The branded backgrounds aren’t just branded logos either; they’re custom ads in the context of weather and mobile, which make for a highly optimized mobile advertising tactic. “If you look at a media publisher,” says Hecht, “we crush anybody out there. This idea that mobile ads are hard to see ... we’re giving you the whole screen and it's six inches from your face. They’re not overly interruptive. And it’s creative married to context.” Such innovative thinking is yet another example of how early adopters to changing technology can get a head start on the...Read more
If you want to entice customers to opt-in to receive special offers, promotions, and store information, then you need to get creative and diligent about getting your SMS mobile marketing while they’re in store! That means advertising your SMS marketing campaigns anywhere it seems most appropriate and engaging. In-store displays, product tags, coupons, receipts, and even floor mats are just a few ideas for placement.
To hone in on proven tactics, it would be prudent to take a look at what other brands are doing and how they’re becoming successful in building their SMS text advertising lists. ACE Hardware, for example, has created well-designed and well-placed signs throughout their stores to grow their SMS marketing lists…and it’s working! But just as important as the design and placement of advertisements is the incentive provided for customers to opt-in. Brands must make it worth a consumer’s while to give up their personal information. Customers want to know that they will be engaged with appropriately, respectfully, and be given exclusive opportunities to earn rewards and save money via creative SMS marketing campaigns.
Plus, remember the importance of social...Read more
A study released by Pew Internet found that America’s most popular activity on a mobile device is still text messaging. The same study reports that over 90% of American adults currently own a mobile device, making this an opportune time to implement a non-invasive SMS marketing strategy. SMS marketing is not only a highly effective mobile marketing strategy on its own, it can also be an effective “gateway” to encouraging participation in a brand’s additional marketing channels and activities.
As brands start to discover the opportunities afforded by SMS mobile marketing campaigns, they’ll find that text messaging provides a pathway to a wide array of additional marketing channels, including MMS, gathering email addresses, and location-based touch points. Even voice broadcasts and the integration of hyperlinks within SMS messages to drive users to a mobile website — all of these strategies compel users to interact with the brand and engage through various channels.Thus, SMS marketing becomes a genuinely interactive method of perpetual and cyclical information delivery, offering everything from tips, coupons, alerts and rewards to behaviorally targeted initiatives, like karaoke, contests, surveys, and trivia. A knowledgeable marketer will maintain that user...Read more
According to Tatango, the number of people who join SMS lists in order to receive incentives but remain on the list after they've bagged the goods may be as high as 98%. This statistic alone should make you cast aside any lingering doubts you may have about incentivizing your SMS marketing to grow moblie marketing lists.
In an age of free content, consumers have come to expect a few tidbits in advance of parting with their hard-earned, but it requires a certain level of trust on the part of commerce and, yes, an acceptance that not every individual will end up as a loyal customer.The chief objective of incentive-based mobile marketing strategies is a sure, steady increase in participants. As this audience grows, so do your chances of improving long-term ROIs. If every SMS marketing campaign included an incentive, the relationship between business and consumer would change for the better. Rather than making the consumer feel as if they are doing you a favor by visiting your store or website, incentives make them feel like you have done them a favor. And most people feel compelled...Read more
Thanks to the inexorable rise of mobile device ownership, marketing execs are increasingly turning their attention – and budgets - to smartphone-friendly campaigns since mobile marketing is projected to increase ROI. A quick glance at the numbers and it’s starkly obvious which way the tide is turning. Last year, mobile marketing budgets were worth a combined total of $6.7 billion. In 2015, retailers and marketers are expected to spend $19.8 billion on mobile marketing.
The ROI for these rapidly-expanding budgets is similarly impressive. By 2015, when 81% of the US population will own a smartphone, analysts expect mobile revenues to be worth $400 billion. Right now, three out of every four smartphone owners use their mobile device for shopping.
Considering the transparent benefits of adopting mobile marketing strategies, it’s surprising how many businesses have yet to catch on. There is a resistance – especially amongst older, more established brands whose main point-of-sale is offline – against following the current mobile marketing trends. Some are overwhelmed by the possibilities, and prefer to stick to what they know. Others are dyed-in-the-wool luddites who refuse to engage.In any...Read more
Generation Y, also referred to as the Millennials, comprises the largest demographic in the United States, according to USA Today. Ranging in age from early teens to early 30’s, Millennials make up almost 90 million Americans, and to marketers this market is crucial to keep in mind mobile marketing tactics for millennials when developing brand awareness. They must consider the ease and speed of information to which these young consumers are accustomed, the plethora of brands that are competing for their attention, and of course young people’s increasing inclination and ability to avoid traditional advertising ploys.
So, how best can advertisers communicate with this tech-savvy market? An emerging understanding, illuminated by Inc Magazine, is that Millennials are not as driven by money as their predecessors were but rather by purpose and mission. Hence, young people must believe in and trust the brands they engage with, and they must feel a sense of significance in such engagement. This is affecting consumer trends and marketing tactics, as traditional mediums just aren’t working the way they did for Baby-Boomers and Gen X’ers.
Marketing strategies like Direct Mail, Email marketing, TV and Radio, and others simply aren’t making an impact in brand development...Read more
Mobile marketing strategies used for commercial purposes can be equally effective in the non-profit and charity sector. Natural disasters and other emergency situations call for precisely the sort of instant response facilitated by texting, which is why charities and aid organizations all over the world are leveraging the power of SMS to generate awareness as well as monetary donations.
Earlier this year, World Vision used a typical mobile advertising strategy in the run-up to the Chicago marathon. They implemented a text program to inspire athletes preparing for the race, and found that those who got involved ultimately raised 50% more money than those who didn't. The informal messages allowed runners and spectators alike to share their experiences of participating in the fundraiser. In one instance, World Vision issued a message asking trainees to tell them how many runs they had completed that week. Those that hadn't run at all received the following message:
“Training is tough, but you can do it. Jump back into the training plan, and take it one day at a time.”
Another great application of common mobile marketing trends for...Read more
According to a recent article published on marketingcharts.com, smartphone ownership now accounts for more than 60% of the US mobile subscriber market. This means that the majority of the mobile marketplace consists of people with round-the-clock access to the internet, something which is of great interest to mobile marketing strategists.
Mobile advertising experts are able to look at where smartphone users are spending their web time, and target their campaigns accordingly. Unsurprisingly, the most commonly-used sites are Google-owned or affiliates. The search behemoth's reach extends to 92.2% among iPhone and Android users over the age of 18, in the United States. After the search engine itself – which takes a 53.9% share - the most popular sites are YouTube (52.8%), Google Maps (46.1%) and Gmail (44.3%). Yahoo sites have an 83.2% market reach. Amazon, AOL and Wikipedia are the other big names dominating smartphone browsers.
With a reach of 75.7%, the single...Read more
Mobile marketing campaigns and small businesses are a match made in heaven. Historically, start-ups and local firms had no way to compete with the marketing clout of big companies. The rise of smartphones has changed all that, with the majority of commercial web searches relating to nearby businesses like restaurants, gas stations or coffee shops. You only have to take a glance at Google's autocomplete function for any type of retailer to see that the phrase 'near me' is the most common suffix.
Concomitant to Google searches are trusted user review sites such as Yelp which have exploded in popularity over the past few years. For small businesses that rely on local reputation, this development is clearly a double-edged sword. It's important to develop your own mobile marketing solutions that will engage your audience and add your voice to the choruses of approval, reproach and everything in between that constantly buzzes between smartphones...Read more