SMS Text Marketing Blog

Thu, 06/20/2019 - 11:00 — EZ Texting
Hotel-Marketing-Solutions

The hotel industry is a multi-billion dollar industry that is incredibly competitive. With new players in the hospitality industry like Airbnb, VRBO, and HomeToGo, you need to prioritize effective and value-driven marketing activities.

Additionally, with more and more competitors claiming larger portions of the market, it’s important to deploy marketing that nurtures first-time visitors into lifelong customers. The fact is, building a raving following of loyal customers is a quick way to achieve major brand recognition. It’s how some of the largest multinational hotels and resorts have succeeded for so long – nurturing customers into lifelong brand advocates!

Does your hotel or resort have what it takes to create a brand worth remembering? In our experience as an industry-leading text marketing provider, we know what works and what doesn’t when it comes to marketing. To maximize your marketing effectiveness and create a loyal following of high-value customers, check out these top hotel marketing solutions.

7 Hotel Marketing Solutions to Build Customer Loyalty

The following marketing strategies are designed to help you build a following of loyal customers. Leverage our expertise to build highly effective marketing...Read more

Tue, 06/18/2019 - 11:00 — EZ Texting
EZ-Texting-Business-Texting

Are you struggling to grow your customer base? You're not alone.

There are hundreds of thousands of businesses that face serious difficulties building brand awareness, attracting high-paying customers, and nurturing those customers into lifelong supporters and advocates. The fact is, increasing customer retention rates, even by 5 percent, can lead to a 25% increase in profits. If attracting prospects and gaining their loyalty isn't a part of your business growth strategy, your business is destined to fail.

The savviest entrepreneurs invest heavily in business texting as a means to grow their businesses. There's no disputing that text messaging is one of the most exciting technologies for businesses in today's direct marketing environment. More and more businesses are even investing in text-to-landline as a way to connect with more prospects and customers. With engagement rates far higher than email, print, and social media marketing, text messaging is a simple and easy way to attract new customers, develop high-value relationships, and increase sales. Moreover, most customers prefer texting over any communications channels.

If you're considering text message marketing for your own business, we'll give you...Read more

Thu, 06/13/2019 - 11:00 — EZ Texting
Digital-Marketing-for-Nonprofits

As a marketer at a nonprofit organization, you have to be smart with your spending. Let’s face it – you don’t have all the money in the world to allocate to digital marketing, right? As such, you need to prioritize marketing activities that are both effective and affordable.

What tools, tips, and tactics can your nonprofit leverage right now to achieve rapid digital marketing success? As an experienced leader in digital marketing for nonprofits, we're well-equipped to point your organization towards marketing stardom. Are you up to the task?

Digital Marketing for Nonprofits: 5 Effective and Affordable Strategies

Check out our comprehensive list of proven and affordable digital marketing tips for nonprofit organizations just like yours. Use our expertise in digital marketing for nonprofits to guide your own marketing journey.

1. Record Videos From the Field

For many nonprofits, video marketing can feel like a massive undertaking. It’s time- consuming and much too expensive to put together quality videos, right? Wrong.

It’s important to realize how much of an asset video marketing can be. 57% of people who watch nonprofit-produced video...Read more

Tue, 06/11/2019 - 11:00 — EZ Texting
EZ-Texting-Text-to-Landline

If you're considering investing in a text-to-landline service for your business, you need to consider the entire landscape. With so many text-to-landline and text marketing providers to choose from, how do you know which one is right for your business or organization? Which service is absolutely worth investing in and which should you avoid like the plague?

As a recognized leader in business texting, we've helped thousands of businesses and organizations just like yours. Backed by a powerful, results-driven, and easy-to-use business text messaging platform, our clients reach more prospects and customers than their competitors. Is your business next?

Is EZ Text-to-Landline Right for Your Business?

Did you know that more than 150 million messages are sent daily to non-mobile users? If you haven't already invested in text-to-landline for your business, you might be missing out on a valuable opportunity to connect with high-value prospects and customers. From customer service requests to sales inquiries, there are so many reasons why your customers might text your business or organization.

The benefits of our text-t0-landline service are virtually limitless. Here are the biggest reasons why our clients...Read more

Thu, 06/06/2019 - 09:29 — EZ Texting
How-to-Build-a-Simple-Fitness-Center-Marketing-Plan

As a first-time business owner, launching a successful fitness center is no easy feat. There are a countless number of marketing tasks that you need to handle right away. Why? The success of your business relies on building a dedicated following of enthusiastic members. Oftentimes, it’s these early advocates that will position your fitness center for sustained business success.

At this stage of your business, building a fitness center marketing plan is mission-critical. Without a marketing blueprint, your business simply doesn't have a growth plan. Instead of initiating reactive marketing when business is slow, a defined marketing plan will help you invest in strategies that work in the long-term.

Fortunately, we know what it takes to build a results-driven fitness center marketing plan, and we've combined some of our best marketing strategies in one easy-to-read guide to help you get started.

How To Build a Fitness Center Marketing Plan: A Step-by-Step Guide

In our experience, the most successful gym and fitness center owners and marketers follow six simple steps to build a high-value marketing plan. Use these expert insights to build a high-powered marketing plan, build your membership,...Read more

Tue, 06/04/2019 - 09:29 — EZ Texting
Marketing-Mix-for-Gym-Membership-Growth

One of the biggest challenges that gym owners face is finding the right marketing mix. A marketing mix is the tactics and strategies gym owners use to generate increased business awareness and ultimately, grow membership. Most business owners need to continually adapt their strategies as seasonal motivations change, and new fitness trends emerge.

