A lot of retail marketing pros wake up with a recurring bad dream. Maybe you have this nightmare as well.
You launched an expensive campaign yesterday, and the store is empty. Soft rock music echoes off the tiled floors with no shoppers to hear it. You're staring at the front door. It hasn't moved in two hours. Then it does move. It's the store owner. She's expecting to see people elbow-to-elbow and a line at the register. Then she looks at you, and you can tell she wants an explanation. That's when you wake up.
So how do you keep that bad dream from becoming a reality? How do you make sure you're sending the right message to the right people at the right time so that you'll get a massive response?
The way to gain confidence with your next retail marketing strategy is to take it step-by-step. We've worked with thousands of retail marketers to move mountains of merchandise, and we'll show you the steps below so that you can succeed and sleep well at night.Read more
The simple fact that hundreds of big brands choose to incorporate bulk SMS marketing into their overall strategy should be a pretty good indicator of its success. SMS campaigns are simple to create, affordable, and have response rates that are much higher than most other marketing channels.
Studies have shown that:
Customers typically respond to a text message in only 90 seconds where they normally take around 90 minutes to respond to an email.
Text marketing has a significant positive impact on brand awareness.
Consumers actually prefer text messages to other forms of mobile communication.
The British Motor Racing circuit, Silverstone, sent a text message to 45,000 subscribers inviting them to buy tickets for an upcoming Formula 1 race. The single message resulted in 680% ROI.
Kiehl’s, a high-end luxury Cosmetics store, found that 73% of their customers that had signed up for their SMS marketing campaign had made a purchase. Also, 81% of respondents to a survey sent out after that program recalled receiving SMS marketing messages from them.
Hundreds of thousands of...Read more
Love is in the air! In honor of Valentine’s Day, TrustRadius scoured its database of over 168,000 reviews (of 4,185 products) to find the ones that users loved the most for its first-ever TrustRadius Love Report. They looked at every review they ever received, and EZ Texting emerged as a most-loved pick!
TrustRadius explained their process as, “comparing mentions of ‘love’ in all its (grammatical) forms to the total number of reviews we’ve received of each product.” That means that EZ Texting literally received lots of love from their customers to get ranked on this list!Read more
Do you suffer from nomophobia? A lot of us do.
Nomophobia is the irrational fear of being without your mobile phone or not being able to use it because of the (admittedly terrifying!) prospect of not getting a signal or the battery running down.
One of the more startling mobile usage statistics is that the average user taps, clicks, or swipes their phone 2,617 times per day. Crazy, isn't it?
Even without the formalized phobia or the eyebrow-raising statistics, you already knew that we're addicted to our phones.
That's one of the reasons marketers are flocking to mobile Short Message Service (SMS) marketing. It makes sense to put your message in the place where your prospects and customers are placing their constant attention.Read more
As the leading text marketing platform for over a decade, we've helped over 50,000 customers achieve their goals through Short Message Service (SMS) marketing. We can show you what we've learned, so that you don't have to figure things out by trial and error.
Follow these proven paths of text message marketing success, and get to your destination faster. In no time, you'll increase reach and boost engagement to new heights. No detours. No potholes. No wrong turns.
As we say at EZ Texting, that's the EZ way.Read more
Just like any new marketing channel, there are a handful of myths and misconceptions that managers must wade through in order to evaluate the channel’s true effectiveness. We get it — starting your text message marketing journey can feel a bit overwhelming. You’ve probably heard of a few myths and misconceptions surrounding SMS marketing, and at times, it can be difficult to differentiate fact from fiction.
If you let your fears stop you from adopting sms marketing, you will be quickly outpaced by your competitors that are using this valuable marketing tool. It may be something new for you to learn, and that can be intimidating, but it isn’t difficult.
Plus, when you consider that SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing, you’ll see that it’s worth taking the time to learn the truth.Read more
The difference between business text messaging success and failure isn't as big as you might think.
Others have learned what really matters in text message campaigns by trial and error, but you don't have to. By focusing on a few simple planning and execution steps, you'll get a positive return on investment and achieve remarkable growth quickly. But if you ignore these critical components, contacts will ignore your messages and you'll give up. We've seen it before.
We've helped over 50,000 customers and we've seen what works and what doesn't in text message marketing. We'll show you the parts to pay attention to before you hit the send button so that you can get the most from your text message campaigns and platform.
5 Crucial Text Message Campaign Components
Short Message Service (SMS) marketing isn't complicated. Quite the opposite. It's easy. But that doesn't mean you'll intuitively know all the right levers to pull to get the results you're looking for.Read more
Restaurants, bars, lounges, cafes, and grocery stores are obvious choices for creating Super Bowl-based promotions, but really any industry can get creative and use the big game to help boost sales, strengthen their brand, and drive engagement. The game drew around 190 million viewers in 2017, with the average viewer spending about $75, so there is a tremendous opportunity to connect with your contacts.
Check out how some of EZ Texting’s products can help your company score big on the bottom line:
The Keywords Playbook
EZ Texting clients use a shared short code, such as 313131. To ensure texts end up in the right mailboxes, clients advertise keywords for their customers to use in their text messages. Keywords, unlike short codes, are not shared, so texts sent to Mickey’s Music Madhouse won’t reach the inbox of Freddie’s Falafel Factory, even though they both use the same short code.Read more
As you align around your marketing goals and objectives for 2019, it’s time to get serious about text message marketing. 91% of Americans keep their mobile devices within arm’s length at all times. This is why the average response time for a text message is 90 seconds compared to 90 minutes for email.
SMS marketing is a go-to channel for growth-oriented businesses, organizations, nonprofits, and more. And building an actionable, relevant, and timely SMS campaign is a surefire way to engage customers and prospects in 2019. At EZ Texting, we’ve helped thousands of organizations get up and running in minutes with texting. Let us show you how to kick your year off strong.Read more
The most successful real estate businesses leverage a few key strategies to achieve accelerated growth. These businesses have refined their sales approach over and over again. They know what works and what doesn't when it comes to attracting home buyers.
We're here to let you in on a secret. There's one thing that you could be doing right now to grow your business — text message marketing.
In this article, we'll give you some growth-oriented text message marketing strategies designed to help you accelerate your business, attract more high-paying customers, differentiate from your competitors, and more.Read more