SMS Text Marketing Blog

Fri, 01/25/2019 - 17:05 — Jessica Terashima

Text marketing is one the best ways to capture your audience’s attention at any time of the year, and Valentine’s Day is one of the biggest opportunities to make that connection count. Last year the National Retail Federation estimated that American consumers would spend $19.6 billion on the holiday of love. Here’s our guide to retail text marketing promotions to sweeten your holiday sales.

Spur Sales with a Special Offer

It’s retail marketing 101: customers love special offers that make them feel like they’re getting a great deal. Text marketing retail is no different. Our retail customers have found great success with discounts, percentages off, or BOGO offers

Text marketing makes it easy to make sure your special offer lands in the hands of an interested audience.

Make sure that your offer includes a call to action – that’s the best way to make sure that your customers does what you want them too! Effective calls to action include “click to get a coupon” “reserve your time now,” and “show this text at checkout to receive a 10% off discount.”Read more

Thu, 01/24/2019 - 11:59 — EZ Texting

If you manage a service-based business, customers are likely setting up appointments with you and your team. And as a business owner, you need to find a way to limit the number of no-shows. Why? When a customer doesn’t show up on time or misses an appointment entirely, it can cause a massive financial or time management roadblock.

SMS appointment reminders are a great way to reduce the number of no-shows. Text messages have a high open rate and are often opened within a few seconds of being received so you have a greater chance of your customer seeing the message quickly.

But — how do you send a reminder via text message? Keep reading to learn how.

Step-by-Step: How to Set Up SMS Appointment Reminders

The first thing that you will need to do is log in or sign up for an account with EZ texting. It's simple to create a new account if you don’t already have one and only takes a few seconds....Read more

Wed, 01/23/2019 - 15:00 — EZ Texting

We know that the pace of innovation is getting faster and faster every day. Today, businesses and organizations are using all-new digital innovations to create deeper and more authentic communications with prospects and customers.

In 2019, mobile marketing innovations promise to revolutionize the way businesses deploy marketing messages. If you're thinking about investing in mobile marketing this year, check out this ultimate list of mobile marketing predictions to plan and prepare for:

What is Mobile Marketing?

Mobile marketing is a strategy that reaches across multiple channels. It is aimed at reaching an audience while they're using their mobile devices like smartphones and tablets. Mobile strategies utilize technology like websites, email, SMS and MMS, social media, and apps that are installed.

Almost everything that can be done on a normal desktop computer can now be done on a mobile device. This rapid advancement of mobile technology is drastically changing the way that people engage with brands.Read more

Tue, 01/22/2019 - 14:49 — EZ Texting
SMS advertising is one of the most popular marketing strategies for successful retail businesses and organizations around the world.

Why are retail businesses everywhere adopting SMS marketing?

  • It’s budget-friendly: you can send SMS messages for only pennies per message.
  • Customer’s read messages sooner: over 90% of messages are read within 3 minutes of being received.
  • They are received better: text messages are opened and read almost 5 times more than email (98% to 20%).
  • Customers respond: text messages have a response rate over 7 times higher than email (45% to 6%).

If you’re going to send text advertisements to prospects and customers, you need to know how to do it right. Why? The right SMS advertising campaign can create tremendous value for your brand and customers. And an SMS advertising campaign that misses the mark can spell total disaster for your retail brand’s reputation....Read more

Fri, 01/18/2019 - 12:04 — EZ Texting

It's super-easy to send a text message online with a mass text messaging platform.

Many marketers are surprised at how easy text messaging is compared to other marketing channels. There are no mysterious algorithms to optimize for as you do with Google, Facebook, and LinkedIn, you don't have to write catchy subject lines to get people to open messages as you do in email, and you won't be writing/editing for hours as you do in blogging.

Choose a group of contacts, write 160 characters, and send. It's pretty simple.

And the engagement rates are miles ahead of other channels. 98% of text messages sent from our platform are read, and 90% are read within the first three minutes.

If you want to make sure your contacts get the right message at the right time, you can't beat text marketing.

In this post, we'll show you the four straight-forward steps to send a text message online in just a few minutes.Read more

Thu, 01/17/2019 - 16:08 — EZ Texting

Appointment no-shows can really hurt your business. Let's look at a hypothetical example to see just how much those no-shows are cutting into your revenue.

  • Average revenue per appointment: $100
  • No-shows per week: 10
  • Missed revenue per week: $100 * 10 = $1,000
  • Missed revenue per year: $1,000 * 52 = $52,000

Text message reminders can affect your bottom line. A recent study showed that sending text message reminders cuts appointment no-shows by 38 percent, so we'll use that number to compare in this hypothetical example. Let's look at that same scenario with the use of text message reminders.

  • Average revenue per appointment: $100
  • No-shows per week: 6
  • Missed revenue per week: $100 * 6 = $600
  • Missed revenue per year: $600 * 52 = $31,200

In this scenario, text message reminders increased revenue by $20,800.Read more

Wed, 01/16/2019 - 14:01 — EZ Texting

The restaurant industry is full of competition. You can have the best location, the most mouthwatering food, and amazing ambiance for your customers, and still go under because nobody knows you exist.

You have to spread the word and more importantly, get happy customers to talk about your delicious food, service, and more.

In this article, we’ll share some of the top creative marketing ideas for restaurants. Use these expert insights to revamp your restaurant marketing strategy, attract high paying customers, and grow your business.

#1 Brian’s VIP Program

Like most restaurant owners, Brian Alvarez struggles to market and run his business at the same time. There just isn’t enough time to schedule social media posts and manage the business.

After years of marketing trial and error, he decided to create a VIP Club. Brian wanted a marketing program that was easy to manage, would increase sales, and make sure that his customers received something special and felt valued.Read more

Tue, 01/15/2019 - 11:00 — EZ Texting

What's the single most important thing you should look for in a text messaging service?

Is it automated reminders? Reminders can reduce no-shows and increase revenue.

Is it text-to-vote polling? Understanding your customers' preferences can unlock bottom line-boosting gains.

Is it text-to-landline functionality? Customers could be texting your landline now, and you wouldn't know it.

No, it's not a single feature, though features are important.

In this post, we'll show you which overarching platform characteristic is a must-have for the text messaging service you choose.Read more

Thu, 01/10/2019 - 11:01 — EZ Texting

The savviest retail businesses are constantly searching for the latest marketing strategies and tactics. In today’s increasingly competitive retail marketplace, adopting the latest marketing tools gives businesses the extra leverage needed to outpace retail competitors. However, staying on top of the latest marketing strategies can be especially challenging.

According to Allie Deck, Content Creator at HubSpot, “Marketing moves at the speed of light… er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything.”

Unfortunately, staying up-to-date on the latest tools and tactics isn’t enough to unlock rapid retail marketing success — you need to get ahead of the curve. In this article, we’ll review some of the most tried-and-true marketing strategies for retail businesses and give you a special glimpse into the future of retail marketing in 2019.Read more

Wed, 01/09/2019 - 15:30 — EZ Texting

What does it take to be the best bulk messaging service for retail companies?

It takes a commitment to exceptional customer service, 10 years of experience helping over 50,000 companies grow with text marketing, a ridiculously easy software to use, features that enable a host of campaign types, and a price which makes a positive ROI a breeze.

We've done all of that and that's why we're the industry-leading mass text messaging platform for retail. But you might not believe us. Every company would say they're the best, right?

That''s why we're going to let someone else do the talking for us.

In this post, we're going to share 62 real customer reviews from companies who are getting massive value from EZ Texting.Read more

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