Articles by EZ Texting
After what can politely be called a 'challenging" year for many small businesses, hope is on the horizon as we enter 2021. “As Americans look for peace, ease and tranquility, researchers suggest brands should focus on consumer wellness in the New Year — delivering friction-free experiences, eliminating hassle and stress, and facilitating calm,” Larissa Faw wrote for an article in Media Post.
Make it a year of unprecedented growth by adding text to your marketing and communications strategies. Whether you’re new to using text communications for your business, or just new to all it can do, 2021 is the year to find out how text can help your business thrive.See How Text Can Make the Difference to Your Small Business This Year
1. Text is Now Essential
There are certain essentials in business that you just can’t ignore. Just like most businesses couldn’t imagine working without a computer (whether at the traditional office, store, online shop, restaurant or WFH), texting is just as essential…Read more
Let’s all hope that for 2020, this really is a November and December to remember and the most wonderful time of the year. Hang the holly, spin the dreidel, and get ready to deck the (socially distanced) halls.
This year will be different — in crowd size, safety procedures, inventory options, and other considerations — so plan ahead to unwrap the best quarterly sales. Jack Kleinhenz, Chief Economist of the National Retail Foundation, announced that he’s “cautiously optimistic,” but that holiday sales will hinge on “wildcard puzzle pieces.”
So what can you do to solve this puzzle? Below is your guide to navigating holiday texting and how it can help you stay safe without sacrificing sales.1. Promote Safety
This year retailers need to give shoppers secure, stress-free methods in which to browse, buy, and take home. Many consumers won’t feel comfortable in crowded stores this year... even with well-stationed, complimentary hand sanitizers and clorox wipes. And many states have ordinances governing how many people can be in one…Read more
We love winning — because it means we’re winning for our customers!
EZ Texting is honored to announce that G2 has once again recognized us as a leader in our SMS category for their 2020 Summer grid report — awarding us the #1 spot in five categories.
- Leader in Overall
- Leader in Small-Business
- Leader in Mid-Market
- Most Implementable in Small-Business
- And new this quarter: Best Estimated ROI in Mid-Market
G2 formulates their ratings based on unique, authentic reviews from businesses like yours. Founded in 2012, G2 has become one of the most trusted sources among savvy businesses looking to reach their full potential with better purchasing decisions on technology.
G2 has consistently ranked EZ Texting as a crowd leader over the years through thousands of customer reviews. In particular, this summer, customers continued to praise EZ Texting’s world-class customer service, ease-of- use, and phenomenal ability to raise ROI via leveraging text communication throughout sales and marketing campaigns.… Read more
Strengthen and simplify contact management and text marketing plans through EZ Texting’s integration partnership with Constant Contact — and bolster new email marketing, event marketing, social ad campaigns, website design, and other initiatives.
Integrations deliver comprehensive business strategies and can complement each other. Balance the power of SMS — with its 98% open rates and timely, immediate alerts and push notifications — by utilizing smart email campaigns, user-friendly website design, creative social media, memorable brand logo artwork, Google Ads, and other channels.
You can also leverage analytics tools from both EZ Texting and Constant Contact to measure data performance across multiple platforms and further increase productivity while saving time, resources, and money.
All the tools you need, all seamlessly working together.The EZ Texting-Constant Contact integration is great for…
- Complimenting SMS initiatives with multichannel campaigns: email, web, social, Google Ads, and more
- Automatically sync’ing contacts from Constant Contact
TrustRadius—the most trusted review site in the business technology industry—recently launched their inaugural TRUE list recognizing vendors committed to transparency in all aspects of the review process, and EZ Texting—already recognized by TrustRadius as one of 2020's "Top-Rated" and "Most-Loved" marketing software companies—is thrilled to be certified among the first recipients!
The TRUE program recognizes vendors who are Transparent, Responsive, Unbiased, and Ethical in the sourcing and use of customer reviews. To be certified TRUE companies must:
- Provide equal opportunity for product users to safely share honest feedback in reviews
- Disclose how they source reviews and how incentives are used
- Read all published reviews and respond when necessary
- Represent review content accurately in sales and marketing materials
- Disclose the use of intent data for marketing purposes
TRUE builds trust between buyers and vendors and incentivizes greater transparency in…Read more
Text marketing can be incredibly impactful to your customer support plan, simultaneously improving customer satisfaction and streamlining your support workflow.
