SMS Text Marketing Blog

Thu, 02/27/2014 - 00:00 — EZ Texting


According to a recent study conducted by ABI Research, 52% of consumers would definitely use mobile coupons for obtaining discounts at local stores. This evidence tallies with the rapid upsurge in smartphone adoption, as consumers become increasingly reliant on mobile devices to help them with every area of their lives.

As smartphone penetration deepens, mobile coupons and other mobile marketing tactics move to the forefront of any well-planned marketing strategy. Some analysts estimate mobile coupons are redeemed ten times as often as traditional paper coupons.

So why are mobile marketing coupons proving so popular with the general public? The answer to that is largely self-evident: paper coupons have been a mainstay of commercial promotion since Coca Cola pioneered their use in the 19thCentury – why wouldn’t consumers want all the benefits of a paper coupon stored on their smartphone?

Search guru Gerald Murphy has expanded this idea on his blog, identifying four key reasons why mobile marketing coupons are infinitely preferable to their old paper counterparts:

Wed, 02/26/2014 - 00:00 — EZ Texting

As technology has advanced, so has user ability to communicate effectively. SMS messaging allows businesses to communicate easily using assorted abbreviations, many of which are helpful when creating an SMS marketing campaign. Check out a few of these abbreviations and how they can benefit your business:

WBU

The abbreviation for “What about you?” offers businesses the chance to ask customers and prospects how they feel or think about certain products and services. Get customer feedback and find out what’s working and what isn’t.

PLZ 

Asking customers to sign up for an app or newsletter, like a social media page, provide product feedback and anything else always sound nicer when the word “please” is attached. Remember to add “PLZ” when using SMS messaging or any other platform while communicating with customers.

WTG

An abbreviation for “Way to go!”, this option works as a mobile marketing solution in that it can congratulate customers for finishing a survey, signing up for a service or simply buying a product.

BTW...Read more

Tue, 02/25/2014 - 00:00 — EZ Texting

Several brands made effective use of Valentine’s Day mobile marketing campaigns this year. Let’s check out a few of these campaigns and why they were so effective as mobile marketing strategies!

Expedia “Find Yours” Dream Location Ads

Travel brand Expedia created a four-day burst campaign that allowed potential V-Day travelers to imagine experiences in Las Vegas and New York City, two important romantic holiday destinations. This mobile marketing strategy encouraged users to book Valentine’s Day vacations through Expedia in addition to downloading the app. The latter was particularly useful in terms of brand awareness and repeat business. Users clicked assorted Las Vegas and NYC travel ads and enjoyed easy “landscape interaction” that also highlighted the benefits of booking with Expedia.

The result was a near-double increase in mobile users’ time-in-ad, as well as an average engagement rate of 21 percent, including both hotel bookings and app downloads. 

Pandora Jewelry: Mobile Ads Targeted to Men

Pandora Jewelry appealed to men this February with a mobile marketing strategy used on key dates, including Super Bowl Sunday! Featuring the theme, “Create a Valentine’s Gift...Read more

Mon, 02/24/2014 - 00:00 — EZ Texting


“Gamification” may not be the prettiest word, but it’s become part of the marketing parlance. It describes the incorporation of game techniques such as competitiveness and self-expression into desktop and mobile marketing solutions. Game elements may appear in the form of prizes, hidden tokens, loyalty programs – and any other type of reward system contingent on consumer engagement with a brand.

It already forms a central part of many mobile marketing campaigns, and M2 research predicts gamification will be worth $2.8 billion by 2016. Gartner figures project more than 70% of Global 2000 companies will be using at least one gamified application by 2014. Clearly, it’s a popular strategy with big companies. But is gamification worthwhile for your business?

The first thing to remember is this: gamification must add real value to the user experience. As with apps, there’s no point going in half-cocked, or you will simply waste money and effort on something that nobody uses. As in any game or

...Read more
Fri, 02/21/2014 - 00:00 — EZ Texting

As smartphone ownership reaches record levels, it’s hardly surprising that apps of all stripes are experiencing a boom. One of the hottest varieties right now are augmented reality (AR) apps, which combine live, real-world environments with supplementary computer generated input.

AR is one of those futuristic technologies that you can’t quite believe is really upon us. It provides a Terminator-like view of the physical realm, with live events such as sports games augmented by statistics, graphics, sound or any other digital data.

Not only is AR a reality, it’s already big business – and growing fast. In 2013, revenue from mobile augmented reality was around $180 million. A recent Juniper report predicts AR apps and services to generate a staggering $1.2 billion by 2015. The contributions it can make to existing mobile marketing solutions are manifold, and major brands including Unilever, Nestle and Heinz have already cottoned on to the potential of AR as a driver of consumer engagement.

