SMS Text Marketing Blog

Thu, 09/13/2018 - 16:44 — EZ Texting
After a decade in the bulk text messaging business, we know which questions people ask most and which questions they should be asking, but aren't.

These may be questions you already have in mind and just need answers to. Or you may find questions below which hadn't occurred to you to ask.

In this post, we'll cover some details that will help you understand if text messaging will be effective for your business, how much you can expect to spend, and what to look for in a bulk text messaging service provider.Read more

Tue, 09/11/2018 - 16:01 — EZ Texting

As a decision-maker in a growing brand, you understand the value of engaging with existing and potential customers. As consumer habits change, you see that email and social media no longer deliver the kind of connection that provides the growth you're looking for.

To be in a position for growth, you need to look at more than just cost as you compare bulk text messaging services. You need to look for advanced features, an easy-to-use application, a stable company, and exceptional customer support.

In this post, we're going to talk features. We'll show you the six specific features that help brands scale their growth the most.Read more

Thu, 09/06/2018 - 11:17 — EZ Texting

Are you ready to turn up the burner on your business? In this guide to text message marketing for restaurants, we'll show you how to do just that.

Restaurants, maybe more than any other industry, have found text message marketing to be fertile ground for harvesting business. Why? Because texts are the surest way to reach customers at the right time: when they're deciding what to eat for their next meal.

90% of text messages are read within the first three minutes after receipt. No other marketing channel will give you that kind of reach and immediacy.

And customers want a good deal.

A recent survey found that nine out of 10 people have looked for a restaurant deal at least once. And 18% said they have looked for online deals while dining in a restaurant.

So, it's easy to see why text message marketing and restaurants go great together. But how, exactly, do you use text messaging to fill your tables? We'll show you five delicious ideas....Read more

Tue, 09/04/2018 - 15:27 — EZ Texting

According to Teradata, while only 29% of Tweets, 21% of emails, and 12% of Facebook posts are ever read, texts are read at an astonishing 98% (90% within the first 3 minutes). So, just sign up with a text messaging service provider, start sending texts, and your business will double. Right? Not so fast.

Just having the right software isn't what makes you a success any more than having a deck of cards makes you a magician. Being effective means having the right strategy, and a service that will help you hone and implement that strategy in the right way.

We’ve provided text messaging service for over a decade, and we’ve watched 70% of our customers grow and experience at least a 10% increase in their business. We’ve watched the best marketers in the business for a long time, and we employ some of them here at EZ Texting.Read more

Thu, 08/30/2018 - 09:31 — EZ Texting

Texting is more intimate than other marketing channels like email or social. It's a ring in our ear or a buzz in our pocket. And, because it gets to us so directly, there are different rules to the game.

Before you jump in and start texting with the same strategy you use for email or social, stop and think through what your customers want in a text message. If you do business text messaging wrong, you'll annoy your customers and damage your brand. But do it right, and you will build higher levels of customer engagement, build brand loyalty, and give your customers an experience they will appreciate.

So, what's the secret to doing it right?Read more

Tue, 08/28/2018 - 15:04 — EZ Texting

If you're going to text for business, you need to know what you're doing. If you do mass texting right, your customers will love you. If you do it wrong, you can potentially annoy your customers and damage your brand.

The good news is, doing it right isn’t difficult. If you take the time to understand the basic best practices, you will be effectively engaging your customers through mass texts in no time. In this article, we’ve compiled nine essential tips that will help put your best foot forward in adopting mass texting for your business.

Adopting these tips and best practices in your strategy will help enhance your brand awareness, and engage your customers with a positive experience.

9 Tips to Master Mass Text for Business

Business texting best practices and regulations go hand in hand.

It's helpful to keep in mind that business texting regulations have been set up with the preferences of the consumer in mind. So, even if you are tempted to violate those regulations (and are able to get away with it), you're going to upset your contacts. Breaking the rules isn't going to...Read more

Thu, 08/23/2018 - 14:18 — EZ Texting

Business texting is a powerful communication channel. So powerful, in fact, that it crushes the runner-up channel, email marketing, in average open rates by 345%. A recent study showed that 98% of texts are opened compared to just 22% of emails.

