According to the Pew Research Center on American Life, more than 90% of American adults now own a mobile phone and over half of all adults own a smart phone. This is no surprise, considering that more than half the entire world currently uses mobile technology. As the mobile economy explodes, marketers are finding it increasingly difficult to compete for consumers’ attention. Creative, engaging content and innovative uses of mobile technology are at the forefront when developing mobile marketing strategies. Now more than ever, it’s important for companies not only to transition a large portion of the overall ad spend toward mobile marketing trends, but also to optimize their mobile marketing campaigns based on response analysis and focus their budgets accordingly. Unlike traditional media channels, mobile marketing strategies allow for detailed analytics and tracking, which becomes highly effective in deciding how and where to concentrate the marketing budget.
When considering the efficacy of mobile advertising compared to traditional mediums, and thus deciding how much ad spend to transition into mobile, here are some statistics to keep in mind:...Read more
While Americans are campaigning for legislation to stamp out texting while driving, it seems Japan is more concerned with the potential problems caused by pedestrians not looking where they’re going.
For those of us who can’t read Japanese script, the text claims that one out of five people who text and walk wind up injuring themselves or others. According to a study conducted at Aichi University of Technology, only 547 out of 1500 people who look at their phones while crossing an intersection would reach the other side without colliding into someone, tripping over, or dropping their phone.
With 7.25 million iPhones sold in Japan during 2011 alone, it’s hardly surprising that the country’s number one smartphone is working on a solution to the problem of ill-timed SMS messaging and web browsing. Last week, Apple filed a patent that aims to provide customers with a live video feed of their surroundings while texting. The objective is to give text addicts a better chance of avoiding street lamps, pedestrians and cars.
The inbuilt camera will be able to continuously capture the immediate environment while texts...Read more
Marketers need to first remember that mobile is no longer the future, it’s here and it’s now, so mobile marketing tips are crucial. According to a Pew Internet study, 56% of Americans own a smart phone and 34% own a tablet. Research predicts that tablet sales will increase by 59% this year and eventually outpace PC sales by 2015. So getting your mobile strategy right has never been more important for sales, however marketers are failing to turn traffic into conversions for several reasons.
According to AOL/BBDO, mobile advertising performs poorly on key ad effectiveness metrics because the majority of messages are not relevant to the use at that time, are easy to ignore or get in the way. Brands and marketers make the mistake of releasing content that is not geared specifically to mobile devices.
Instead consider these five overlooked tips for some additional ways to maximize your mobile marketing strategies and get the most bang for your buck:
“I need more ‘Me Time,’” is a resounding lament heard across the country. However, in the last several years advances in the mobile industry are putting “Me Time” at the tips of millions of fingers anytime, anywhere.
On average, each user spends 864 minutes of “Me Time” on their mobile devices per month, according to Arbitron Mobile.
That’s a lot of minutes, but what may or may not surprise you is that the time spent on your mobile device isn’t mobile at all. According to the study, 68% of this time is spent at home, and not necessarily to check email or to socialize. According to a new AOL/BBDO study, nearly half of all time spent on mobile/smart devices is when people are trying to relax or entertain themselves as an indulgence or to simply pass the time. These activities are most commonly watching funny videos, window shopping or playing games.
You would think all this “Me Time” is rife with opportunity for mobile marketing. According to AOL/BBDO, mobile advertising performs poorly on key ad effectiveness metrics because the majority of messages are not relevant to...Read more
A recent Nielsen Cross-Platform Report has highlighted a move towards consumers using multiple devices simultaneously which ultimately is useful for mobile marketing. According to the results, more than 39% of people use their smartphone at least once per day while watching television. Nearly two thirds of respondents said they do this more than once a week, with 84% saying they do it at least once a month.
The report also found that the average American spent more than 34 hours per week in front of the television during the second quarter of 2012. This included time spent playing games and watching DVDs (although most of the content viewed was delivered via cable or satellite broadcasts). Another five hours were spent at the computer. The smartphone has successfully gatecrashed this heady mix of stimuli – and the implications for are obvious.
