Articles by EZ Texting

Simplify Contacts, Multiply Channels with EZ Texting’s Constant Contact Integration

Mon, 06/29/2020 - 14:50 — EZ Texting

Strengthen and simplify contact management and text marketing plans through EZ Texting’s integration partnership with Constant Contact — and bolster new email marketing, event marketing, social ad campaigns, website design, and other initiatives.

Integrations deliver comprehensive business strategies and can complement each other. Balance the power of SMS — with its 98% open rates and timely, immediate alerts and push notifications — by utilizing smart email campaigns, user-friendly website design, creative social media, memorable brand logo artwork, Google Ads, and other channels.

You can also leverage analytics tools from both EZ Texting and Constant Contact to measure data performance across multiple platforms and further increase productivity while saving time, resources, and money.

All the tools you need, all seamlessly working together.

The EZ Texting-Constant Contact integration is great for…
  • Complimenting SMS initiatives with multichannel campaigns: email, web, social, Google Ads, and more
  • Automatically sync’ing contacts from Constant Contact
  • Text real…
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How to Start a Customer Loyalty Program

Thu, 06/25/2020 - 16:53 — EZ Texting

You might belong to a few customer loyalty programs. They're difficult to resist when you reach the POS counter and the cashier asks if you'd like to sign up for special promotions and discounts. And that's why the model works. Ramping up a loyalty program — or adding SMS texting to an existing loyalty program — is also a strategy some are using to reach e-commerce customers. 

If you haven't tried this strategy for your business, here's how you get started.

1. Create a List of Loyalty Benefits

A loyalty or rewards program only works if you provide tangible benefits for the consumer.

For instance, a pizza joint might offer a free pie for every ten purchases in the store, or a fashion retailer could offer $10 off a purchase of $50 or more after spending a certain amount of money at the boutique.

A few other examples could include:

  • Offer discounts (percentage or dollar figure) for reaching certain milestones.
  • Give members early access to discounts or products.
  • Allow members to accrue points toward…
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EZ Texting Certified a TRUE Software Vendor Committed to Transparency

Thu, 06/11/2020 - 16:33 — EZ Texting

TrustRadius—the most trusted review site in the business technology industry—recently launched their inaugural TRUE list recognizing vendors committed to transparency in all aspects of the review process, and EZ Texting—already recognized by TrustRadius as one of 2020's "Top-Rated" and "Most-Loved" marketing software companies—is thrilled to be certified among the first recipients!

The TRUE program recognizes vendors who are Transparent, Responsive, Unbiased, and Ethical in the sourcing and use of customer reviews. To be certified TRUE companies must:

  • Provide equal opportunity for product users to safely share honest feedback in reviews
  • Disclose how they source reviews and how incentives are used
  • Read all published reviews and respond when necessary
  • Represent review content accurately in sales and marketing materials
  • Disclose the use of intent data for marketing purposes

TRUE builds trust between buyers and vendors and incentivizes greater transparency in the…

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Automate Your Text Marketing With EZ Texting’s HubSpot Integration

Wed, 06/10/2020 - 12:25 — EZ Texting

Until now, texting through HubSpot hasn’t been easy, requiring users to flip back and forth between the CRM and their texting app. Using our new and improved custom integration you can now send SMS campaigns directly from within HubSpot.

With this free integration, you’ll be able to create multi-step campaign workflows in HubSpot that include text messaging based on user criteria and/or events. Whether you are sending a group text message or direct messaging with customers one-on-one, you can use the integration to leverage EZ Texting’s capabilities from your HubSpot account so that you now have an efficient way to add SMS to the rest of your marketing automation tool.

Sales, marketing, and customer service team members will all benefit from this seamless integration with HubSpot.

Once you set up the EZ Texting + HubSpot integration you can:
  • Integrate text into your existing marketing workflows
  • Create a new marketing workflow that includes SMS
  • Compose and schedule a text message to be sent to HubSpot contacts
Learn How:

Set up the EZ Texting-HubSpot…

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Integrate SMS Marketing With The Rest Of Your Campaign

Tue, 06/09/2020 - 14:38 — EZ Texting

Do a 360 right now and you’ll likely notice that many people are absorbed in their mobile devices. It has become the norm to multitask with a phone in one hand, so it makes sense to incorporate text communication into your outbound marketing strategy. SMS marketing alone can be a successful tool for your business, but using it in conjunction with other marketing tools can take your business to a new level.

Here are five ways you can use SMS to boost your marketing efforts if you integrate it with different channels such as website, email, social media, ads, print, and radio/TV.

1. Have a Successful Call-to-Action 

Text messages are instant. Including a call-to-action on a print or digital ad, prompting people to text in, can deliver quick results, i.e. SMS subscribers or conversions. Providing this call-to-action via SMS makes it easier for people to act in the moment, before they see another brand’s pitch.

