New mobile marketing studies have pointed to older individuals as the fastest-growing demographic for mobile and social media usage. According to a Nielsen Company report, mobile media is attracting 45- to-64-year-old consumers above other age groups, despite the notion that mobile media is solely used by teenagers and those ages 20 to 35.
Companies aware of the increase in mobile usage among older adults can harness this information and use it to create effective mobile marketing campaigns.
Plenty of misconceptions surround older adults and mobile/social media use, such as the idea that they barely know what Facebook or Twitter is, let alone have any clue how to work a smartphone. However, the facts don’t lie: in addition to Nielsen’s findings, a new GlobalWebIndex study surveying 31,779 consumers in 31 different countries found older adults as the main reason for growth among social media sites. These include Facebook, Google+, Twitter, Pinterest and LinkedIn. That’s enough to turn misconceptions about older adults and mobile marketing on proverbial ears!
An effective mobile marketing strategy uses both push and pull tactics in order to maximize consumer engagement. Each has its charms. While a certain amount of push is essential if you want to reach a bigger audience, it can be seen as spammy if poorly executed.
This element of risk can engender a more timid approach to mobile marketing solutions. Many businesses are unwilling to take that risk, focusing instead on pull mobile marketing tactics like responsive web design and brilliantly rendered apps.
It’s true that getting results from a push marketing campaign is a harder line to walk, but that is precisely the reason it can pay off so decisively if conducted in a smart way. Recent data collated by push tech startup Urban Airship suggests that push notifications as part of a mobile marketing strategy can have astonishing results:
Customer Consultant Tim Chang from cloud telephony and SMS marketing firm ...Read more
If you’re a local business relatively new to the world of mobile marketing, you will still be discovering new ways of leveraging consumer attention away from competitors through mobile directories. Perhaps you’ve just got a handle on your social media campaign, or you’ve optimized your website for common search terms, but you’re unsure where to turn next.
Equally as important – though oft-ignored – are online business directories. Each one acts as a conduit through which potential customers can access your service, so the more directories you add yourself to, the bigger your reach. You don’t need any particular technical expertise to get listed, just some time and effort, so adding yourself to as many business directories as possible should be a priority of your .
As usual, the big players like Google, Yahoo and Yelp are a sensible place to start. Take a look at these fifty directories and add your business to as many as possible. But don’t limit yourself to the most commonly used directories – it’s a huge playing field populated by major brands, all packing a serious financial...Read more
According to a recent study conducted by ABI Research, 52% of consumers would definitely use mobile coupons for obtaining discounts at local stores. This evidence tallies with the rapid upsurge in smartphone adoption, as consumers become increasingly reliant on mobile devices to help them with every area of their lives.
As smartphone penetration deepens, mobile coupons and other mobile marketing tactics move to the forefront of any well-planned marketing strategy. Some analysts estimate mobile coupons are redeemed ten times as often as traditional paper coupons.
So why are mobile marketing coupons proving so popular with the general public? The answer to that is largely self-evident: paper coupons have been a mainstay of commercial promotion since Coca Cola pioneered their use in the 19Century – why wouldn’t consumers want all the benefits of a paper coupon stored on their smartphone?
Search guru Gerald Murphy has expanded this idea on his blog, identifying four key reasons why mobile marketing coupons are infinitely preferable to their old paper counterparts:
As technology has advanced, so has user ability to communicate effectively. SMS messaging allows businesses to communicate easily using assorted abbreviations, many of which are helpful when creating an . Check out a few of these abbreviations and how they can benefit your business:
The abbreviation for “What about you?” offers businesses the chance to ask customers and prospects how they feel or think about certain products and services. Get customer feedback and find out what’s working and what isn’t.
Asking customers to sign up for an app or newsletter, like a social media page, provide product feedback and anything else always sound nicer when the word “please” is attached. Remember to add “PLZ” when using SMS messaging or any other platform while communicating with customers.
An abbreviation for “Way to go!”, this option works as a mobile marketing solution in that it can congratulate customers for finishing a survey, signing up for a service or simply buying a product.
Several brands made effective use of Valentine’s Day mobile marketing campaigns this year. Let’s check out a few of these campaigns and why they were so effective as mobile marketing strategies!
Travel brand Expedia created a four-day burst campaign that allowed potential V-Day travelers to imagine experiences in Las Vegas and New York City, two important romantic holiday destinations. This mobile marketing strategy encouraged users to book Valentine’s Day vacations through Expedia in addition to downloading the app. The latter was particularly useful in terms of brand awareness and repeat business. Users clicked assorted Las Vegas and NYC travel ads and enjoyed easy “landscape interaction” that also highlighted the benefits of booking with Expedia.
The result was a near-double increase in mobile users’ time-in-ad, as well as an average engagement rate of 21 percent, including both hotel bookings and app downloads.
Pandora Jewelry appealed to men this February with a mobile marketing strategy used on key dates, including Super Bowl Sunday! Featuring the theme, “Create a Valentine’s Gift...Read more
As smartphone ownership reaches record levels, it’s hardly surprising that apps of all stripes are experiencing a boom. One of the hottest varieties right now are augmented reality (AR) apps, which combine live, real-world environments with supplementary computer generated input.
AR is one of those futuristic technologies that you can’t quite believe is really upon us. It provides a Terminator-like view of the physical realm, with live events such as sports games augmented by statistics, graphics, sound or any other digital data.
Not only is AR a reality, it’s already big business – and growing fast. In 2013, revenue from mobile augmented reality was around $180 million. A recent Juniper report predicts AR apps and services to generate a staggering $1.2 billion by 2015. The contributions it can make to existing mobile marketing solutions are manifold, and major brands including Unilever, Nestle and Heinz have already cottoned on to the potential of AR as a driver of consumer engagement.
The mobile industry itself has helped power interest in AR apps, as more and and outreach strategies as a necessary part of their overall business. AR promises...Read more
It’s been almost 10 years since smartphones and subsequently mobile apps were introduced to the world, thus revolutionizing the marketing industry in a way few expected. While numerous mobile marketing solutions are available for companies to utilize, three stand out as the best strategies for securing prospects and maintaining relationships with current clients. So what are these solutions, and what makes them so effective?
A somewhat new solution regarding mobile marketing tactics, response web design is defined as tailoring the layout and function of a website based on device screen size and viewing capabilities. Whether viewing site content from a laptop, smartphone or tablet, responsive web design allows for easy viewing minus distortions and other issues that crop up when browsing a site that does not include this feature. Responsive web design only requires one code and one content management system (CMS), making it easy to add new features, publish new content and fix site issues. A website optimized for any device also allows for much more traffic and overall site use.
As we move further into 2014, more and more digital marketing talk revolves around “big data” among other emerging trends. Companies have increasingly utilized the big data approach over the last few years, as the method has created a whole new genre of “personalized” marketing. The ultimate goal of the big data method is to develop one-on-one marketing strategies in hopes of maintaining lengthy, positive relationships with prospects and clients.
So how will big data affect the , and what consumer information is needed to create an effective mobile marketing strategy?
Hailed by JiWire as one of the foundations of mobile marketing, location data serves as “real-world cookies.” It helps companies/marketers develop a deep understanding of their target audiences and what exactly such audiences are looking for. However, “sophisticated data science” and “big data platforms” are required to translate large amounts of raw data into something that businesses, and subsequently their audiences, can use.
Customer expectations are at an all-time high...Read more