Mobile devices are becoming increasingly indispensable to Americans, and people all across the developed world. They allow quick, convenient communication across oceans, genders, ethnicities and generations. Market penetration for smartphones is greater than 50%, and close to 20% of American homes...Read more
Mobile devices have nearly achieved maximum market penetration in the developed world, and studies indicate that 15% of purchases this year will have been conducted on a smartphone or tablet, propelling mobile ecommerce. It’s no surprise, then, that ecommerce sites have begun focusing their attentions on devising specific mobile marketing strategies that operate separately from desktop browser campaigns.
When handled correctly, mobile apps can have a tremendous impact on user engagement. But how do you make mobile really work for your brand? Here are five key areas to concentrate on if you want to propel your mobile marketing strategies beyond the ordinary:
1. Responsive Design
The nebulous, enigmatic nature of search engine algorithms demand an adaptive approach to web design. Your content must not remain static, but making frequent updates is inconvenient and time consuming. This is where responsive design comes in. A well-designed, responsive website will optimize according to specific user history, preferences and device’s screen size.
2. Social Networks
Follow the example of clever mobile apps like Facebook, which is drastically different to its desktop counterpart. The app lets customers sign in to their business...Read more
AOL Consumer Research Studies recently published a paper titled “The 7 Shades of Mobile”. In it, they attempt to understand the most common ways mobile devices are used, and what the main drivers behind consumer motivations concerning apps and websites really are.
The research asked one thousand smartphone users to record three touch points – or ‘mobile moments’ – that formed the bulk of their usage. The team studied how users engaged with content; what they were trying to accomplish; their location – and a number of other metrics that helped them better understand mobile habits. The results offer some interesting insights that may prove invaluable to businesses running mobile marketing campaigns. Let’s take a look at “The 7 Shades of Mobile” and how these elements can feed into your mobile marketing strategies.
Leveraging the power of SEO for mobile marketing purposes differs from desktop optimization in a number of significant ways. For one thing, target keywords may be shorter in length to account for the shorthand user behavior on mobile devices. It’s also important to bear in mind that mobile devices are constantly on the move, so any optimization techniques must be geared specifically towards a smartphone user base. The most essential insights to assure your mobile site is optimized for on-the-go search are provided below:
1. Google Mobile
The vast majority of desktop browsers use Google as their default search engine. With smartphones, that number is even greater, so fashion your SEO campaign to reap results on Google. Find rankings success there, and Bing and Yahoo will soon follow.
2. Local Keywords
One of the key differentiators between desktop SEO and mobile SEO is the location-specificity of smartphones. So your mobile marketing solution would be wise to take location-based keywords into account when optimizing for search. Location-specific opportunities are unique to mobile marketing, so it’s imperative that your SEO strategy factors this in....Read more
If you’re just getting started with mobile marketing, there are a few things you can you do to jumpstart your mobile marketing strategyThe inexorable rise of smartphone technology shows no sign of abating. In the developed world at least, consumers are taking constant internet access for granted. Mobile marketing campaigns must now be geared towards web-enabled devices, or they risk failing to reach an audience.
Quick Response Codes
Quick Response – or ‘QR’ – Codes are everywhere these days. Even if you don’t recognize the name, you’ve definitely seen them on public walls and at the grocery checkout. Those black and white dots and squiggles that resemble a sort of monochrome, analogue rain storm are decoded by cameras on mobile devices and used to redirect customers to a specific webpage. QR Codes lend your brand a certain mystique and are a proven method of driving traffic. No mobile marketing strategy should be without them, which is why EZ texting has built a
Encourage users to spread the word about your business through social media channels. Use a variety of different...Read more
Savvy business owners understand the importance of engaging mobile customers to boost their profits during this lucrative time of gift giving. Entrepreneurs who neglect to join the digital revolution will not only miss out on the opportunity to increase their audience base, but they’ll also fail to take advantage of innovative technology that allows them to constantly engage with existing clients, as well as new ones.
Best Buy, for instance, is demonstrating a great use of text marketing to build their mobile database during the holiday season. Customers who opt in with a holiday-specific keyword will be sent daily messages through the end of the year, linking to offers, with the hope that customers will remain in the database beyond the holidays to receive later marketing messages.
Additional mobile marketing strategies for retailers, such as Apple’s iBeacon technology, allow business owners...Read more