SMS Text Marketing Blog

How to Prevent Showrooming

Sun, 11/10/2013 - 00:00 — EZ Texting

Do you despair at the number of customers who use their smartphones to compare prices while in your store? Do you want to know how to prevent showrooming without losing customers? We've delved into this dark practice to help you understand why people do it, and what you can do to minimize the impact on your business...

Showrooming, the practice of using bricks and mortar retail outlets to scope out products before searching online for a better deal, is becoming a real threat to businesses who rely on in-store sales. A report from Vibes surveyed 1000 smartphone owners, and the results were shocking, with 44% of respondents admitting to showrooming frequently.

As with most internet trends, the effects are especially obvious among the younger demographic, with half of those under 35 claiming to showroom for 50% of their purchases. In the over 35 group, just 31% said they used the tactic. Over the past two years, there has been a 156% increase in consumers purchasing from a competitor on their smartphones while in-store. It's a remarkable power-switch from the old days, when price-fixing was the white-collar crime of unscrupulous businesses, committed…

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5 Text Marketing Strategies to Build Customer Loyalty

Wed, 11/06/2013 - 00:00 — EZ Texting
Did you know that text marketing strategies can build customer loyalty? Not only that, text marketing is the most affordable and easy to implement customer loyalty program available. But why is it so effective?

Mobile technology is rapidly changing how companies interact with their customers. Tech research firm eMarketer has estimated that the mobile marketing industry will see at least a 400% increase over the next four years, with around 37 billion dollars in mobile ad spending by 2016. This is why retail brands are transitioning their customer relationship management efforts away from traditional techniques, such as punch cards or rewards cards, and into mobile marketing strategies, such as frequent shopper mobile apps, quick scan features, and text message exclusive offers.

With more than 98% of text messages being read, SMS messaging has indeed become a significant component of the expanding mobile marketing platform. Boasting a conversion rate of approximately 8.2%, according to a 2010 report by the Direct Marketing Association, mobile SMS converts at around six times the average conversion rate of both email marketing and traditional direct mail… Read more

4 Tips for Personalized SMS Campaigns

Mon, 11/04/2013 - 00:00 — EZ Texting

Personalized SMS campaigns can help your marketing efforts stand out from the crowd. Texting is the quickest, most direct and – importantly – the most welcome type of contact your customers can receive. It is highly effective for connecting with loyal, engaged consumers, which is why it's such a good platform for personalizing your message, either to an individual or a small group of individuals with common interests.

Bear in mind, smartphones are now virtual extensions of people. This is especially true among the all-important youth demographic; the mobile phone is almost guaranteed to be within the boundaries of an individual's personal space, 24/7.

Adding targeted, personalized mobile SMS marketing to your arsenal will ultimately make your entire mobile text marketing campaign more effective. So how do you create personalized mobile SMS marketing strategies that work? Adopt these four maxims and you won't go wrong:

1. Judge it right
As such a personal form of communication, brands have to be careful about using mobile SMS marketing in a way that is annoying or overbearing. You want to send only information that's appropriate,…

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How to Transfer Your Mobile Marketing Program to EZ Texting

Mon, 11/04/2013 - 00:00 — EZ Texting

You already know that mobile marketing trends have taken a front seat in the race for customer engagement and brand development. You’ve taken the first step: implementing a mobile text marketing program into your current overall marketing strategy. But perhaps you’re ready to move your mobile advertising strategy to the next level; perhaps it’s time to transfer your existing SMS marketing service to a more robust text marketing company. EZ Texting’s mobile SMS Marketing platform has emerged as one of the leading, most dynamic and affordable mass SMS companies in the world, and transferring service to EZ Texting takes only a few simple steps.

Some providers will try to convince you that it’s illegal to change SMS service providers without getting all of your customers to opt back in. But this is false and simply a ploy to keep their customers. According to the Mobile Marketing Association’s best practices guidelines, as enforced by the CTIA: “A subscriber to a recurring program may be transferred to a new short code without a new opt-in, as long as the content and purpose of the alerts remain the same as what the subscriber opted-in to receive and the content…

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Mobile Marketing Strategies for Restaurants

Sat, 11/02/2013 - 00:00 — EZ Texting

Mobile marketing strategies for restaurants are a key consideration for the modern food industry. Most importantly of all, SMS text messaging offers affordability, reach and effectiveness, and should form the spine of any mobile marketing strategy for restaurants.

While traditional means of advertising has its place ie. fliers, newspaper advertisements, commercials, etc., mobile marketing via text messaging has the ability like none other to put your brand into the customers' hands in an instant, at any moment and for just a few dollars per campaign. And, because the time and cost of creating a mobile SMS marketing campaign is so miniscule, the ROI has the potential of being exponential.

What makes text message marketing the successful alternative is the fact that mobile devices have become more and more prevalent around the world. It's also proven that text messages have a nearly 100% open rate making the message virtually guaranteed to be received and read. For the user, creating text campaigns is simple enough for anyone to use, quick and easy to track results.

