EZ Texting's blog

The 5 Best Church Texting Solutions For Budget-Minded Congregations

Texting solutions can give your church a big bang for your buck. It costs just pennies to send texts which get extraordinary engagement rates.

Text messages get better engagement rates than email and all other marketing channels by orders of magnitude. Contacts open only 21% of emails, whereas an internal study showed that 98% of people who received text messages from our platform read them.

So, all you have to do is pick the first cheap church texting solution you come across and start blasting texts, right? Not so fast.

Not all church texting services are made alike. You need a platform that is reliable, responsive, easy to use, has a robust feature set, friendly customer support, and, yes, a good price.

We've been a leader in the church text messaging space for over a decade, so we know what to look for. We'll give you a handful of options to check out below.

When to Upgrade Your Landline to Send and Receive Text Messages

Is now the right time to upgrade your landline to send and receive text messages?

Some of the most successful businesses have already made the leap. And with no changes to your existing phone number or voice service, enabling your business landline is simple and easy to do. In fact, it only takes a few minutes to enroll and start texting today.

The fact is, text-to-landline has been around for years, but as the amount of time that people spend on their phones' texting apps increases, not having it means you're behind the curve. The businesses that bought into text marketing years ago are reaping all the benefits. Most business executives and marketers know that mobile e-commerce is set to take over all of retail sales. In fact, 70% of smartphone users first turn to their phone for information about a purchase even when they make the purchase in the store. Even if this doesn't sound like your typical customer, the prevalence of mobile phone ownership — 95% in 2018 — means that it most likely is. 

As a recognized leader in text marketing, we've helped many businesses to unlock the power of text-to-landline. In most cases, there's always some hesitation to upgrade. We get asked the same questions time and time again:

Is text-to-landline really worth the investment?

Are my customers really interested in texting my business?

How will business texting help me save money?

Is this article, we'll help you decide if now is the right time to upgrade your business landline. Use these expert insights to guide your decision-making.

7 Hotel Marketing Solutions to Get Your Customers Coming Back

The hotel industry is a multi-billion dollar industry that is incredibly competitive. With new players in the hospitality industry like Airbnb, VRBO, and HomeToGo, you need to prioritize effective and value-driven marketing activities.

Additionally, with more and more competitors claiming larger portions of the market, it’s important to deploy marketing that nurtures first-time visitors into lifelong customers. The fact is, building a raving following of loyal customers is a quick way to achieve major brand recognition. It’s how some of the largest multinational hotels and resorts have succeeded for so long – nurturing customers into lifelong brand advocates!

Does your hotel or resort have what it takes to create a brand worth remembering? In our experience as an industry-leading text marketing provider, we know what works and what doesn’t when it comes to marketing. To maximize your marketing effectiveness and create a loyal following of high-value customers, check out these top hotel marketing solutions.

How to Grow Your Customer Base With Business Texting

Are you struggling to grow your customer base? You're not alone.

There are hundreds of thousands of businesses that face serious difficulties building brand awareness, attracting high-paying customers, and nurturing those customers into lifelong supporters and advocates. The fact is, increasing customer retention rates, even by 5 percent, can lead to a 25% increase in profits. If attracting prospects and gaining their loyalty isn't a part of your business growth strategy, your business is destined to fail.

The savviest entrepreneurs invest heavily in business texting as a means to grow their businesses. There's no disputing that text messaging is one of the most exciting technologies for businesses in today's direct marketing environment. More and more businesses are even investing in text-to-landline as a way to connect with more prospects and customers. With engagement rates far higher than email, print, and social media marketing, text messaging is a simple and easy way to attract new customers, develop high-value relationships, and increase sales. Moreover, most customers prefer texting over any communications channels.

If you're considering text message marketing for your own business, we'll give you everything you need to know on how to grow your customer base with business texting. Use these expert insights to become a text message superstar overnight.

Digital Marketing for Nonprofits: 5 Proven Strategies

As a marketer at a nonprofit organization, you have to be smart with your spending. Let’s face it – you don’t have all the money in the world to allocate to digital marketing, right? As such, you need to prioritize marketing activities that are both effective and affordable.

What tools, tips, and tactics can your nonprofit leverage right now to achieve rapid digital marketing success? As an experienced leader in digital marketing for nonprofits, we're well-equipped to point your organization towards marketing stardom. Are you up to the task?

Digital Marketing for Nonprofits: 5 Effective and Affordable Strategies

Check out our comprehensive list of proven and affordable digital marketing tips for nonprofit organizations just like yours. Use our expertise in digital marketing for nonprofits to guide your own marketing journey.

1. Record Videos From the Field

For many nonprofits, video marketing can feel like a massive undertaking. It’s time- consuming and much too expensive to put together quality videos, right? Wrong.

It’s important to realize how much of an asset video marketing can be. 57% of people who watch nonprofit-produced video go on to make a donation. You have to conquer your fears about video and give it a try. If you do, you’ll quickly realize that the benefits outweigh the challenges.

If you're involved in a fundraising campaign, encourage participating members to record quick videos of their work from the field. These videos give other potential members a taste of what your organization is all about.

You don’t need fancy or expensive equipment to make a video. Most mobile phones have cameras that are perfectly suited for producing quick and easy videos. You also might think that it’s going to take multiple takes, tons of editing, and hours pouring over a script to produce a quality video, but it doesn’t need to be that complicated.