Can your business keep up?

Moreover, you're fighting fitness industry stats like:

  • 80% of gym members lose motivation and quite within five months
  • 20% of gym members leave due to financial constraints

The good news? Many of the industry's top gyms and fitness centers are using the four P's of marketing to generate increased membership — and you can too!

The Perfect Marketing Mix for Gym Membership Growth: 5 Ideas Worth Investing In

First, what are the four P's of marketing?

Product: The products, equipment, and services that your business offers. What are you providing to your customers?

Price: The cost of your products, equipment, and services. What are prospects and customers willing to pay?

Place: The physical location...Read more

Fri, 05/24/2019 - 12:40 — EZ Texting
How-to-Market-a-New-Gym

Opening a new gym is an exciting and intimidating process. You put in a lot of time, effort, and resources to open your doors, now it’s time to market your new gym, bring in new memberships, and fill up those treadmills. But, where do you start? The success of your business relies on your ability to raise awareness and convert passersby into members. So you need to prioritize the high growth marketing activities that actually work.

Fortunately, we’ve had a lot of experience working with gym owners just like you. At EZ Texting, we know the steps your business should absolutely follow on the path to new gym marketing success. To help get you started, we compiled a list of some of our best gym marketing tips.

How to Market a Gym in 5 Easy Steps

Follow these five steps to market your new gym in less time, attract more prospects and customers, and scale your business to new heights.

1. Define Your Target Audience

Knowing your target audience is a crucial component to the success of your business. Defining your target audience is the first...Read more

Thu, 05/23/2019 - 17:14 — EZ Texting
Guide-to-Hotel-Digital-Marketing

Developing a marketing plan for your hotel comes with a lot of unique challenges. Your hotel has a lot to offer your guests and your local community, but so do a lot of your competitors.

How do you create a marketing message that will appeal to your audience without sounding like everything they’ve ever heard before? The success of your business relies on your ability to book rooms and keep them full. You have some unique challenges, and you don’t have time or budget to waste on marketing efforts that don’t work.

We’ve had a lot of experience working with hotels just like yours. At EZ Texting, we’ve learned what works and what doesn’t when it comes to hotel marketing. To help you get started, we have assembled a list of some of our most effective strategies for hotel digital marketing.

Hotel Digital Marketing: 4 Tactics That Generate Immediate Results

When it comes to marketing, you don’t have time to waste. All of the strategies listed below will generate results quickly, but they can also have a lasting impact if you employ them on an ongoing basis....Read more

Tue, 05/21/2019 - 20:35 — EZ Texting
Sports-Bar-Marketing-Plan

The most successful bars, restaurants, and nightclubs invest in marketing tactics that drive immediate engagement — that is, tactics that fill the seats with customers ready to spend money. These value-driven strategies are the cornerstones of a bulletproof bar marketing plan. But with so many marketing options out there, what are the real building blocks of an effective bar marketing plan? What are the nonnegotiables of a bar marketing plan that can mean serious pay dirt?

In this article, we'll give you a list of the most fruitful marketing activities leveraged by the most successful sports bars. As a recognized leader in text message marketing for bars and nightclubs, we know what it takes to attract regular customers right away. Use the expert insights in this article to maximize your chances for bar marketing success.

5 Tips to Hit Sports Bar Marketing Plan Pay Dirt Right Away

Check out these proven and cost-effective tips, tactics, and strategies to maximize your sports bar marketing effectiveness and get customers lining up.

1. Identify the Sports Events that Interest Your Customers

Start by identifying the sports events that interest your...Read more

Fri, 05/17/2019 - 16:35 — Valaer Goldsworthy
Sales Leads Using Text Messaging

Let’s say your marketing strategy is pulling in the leads. Great, you’ve aced the first step, but now you need to implement a strategy that can convert these sales leads with as little overhead as possible, in as little time as possible. While some entrepreneurs use SMS marketing to generate leads, other teams are creatively using bulk texting for conversion.

As a Market Sales Manager at a large home improvement retailer, Robert Love’s sales team is tasked with converting lukewarm leads that are passed to his team when prospective customers contact the store to learn more about home improvement installation services or schedule a free in-home consultation. In the process of contacting these prospects and scheduling a consultation or providing an estimate, the sales team’s leads tend to go cold.

Robert’s solve needed to be automated and executable at a low cost since re-engaging cold or dead sales leads can be tougher. He discovered EZ Texting’s SMS marketing platform and promptly launched a series of bulk messaging campaigns to convert would-be buyers into paying customers. After just one month, he was able to increase his sales conversion rate by 6%, getting more than 50% of his...Read more

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Recent Blog Posts

20 Jun Hotel-Marketing-Solutions

The hotel industry is a multi-billion dollar industry that is incredibly competitive...

18 Jun EZ-Texting-Business-Texting

Are you struggling to grow your customer base? You're not alone.

There are...

13 Jun Digital-Marketing-for-Nonprofits

As a marketer at a nonprofit organization, you have to be smart with your spending....