At this year’s Texas Marina Conference, EZ Texting’s CRO, Luke Wilson spoke to attendees as part of a professional development program for small to medium size businesses. In addition to promoting businesses, the Marina Association of Texas supports Folds of Honor, an organization that provides educational scholarships to the children and spouses of fallen and disabled U.S. service-members. This mission of pursuing success in business and giving back to your community meshed perfectly with Luke’s message of developing value-based goals.
Core Business ValuesLuke began his talk by emphasizing the importance of having core values. Whether you’re just starting out or a seasoned professional, these values can be your guiding stars. For Luke, these values center on hard work, supporting customers, and building teams. Luke described moving from car sales to sales at tech companies, and found the common thread was finding ways to help customers succeed.Read more
Are you tired of wasting time sending emails nobody sees and making phone calls nobody wants?
Business Short Message Service (SMS) is a channel you need to try today. Sending business marketing texts is simple, fast, and effective at engaging audiences and driving sales.
In a recent internal study, we found that 98% of text messages sent through our platform are read. Compare that with the average open rate of 21% for email, and you see why so many marketers are opting for
We'll show you just how easy it is to get going with bulk SMS for business.
Business SMS in 5 Fast, Easy Steps
One of the reasons marketers love mass text messaging is that it's easy to build the content.
- You don't have to try and game a mysterious algorithm (like Google or Facebook).
- You don't have to figure which hashtags are the most popular.
- You don't have to come up with a catchy headline to make sure people click through.
And it's super easy to build and send campaigns. We'll show you how to get started...Read more
If you're looking for a mass text messaging service, you'll probably start by comparing features and cost. You may even come up with your own side-by-side comparison chart. You get x features with y sends for z dollars.
But don't forget to take into account some factors which are a little more difficult to measure, such as ease of use, truly helpful customer service, straightforward billing, and convenient message templates.
We'll show you what to look for and how to find a service which gets you the most value for your spend.
How to Find the Best Mass Text Messaging Service
As you evaluate mass text messaging services, it's important to consider factors beyond the feature list. Of course, don't skip the text marketing platform feature comparison. You need to find the SMS marketing software that can do everything you need it to do.
But don't stop there.Read more
Customer delight. It's the key to customer retention and getting referrals.
Inc.com columnist Matt Ehrlichman says "Delighting customers is about more than just meeting their needs in the moment. It's about building authentic relationships that stand the test of time." He lists "Always be timely" and "Give customers little things when they don't expect it" as two key components to achieve customer delight.
Sending text reminders to customers is one of the most-used features of text message marketing software and a fantastic way to accomplish both of those components. Being smart about the timing of your reminders and creative about those little, unexpected things you include in them can set your retail business apart from the crowd and help you build "authentic relationships that stand the test of time."
Text reminders for retail work and they're easy to set up, so don't put this action item off for another day. We'll show you how to get it done.Read more
Short code texting has become the preferred outreach channel for marketers because of its ease of use and extraordinary open and engagement rates. The average open rate for text message marketing is a whopping 98% (compared with just 21% for email).
And, to make the decision to pursue short code texting even easier, marketers find that it is the simplest of all marketing campaigns to execute for several reasons:
- Text messages are necessarily short, so there's very little writing to do.
- Short code texts don't require a lot of targeting strategy. Just select a segmented group of contacts and go.
- Text message delivery is not dependent on a mysterious 3rd party algorithm, so you don't have to worry about search or social optimization.
In this post, we'll show you just how easy it is to run a short code texting campaign and blow your marketing goals out of the water.Read more
If you're like most of us and have too much to do today, automating business text reminders to your customers can be key to staying sane, saving time, and, therefore, increasing productivity. How much time do you spend manually making calls or sending emails for payment reminders, birthday wishes, customer anniversaries, or appointment reminders?
Or, maybe you've given up on these crucial, revenue-boosting tasks because you simply don't have the time. Either way, setting up automated text reminder campaigns can help you accomplish more in less time than you thought possible.Read more
If you’re new to text messaging, the CTIA is the most reliable source of best practices to help you stay compliant with current mobile communications regulations.
The CTIA is a trade organization focused on the U.S. wireless communication industry. It includes carriers, industry members, and other professionals in the wireless business. This article focuses on insights on their most recent guidelines released in the CTIA Short Code Monitoring Handbook in 2017, and the recent Addendum for 2018.
EZ Texting is not giving legal advice, but we wanted to help you understand and implement these best practices so that you can stay compliant and effective in your text marketing. Here are some guiding principles that the CTIA starts with in the handbook:
- Calls-to-action for texting programs should make it clear what customers are signing up for, who is sending the message, and opt out instructions (i.e. Reply STOP to opt out)
- Opt-in processes should always include clear consent from the consumer
- When a user opts-in to a texting program, they should be sent a confirmation reply
Building on these principles, here is a deeper dive on 5...Read more
For over a decade, we've helped thousands of organizations connect with their customers, donors, and prospects in the communication channel people use most. During that time, we've gained an unparalleled understanding of the tasks which most marketers need to accomplish and how they can complete those tasks as quickly and easily as possible.
Adding Contacts and Groups
Effective SMS campaigns hinge on personalization and relevance. So, not only do you need to be able to import your existing contacts into your bulk text messaging software easily, you need to create Groups to segment those contacts by geography, interest, purchase behavior, and more.
Contacts and Groups are part of the same menu and screen in EZ Texting.Read more
This year, mobile SMS marketing has become one of the fastest growing marketing opportunities for businesses. The rapid expansion of smartphone ownership across the world has transformed the way enterprises communicate with prospects and customers. By giving consumers new opportunities to connect to media content wherever they are, at any time of the day, mobile technology has enabled businesses to drive greater engagement and, in turn, greater profits. For many industry-leading businesses, mobile marketing has become the go-to strategy for deploying effective digital communications to target audiences.
5 Examples of Creative Mobile SMS Marketing
Are you ready to deploy a high-powered and results-driven text message marketing campaign for your enterprise, small businesses, organization or nonprofit? Model your approach after these world-class and innovative organizations that are absolutely crushing mobile SMS marketing.Read more
As an industry-leading text message marketing service provider, there's one question that we're asked fairly frequently — what's the difference between Short Message Service (SMS) and a regular text message?
Users send trillions of SMS texts per year and the savviest enterprises, small businesses, startups, nonprofits, and others leverage the power of text message marketing to deploy targeted and engaging digital communications with prospects, members, and customers.
In this article, we'll cover all the basics and dispel any myths or misconceptions between SMS vs. text. With these insights, you can quickly master text message marketing for your business or organization.Read more