SMS Text Marketing Blog

Thu, 06/07/2018 - 11:31 — Jessica Terashima
The National Retail Federation estimates that American consumers will spend over $15 billion on Father’s Day this year. They explain “77 percent of Americans will celebrate Father’s Day and spend an average of $133 per person, treating dad to special outings, clothing, gift cards, electronics and more.” Graduation celebrations are on track to add another $5 billion in spending.

So how do you capitalize on all these June occasions? Check out these tips:

1. Make Sure Your Text Subscriber List is On Point

Ramp up your efforts to build your list with a Keyword campaign. You could do a special one to target customers interested in Father’s Day deals by creating signs, adding text to your website, or email signature like this, “Join the EZ Golf VIP Club! Text DADS to 313131 to get a 20% off discount on all golf merchandise”

2. Craft Text Promotions That Speak to Customers

As with the example above, make sure that your text messages promote offers that your customers will want to use. Adding an image will really make it pop! For example, “Receive a free commemorative golf ball from EZ Golf when...Read more

Tue, 06/05/2018 - 14:07 — Jessica Terashima

Nothing compares to the love of a good dog – except supporting an organization that gives that love back! This June, EZ Texting was privileged to get a visit from the four-legged friends from Wags & Walks – a rapidly growing dog rescue organization in Los Angeles.

EZ Texting’s dog-friendly Santa Monica office got the chance to meet with several adorable rescues and their intrepid, volunteer caretakers. EZ Texting also made a contribution to this worthwhile organization.

In addition to lots of petting and hugs, Wags & Walks also shared information on the 3,500+ dogs they’ve saved to date from high-kill shelters, as well as their adoption process and foster programs.

EZ Texting employees sure love dogs, and were happy to have the chance to celebrate with Wags & Walks!

Zeke and Mr. Peanuts are a couple of the dogs who visited our office. You can see them and the other dogs available for adoption on the Wags & Walks website.Read more

Thu, 05/31/2018 - 10:06 — Jessica Terashima
During the 2018 BroadwayCon, Situation did something that Gretchen Wieners couldn’t: they made “Fetch” happen! The NYC-based digital agency used EZ Texting’s service to market the new MEAN GIRLS Broadway musical, using the famous catch-phrase as the lynchpin for their text marketing campaign. The results were awesome!

Choosing the Right Text Marketing Keyword – So Fetch

Situation crafted a clever text promotion that transformed the restrooms of BroadwayCon into high school bathrooms right out of the show. Instead of scrawling burns, the graffiti on the bathroom mirrors told visitors, “I’ve got gossip…text ‘FETCH’ to 797979”.

Follow Up with Flair - This Is, Like, a Really Huge Deal

The auto reply included a selfie of the show’s queen mean girl, Regina George, and a welcome message that sounds like it’s coming straight from her. During the convention they followed up and sent funny messages to keep interest high. At the close of the convention they updated their auto-reply to reflect the closing of the campaign.

So Good It Burns - Making a Hit on Social Media

In addition to bringing a smile to visitors faces and boosting direct engagement,...Read more
Thu, 05/24/2018 - 21:20 — Jessica Terashima

What kind of company looks like it’s run by a bunch of clowns? EZ Texting did on Thursday, May 24, when employees across the U.S. helped raise funds for Red Nose Day! Red Nose Day is a yearly event that raises awareness and funds to help combat childhood poverty. Our Austin, TX and Santa Monica, CA office purchased red noses in support of the cause, and put them on to show our spirit!

Our Santa Monica office got in the swing of Red Nose Day.

EZ Texting in Austin, TX got their noses on and showed they care!

This year’s Red Nose day is over, but there’s never a bad time to give. You can learn more about Red Nose Day and the great organization behind the event on their website. You can also donate year-round!

EZ Texting is the leading provider of easy-to-use, self-service marketing solutions for thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue through proactive outreach and engagement. Our solutions also support customer service, collections, and logistics communications. Learn more about our plans now....Read more

Tue, 05/22/2018 - 16:00 — Jessica Terashima
Text marketing is a tried and true strategy for nonprofits looking to coordinate volunteers and attract event attendees. But have you considered using texting to attract donations?

HSUS Sees Huge Gains with Text-Based Fundraising

At a recent recent Nonprofit Technology Conference, Ellen Pascale of the Humane Society of the United States (HSUS) explained, “At HSUS, fundraising texts last year averaged a click-through rate 20 times greater than the average nonprofit fundraising email and a response rate 10 times higher.” She went on to describe the increasing importance of mobile marketing on their efforts. Imagine the kind of impact you could make by incorporating text marketing into your fundraising strategy. 

EZ Texting Can Help You Get the Word Out for Your Next Fundraiser

If you’re wondering how nonprofits like HSUS do it, we’ve put together a list of suggestions on how to grow your list, build excitement, and boost interactions using text marketing for your next fundraising event.

