SMS Text Marketing Blog

Thu, 10/18/2018 - 11:49 — EZ Texting
Are you running light on tasks today? If so, don't read the rest of this post.

If you're like most of us and have too much to do today, automating business text reminders to your customers can be key to staying sane, saving time, and, therefore, increasing productivity. How much time do you spend manually making calls or sending emails for payment reminders, birthday wishes, customer anniversaries, or appointment reminders?

Or, maybe you've given up on these crucial, revenue-boosting tasks because you simply don't have the time. Either way, setting up automated text reminder campaigns can help you accomplish more in less time than you thought possible.Read more

Wed, 10/17/2018 - 10:24 — Jessica Terashima

If you’re new to text messaging, the CTIA is the most reliable source of best practices to help you stay compliant with current mobile communications regulations. 

The CTIA is a trade organization focused on the U.S. wireless communication industry. It includes carriers, industry members, and other professionals in the wireless business. This article focuses on insights on their most recent guidelines released in the CTIA Short Code Monitoring Handbook in 2017, and the recent Addendum for 2018.

EZ Texting is not giving legal advice, but we wanted to help you understand and implement these best practices so that you can stay compliant and effective in your text marketing. Here are some guiding principles that the CTIA starts with in the handbook:

  • Calls-to-action for texting programs should make it clear what customers are signing up for, who is sending the message, and opt out instructions (i.e. Reply STOP to opt out)
  • Opt-in processes should always include clear consent from the consumer
  • When a user opts-in to a texting program, they should be sent a confirmation reply

Building on these principles, here is a deeper dive on 5...Read more

Tue, 10/16/2018 - 21:07 — EZ Texting

For over a decade, we've helped thousands of organizations connect with their customers, donors, and prospects in the communication channel people use most. During that time, we've gained an unparalleled understanding of the tasks which most marketers need to accomplish and how they can complete those tasks as quickly and easily as possible.

Adding Contacts and Groups

Effective SMS campaigns hinge on personalization and relevance. So, not only do you need to be able to import your existing contacts into your bulk text messaging software easily, you need to create Groups to segment those contacts by geography, interest, purchase behavior, and more.

Contacts and Groups are part of the same menu and screen in EZ Texting.Read more

Thu, 10/11/2018 - 16:55 — EZ Texting

This year, mobile SMS marketing has become one of the fastest growing marketing opportunities for businesses. The rapid expansion of smartphone ownership across the world has transformed the way enterprises communicate with prospects and customers. By giving consumers new opportunities to connect to media content wherever they are, at any time of the day, mobile technology has enabled businesses to drive greater engagement and, in turn, greater profits. For many industry-leading businesses, mobile marketing has become the go-to strategy for deploying effective digital communications to target audiences.

5 Examples of Creative Mobile SMS Marketing

Are you ready to deploy a high-powered and results-driven text message marketing campaign for your enterprise, small businesses, organization or nonprofit? Model your approach after these world-class and innovative organizations that are absolutely crushing mobile SMS marketing.Read more

Tue, 10/09/2018 - 14:23 — EZ Texting

As an industry-leading text message marketing service provider, there's one question that we're asked fairly frequently — what's the difference between Short Message Service (SMS) and a regular text message?

Users send trillions of SMS texts per year and the savviest enterprises, small businesses, startups, nonprofits, and others leverage the power of text message marketing to deploy targeted and engaging digital communications with prospects, members, and customers.

In this article, we'll cover all the basics and dispel any myths or misconceptions between SMS vs. text. With these insights, you can quickly master text message marketing for your business or organization.Read more

Thu, 10/04/2018 - 14:37 — EZ Texting

The world's leading businesses invest in text message marketing to initiate more personalized and high-impact digital communications with prospects and customers. For most business, getting started with text message marketing can feel a bit overwhelming. What is SMS? In this introductory guide, we'll give you everything you need to build, deploy, and manage a high-impact and results-driven text messaging for your business or organization.

What is SMS?

What is Short Message Service (SMS)? It's a fairly common question. In short, SMS allows users to send text messages up to 160 characters in length. SMS use cases include reminders, offer codes, discounts, notifications, and more. The best test messaging applications make it simple and easy to send thousands of SMS via desktop, laptop, and mobile phone. For many businesses, there is no better way to interact with prospects and customers. Moreover, 98% of text messages are opened within five minutes of receipt!Read more

Tue, 10/02/2018 - 13:40 — EZ Texting

Many businesses struggle to connect with prospects and customers. These prospects and customers are the backbone of any successful business or organization, and without their support, many entities struggle to unlock considerable profits. Today, the savviest organizations unleash a bit of innovation when it comes to customer interaction. The most successful enterprises leverage the power of text message marketing to incite deeper and more meaningful communications with consumers.

However, there are hundreds of text message marketing providers. Each promises to deliver the very best features and functions. With so many options to choose from, how do you know which enterprise text messaging software is right for your organization?Read more

Tue, 09/25/2018 - 14:10 — EZ Texting
Thousands of industry-leading businesses send bulk Multimedia Messaging Service (MMS) communications to encourage more engaging interactions with customers. Moreover, 20% of consumers prefer texting over a phone call with interacting with businesses. From sales promotions to appointment reminders, there are hundreds of opportunities to send bulk MMS messages.

These types of messages are ideal for sending images, audio and video files. Additionally, MMS messages can accommodate text-only messages that exceed 160 characters in length. Start your text message marketing journey by following this step-by-step procedure to send high-value text messages to your customers.

5 Steps to Send Bulk MMS Messages

As a business leader or marketing professional, sending your first text message might feel a bit overwhelming. Fortunately, there are a few simple steps you can follow to streamline the entire process. And when you need some extra help, most text message marketing service providers come well-equipped with helpful customer support teams.Read more

Thu, 09/20/2018 - 16:30 — EZ Texting
If you haven't invested in text message marketing for your business, you could be missing out on a valuable opportunity to connect with your customers. Thousands of industry-leading enterprises, businesses, organizations, and others use text messaging to create more engaging and interactive digital communications. Additionally, text messaging has proven to become a preferred communications channel among customers. Moreover, recent studies indicate that:
  • 90% of all text messages are read within three minutes of being received
  • 80% of people currently use texting for business
  • 20% of consumers prefer texting to a phone call when engaging with businesses
  • Texting converts customer acquisition costs from as much as $20 to just pennies

From appointment reminders to sales promotions, there are hundreds of potential use cases for business text alerts. Before investing in high-powered and results-driven text message marketing software, consider the top five ways businesses use text alerts to drive greater customer engagement and profits.Read more

Tue, 09/18/2018 - 13:33 — EZ Texting

Building and sending a text message sounds simple enough, right? Simply upload customers' contact information, type out a text message, and hit send. The real power of text message marketing, however, is the powerful features and functions that industry-leading service providers offer!

Thousands of industry-leading enterprises, businesses, and organizations have already unlocked the power of text messaging to distribute more personalized and engaging marketing communications. From sales promotions to appointment reminders, the use cases for text message marketing are limitless. And the best part is, text message marketing actually works!

Before investing in text message marketing software, consider these top eight benefits of business text messaging. These powerful features and functions are guaranteed to revolutionize the way you do business!...Read more

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