SMS Text Marketing Blog

Fitting Facebook into Your Marketing Mix

Fri, 10/11/2013 - 12:59 — EZ Texting

Facebook marketing should form a central part your overall strategy. An effective cross-channel marketing campaign is like a great band or sports team: synergistic. Every part of the machine should work together in concert to create something that resonates across phone networks, optic cables and even good old-fashioned billboards. Facebook is where those vibrations so often start trembling, so it’s a sensible place from which to launch your multimedia assault.

Social media hounds visit your Facebook page, where they can sign up to an SMS campaign that sends out a text promoting your social media… and on and on. Think of it as a marketing feedback loop and you won’t be far off the mark. With EZ Texting's new Facebook Signup App, creating this loop has never been easier! Bottling that perfect storm of product, program and audience is no cakewalk, but there are a few rules you can follow to pull Facebook marketing off successfully…

Don’t Annoy People
First and foremost, each campaign needs to be interesting and relevant. Try to vary the content from campaign to campaign. Repeat the same post across multiple channels and you’ll just turn…

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Tech Industry Affected by Government Shutdown

Tue, 10/08/2013 - 11:19 — EZ Texting
With the government shutdown now in its second week, the Treasury Department has set a new deadline of October 17 for Congress to raise the debt ceiling. Negotiations remain in stalemate. Public fear about everything from the CDC’s readiness for a flu outbreak to how well NASA could respond to an asteroid strike hangs in the air. Across the U.S. workers hold their breath. All eyes are on Washington.

The pinch is being felt far beyond the public sector. As both sides flirt simultaneously with compromise and a steadfast commitment to towing the party line, ordinary Americans are suffering. Private enterprise is bracing itself for another long week of uncertainty – and the tech industry is no exception. As a young, dynamic marketplace, the tech sector plays a disproportionate role in job creation. If the deadlock continues, the industry will struggle to absorb the shutdown’s ripple effect, which could have devastating consequences for the wider economy.

Whether you’re a bedroom entrepreneur or a blue chip behemoth, here are six activities you might want to postpone until next quarter…

Conducting Government Business
Every company that does… Read more

A Brief History of Narrowcasting

Wed, 09/25/2013 - 11:00 — EZ Texting

 

Slivercasting. Target marketing. Niche advertising. Whatever you call it, the history of narrowcasting goes back half a century, when the term referred to a future first imagined by public broadcasting proponent and ‘computing’s Johnny Appleseed’ J.C.R. Licklider during the golden age of network television in the mid-60s: “A multiplicity of television networks aimed at serving the needs of smaller, specialized audiences.”

Licklider coined the term ‘narrowcasting’ to describe the dissemination of information to a niche audience based on demographic, personal preference or subscription. Licklider’s grand vision was the ‘rejection or dissolution of the constraints imposed by commitment to a monolithic mass-appeal, broadcast approach.’ That must have sounded crazy in 1967, but Licklider's prophecy has come true - and then some. Narrowcasting has become the default marketing strategy of even the biggest corporations. The notion of the 'mass audience' has been discarded as the canard it always was, replaced with opt-in SMS blasts, cable TV spots and targeted online ads. But how did we get here?

In the early days of American television, the…

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The Apps That Stop You Using Apps

Wed, 01/16/2013 - 00:00 — EZ Texting

Is one of your new year’s resolutions to spend more time with friends and family and less time absorbed in your mobile device? Perhaps you’re looking to limit screen time while at the family dinner table? Believe it or not, there’s actually an app for that.

Entitled Moment was originally launched as a “well-designed and practical tool” for anyone wanting to shorten time spent staring at their mobile device screen. Designed by developer Kevin Holesh, Entitled Moment makes it easy to set daily smartphone use limits, and runs in the background of your phone. It makes a noise and sends a notification when you exceed your limit for the day. 

Currently being promoted as a “family…

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