1. Use a Texting Keyword Campaign to Grow Your Subscriber List

Depending on your plan, EZ Texting allows you to create a Keyword like EZGIVE to use for growing your list. Your account also comes with an...Read more
Thu, 05/17/2018 - 15:54 — Jessica Terashima
Text marketing terminology doesn’t have to be confusing! Here at EZ Texting we’re trying to make text marketing simple to understand and even simpler to use! In our first installment of primer articles, we discussed Keywords and MMS, now let’s look at short codes -- what are they, why are they useful, and how will they impact your text marketing efforts.

What is a Text Messaging Short Code?

If you’ve seen a sign that says something like, “Text EZSTAY to 313131 to subscribe” you’ve seen a short code in action. Here, EZSTAY is the Keyword and 313131 is short code. Usually, short codes are an easy-to-remember number. In some cases, they can be customized to spell out a word. Consumers should have no difficulty remembering a good short code.

What is a Shared Short Code?

When you sign up for a texting service like EZ Texting, you will be assigned to one of our shared short codes. Multiple businesses may use the same short code, but the EZ Texting system ensures that texts meant for you end up in your Inbox. If you’re looking to grow your list, you’ll want to try a Keyword that’s...Read more
Tue, 05/15/2018 - 13:28 — Jessica Terashima
Text marketing has the power to amplify your message and engage your audience. Memorial Day is an economic engine that cannot be ignored, especially if you’re in the barbeque or hospitality industry. In fact, according to The Hearth, Patio & Barbecue Association (HPBA) 7 out of 10 Americans own a grill, and 60% will barbeque on Memorial Day weekend. To support all that grilling, sales of meat and burger ingedients also begin to rise on this unofficial kick-off for summer. So how can text marketing help you take advantage of this “smoking” opportunity?

1. Build Your Subscriber List with a Keyword Campaign

Before you can start promoting your big Memorial Day sale, you need a robust contact list, and a Keyword campaign is a great way to do it! Text marketing services like EZ Texting allow you to reserve Keywords that are available on your short code.

In this example, “Text GRILL to 313131 for a 30% off coupon” GRILL is the Keyword and 313131 is the short code. You can advertise your Keyword and short code offer in store, on brochures, and on your website. Anyone who texts into that Keyword gets opted-in to your...Read more

Thu, 05/10/2018 - 14:51 — Jessica Terashima

Mass texting is not a one-size fits all opportunity. Instead, it can work for many different use-cases, and for organizations of all sizes. Texting is a powerful tool for connecting with your audience. It boasts a 98% open rate and nearly universal usage, especially amongst younger age groups. Online text messaging platforms like EZ Texting allows you to text from your laptop to an audience of thousands with minimal effort.

So how can you make it work for you? Let’s explore the key ways that businesses and non-profit organizations benefit from mass texting.

1. Notifications – Quickly Reach Many People at Once

If your business needs to send notifications or reminders to lots of different people, texting is a great way to do it. Gain efficiency with these kinds of text messages:

  • Delivery notifications
  • Event reminders
  • Requests for volunteers

2. Promotions – Make Sure Your Offer Connects with Your Customers

If you’re selling something, then marketing that something is the key to your success. Because of its impressive reach, mass texting can help you make sure that your opted-in followers get your message. Drive...Read more

Tue, 05/08/2018 - 10:05 — Jessica Terashima
Text marketing is a great way to spur sales for Teacher Appreciation Week. Are you reaching parents and teachers with your marketing plans? Every year in the month of May, parents show their children’s teachers how much they appreciate their work. Common gifts include flowers, gift certificates, and tasty treats. In addition, many restaurant chains offer special deals for teachers. Is your business taking advantage of this holiday to boost revenue?

Here are 3 ways text marketing can help you make the most of Teacher’s Appreciation Events:

1. Send a Holiday Shopping Reminder via Text Marketing

In the hustle and bustle of parenting, it’s easy to forget about Teacher’s Appreciation day/week/month. Even if room parents are diligent about sending emails, email still only has an open rate of about 22%. That’s where texting can help. Whether you’re that room parent or a business with teacher-related products, a text message is the best way to remind people to get moving. Think of sending a text like this, “Tomorrow is Teacher’s Appreciation Day. Get an electronic gift card from EZ Treats: https//clk2.me/HRvz”

2. Promote Your In-Store Event with a Picture Message (MMS)...Read more

Thu, 05/03/2018 - 16:15 — Jessica Terashima
Text marketing has its very own acronyms and technical terms, which can feel intimidating. We’re here to do the opposite – make things clear, and easy. This series of posts will talk about common texting terms and explain how they can help you succeed! Today, we’ll talk about two of the most important texting features of our product: Keywords and MMS.

Let’s get started:

What are Texting Keywords?

Have you seen ads that say, “Text JOIN to 313131 to get a 10% off coupon”? Of course, you have! The word JOIN is the Keyword. 313131 is the short code. When you sign up for a texting service like EZ Texting, you are given access to a shared short code. And then, you can acquire a unique keyword and use that to grow your list of contacts.

Why Should You Want a Texting Keyword?

Keywords are the easiest way to attract people to subscribe to your list. When they text your Keyword to the short code they become opted in subscribers. But just reserving a Keyword isn’t enough! You need to market your keyword and make sure your audience sees it. Think signs, email signatures,...Read more

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