SMS Text Marketing Blog

Tue, 11/12/2013 - 00:00 — EZ Texting
If you run a small business, mobile technology is one of the most important tools at your disposal. Even if you feel clueless about what it can offer, a few easy mobile marketing tips for SMBs are all you need to get started.

Mobile marketing campaigns and small businesses are a match made in heaven. Historically, start-ups and local firms had no way to compete with the marketing clout of big companies. The rise of smartphones has changed all that, with the majority of commercial web searches relating to nearby businesses like restaurants, gas stations or coffee shops. You only have to take a glance at Google's autocomplete function for any type of retailer to see that the phrase 'near me' is the most common suffix.

Concomitant to Google searches are trusted user review sites such as Yelp which have exploded in popularity over the past few years. For small businesses that rely on local reputation, this development is clearly a double-edged sword. It's important to develop your own mobile marketing solutions that will engage your audience and add your voice to the choruses of approval, reproach and everything in between that constantly buzzes between smartphones...Read more
Mon, 11/11/2013 - 00:00 — EZ Texting
Mobile advertising solutions are expected to pay dividends this Christmas, as businesses latch on to the benefits of mobile commerce. New data from Hipcricket shows that 53% of shoppers plan to spend more money through their smartphone or tablet in 2013 than in 2012.

The survey also showed that 59% of smartphone users made at least one purchase on their device. The conclusion drawn was that mobile devices are expected to contribute to this season's holiday commerce as a driver of sakes and as a shopping research tool. The report also found that:
  • 41% said they will spend between $1 and $99 via a mobile device this year
  • 23% said they will spend between $100 and $249
 via a mobile device this year
  • 25% said they have made between two and four mobile purchases in the past six months

  • 83% said they intend to research products using a mobile device
  • 75% say they will be reading product reviews on a mobile device

The reasons for this upsurge in mobile commerce are obvious. Smartphone usage has grown massively over the past few years, and shoppers point to...Read more
Sun, 11/10/2013 - 00:00 — EZ Texting

Do you despair at the number of customers who use their smartphones to compare prices while in your store? Do you want to know how to prevent showrooming without losing customers? We've delved into this dark practice to help you understand why people do it, and what you can do to minimize the impact on your business...

Showrooming, the practice of using bricks and mortar retail outlets to scope out products before searching online for a better deal, is becoming a real threat to businesses who rely on in-store sales. A report from Vibes surveyed 1000 smartphone owners, and the results were shocking, with 44% of respondents admitting to showrooming frequently.

As with most internet trends, the effects are especially obvious among the younger demographic, with half of those under 35 claiming to showroom for 50% of their purchases. In the over 35 group, just 31% said they used the tactic. Over the past two years, there has been a 156% increase in consumers purchasing from a competitor on their smartphones while in-store. It's a remarkable power-switch from the old days, when price-fixing was the white-collar crime...Read more
Wed, 11/06/2013 - 00:00 — EZ Texting
Did you know that text marketing strategies can build customer loyalty? Not only that, text marketing is the most affordable and easy to implement customer loyalty program available. But why is it so effective?

Mobile technology is rapidly changing how companies interact with their customers. Tech research firm eMarketer has estimated that the mobile marketing industry will see at least a 400% increase over the next four years, with around 37 billion dollars in mobile ad spending by 2016. This is why retail brands are transitioning their customer relationship management efforts away from traditional techniques, such as punch cards or rewards cards, and into mobile marketing strategies, such as frequent shopper mobile apps, quick scan features, and text message exclusive offers.

With more than 98% of text messages being read, SMS messaging has indeed become a significant component of the expanding mobile marketing platform. Boasting a conversion rate of approximately 8.2%, according to a 2010 report by the Direct Marketing Association, mobile SMS converts at around six times the average conversion rate of both email marketing and traditional direct mail marketing. Companies find that text messages offer a quick, non-intrusive but ultra personal way of interacting...Read more
Mon, 11/04/2013 - 00:00 — EZ Texting

Personalized SMS campaigns can help your marketing efforts stand out from the crowd. Texting is the quickest, most direct and – importantly – the most welcome type of contact your customers can receive. It is highly effective for connecting with loyal, engaged consumers, which is why it's such a good platform for personalizing your message, either to an individual or a small group of individuals with common interests.

Bear in mind, smartphones are now virtual extensions of people. This is especially true among the all-important youth demographic; the mobile phone is almost guaranteed to be within the boundaries of an individual's personal space, 24/7.

