on weekends after analyzing some 300 millionmobile ad impressions in the United States between August and September 2013.

Click volume is reportedly the same on Saturdays and Sundays, beginning around 8am and continuing at a steady rate until about 6pm. Weekday clicks go up once the workday is over, or around 6pm. Click rates on weekdays tend to decrease throughout the evening, but pick back up around 11pm, indicating people are looking at their mobile device screens before bedtime. Differences in mobile and desktop/laptop usage were also evident, with mobile use remaining fairly steady throughout the week and weekend, particularly around 7pm to 9pm on weekdays. Desktop/laptop use is less frequent on weekends, and after 5pm, or commute time, on weekdays.

So why the dip in CTR on weekends with laptops/desktops, but not mobile devices? A possible explanation is people use their laptops all day at work, and can’t even think of going near one on weekends. This eschewing of laptops doesn’t...Read more

Thu, 03/13/2014 - 00:00 — EZ Texting

When Facebook bought WhatsApp for $19 billion last month, the news was met with scratched heads and raised eyebrows from many corners of the tech industry. All due respect, though. Back in February 2009, not even its founders would have dared imagine a fifth birthday celebration of such magnitude. So props to WhatsApp. But $19 billion? Really?

To put that sum into perspective, it’s 19 times what Facebook paid for Instagram two years ago – and even that deal prompted howls of disapproval from many who felt uncomfortable with the big fish snapping up yet more inhabitants of Pond Silicon.

WhatsApp is no minnow. Far from it. The chat app, which allows users to send unlimited messages, texts, pictures and videos for a buck per year, has done for texting what Skype did for voice calls. Like Skype, it’s no respecter of the bloated tariffs we’d hitherto assumed were required for international communication, and its success has dealt a major blow to the cellular carriers who fostered that assumption.

...Read more
Tue, 03/11/2014 - 00:00 — EZ Texting

recent study by the University of Chicago found SMS messaging can aid diabetes management. The study took place between May 2012 and February 2013, and featured 74 adult diabetics using a mobile phone-based program called CareSmarts. Participants’ glucose levels decreased from 7.9 to 7.2% throughout the course of the study. These results are an example of many positive implications concerning SMS messaging and the healthcare community, with mobile marketing campaigns potentially targeting those with disabilities, chronic diseases and other health issues. 

The program provided educational materials and text message alerts regarding assorted diabetes self-management activities, including medication refill reminders and self-assessments. While participants had to pay for text messages, they received $25 compensation. The study included 274 patients with diabetes who were not enrolled in the program; 67 participants completed the program.

In addition to a decrease in participant glucose levels, the study found participant healthcare costs declined by about $375 per patient, and the number of outpatient visits decreased as well. Participants also reported improvements in glycemic control and increased satisfaction with their overall health care. As for the 274 diabetic patients who did...Read more

Mon, 03/10/2014 - 00:00 — EZ Texting

There’s nothing mobile marketers love more than a good scrap about the best operating system. Ever since the first generation Androids and iPhones emerged in 2007, their relative merits have been hotly disputed; you can usually tell which side of the debate a person will be on by the phone in their hand.

Of course, there is no easy answer to the ‘which is best?’ question. So much is subjective, and some Android (or iOS!) devotees will never be persuaded to change their personal preference, no matter how compelling the arguments for doing so are. Broadly speaking, iOS generates more revenue, but Android has a greater market share. Neither of these truths are going to help you create the right mobile marketing strategy.

The very fact that this debate has raged continuously since the smartphone boom took hold is indicative of the complexity of both operating systems. Deciding which device your mobile marketing strategy should focus on requires careful consideration of a whole range of metrics. Let’s take a close look at some of the factors at play:

US Performance

...Read more

Sat, 03/08/2014 - 00:00 — EZ Texting

In January, everyone from mobile marketing managers to the average social network user was salivating at the announcement of Facebook’s long-awaited Paper app. Essentially an artistic rendering of the News Feed, it allows members to share and discover new content in a purpose-built environment.

It looks good. More importantly, it could be just what Facebook needs as it weathers criticism surrounding the presentation of its one million plus advertisers’ content. In the wake of the recent high-profile, high-cost WhatsApp purchase, Paper is a boon to Facebook’s reputation as a creator (rather than a buyer) of quality products.

The app was created entirely in-house, albeit under the Creative Labs banner which promises to develop and deliver small-scale projects to see how well they go down with Facebook’s 1.25 billion users. Initially conceived to improve the oft-criticized aesthetic of the social network, Zuckerberg hoped Paper would make his behemoth a sleeker, more attractive prospect, somewhat akin to the web versions of newspapers.

...Read more
Thu, 03/06/2014 - 00:00 — EZ Texting

Widespread mobile technology  have increased customer service expectations.  Recent research conducted by KANA Software found that 5% of 18 to 24 year olds check their phone every minute – an alarming figure indicative of an almost pathological reliance on connectivity.

But they’re not just checking their phones. They’re using them as portals through which they can lodge complaints, and they expect their complaint to be dealt with quickly. If companies fail to respond in a way that satisfies the customer, they find themselves traduced on social media platforms and all-important user review websites. The Millenials have never known a world without the hyperspeed life of the web, and their patience is thin. Remember last century when 10 working days was the standard time period for responding to complaints? They don’t.

It’s not just young people. The survey – which polled more than 2,000 people in then UK – found baby boomers were among the most prolific online complainers. In this climate, mobile marketing solutions  must include a quick response strategy in the face of online criticism.

The first step towards meeting high expectations is...Read more

Wed, 03/05/2014 - 00:00 — EZ Texting

Okay, so you amassed a substantial SMS marketing list, but what about retaining said list? After all, creating a list is one thing, but keeping it is something else! Check out five of the best practices for retaining your opt-in marketing list and use them to create effective SMS marketing campaigns:


1. Positive Disruption

It seems everyone is on their phones these days, and while getting bombarded with advertisements is never fun, receiving exclusive offers, coupons and discounts through text is! Ensure you’re sending customers discounts they can only receive through their phones as opposed to email or snail mail. Most people will be delighted to receive a coupon for 10% off their next vehicle oil change or an alert regarding “big sale” dates and times.


2. Market Research

As with most things, it’s important to do a little research before creating a text message campaign. Decrease your opt-out rate significantly by learning what your customers want to hear and receive, which will certainly help you create a much more effective...Read more


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