Articles by EZ Texting

How Marketing Agencies Can Leverage EZ Texting and Text Marketing

Tue, 08/11/2020 - 16:44 — EZ Texting

As an agency, your job is to help companies put their best foot forward when it comes to gaining subscribers, boosting sales, building loyalty, and driving retention. So how can text marketing help you help your clients? And why is EZ Texting the best option for advertising and marketing agencies?

How Text Marketing Benefits Your Clients

If you want to help your clients make an impact, texting is a great place to start. Nearly everybody opens and reads the text messages they receive. Research shows that texting can reduce customer acquisition costs from as much as $20 to just pennies. Plus, adding texting to your marketing mix can lead to a 40% higher conversation rate.

A Great Marketing Mix

When you’re talking about the perfect marketing mix for you clients, texting nearly always makes sense. Keyword campaigns can help businesses grow their subscriber list. Text promotions can drive traffic both online and to stores. Text-based chats can help customer service solve problems. These are all features that you can add on to email, print and digital marketing packages with very little cost and effort incurred.

A Ready &… Read more

EZ Texting Leads in Five Categories in G2’s Summer Grid Report

Tue, 07/28/2020 - 10:47 — EZ Texting

We love winning — because it means we’re winning for our customers!

EZ Texting is honored to announce that G2 has once again recognized us as a leader in our SMS category for their 2020 Summer grid report — awarding us the #1 spot in five categories.

  • Leader in Overall
  • Leader in Small-Business
  • Leader in Mid-Market
  • Most Implementable in Small-Business
  • And new this quarter: Best Estimated ROI in Mid-Market

G2 formulates their ratings based on unique, authentic reviews from businesses like yours. Founded in 2012, G2 has become one of the most trusted sources among savvy businesses looking to reach their full potential with better purchasing decisions on technology.

G2 has consistently ranked EZ Texting as a crowd leader over the years through thousands of customer reviews. In particular, this summer, customers continued to praise EZ Texting’s world-class customer service, ease-of- use, and phenomenal ability to raise ROI via leveraging text communication throughout sales and marketing campaigns.

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Simplify Contacts, Multiply Channels with EZ Texting’s Constant Contact Integration

Mon, 06/29/2020 - 14:50 — EZ Texting

Strengthen and simplify contact management and text marketing plans through EZ Texting’s integration partnership with Constant Contact — and bolster new email marketing, event marketing, social ad campaigns, website design, and other initiatives.

Integrations deliver comprehensive business strategies and can complement each other. Balance the power of SMS — with its 98% open rates and timely, immediate alerts and push notifications — by utilizing smart email campaigns, user-friendly website design, creative social media, memorable brand logo artwork, Google Ads, and other channels.

You can also leverage analytics tools from both EZ Texting and Constant Contact to measure data performance across multiple platforms and further increase productivity while saving time, resources, and money.

All the tools you need, all seamlessly working together.

The EZ Texting-Constant Contact integration is great for…
  • Complimenting SMS initiatives with multichannel campaigns: email, web, social, Google Ads, and more
  • Automatically sync’ing contacts from Constant Contact
  • Text…
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How to Start a Customer Loyalty Program

Thu, 06/25/2020 - 16:53 — EZ Texting

You might belong to a few customer loyalty programs. They're difficult to resist when you reach the POS counter and the cashier asks if you'd like to sign up for special promotions and discounts. And that's why the model works. Ramping up a loyalty program — or adding SMS texting to an existing loyalty program — is also a strategy some are using to reach e-commerce customers. 

If you haven't tried this strategy for your business, here's how you get started.

1. Create a List of Loyalty Benefits

A loyalty or rewards program only works if you provide tangible benefits for the consumer.

For instance, a pizza joint might offer a free pie for every ten purchases in the store, or a fashion retailer could offer $10 off a purchase of $50 or more after spending a certain amount of money at the boutique.

A few other examples could include:

  • Offer discounts (percentage or dollar figure) for reaching certain milestones.
  • Give members early access to discounts or products.
  • Allow members to accrue points toward…
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EZ Texting Certified a TRUE Software Vendor Committed to Transparency

Thu, 06/11/2020 - 16:33 — EZ Texting

TrustRadius—the most trusted review site in the business technology industry—recently launched their inaugural TRUE list recognizing vendors committed to transparency in all aspects of the review process, and EZ Texting—already recognized by TrustRadius as one of 2020's "Top-Rated" and "Most-Loved" marketing software companies—is thrilled to be certified among the first recipients!

