Over the past several years there's been an explosion of all new marketing channels. New technology is opening up more possibilities and is changing customer expectations.
As such, in an effort to outpace competitors, businesses are adopting more marketing channels and technologies than ever before.
But how do you know which channels and tech are going to be the most effective for your business or organization?
As we move into the future, one thing is certain. Customers expect to be able to engage with your brand in a way that is personal, helpful, and intuitive.
To help you make the right marketing decisions, we’ve curated a list of the latest and greatest channels and technologies purpose-built to create powerful and engaging conversations with prospects and customers in 2019.
If you want to connect with your audience in a meaningful way, then you should look at adopting these high-powered marketing channels and building deeper relationships with your customers.Read more
Text messaging your customers may seem too good to be true, but there's a reason why it works. Let us show you just a few of my favorite benefits that you might enjoy when you start your first campaign.Read more
It's hard to believe that 46% of Americans would be willing to give up a day off work each week before they would be willing to give up their smartphone. Plus, 90% of all mobile users open and read text messages within the first three minutes of receipt. It’s no wonder why text message marketing is working so well for so many businesses.
The most significant benefits of creating a mobile marketing strategy include:
- Speed: An SMS message is 160 characters or less. This means that it doesn't take long to develop or to read. In a fast-paced world of short attention spans, this could give you a considerable advantage.
- Directness: People track their text message inbox multiple times in a single day. They usually check her messages as soon as a new one is received. By comparison, most email inboxes or only check once or twice a day and messages sent to a business are often filtered out automatically, manually, or mentally.
- Traceability: To ensure the success of any advertising campaign, you have to make sure that you're monitoring your metrics. When you're doing text message marketing, it's a lot easier ...Read more
What is SMS marketing? It's one of the most powerful tools businesses use to create personalized and engaging digital communications with prospects and customers. Thousands of industry-leading businesses and organizations have already invested in SMS marketing and chances are if you haven't chosen a text message marketing platform for your business, your competitors are already a step ahead.
There are thousands of reasons to invest in text message marketing, but before you do, check out this quick introduction to SMS marketing. Use these key text messaging insights to quickly market and grow your business.Read more
Today, digital marketing and communication feels more and more intrusive — consumers are constantly being bothered with pesky email notifications, social media messages, advertisements, and more. Fortunately, there's a better way to send reminders to your digital contacts.
A text reminder service is a simple and easy to use tool that doesn't feel too invasive. In fact, a text reminder service takes advantage of the tool that consumers use most often — their phones. Recent data indicates that 98% of the U.S. population owns a mobile device capable of receiving SMS communications. Moreover, 68% of the U.S. population owns a smartphone.
In your search for a high-powered and results-driven text reminder service for business, prioritize the providers that offer the following features and functions.Read more
In today's wildly competitive digital marketplace, "innovation" is a word that gets thrown around a lot. The most successful businesses are in a constant sprint to unlock the latest product, service, or tool. An innovation allows businesses to claim larger market segments, boost revenues, and much more. However, despite these powerful growth opportunities, too many organizations are still missing out.
Recent data suggests that 37% of organizations have made no or only minimal changes to their innovation approach. Moreover, 50% of businesses do not believe their leaders fully display the vision and passion needed to make innovation happen.
The fact is — there's one simple innovation that your business can unlock right now. And the best part is, this innovation is guaranteed to provide immediate enhancements to your business or organization.Read more
If you haven't heard about text message marketing for business by now, you could be missing out on a valuable opportunity to connect with prospects and customers. The world's leading enterprises and organizations already leverage the power of text message marketing to initiate more effective and engaging marketing communications with prospects and customers.
We get it — sending your first text message blast might feel a bit overwhelming. Does text message marketing really work? Does text message marketing provide a positive return on investment? Is it easy to get started and maintain? These and other questions prevent even the savviest marketers from sending text messages.
However, you might be surprised to learn that sending a text message blast is super easy and most text message marketing software is purpose-built to drive immediate and measurable results. Follow this five-minute guide and start texting like a boss.Read more
Text messaging software is easy to learn. In fact, you can get set up with EZ Texting and send your first message in as little as five minutes.
A lot of marketers struggle, however, because they fail to learn the best practices and strategies which will make their campaigns successful. Or, maybe it would be better to say that a lot of marketers learn these things the hard way.
If you put your head in the sand and try learning on your own, you'll eventually figure out what we understand already. Knowing what to send and when to send it is difficult. It will take time, you might see a negative return up front, and your boss will get frustrated with the process.
But, what if there was a way to master text message marketing overnight?
Text Message Marketing for Small Business: How to Compress Your Learning Curve
What kind of advantage would that give you over your competitors?
Imagine getting a 98% open rate on your marketing messages while your competitors are settling for a 21% open rate on their emails.
Imagine surprising your...Read more
Has your marketing turned vanilla lately?
It can happen to the best marketers. Sometimes, we need to snag some Short Message Service (SMS) business ideas from other innovative marketers and adapt them to our business.
We'll show you some creative campaigns from real-life case studies that you can easily swipe and use to put your marketing into overdrive. Borrow a few of these ideas that make sense for your market, and make sure to let us know how it goes.
8 Creative SMS Business Ideas to Steal and Send
As a business text messaging service, we've been helping companies engage with their prospects and customers through bulk SMS for over a decade. We've seen some clever and effective uses of business texting, and our experts have hand-selected a few of the best to share with you.Read more