Mobile devices have nearly achieved maximum market penetration in the developed world, and studies indicate that 15% of purchases this year will have been conducted on a smartphone or tablet, propelling mobile ecommerce. It’s no surprise, then, that ecommerce sites have begun focusing their attentions on devising specific mobile marketing strategies that operate separately from desktop browser campaigns.
When handled correctly, mobile apps can have a tremendous impact on user engagement. But how do you make mobile really work for your brand? Here are five key areas to concentrate on if you want to propel your mobile marketing strategies beyond the ordinary:
1. Responsive Design
The nebulous, enigmatic nature of search engine algorithms demand an adaptive approach to web design. Your content must not remain static, but making frequent updates is inconvenient and time consuming. This is where responsive design comes in. A well-designed, responsive website will optimize according to specific user history, preferences and device’s screen size.
2. Social Networks
Follow the example of clever mobile apps like Facebook, which is drastically different to its desktop counterpart. The app lets customers sign in to their business...Read more
AOL Consumer Research Studies recently published a paper titled “The 7 Shades of Mobile”. In it, they attempt to understand the most common ways mobile devices are used, and what the main drivers behind consumer motivations concerning apps and websites really are.
The research asked one thousand smartphone users to record three touch points – or ‘mobile moments’ – that formed the bulk of their usage. The team studied how users engaged with content; what they were trying to accomplish; their location – and a number of other metrics that helped them better understand mobile habits. The results offer some interesting insights that may prove invaluable to businesses running mobile marketing campaigns. Let’s take a look at “The 7 Shades of Mobile” and how these elements can feed into your mobile marketing strategies.
Leveraging the power of SEO for mobile marketing purposes differs from desktop optimization in a number of significant ways. For one thing, target keywords may be shorter in length to account for the shorthand user behavior on mobile devices. It’s also important to bear in mind that mobile devices are constantly on the move, so any optimization techniques must be geared specifically towards a smartphone user base. The most essential insights to assure your mobile site is optimized for on-the-go search are provided below:
1. Google Mobile
The vast majority of desktop browsers use Google as their default search engine. With smartphones, that number is even greater, so fashion your SEO campaign to reap results on Google. Find rankings success there, and Bing and Yahoo will soon follow.
2. Local Keywords
One of the key differentiators between desktop SEO and mobile SEO is the location-specificity of smartphones. So your mobile marketing solution would be wise to take location-based keywords into account when optimizing for search. Location-specific opportunities are unique to mobile marketing, so it’s imperative that your SEO strategy factors this in....Read more
If you’re just getting started with mobile marketing, there are a few things you can you do to jumpstart your mobile marketing strategyThe inexorable rise of smartphone technology shows no sign of abating. In the developed world at least, consumers are taking constant internet access for granted. Mobile marketing campaigns must now be geared towards web-enabled devices, or they risk failing to reach an audience.
Quick Response Codes
Quick Response – or ‘QR’ – Codes are everywhere these days. Even if you don’t recognize the name, you’ve definitely seen them on public walls and at the grocery checkout. Those black and white dots and squiggles that resemble a sort of monochrome, analogue rain storm are decoded by cameras on mobile devices and used to redirect customers to a specific webpage. QR Codes lend your brand a certain mystique and are a proven method of driving traffic. No mobile marketing strategy should be without them, which is why EZ texting has built a
Encourage users to spread the word about your business through social media channels. Use a variety of different...Read more
Tis the season to grow text marketing lists. Black Friday, which heralds the start of the busy holiday shopping season, has passed. Brick-and-mortar retailers as well as digital entrepreneurs are searching for new ways to reach out to potential customers on the hunt for the perfect gift for their loved ones.
Savvy business owners understand the importance of engaging mobile customers to boost their profits during this lucrative time of gift giving. Entrepreneurs who neglect to join the digital revolution will not only miss out on the opportunity to increase their audience base, but they’ll also fail to take advantage of innovative technology that allows them to constantly engage with existing clients as well as new ones.
Best Buy, for instance, is demonstrating a great use of SMS marketing to build their mobile database during the holiday season. Customers who opt in with a holiday-specific keyword will be sent daily messages through the end of the year, linking to offers, with the hope that customers will remain in the database beyond the holidays to receive later marketing messages.
Additional mobile marketing...Read more
There’s nothing shoppers dislike more than crowded parking lots at the mall, mile-long checkout lines and picked-over merchandise. In our fast-paced global society, time and money are precious commodities and consumers want to save more of both. Savvy shoppers are often choosing to forego the traditional mall experience, opting instead for the speedier functionality of making purchases online or with their mobile devices.
Emerging consumer trends provide an excellent opportunity for small business owners to rev up their mobile marketing efforts and engage with this new crop of tech-savvy shoppers. According to recent studies, mobile and social campaigns are influencing the purchasing decisions of users. Consumers say they are more likely to pick up an item they see posted on their social channels, and that they are more apt to consult new media for more information about a particular product or to compare relevant discounts prior to buying.Here are some interesting statistics regarding new consumer behavior as reported by CMS Wire:
- 68% of smartphone users plan to use mobile devices for holiday shopping.
- 59% of consumers would be more likely to shop at a ...Read more
Leading online mobile marketing network mobileFUSED recently published their list of the “Top Seven Projections for Mobile Marketing in 2014” and the article is getting a lot of buzz. By incorporating these tips into your text marketing campaign, you can empower your small business to grow and succeed.
Which is better, buy-one-get-one-free or 50% off?
A recent study published in the Journal of Marketing found that students didn’t think there was difference between a 33% discount and 33% extra on an equally-priced item. It’s not just youngsters – research shows that most adult shoppers prefer buy-one-get-one-free offers to 50% discounts, despite the (obvious, right?) fact that the discount is always the better offer (presuming the starting price is the same). In short, consumers generally get the math wrong. You can rely on that fact. For your business, buy-one-get-one-free is better, and the customers think it is too. Your scruples can do the rest.
Do I have...Read more
The Millenials might be the market that much of the tech industry is targeting heavily right now, but most long-term strategists have one eye firmly on Generation Z as they demand mobile media. It is this up and coming demographic – now teens or tweens – who will start to drive the mobile media economy over the next twenty years. Their influence is already being felt, albeit via their parents credit cards.
According to the Pew Research Center, 78% of teens have a cellphone, half of which are smartphones. Nearly 25% have a tablet, and you’d be hard pushed to find a Gen Z-er who doesn’t use the internet regularly (Pew says 95%, but even this sounds conservative). In a very real sense, teens are predictors of the future of mobile media, and technology more generally, which is why getting a handle on how to conduct a Gen Z marketing campaign is so important.
Of course, it’s no surprise that Gen Z are so tech savvy. If we take 1996 as the earliest birthdate of the demographic, that means they were already born into a...Read more
First, decide whether you are looking to create a push or pull campaign: