Articles by EZ Texting

5 Easy and Effective Online Marketing Tools for Small Businesses

Tue, 11/24/2020 - 10:30 — EZ Texting

There are hundreds of online marketing tools specifically built for small businesses. From text marketing and email software to social media management tools and content management systems, the list of available marketing technology is virtually limitless. However, the question must be asked — with so many online marketing tools available, which one(s) could be right for your business?

First, consider a few mission-critical factors. How big is your team? What are your marketing goals and objectives? What is your total marketing budget? What are your marketing pain points? How much are marketing inefficiencies costing your business?

And then consider the platforms that could work best for you and will command the best ROI. How can a robust email campaign complement your text marketing strategies? How do you use social media — and how can you leverage it even more effectively? How can you automatize multi-channel campaigns in one master hub? Foundational tools like these will…

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Automate Your Text Marketing With EZ Texting’s HubSpot Integration

Wed, 11/04/2020 - 10:13 — EZ Texting

Until now, texting through HubSpot hasn’t been easy, requiring users to flip back and forth between the CRM and their texting app. Using our new and improved custom integration you can now send SMS campaigns directly from within HubSpot.

With this free integration, you’ll be able to create multi-step campaign workflows in HubSpot that include text messaging based on user criteria and/or events. Whether you are sending a group text message or direct messaging with customers one-on-one, you can use the integration to leverage EZ Texting’s capabilities from your HubSpot account so that you now have an efficient way to add SMS to the rest of your marketing automation tool.

Sales, marketing, and customer service team members will all benefit from this seamless integration with HubSpot.

Once you set up the EZ Texting + HubSpot integration you can:
  • Integrate text into your existing marketing workflows
  • Create a new marketing workflow that includes SMS
  • Sync HubSpot contacts with EZ Texting
  • View Timeline Contact Record (message history)
  • Compose and…
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42 Unbelievable Text Message Marketing Statistics That Will Blow Your Mind

Thu, 10/29/2020 - 10:02 — EZ Texting

It's hard to believe that 46% of Americans would be willing to give up a day off work each week before they would be willing to give up their smartphone. Plus, 90% of all mobile users open and read text messages within the first 30 minutes of receipt. It’s no wonder why text message marketing is working so well for so many businesses.

The most significant benefits of creating a mobile marketing strategy include:

Engagement: Reach your audience on the devices they carry with them everywhere — their cell phones. Text messages deliver real-time alerts and messages with push notifications, nearly instant open rates, and short response times. By comparison, most email inboxes are much more rarely checked and are often filtered out automatically, manually, or mentally.

Intimacy: In a sometimes impersonal world, personalization can mean everything. SMS marketing has been found to have a significant positive impact on brand awareness, and retailers can take advantage of this by connecting with customers by personalizing communications, such as wishing…

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Retail Guide to Holiday Texting

Fri, 10/23/2020 - 14:11 — EZ Texting

Let’s all hope that for 2020, this really is a November and December to remember and the most wonderful time of the year. Hang the holly, spin the dreidel, and get ready to deck the (socially distanced) halls.

This year will be different — in crowd size, safety procedures, inventory options, and other considerations — so plan ahead to unwrap the best quarterly sales. Jack Kleinhenz, Chief Economist of the National Retail Foundation, announced that he’s “cautiously optimistic,” but that holiday sales will hinge on “wildcard puzzle pieces.” 

So what can you do to solve this puzzle? Below is your guide to navigating holiday texting and how it can help you stay safe without sacrificing sales. 

1. Promote Safety

This year retailers need to give shoppers secure, stress-free methods in which to browse, buy, and take home. Many consumers won’t feel comfortable in crowded stores this year... even with well-stationed, complimentary hand sanitizers and clorox wipes. And many states have ordinances governing how many people can be in one…

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How Marketing Agencies Can Leverage EZ Texting and Text Marketing

Tue, 08/11/2020 - 16:44 — EZ Texting

As an agency, your job is to help companies put their best foot forward when it comes to gaining subscribers, boosting sales, building loyalty, and driving retention. So how can text marketing help you help your clients? And why is EZ Texting the best option for advertising and marketing agencies?

How Text Marketing Benefits Your Clients

If you want to help your clients make an impact, texting is a great place to start. Nearly everybody opens and reads the text messages they receive. Research shows that texting can reduce customer acquisition costs from as much as $20 to just pennies. Plus, adding texting to your marketing mix can lead to a 40% higher conversation rate.

A Great Marketing Mix

When you’re talking about the perfect marketing mix for you clients, texting nearly always makes sense. Keyword campaigns can help businesses grow their subscriber list. Text promotions can drive traffic both online and to stores. Text-based chats can help customer service solve problems. These are all features that you can add on to email, print and digital marketing packages with very little cost and effort incurred.

A Ready &… Read more

EZ Texting Leads in Five Categories in G2’s Summer Grid Report

Tue, 07/28/2020 - 10:47 — EZ Texting

We love winning — because it means we’re winning for our customers!

EZ Texting is honored to announce that G2 has once again recognized us as a leader in our SMS category for their 2020 Summer grid report — awarding us the #1 spot in five categories.

  • Leader in Overall
  • Leader in Small-Business
  • Leader in Mid-Market
  • Most Implementable in Small-Business
  • And new this quarter: Best Estimated ROI in Mid-Market

G2 formulates their ratings based on unique, authentic reviews from businesses like yours. Founded in 2012, G2 has become one of the most trusted sources among savvy businesses looking to reach their full potential with better purchasing decisions on technology.

G2 has consistently ranked EZ Texting as a crowd leader over the years through thousands of customer reviews. In particular, this summer, customers continued to praise EZ Texting’s world-class customer service, ease-of- use, and phenomenal ability to raise ROI via leveraging text communication throughout sales and marketing campaigns.

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Simplify Contacts, Multiply Channels with EZ Texting’s Constant Contact Integration

Mon, 06/29/2020 - 14:50 — EZ Texting

Strengthen and simplify contact management and text marketing plans through EZ Texting’s integration partnership with Constant Contact — and bolster new email marketing, event marketing, social ad campaigns, website design, and other initiatives.

Integrations deliver comprehensive business strategies and can complement each other. Balance the power of SMS — with its 98% open rates and timely, immediate alerts and push notifications — by utilizing smart email campaigns, user-friendly website design, creative social media, memorable brand logo artwork, Google Ads, and other channels.

You can also leverage analytics tools from both EZ Texting and Constant Contact to measure data performance across multiple platforms and further increase productivity while saving time, resources, and money.

All the tools you need, all seamlessly working together.

The EZ Texting-Constant Contact integration is great for…
  • Complimenting SMS initiatives with multichannel campaigns: email, web, social, Google Ads, and more
  • Automatically sync’ing contacts from Constant Contact
  • Text…
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How to Start a Customer Loyalty Program

Thu, 06/25/2020 - 16:53 — EZ Texting

You might belong to a few customer loyalty programs. They're difficult to resist when you reach the POS counter and the cashier asks if you'd like to sign up for special promotions and discounts. And that's why the model works. Ramping up a loyalty program — or adding SMS texting to an existing loyalty program — is also a strategy some are using to reach e-commerce customers. 

If you haven't tried this strategy for your business, here's how you get started.

1. Create a List of Loyalty Benefits

A loyalty or rewards program only works if you provide tangible benefits for the consumer.

For instance, a pizza joint might offer a free pie for every ten purchases in the store, or a fashion retailer could offer $10 off a purchase of $50 or more after spending a certain amount of money at the boutique.

A few other examples could include:

  • Offer discounts (percentage or dollar figure) for reaching certain milestones.
  • Give members early access to discounts or products.
  • Allow members to accrue points toward…
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EZ Texting Certified a TRUE Software Vendor Committed to Transparency

Thu, 06/11/2020 - 16:33 — EZ Texting

TrustRadius—the most trusted review site in the business technology industry—recently launched their inaugural TRUE list recognizing vendors committed to transparency in all aspects of the review process, and EZ Texting—already recognized by TrustRadius as one of 2020's "Top-Rated" and "Most-Loved" marketing software companies—is thrilled to be certified among the first recipients!

The TRUE program recognizes vendors who are Transparent, Responsive, Unbiased, and Ethical in the sourcing and use of customer reviews. To be certified TRUE companies must:

  • Provide equal opportunity for product users to safely share honest feedback in reviews
  • Disclose how they source reviews and how incentives are used
  • Read all published reviews and respond when necessary
  • Represent review content accurately in sales and marketing materials
  • Disclose the use of intent data for marketing purposes

TRUE builds trust between buyers and vendors and incentivizes greater transparency in…

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Integrate SMS Marketing With The Rest Of Your Campaign

Tue, 06/09/2020 - 14:38 — EZ Texting

Do a 360 right now and you’ll likely notice that many people are absorbed in their mobile devices. It has become the norm to multitask with a phone in one hand, so it makes sense to incorporate text communication into your outbound marketing strategy. SMS marketing alone can be a successful tool for your business, but using it in conjunction with other marketing tools can take your business to a new level.

Here are five ways you can use SMS to boost your marketing efforts if you integrate it with different channels such as website, email, social media, ads, print, and radio/TV.

1. Have a Successful Call-to-Action 

Text messages are instant. Including a call-to-action on a print or digital ad, prompting people to text in, can deliver quick results, i.e. SMS subscribers or conversions. Providing this call-to-action via SMS makes it easier for people to act in the moment, before they see another brand’s pitch.

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