Most restaurant marketing plans are too abstract and look too far into the future to be very valuable for new restaurants. When you're just getting started, you need a quick, easy plan that you can put together in less than an hour and execute immediately.
Restaurant marketing is pretty simple. Get people in the door. Get them to order more. And get them to come back.
In this post, we'll share some creative marketing ideas for restaurants and give you a simple but effective 90-day restaurant marketing plan, which you can customize to make it work for your business.
A Simple Marketing Plan for New Restaurants
The 90-day restaurant marketing plan below is clear and actionable. No fluff here — just everything you need to get more business over the next three months.
Get People in the Door
If you make great food, the first step is to get people in the door. (If you don't make great food, start there and come back to the whole marketing thing.)
If you need to drum up business quickly, sending text messages is the way to go.
No other channel generates the high engagement rates that text marketing does. Text messages, otherwise known as Short Message Service (SMS) messages, are opened and read almost five times more than email (98% to 20%). Real estate agents have been particularly impressed with the effectiveness of bulk texts.
We see a higher attendance at events and more responses than emails, calls, or voicem
ails. - Faith B.
One of the reasons texts are more effective than other channels is that consumers have grown used to ignoring marketing emails that flood their inbox.
It's a great way to keep in touch with clients since everybody seems to take text marketing more seriously than email marketing. - G2 Crowd Reviewer
We've helped more than 50,000 customers send over 4 billion texts, and many of those customers have been real estate agents. We'll show you five of the most effective real estate SMS messages to send to get business moving plus reveal how to access more campaign ideas....Read more
By the looks of our inboxes each morning, it seems like email marketing is alive and flourishing, but does more mean it's an effective channel? It doesn't, but so far the solution to email's low engagement rate of about 2.5%, which is determined by the number of people that opened and then clicked on a call to action, has been to send more emails.
In this video, we'll explore the state of email marketing in 2019, and what you should be expecting from a marketing channel.
Many marketers don't realize that they have another option that also gets their message right in front of an audience that's set up to shop or make appointments online — the mobile market. Text marketing isn't just about blasting out a mass text any more. The best business texting platforms offer a variety of campaigns that can be automated, like drip campaigns, SMS types that increase engagement, like polls and surveys, and templates and the ability to send image (MMS) messages.
Don't just stop there — other emerging...Read more
You know the story: Every year, thousands of people create fitness resolutions and then fail to follow through.
As a gym or fitness center owner, it’s your job to sell new memberships and retain those members. But are you really leveraging all of the tools and tactics that can help you automate this entire process?
Automating the many day-to-day touchpoints with your members is an efficient way to keep them engaged — and keep your treadmills full. If you want to boost your numbers while saving time, keep reading to learn some of our favorite fast, easy, and affordable gym marketing ideas.
4 Gym Marketing Ideas You Can Automate
Regular communication with your members is essential to keeping them engaged. Staying in contact can make the difference between them using their membership on a regular basis or you becoming an unnecessary expense that gets purged later.
These five marketing ideas will help you start automating your communication so that you can increase engagement while reducing your cost and time investment. The set-it-and-forget-it component to these tips is a great...Read more
Maybe you just had a grand opening for your restaurant. Or perhaps your daily lunch crowd just isn't what it used to be since a competitor opened up next door. Whether you own the local trendy coffee shop or a full-service fine dining restaurant, you still have the same problems. You have a business to run that requires a lot of your attention every day. This means that your marketing often falls to the wayside and your seats aren’t staying as full as you’d like. The solution to your marketing troubles may be simpler than you think.Read more
As a real estate agent, your job involves so much more than just selling homes. You have the dual roles of marketer and salesman. And while a lot of seasoned agents learn through trial and error, we're here to give some real estate marketing shortcuts that are perfectly positioned for young, Millennial home buyers. You are responsible for marketing your clients’ properties to potential buyers. To be successful, you also have to constantly market yourself, your knowledge, your value, and your services. Sounds exhausting, right? But we have some real estate marketing tips that you can start right now on your laptop or your mobile phone. To help kick this year off strong, we've compiled a list of essentials that are actually easy and budget-friendly.Read more
For gyms and fitness centers, turning prospects into long-term members is a huge challenge. As a gym or fitness center business owner, you’re probably familiar with this story: There is a flood of new sign-ups beginning in January on the coattails of lofty New Year's resolutions. Then, throughout the year, memberships start to trail off. In fact, 80% of gym members quit within the first five months. In this article, we’ll show you some of the most unusual but effective marketing strategies that we’ve seen gyms and fitness centers use to meet their membership goals. Use these expert insights to increase member engagement, boost renewals and attract new customers.Read more
The real estate industry has seen its fair share of ups and downs over the past several decades. Since it hit rock bottom in 2012, the number of real estate agents has been steadily increasing. The National Association of Realtors reported having over a million members in 2018, and that number has been steadily increasing.
To stay competitive as an industry-leading realtor, you need to constantly reevaluate the effectiveness of your marketing activities. There are a number of real estate marketing tools available to help you attract more home buyers, promote new listings, sell more homes, and more.
To take your real estate marketing to the next level this year, you need to invest in the results-driven marketing tools on our list.Read more
As a restaurant owner, you’re tasked with a multitude of mission-critical responsibilities including managing your staff, keeping customers happy, organizing inventory, keeping the restaurant clean, building a reputation in the local community, and more.
No matter how busy you get, you still have to find time to increase your per table ticket sales and bring more guests. To help get you started on the right foot, we put together this list of quick and easy marketing ideas for attracting more customers.
7 Fresh Restaurant Marketing Ideas to Make Your Restaurant Sizzle
Follow these quick and easy marketing tips to make your restaurant sizzle. In most cases, the following restaurant marketing ideas can be implemented in less than 30 minutes — it’s that easy!Read more
As a restaurant owner, you’re probably wearing more than one hat. From managing inventory to coordinating staff, a restaurant owner’s work is never finished.
In the hustle and bustle of your normal work week, it's easy to pass over the marketing items that are on your to-do list.
Then that mid-week slump hits.
Now all of a sudden those marketing to-do’s that you didn't have time for are back at the front of your list. Are you attracting the right kind of customers? And if so, how do you get them to come back in more frequently and bring their friends and family?
To help, we have compiled some of our top attention-grabbing tips into one list to help you get started strong in 2019.Read more