As a business owner, simply serving your customers as they come and…

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Why Mobile Marketers Should Pay Attention to Geo Fencing

Thu, 10/31/2013 - 00:00 — EZ Texting
What is geo-fencing? And why should mobile marketers be following the progress of this exciting new technology? To find answers, we must go back a little...

During the first decade of this century, online marketing went from zero to hero. In 2000, the internet was still firmly 1.0. Google was in its infancy, neither YouTube or Facebook existed, and there were only 361 million internet users in the entire world. By the close of the noughties, that number had swelled to 2 billion; it’s now approaching three.

Back then, most people saw the marketing potential of the web, even if they couldn’t predict just how pervasive it would become. But few people would have predicted the inexorable rise of mobile marketing. After all, cell phones were already old news by the turn of the century, weren’t they? There was no way they could compete with the bells and whistles of the dotcom boom, was there?

In 2000, those questions were as rhetorical as they sound. It took the… Read more

Not too Late for Halloween Mobile Marketing Tactics

Wed, 10/30/2013 - 00:00 — EZ Texting
The season of ghouls and goblins, vampires and werewolves is officially upon us. Halloween is one of the best holidays of the year to engage in mobile text marketing and it needn’t be a spooky experience. In fact, consumers spent $8 billion last year on Halloween alone, definitely a treat for retailers.

Not only is Halloween the kickoff to the holiday season, it involves parties, candy, costumes, food and exciting events at the local pumpkin patch or haunted house...all opportunities to send out text message promotions for discounts, deals or interactive and fun advertising. What this means is that the creativity behind your next text marketing campaign is only limited by the imagination.

Another encouraging sign according to research shows that consumers made their purchases and conducted most of their product searches the weekend before the big day. What this means is that the final moments ramping up to October 31st can be the prime time to start blasting deals and promotions. For example, the party supply store down the street still has Halloween inventory that it needs to unload. Using a customer list compiled since last Christmas, send out a text… Read more

Wearable Tech Impacts the Mobile Marketing Industry

Mon, 10/28/2013 - 00:00 — EZ Texting
The wearable device market is expected to shift 100 million units per year by 2016 and grow to a $19 billion industry before the decade is out. The hardware has improved significantly as public demand for wearables has increased, and the mobile marketing industry is adapting to these changes with typical flexibility.

So far, the main driver of business has been the health sector, which has developed all manner of gizmos aimed at monitoring physical fitness and wellbeing. Calorie counter, pedometer, sleep monitor and all round digital watchdog Fitbit Force has performed very well, and other activity trackers like Jawbone UP and the Nike FuelBand have followed. Healthcare professionals are working on making embedded wireless communication available to inpatients and outpatients alike.

By tracking how much you move around your house or local area via a discrete wristband, FitBit and its ilk can record information about anything from miles walked to number of steps taken, allowing you to plan your fitness regime more effectively.

The technology behind the wearable device boom is the star of the show here. Bluetooth 4.0 has been combined with newer,… Read more

New iOS 7 Features Mobile Marketing Managers Should Know About

Sat, 10/26/2013 - 00:00 — EZ Texting

Mobile marketing managers are even more excited than the rest of us about the new iPhone's potential. There's little doubt that the raft of new features make it the most business-friendly device Apple has issued to date, and SMS marketers are understandably champing at the bit to get their hands on it.

Billed as the “most significant change to the mobile operating system since our first iOS platform,” Apple’s iOS7 is a lesson in refinement. It has evolved from its predecessor in some surprising ways, and cuts a sleek, almost Spartan dash, with a clutch of new features, a pared-down interface and a liberal sprinkling of the best facets of rival smartphones, including Google’s Android.

The most obvious changes are the migration of the search feature from the swipe left screen to the home screen, and the revamped app switching capability – both big improvements. There is the usual slew of new mobile apps, most notably the addition of iTunes Radio, which marks Apple’s first foray into the internet radio streaming market. The updated Siri has ironed out most of the creases that bugged iOS 6, and Safari has had a pleasing touch-up that does more than…

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Which Mobile Marketing Tactics Should You Be Using?

Fri, 10/25/2013 - 00:00 — EZ Texting
With almost 4 billion mobile phone users worldwide and more than 79 million mobile social networkers projected by 2015, mobile marketing tactics are now of utmost importance in brand development and overall marketing strategy. Below are a few of the top trending mobile marketing tactics - and how to wield them most effectively.

Mobile Search
In a recent study, Google found that 65% of study participants began any online search for information or for shopping by using their mobile devices. Mobile organic search is thus one of the most important mobile marketing channels to focus on, and marketers should be aware of the proper techniques for mobile optimization. Beyond mobile search optimization, however, marketers must also understand how to build a conversion-friendly mobile web site. Mobile versions of web sites should appeal to mobile users, with ease of use, clarity in design, and simple channels to take actions when desired. The best way to tailor a web presence for mobile devices is to develop a responsive web site, which detects the type of device a visitor is using and presents content and layouts that are designed for that interface. The smartphone users… Read more