In fact, Wild Apricot created a self-made video which garnered more than 10,000 views on Facebook. It only took one person and a day of scripting, filming, and editing to pull it all together.

EZ Text-to-Landline vs. Competitors: A Competitive Review

If you're considering investing in a text-to-landline service for your business, you need to consider the entire landscape. With so many text-to-landline and text marketing providers to choose from, how do you know which one is right for your business or organization? Which service is absolutely worth investing in and which should you avoid like the plague?

As a recognized leader in business texting, we've helped thousands of businesses and organizations just like yours. Backed by a powerful, results-driven, and easy-to-use business text messaging platform, our clients reach more prospects and customers than their competitors. Is your business next?

Is EZ Text-to-Landline Right for Your Business?

Did you know that more than 150 million messages are sent daily to non-mobile users? If you haven't already invested in text-to-landline for your business, you might be missing out on a valuable opportunity to connect with high-value prospects and customers. From customer service requests to sales inquiries, there are so many reasons why your customers might text your business or organization.

The benefits of our text-t0-landline service are virtually limitless. Here are the biggest reasons why our clients love using us for text-to-landline enablement.

1. Doesn't Require Any Additional Software or Systems

Even the smallest disruption to your business landline can cause serious headaches for your employees and customers alike. The good news is that investing in a text-to-landline doesn't require any changes to your existing phone service. Moreover, our service doesn't require any additional software or systems. In the long term, this ends up saving our clients valuable energy, time, and money. Moreover, complex and multi-platform systems are oftentimes difficult and clumsy to manage.

2. Easy to Onboard

Getting started with text-to-landline only takes a few minutes:

How to Build a Simple Fitness Center Marketing Plan

As a first-time business owner, launching a successful fitness center is no easy feat. There are a countless number of marketing tasks that you need to handle right away. Why? The success of your business relies on building a dedicated following of enthusiastic members. Oftentimes, it’s these early advocates that will position your fitness center for sustained business success.

At this stage of your business, building a fitness center marketing plan is mission-critical. Without a marketing blueprint, your business simply doesn't have a growth plan. Instead of initiating reactive marketing when business is slow, a defined marketing plan will help you invest in strategies that work in the long-term.

Fortunately, we know what it takes to build a results-driven fitness center marketing plan, and we've combined some of our best marketing strategies in one easy-to-read guide to help you get started.

How To Build a Fitness Center Marketing Plan: A Step-by-Step Guide

In our experience, the most successful gym and fitness center owners and marketers follow six simple steps to build a high-value marketing plan. Use these expert insights to build a high-powered marketing plan, build your membership, and scale your business to new heights.

1: Outline Marketing Goals and Objectives

Creating specific goals and objectives helps guide and shape your overall marketing strategy. Without a clear set of benchmarks, it’s difficult to know whether or not your business has achieved any significant traction. The most successful fitness centers work to orient each and every employee around those success metrics.

What Is the Perfect Marketing Mix for Gym Membership Growth?

One of the biggest challenges that gym owners face is finding the right marketing mix. A marketing mix is the tactics and strategies gym owners use to generate increased business awareness and ultimately, grow membership. Most business owners need to continually adapt their strategies as seasonal motivations change, and new fitness trends emerge.

Can your business keep up?

Moreover, you're fighting fitness industry stats like:

  • 80% of gym members lose motivation and quite within five months
  • 20% of gym members leave due to financial constraints

The good news? Many of the industry's top gyms and fitness centers are using the four P's of marketing to generate increased membership — and you can too!

The Perfect Marketing Mix for Gym Membership Growth: 5 Ideas Worth Investing In

First, what are the four P's of marketing?

Product: The products, equipment, and services that your business offers. What are you providing to your customers?

Price: The cost of your products, equipment, and services. What are prospects and customers willing to pay?

Place: The physical location of your business. Ideally, your business is located near other popular attractions, including shopping centers, schools, residential areas, and more. How can your location benefit your prospects and current customers?

Promotion: The tactics you use to build brand awareness.

The following marketing programs and promotions are a great way to implement the four P's of marketing.

How To Market a Gym in the First 6 Months

Opening a new gym is an exciting and intimidating process. You put in a lot of time, effort, and resources to open your doors, now it’s time to market your new gym, bring in new memberships, and fill up those treadmills. But, where do you start? The success of your business relies on your ability to raise awareness and convert passersby into members. So you need to prioritize the high growth marketing activities that actually work.

Fortunately, we’ve had a lot of experience working with gym owners just like you. At EZ Texting, we know the steps your business should absolutely follow on the path to new gym marketing success. To help get you started, we compiled a list of some of our best gym marketing tips.

The Complete Novice's Guide to Hotel Digital Marketing

Developing a marketing plan for your hotel comes with a lot of unique challenges. Your hotel has a lot to offer your guests and your local community, but so do a lot of your competitors.

How do you create a marketing message that will appeal to your audience without sounding like everything they’ve ever heard before? The success of your business relies on your ability to book rooms and keep them full. You have some unique challenges, and you don’t have time or budget to waste on marketing efforts that don’t work.

We’ve had a lot of experience working with hotels just like yours. At EZ Texting, we’ve learned what works and what doesn’t when it comes to hotel marketing. To help you get started, we have assembled a list of some of our most effective strategies for hotel digital marketing.

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