The mobile industry itself has helped power interest in AR apps, as more and more companies are adopting mobile marketing advertising and outreach strategies as a necessary part of their overall business. AR promises...Read more

Wed, 02/19/2014 - 00:00 — EZ Texting


It’s been almost 10 years since smartphones and subsequently mobile apps were introduced to the world, thus revolutionizing the marketing industry in a way few expected. While numerous mobile marketing solutions are available for companies to utilize, three stand out as the best strategies for securing prospects and maintaining relationships with current clients. So what are these solutions, and what makes them so effective? 

Responsive Web Design

A somewhat new solution regarding mobile marketing tactics, response web design is defined as tailoring the layout and function of a website based on device screen size and viewing capabilities. Whether viewing site content from a laptop, smartphone or tablet, responsive web design allows for easy viewing minus distortions and other issues that crop up when browsing a site that does not include this feature. Responsive web design only requires one code and one content management system (CMS), making it easy to add new features, publish new content and fix site issues. A website optimized for any device also allows for much more traffic and overall site use.

Mobile...Read more

Tue, 02/18/2014 - 00:00 — EZ Texting
Chinese Mobile Companies


As we move further into 2014, more and more digital marketing talk revolves around “big data” among other emerging trends. Companies have increasingly utilized the big data approach over the last few years, as the method has created a whole new genre of “personalized” marketing. The ultimate goal of the big data method is to develop one-on-one marketing strategies in hopes of maintaining lengthy, positive relationships with prospects and clients.

So how will big data affect the future of mobile marketing, and what consumer information is needed to create an effective mobile marketing strategy?

Location Data

Hailed by JiWire as one of the foundations of mobile marketing, location data serves as “real-world cookies.” It helps companies/marketers develop a deep understanding of their target audiences and what exactly such audiences are looking for. However, “sophisticated data science” and “big data platforms” are required to translate large amounts of raw data into something that businesses, and subsequently their audiences, can use.

Digital Marketing Personalization 

Customer expectations are at an all-time high...Read more

Mon, 02/17/2014 - 00:00 — EZ Texting

As mobile usage continues to grow apace, the need to optimize your website for smartphones is essential. Mobile marketing is no longer a single feather – it’s becoming the entire cap. If you have yet to create a mobile website, take a look at some compelling reasons to get started:

  1. Nearly 50% of daily Facebook users are mobile-only. Mobile ads account for around half of the company’s total advertising revenue. With such a large audience at your disposal, these facts alone mean that delaying mobile optimization is hurting your business. With 31% of smartphone users claiming in a recent Pew survey that mobile is their primary access point to the web, your mobile website must offer the same functionality as your desktop site.
  2. Mobile traffic makes up nearly 10% of global web traffic. There’s only one direction that figure is headed in future, and some analysts have predicted that by the end of 2014 more people will use mobile phones than PCs to browse the web.
  3. By next
  4. ...Read more
Sun, 02/16/2014 - 00:00 — EZ Texting

One of the most important aspects of a business plan is an effective mobile marketing strategy. Anybody who has started their own business understands the problems inherent in such a major undertaking. A paucity of resources – be they personnel or economic – can hobble even the brightest start-up. On the plus side, such restrictions can promote creative thinking and lead to untapped sources of business. Compared with traditional advertising channels like television, mobile marketing campaigns needn’t be prohibitively expensive. They just need blue-skly thinking, flexibility, and a lot of hard work. If you are in the early stages of building your business, try adopting the following mobile marketing tactics…

1. Text Smart. Despite being, by nature, always on the move, the mobile audience is captive in the sense that their phone is always about their person. By offering people the opportunity to opt in to receiving messages via SMS, you can provide the distraction they need while waiting in line or sitting alone in an airport lounge. Update user on promotions, offer them...Read more

Fri, 02/14/2014 - 00:00 — EZ Texting

Location-based marketing, also known as geo-targeting, is becoming one of the most useful weapons in the retail marketing arsenal. The technology allows businesses to contact customers as they enter a certain geographical radius.

As mobile marketing tactics go, geo-targeting is highly successful, with consumers 30-300% more likely to click a geo-targeted ad compared to an untargeted one. This success rate has not been lost on the big brands, 58% of which employed geo-location strategies during the first quarter of 2013 – more than double the 27% of the previous year.

Consumers like geo-targeting because it only gives them in-store offers at times they can actually use them. Businesses are getting ever-more sophisticated in the way they use the technology; many are starting to use micro location-based mobile marketing strategies, whereby customers download an app in-store and receive personalized offers once they enter the store.

So what about the stragglers? If it’s one of the most effective mobile marketing solutions, why aren’t all companies using geo-targeting? Despite the obvious benefits, the complexity of using the technology effectively – and ethically – is beyond the ken of many businesses, especially those who lack the financial clout for...Read more

Pages

Recent Blog Posts

05 Dec sending-sales-sms-to-customers

Your marketing toolkit is a finely-honed arsenal of traffic-attracting, lead-...

26 Nov holiday-marketing-campaigns

Are you struggling to find inspiration for creative holiday marketing campaigns that...