As you might imagine, organizations are finding creative ways to harness the power of business texting to engage their prospects and customers. In fact, eWeek reported that 80% of people use texting for business.

Like in any other marketing channel, business pros are innovating with both Simple Message Service (SMS) and Multimedia Messaging System (MMS) to deliver creative campaigns and substantial results.

1. Birthday and customer anniversary messages

Birthday and anniversary greetings are a great way to build brand affinity for your business. Your contacts are usually in a good mood on these occasions, so tap into that goodwill and spread the cheer. An added bonus is that your text message won't get lost in the long list of Facebook birthday messages. Feel free to borrow a ready-to-send birthday MMS image from our free gallery.

Many businesses send customer anniversary thanks texts to show appreciation for their customers...Read more

Tue, 08/21/2018 - 17:11 — Jessica Terashima

Even though many kids are back in school, there are still a few weeks left for nonprofits to make the most of summer. Major nonprofits like The Human Society of the United States (HSUS) have found that texting can be a great tool for boosting donations any time of year. At a recent Nonprofit Technology Conference, Ellen Pascale explained, “At HSUS, fundraising texts last year averaged a click-through rate 20 times greater than the average nonprofit fundraising email and a response rate 10 times higher.”

So how can non-profits turn the dog days summer to big days for success? 

Here are a few ideas:

Do a Labor Day Promotion

According to Statista, 58% of Americans will grill on Labor Day. Why not send a text message that ties in with this, or other, popular holiday activities. For example, “Bought a new grill? Donate your old one to EZ Give. You’ll get a tax deduction and help the community! Visit our main street location to make donations.”

Attend an Existing Event

Community fairs abound at this time of year. Think about reserving a booth and alerting potential...Read more

Tue, 08/21/2018 - 10:22 — EZ Texting

With an average open rate of 98%, it's no wonder that so many organizations are looking for business text messaging apps to reach their contacts. There is no better way to make sure your prospects and customers get your message.

So what's the best solution for your business? The truth is there is no "best" business text messaging app. You'll need to evaluate multiple tools until you find the best fit for your needs.

With that said, we'll outline some of the features we feel are must-haves in a text messaging solution.

13 Integral Business Text Messaging App Features

There are a lot of options when it comes to text messaging features. Here is a list of what we think are the most useful features with some tips on how to use them to accomplish your organization's outreach goals.

1. Keywords

Short codes and Keywords work together to provide an easy way for contacts to subscribe or respond to a message list. Short codes are five or six-digit codes which can be dedicated to an organization or shared by several groups. Keywords are single words or short phrases...Read more

Fri, 08/17/2018 - 16:01 — Jessica Terashima
This week marked the final conversation that EZ Texting’s CRO, Luke Wilson, had with the Mission of Hope Haiti interns. Instead of a lecture, Luke spoke to the students in a more conversational setting, pulling together themes from all the previous sessions.

Bringing the Growth Mindset Their Next School Semester

While Luke’s original growth mindset talk focused on personal development and career, this time he encouraged the interns to apply these lessons to their upcoming college semester. Could they be more understanding and patient with their roommates? Be better leaders with their friends? Take school more seriously?

Keep the Passion Alive

Luke explained that it’s easy to come out of an internship program inspired and invigorated – but it takes effort to make the passion last on an ongoing basis. It’s important to know who you are, focus on your values, and keep pushing forward.

What’s Your Vision and Path

Everybody has different values, vision and focus. Luke asked these future leaders to share and discuss what they learned about who they are what their vision is for their future. He explained that they should chart a path...Read more


Recent Blog Posts

17 Jan

Appointment no-shows can really hurt your business. Let's look at a hypothetical...

16 Jan

The restaurant industry is full of competition. You can have the best location, the...

15 Jan

What's the single most important thing you should look for in a text messaging...