Here are four ways to incorporate texting into your everyday customer support toolkit:1. Be Available
When your customers have a question, are you around to answer it?
Text helps to alleviate this problem in two primary ways. First, if your business has a landline number, Text-to-Landline can allow your customers—who are likely already texting you at that number—to easily reach you via text. Second, EZ Texting's mobile app and 1-on-1 Chat allow you to quickly and easily answer customer queries anytime, anywhere.
But remember that when you use text as a way to build your customer connections, you need to make sure that you reply to customer queries in a timely manner. Automated responses can help answer…Read more
In today’s crowded and competitive healthcare market finding, recruiting, and maintaining qualified medical staff in a timely manner remains a major challenge. It’s also one of the most expensive efforts all healthcare organizations – from hospitals to home care agencies and nursing homes to rehabilitation centers – must address.
Managing a large and dispersed workforce in an ever-changing environment represents still another major challenge.
Fortunately, text messaging has evolved to help forward-thinking administrators, staffers, and recruiters meet both these challenges by streamlining processes while cutting associated costs.
To understand the growing power of text, several facts are helpful:
- 98% of all text messages are read
- 90% within 30 minutes of delivery
- Texts have an engagement rate 138% more than email
And among the 18-34-year-old age group, text is the preferred channel for notifications from businesses. Here are just three ways text messaging can quickly become indispensable to your healthcare staffing and recruiting needs:Alert Candidates to New Healthcare Positions
Speed up your…Read more
In times of uncertainty, effective communication with your employees is more important than ever. That goes double for big box stores and other retailers with a higher-than-average number of employees. Whether you need to inform your staff about shift changes, store closings, or important news that may impact store safety, store managers and coordinators need to be able to get the message out fast.
Emails may sit unattended in inboxes and phone calls may go straight to voicemail. Text messages, on the other hand, are fast, reliable, and effective:
- 98% of consumers read all of their incoming text messages
- 90% of all messages are responded to within 30 minutes
- 70% of messages are read within 5 minutes of being delivered
With such effective engagement it’s no surprise more and more retailers are adding text to their communications plans.Using Text to Improve Big Box Staff Management
Imagine this scenario: a storm hits your city and cuts out the power to one of your biggest stores. The sun isn't up yet, but you have to close for the day. In a situation like this, employee safety is a priority. How do you let your employees…Read more
In times of dramatic change, retailers must innovate to survive, changing the way they do business and investing in tools like text marketing. Whether you’ve been a long time e-comm player or have recently spun up your efforts in response to the lockdown, using text marketing to alert customers to new promotions, exclusive offers, and changes to stock, or just to keep your business top-of-mind with a fun text-to-vote poll or survey, may be a game changer.
Importantly it's how e-commerce businesses connect with consumers that will be integral to their recovery, says Nick Stickland, founder and executive creative director of Odd, an integrated creative agency specializing in consumer marketing for fashion and lifestyle brands. “Brands that can continue to communicate during these times,”…Read more
As parts of the country begin to reopen and consider their new operating hours and procedures, the EZ Texting team wants to help our customers find the best ways to message their ongoing and evolving plans.
We’ve created a Guide for Sending COVID-19 Notifications that will quickly walk you through options for communicating your business or organization’s ongoing status, re-opening strategy, and news updates.
We firmly believe in text messaging’s ability to cut through the noise and deliver extraordinarily high engagement, often in conjunction with other forms of communications. In moments like this you can’t risk people not knowing. To that end, we’ve put together some ideas for communicating about COVID-19 operations changes with your audience, whether that audience is made up of customers or employees.
We hear from HR professionals all the time that they’re adopting text messaging into their notifications systems because they actually want their message to be seen by everyone. This immediacy is even more critical in times of change, which is why you may consider…Read more