In a recent study, Google found that 65% of study participants began any online search for information or for shopping by using their mobile devices. Mobile organic search is thus one of the most important mobile marketing channels to focus on, and marketers should be aware of the proper techniques for mobile optimization. Beyond mobile search optimization, however, marketers must also understand how to build a conversion-friendly mobile web site. Mobile versions of web sites should appeal to mobile users, with ease of use, clarity in design, and simple channels to take actions when desired. The best way to tailor a web presence for mobile devices is to develop a responsive web site, which detects the type of device a visitor is using and presents content and layouts that are designed for that interface. The smartphone users in Google’s study were primarily...Read more
Are you using mobile SMS lists to grow your business? If not, you're missing out on one of the most effective marketing channels there is.
An increasing number of businesses have already latched on to the marketing power of social media, and some have started to augment it with mobile SMS marketing. But the cleverest trick in the mobile text marketing book is linking your channels to their mutual advantage. The web has unlimited reach, and text contact lists provide targeted opportunities to engage with customers. While mobile SMS lists can help you finesse your online strategy, social media can point more people towards opting in to your text list.
The first step towards achieving perfect campaign synergy is growing your mobile SMS lists. There are lots of ways to do this. It’s important to use a variety of web and mobile marketing strategies, so mix and match our ten top tactics and watch your mobile SMS lists grow:
1) Freebies work. Always have, always will. There’s no better way to announce yourself as a heavyweight brand than to offer a free unit, available to...Read more
Last week saw the first major shake up of mobile marketing industry regulations in two decades. The introduction of new regulations governing the telemarketing and mobile marketing industry means that advertisers are now required to obtain written consent from current and future subscribers before initiating contact for business purposes.
The FCC is amending the violations code of the Telephone Consumer Protection Act of 1991 (TCPA). The new rules will affect SMS opt-in procedures, as the FCC seeks to protect consumers from unsolicited marketing text messages. Penalties for non-compliant companies range from $500 to $1,500 per message.
The key amendment concerns ‘prior express consent’ exemption for telemarketing calls to wireless phones using autodialers. The TCPA states it is unlawful to:
“Make any call (other than a call made for emergency purposes or made with the prior express consent of the called party) using any automatic telephone dialing system or an artificial or prerecorded voice ... to any telephone number assigned to a ... cellular telephone...”
“Initiate any telephone call to any residential telephone line using an artificial or prerecorded voice to...Read more
Facebook marketing should form a central part your overall strategy. An effective cross-channel marketing campaign is like a great band or sports team: synergistic. Every part of the machine should work together in concert to create something that resonates across phone networks, optic cables and even good old-fashioned billboards. Facebook is where those vibrations so often start trembling, so it’s a sensible place from which to launch your multimedia assault.
Social media hounds visit your Facebook page, where they can sign up to an SMS campaign that sends out a text promoting your social media… and on and on. Think of it as a marketing feedback loop and you won’t be far off the mark. With EZ Texting's new Facebook Signup App, creating this loop has never been easier! Bottling that perfect storm of product, program and audience is no cakewalk, but there are a few rules you can follow to pull Facebook marketing off successfully…
Don’t Annoy People
First and foremost, each campaign needs to be interesting and relevant. Try to vary the content from campaign to campaign. Repeat the same post across multiple channels...Read more
The pinch is being felt far beyond the public sector. As both sides flirt simultaneously with compromise and a steadfast commitment to towing the party line, ordinary Americans are suffering. Private enterprise is bracing itself for another long week of uncertainty – and the tech industry is no exception. As a young, dynamic marketplace, the tech sector plays a disproportionate role in job creation. If the deadlock continues, the industry will struggle to absorb the shutdown’s ripple effect, which could have devastating consequences for the wider economy.
Whether you’re a bedroom entrepreneur or a blue chip behemoth, here are six activities you might want to postpone until next quarter…
Conducting Government Business
Every company that does business with the federal government will be affected...Read more
Slivercasting. Target marketing. Niche advertising. Whatever you call it, the history of narrowcasting goes back half a century, when the term referred to a future first imagined by public broadcasting proponent and ‘computing’s Johnny Appleseed’ J.C.R. Licklider during the golden age of network television in the mid-60s: “A multiplicity of television networks aimed at serving the needs of smaller, specialized audiences.”
Licklider coined the term ‘narrowcasting’ to describe the dissemination of information to a niche audience based on demographic, personal preference or subscription. Licklider’s grand vision was the ‘rejection or dissolution of the constraints imposed by commitment to a monolithic mass-appeal, broadcast approach.’ That must have sounded crazy in 1967, but Licklider's prophecy has come true - and then some. Narrowcasting has become the default marketing strategy of even the biggest corporations. The notion of the 'mass audience' has been discarded as the canard it always was, replaced with opt-in SMS blasts, cable TV spots and targeted online ads. But how did we get here?
In the early days of American television, the attentions of consumers were monopolized by the three major networks: NBC, CBS, and ABC...Read more