The TRUE program recognizes vendors who are Transparent, Responsive, Unbiased, and Ethical in the sourcing and use of customer reviews. To be certified TRUE companies must:

  • Provide equal opportunity for product users to safely share honest feedback in reviews
  • Disclose how they source reviews and how incentives are used
  • Read all published reviews and respond when necessary
  • Represent review content accurately in sales and marketing materials
  • Disclose the use of intent data for marketing purposes

TRUE builds trust between buyers and vendors and incentivizes greater transparency in…

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Automate Your Text Marketing With EZ Texting’s HubSpot Integration

Wed, 06/10/2020 - 12:25 — EZ Texting

Until now, texting through HubSpot hasn’t been easy, requiring users to flip back and forth between the CRM and their texting app. Using our new and improved custom integration you can now send SMS campaigns directly from within HubSpot.

With this free integration, you’ll be able to create multi-step campaign workflows in HubSpot that include text messaging based on user criteria and/or events. Whether you are sending a group text message or direct messaging with customers one-on-one, you can use the integration to leverage EZ Texting’s capabilities from your HubSpot account so that you now have an efficient way to add SMS to the rest of your marketing automation tool.

Sales, marketing, and customer service team members will all benefit from this seamless integration with HubSpot.

Once you set up the EZ Texting + HubSpot integration you can:
  • Integrate text into your existing marketing workflows
  • Create a new marketing workflow that includes SMS
  • Compose and schedule a text message to be sent to HubSpot contacts
Learn How:

Set up the EZ Texting-HubSpot…

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Integrate SMS Marketing With The Rest Of Your Campaign

Tue, 06/09/2020 - 14:38 — EZ Texting

Do a 360 right now and you’ll likely notice that many people are absorbed in their mobile devices. It has become the norm to multitask with a phone in one hand, so it makes sense to incorporate text communication into your outbound marketing strategy. SMS marketing alone can be a successful tool for your business, but using it in conjunction with other marketing tools can take your business to a new level.

Here are five ways you can use SMS to boost your marketing efforts if you integrate it with different channels such as website, email, social media, ads, print, and radio/TV.

1. Have a Successful Call-to-Action 

Text messages are instant. Including a call-to-action on a print or digital ad, prompting people to text in, can deliver quick results, i.e. SMS subscribers or conversions. Providing this call-to-action via SMS makes it easier for people to act in the moment, before they see another brand’s pitch.

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Improving Your Customer Service With Text Messaging

Tue, 05/26/2020 - 11:42 — EZ Texting

Text marketing can be incredibly impactful to your customer support plan, simultaneously improving customer satisfaction and streamlining your support workflow.

Here are four ways to incorporate texting into your everyday customer support toolkit:

1. Be Available 

When your customers have a question, are you around to answer it?

Text helps to alleviate this problem in two primary ways. First, if your business has a landline number, Text-to-Landline can allow your customers—who are likely already texting you at that number—to easily reach you via text. Second, EZ Texting's mobile app and 1-on-1 Chat allow you to quickly and easily answer customer queries anytime, anywhere. 

But remember that when you use text as a way to build your customer connections, you need to make sure that you reply to customer queries in a timely manner. Automated responses can help answer…

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How Text Can Simplify Healthcare Hiring and Staff Communications

Wed, 05/20/2020 - 15:15 — EZ Texting

In today’s crowded and competitive healthcare market finding, recruiting, and maintaining qualified medical staff in a timely manner remains a major challenge. It’s also one of the most expensive efforts all healthcare organizations – from hospitals to home care agencies and nursing homes to rehabilitation centers – must address.

Managing a large and dispersed workforce in an ever-changing environment represents still another major challenge.

Fortunately, text messaging has evolved to help forward-thinking administrators, staffers, and recruiters meet both these challenges by streamlining processes while cutting associated costs.

To understand the growing power of text, several facts are helpful:

  • 98% of all text messages are read
  • 90% within 30 minutes of delivery
  • Texts have an engagement rate 138% more than email

And among the 18-34-year-old age group, text is the preferred channel for notifications from businesses. Here are just three ways text messaging can quickly become indispensable to your healthcare staffing and recruiting needs:

Alert Candidates to New Healthcare Positions

Speed up your…

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Mass Texting for Large Retail and Big Box Store Staff Recruitment and Management

Tue, 05/19/2020 - 11:06 — EZ Texting

In times of uncertainty, effective communication with your employees is more important than ever. That goes double for big box stores and other retailers with a higher-than-average number of employees. Whether you need to inform your staff about shift changes, store closings, or important news that may impact store safety, store managers and coordinators need to be able to get the message out fast.

Emails may sit unattended in inboxes and phone calls may go straight to voicemail. Text messages, on the other hand, are fast, reliable, and effective:

  • 98% of consumers read all of their incoming text messages
  • 90% of all messages are responded to within 30 minutes
  • 70% of messages are read within 5 minutes of being delivered

With such effective engagement it’s no surprise more and more retailers are adding text to their communications plans.

Using Text to Improve Big Box Staff Management

Imagine this scenario: a storm hits your city and cuts out the power to one of your biggest stores. The sun isn't up yet, but you have to close for the day. In a situation like this, employee safety is a priority. How do you let your…

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