According to a recent study conducted by ABI Research, 52% of consumers would definitely use mobile coupons for obtaining discounts at local stores. This evidence tallies with the rapid upsurge in smartphone adoption, as consumers become increasingly reliant on mobile devices to help them with every area of their lives.
As smartphone penetration deepens, mobile coupons and other mobile marketing tactics move to the forefront of any well-planned marketing strategy. Some analysts estimate mobile coupons are redeemed ten times as often as traditional paper coupons.
So why are mobile marketing coupons proving so popular with the general public? The answer to that is largely self-evident: paper coupons have been a mainstay of commercial promotion since Coca Cola pioneered their use in the 19Century – why wouldn’t consumers want all the benefits of a paper coupon stored on their smartphone?
Search guru Gerald Murphy has expanded this idea on his blog, identifying four key reasons why mobile marketing coupons are infinitely preferable to their old paper counterparts:
As technology has advanced, so has user ability to communicate effectively. SMS messaging allows businesses to communicate easily using assorted abbreviations, many of which are helpful when creating an . Check out a few of these abbreviations and how they can benefit your business:
The abbreviation for “What about you?” offers businesses the chance to ask customers and prospects how they feel or think about certain products and services. Get customer feedback and find out what’s working and what isn’t.
Asking customers to sign up for an app or newsletter, like a social media page, provide product feedback and anything else always sound nicer when the word “please” is attached. Remember to add “PLZ” when using SMS messaging or any other platform while communicating with customers.
An abbreviation for “Way to go!”, this option works as a mobile marketing solution in that it can congratulate customers for finishing a survey, signing up for a service or simply buying a product.
Several brands made effective use of Valentine’s Day mobile marketing campaigns this year. Let’s check out a few of these campaigns and why they were so effective as mobile marketing strategies!
Travel brand Expedia created a four-day burst campaign that allowed potential V-Day travelers to imagine experiences in Las Vegas and New York City, two important romantic holiday destinations. This mobile marketing strategy encouraged users to book Valentine’s Day vacations through Expedia in addition to downloading the app. The latter was particularly useful in terms of brand awareness and repeat business. Users clicked assorted Las Vegas and NYC travel ads and enjoyed easy “landscape interaction” that also highlighted the benefits of booking with Expedia.
The result was a near-double increase in mobile users’ time-in-ad, as well as an average engagement rate of 21 percent, including both hotel bookings and app downloads.
Pandora Jewelry appealed to men this February with a mobile marketing strategy used on key dates, including Super Bowl Sunday! Featuring the theme, “Create a Valentine’s Gift...Read more
As smartphone ownership reaches record levels, it’s hardly surprising that apps of all stripes are experiencing a boom. One of the hottest varieties right now are augmented reality (AR) apps, which combine live, real-world environments with supplementary computer generated input.
AR is one of those futuristic technologies that you can’t quite believe is really upon us. It provides a Terminator-like view of the physical realm, with live events such as sports games augmented by statistics, graphics, sound or any other digital data.
Not only is AR a reality, it’s already big business – and growing fast. In 2013, revenue from mobile augmented reality was around $180 million. A recent Juniper report predicts AR apps and services to generate a staggering $1.2 billion by 2015. The contributions it can make to existing mobile marketing solutions are manifold, and major brands including Unilever, Nestle and Heinz have already cottoned on to the potential of AR as a driver of consumer engagement.
The mobile industry itself has helped power interest in AR apps, as more and and outreach strategies as a necessary part of their overall business. AR promises...Read more
It’s been almost 10 years since smartphones and subsequently mobile apps were introduced to the world, thus revolutionizing the marketing industry in a way few expected. While numerous mobile marketing solutions are available for companies to utilize, three stand out as the best strategies for securing prospects and maintaining relationships with current clients. So what are these solutions, and what makes them so effective?
A somewhat new solution regarding mobile marketing tactics, response web design is defined as tailoring the layout and function of a website based on device screen size and viewing capabilities. Whether viewing site content from a laptop, smartphone or tablet, responsive web design allows for easy viewing minus distortions and other issues that crop up when browsing a site that does not include this feature. Responsive web design only requires one code and one content management system (CMS), making it easy to add new features, publish new content and fix site issues. A website optimized for any device also allows for much more traffic and overall site use.
As we move further into 2014, more and more digital marketing talk revolves around “big data” among other emerging trends. Companies have increasingly utilized the big data approach over the last few years, as the method has created a whole new genre of “personalized” marketing. The ultimate goal of the big data method is to develop one-on-one marketing strategies in hopes of maintaining lengthy, positive relationships with prospects and clients.
So how will big data affect the , and what consumer information is needed to create an effective mobile marketing strategy?
Hailed by JiWire as one of the foundations of mobile marketing, location data serves as “real-world cookies.” It helps companies/marketers develop a deep understanding of their target audiences and what exactly such audiences are looking for. However, “sophisticated data science” and “big data platforms” are required to translate large amounts of raw data into something that businesses, and subsequently their audiences, can use.
Customer expectations are at an all-time high...Read more
As mobile usage continues to grow apace, the need to optimize your website for smartphones is essential. Mobile marketing is no longer a single feather – it’s becoming the entire cap. If you have yet to create a mobile website, take a look at some compelling reasons to get started:
One of the most important aspects of a business plan is an effective mobile marketing strategy. Anybody who has started their own business understands the problems inherent in such a major undertaking. A paucity of resources – be they personnel or economic – can hobble even the brightest start-up. On the plus side, such restrictions can promote creative thinking and lead to untapped sources of business. Compared with traditional advertising channels like television, mobile marketing campaigns needn’t be prohibitively expensive. They just need blue-s
ly thinking, flexibility, and a lot of hard work. If you are in the early stages of building your business, try adopting the following mobile marketing tactics…
Text Smart. Despite being, by nature, always on the move, the mobile audience is captive in the sense that their phone is always about their person. By offering people the opportunity to opt in to receiving messages via SMS, you can provide the distraction they need while waiting in line or sitting alone in an airport lounge. Update user on promotions, offer them...Read more
Location-based marketing, also known as geo-targeting, is becoming one of the most useful weapons in the retail marketing arsenal. The technology allows businesses to contact customers as they enter a certain geographical radius.
As mobile marketing tactics go, geo-targeting is highly successful, with consumers 30-300% more likely to click a geo-targeted ad compared to an untargeted one. This success rate has not been lost on the big brands, 58% of which employed geo-location strategies during the first quarter of 2013 – more than double the 27% of the previous year.
Consumers like geo-targeting because it only gives them in-store offers at times they can actually use them. Businesses are getting ever-more sophisticated in the way they use the technology; many are starting to use micro location-based mobile marketing strategies, whereby customers download an app in-store and receive personalized offers once they enter the store.
So what about the stragglers? If it’s one of the most effective mobile marketing solutions, why aren’t all companies using geo-targeting? Despite the obvious benefits, the complexity of using the technology effectively – and ethically – is beyond the ken of many businesses, especially those who lack the financial clout for...Read more