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Improving Your Customer Service With Text Messaging

Tue, 05/26/2020 - 11:42 — EZ Texting

Text marketing can be incredibly impactful to your customer support plan, simultaneously improving customer satisfaction and streamlining your support workflow.

Here are four ways to incorporate texting into your everyday customer support toolkit:

1. Be Available 

When your customers have a question, are you around to answer it?

Text helps to alleviate this problem in two primary ways. First, if your business has a landline number, Text-to-Landline can allow your customers—who are likely already texting you at that number—to easily reach you via text. Second, EZ Texting's mobile app and 1-on-1 Chat allow you to quickly and easily answer customer queries anytime, anywhere. 

But remember that when you use text as a way to build your customer connections, you need to make sure that you reply to customer queries in a timely manner. Automated responses can help answer…

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How Text Can Simplify Healthcare Hiring and Staff Communications

Wed, 05/20/2020 - 15:15 — EZ Texting

In today’s crowded and competitive healthcare market finding, recruiting, and maintaining qualified medical staff in a timely manner remains a major challenge. It’s also one of the most expensive efforts all healthcare organizations – from hospitals to home care agencies and nursing homes to rehabilitation centers – must address.

Managing a large and dispersed workforce in an ever-changing environment represents still another major challenge.

Fortunately, text messaging has evolved to help forward-thinking administrators, staffers, and recruiters meet both these challenges by streamlining processes while cutting associated costs.

To understand the growing power of text, several facts are helpful:

  • 98% of all text messages are read
  • 90% within 30 minutes of delivery
  • Texts have an engagement rate 138% more than email

And among the 18-34-year-old age group, text is the preferred channel for notifications from businesses. Here are just three ways text messaging can quickly become indispensable to your healthcare staffing and recruiting needs:

Alert Candidates to New Healthcare Positions

Speed up your…

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Mass Texting for Large Retail and Big Box Store Staff Recruitment and Management

Tue, 05/19/2020 - 11:06 — EZ Texting

In times of uncertainty, effective communication with your employees is more important than ever. That goes double for big box stores and other retailers with a higher-than-average number of employees. Whether you need to inform your staff about shift changes, store closings, or important news that may impact store safety, store managers and coordinators need to be able to get the message out fast.

Emails may sit unattended in inboxes and phone calls may go straight to voicemail. Text messages, on the other hand, are fast, reliable, and effective:

  • 98% of consumers read all of their incoming text messages
  • 90% of all messages are responded to within 30 minutes
  • 70% of messages are read within 5 minutes of being delivered

With such effective engagement it’s no surprise more and more retailers are adding text to their communications plans.

Using Text to Improve Big Box Staff Management

Imagine this scenario: a storm hits your city and cuts out the power to one of your biggest stores. The sun isn't up yet, but you have to close for the day. In a situation like this, employee safety is a priority. How do you let your…

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Using Text Marketing to Improve E-Commerce in the Era of Social Distancing

Tue, 05/12/2020 - 12:17 — EZ Texting

In times of dramatic change, retailers must innovate to survive, changing the way they do business and investing in tools like text marketing. Whether you’ve been a long time e-comm player or have recently spun up your efforts in response to the lockdown, using text marketing to alert customers to new promotions, exclusive offers, and changes to stock, or just to keep your business top-of-mind with a fun text-to-vote poll or survey, may be a game changer.

Importantly it's how businesses connect with consumers that will be integral to their recovery, says Nick Stickland, founder and executive creative director of Odd, an integrated creative agency specializing in consumer marketing for fashion and lifestyle brands. “Brands that can continue to communicate during these times,” Stickland recently…

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Text Marketing for Mother’s Day Promotions – What Your Retail Business Needs to Know

Tue, 05/05/2020 - 10:00 — EZ Texting

Mother’s Day is one of the most important days for a wide variety of retail businesses and this year, given the uncertain state of things, it's taken on an elevated meaning as our world's shrink and we focus with new clarity on those closest to us, and that certainly includes mom. 

In fact, the National Retail Federation says that 78% of people believe celebrating Mother’s Day has taken on extra importance to given the pandemic, and they plan on putting their money where their hearts are by spending approximately $8 more, individually, for an average of $205 on Mother’s Day gifts and celebrations.

With many non-essential stores closed this April and May those consumers will be looking online to e-commerce outlets and likely also supporting local specialty shops. If you're offering delivery or e-commerce solutions for your customers text marketing for Mother’s Day can help reap a bigger share of this valuable market.

Here are few tips on how you can use text marketing to boost your business this Mother’s Day:

1. Build Your List Pre-Mother’s Day Using Keywords

In the…

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