Adding targeted, personalized mobile SMS marketing to your arsenal will ultimately make your entire mobile text marketing campaign more effective. So how do you create personalized mobile SMS marketing strategies that work? Adopt these four maxims and you won't go wrong:

1. Judge it right
As such a personal form of communication, brands have to be careful about using mobile SMS marketing in a way that is annoying or overbearing. You want to send only information that's appropriate, relevant and...Read more
Mon, 11/04/2013 - 00:00 — EZ Texting

You already know that mobile marketing trends have taken a front seat in the race for customer engagement and brand development. You’ve taken the first step: implementing a mobile text marketing program into your current overall marketing strategy. But perhaps you’re ready to move your mobile advertising strategy to the next level; perhaps it’s time to transfer your existing SMS marketing service to a more robust text marketing company. EZ Texting’s mobile SMS Marketing platform has emerged as one of the leading, most dynamic and affordable mass SMS companies in the world, and transferring service to EZ Texting takes only a few simple steps.

Some providers will try to convince you that it’s illegal to change SMS service providers without getting all of your customers to opt back in. But this is false and simply a ploy to keep their customers. According to the Mobile Marketing Association’s best practices guidelines, as enforced by the CTIA: “A subscriber to a recurring program may be transferred to a new short code without a new opt-in, as long as the content and purpose of the alerts remain the same as what the...Read more
Sat, 11/02/2013 - 00:00 — EZ Texting

Mobile marketing strategies for restaurants are a key consideration for the modern food industry. Most importantly of all, SMS text messaging offers affordability, reach and effectiveness, and should form the spine of any mobile marketing strategy for restaurants.

While traditional means of advertising has its place ie. fliers, newspaper advertisements, commercials, etc., mobile marketing via text messaging has the ability like none other to put your brand into the customers' hands in an instant, at any moment and for just a few dollars per campaign. And, because the time and cost of creating a mobile SMS marketing campaign is so miniscule, the ROI has the potential of being exponential.

What makes text message marketing the successful alternative is the fact that mobile devices have become more and more prevalent around the world. It's also proven that text messages have a nearly 100% open rate making the message virtually guaranteed to be received and read. For the user, creating text campaigns is simple enough for anyone to use, quick and easy to track results.

As a business owner, simply serving your customers as they come and...Read more
Thu, 10/31/2013 - 00:00 — EZ Texting
What is geo-fencing? And why should mobile marketers be following the progress of this exciting new technology? To find answers, we must go back a little...

During the first decade of this century, web marketing went from zero to hero. In 2000, the internet was still firmly 1.0. Google was in its infancy, neither YouTube or Facebook existed, and there were only 361 million internet users in the entire world. By the close of the noughties, that number had swelled to 2 billion; it’s now approaching three.

Back then, most people saw the marketing potential of the web, even if they couldn’t predict just how pervasive it would become. But few people would have predicted the inexorable rise of mobile marketing. After all, cell phones were already old news by the turn of the century, weren’t they? There was no way they could compete with the bells and whistles of the dotcom boom, was there?

In 2000, those questions were as rhetorical as they sound. It took the emergence of smartphones to change the way people thought about mobile advertising. By the time the first iPhone was launched in 2007, the stage was set...Read more
Wed, 10/30/2013 - 00:00 — EZ Texting

The season of ghouls and goblins, vampires and werewolves is officially upon us. Halloween is one of the best holidays of the year to engage in mobile text marketing and it needn’t be a spooky experience. In fact, consumers spent $8 billion last year on Halloween alone, definitely a treat for retailers.

Not only is Halloween the kickoff to the holiday season, it involves parties, candy, costumes, food and exciting events at the local pumpkin patch or haunted house...all opportunities to send out text message promotions for discounts, deals or interactive and fun advertising. What this means is that the creativity behind your next text marketing campaign is only limited by the imagination.

Another encouraging sign according to research shows that consumers made their purchases and conducted most of their product searches the weekend before the big day. What this means is that the final moments ramping up to October 31st can be the prime time to start blasting deals and promotions. For example, the party supply store down the street still has Halloween inventory that it needs to unload. Using a customer list compiled since last...Read more
Mon, 10/28/2013 - 00:00 — EZ Texting
The wearable device market is expected to shift 100 million units per year by 2016 and grow to a $19 billion industry before the decade is out. The hardware has improved significantly as public demand for wearables has increased, and the mobile marketing industry is adapting to these changes with typical flexibility.

So far, the main driver of business has been the health sector, which has developed all manner of gizmos aimed at monitoring physical fitness and wellbeing. Calorie counter, pedometer, sleep monitor and all round digital watchdog Fitbit Force has performed very well, and other activity trackers like Jawbone UP and the Nike FuelBand have followed. Healthcare professionals are working on making embedded wireless communication available to inpatients and outpatients alike.

By tracking how much you move around your house or local area via a discrete wristband, FitBit and its ilk can record information about anything from miles walked to number of steps taken, allowing you to plan your fitness regime more effectively.

The technology behind the wearable device boom is the star of the show here. Bluetooth 4.0 has been combined with newer, more effective body-worn sensors, capable of automatically recording data...Read more


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