Articles by John Owens

How Texting Can Help Restaurants Streamline Staff Communications

Fri, 06/05/2020 - 10:01 — John Owens

While restaurants were able to provide takeout and delivery options throughout the shutdown, many are beginning to open their doors to diners wanting to dine in as well (with restrictions, of course).

Texting has long been a valuable tool in the restaurant industry — offering exclusive deals, letting customers know when takeout orders are ready for pick-up, and more. But now, along with notifying diners on your reopening, you will also want to use SMS solutions to help recruit talent and effectively communicate with your existing staff.

Effective Staff Communication for Restaurants

Efficiently communicating with staff has never been so important. Texting provides centralized, automated solutions for ensuring that staff see alerts in a timely manner—with 98% open rates (nearly five times higher than email) and a 45% response rate (over seven times higher than email).

Aligning staff communications via text allows you to:

  • Rapidly communicate schedule and shift changes
  • Request fill-in staff should someone get sick
  • Quickly send out crisis communications
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How to Streamline Your Customer Service With Text-to-Landline and 1-on-1 Chat

Thu, 05/07/2020 - 11:46 — John Owens

Picture this: A prospective client or customer texts your business landline number. Why? Because texting is how 85% of today’s customers prefer to initiate conversations. If you have a business landline that is not yet enabled to receive text messages, that could prove a lucrative statistic for your business.

If you don’t have text-to-landline service enabled on your business line any text messages sent to that number will go unseen and unresponded to. And what’s that prospect do? They go straight to your competition.

It happens all the time.

But it doesn’t have to.

With text-to-landline service enabled, you’ll get messages from those prospects, even if they’re sent in the middle of the night. Customers expect this capability in 2020, and they’ll expect you to respond promptly. That’s where EZ Texting's 1-on-1 Chat feature comes in.

With 1-on-1 Chat, you can take that initial text message and open a…

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Using Text-to-Landline and 1-to-1 Chat for Lead Generation

Tue, 05/05/2020 - 11:29 — John Owens

If your business has a landline and you aren’t using a text-to-landline solution to interact with your customers, you need to be. Why? Because it’s likely your customers are already sending you texts — but you may not be set up to receive them.

Texting makes it faster and easier for customers to connect directly with your business. You’ll be able to respond immediately to customer service requests and sales inquiries, day or night, at your convenience. When you have a text-enabled landline, customers can reach your business at their convenience as well, not just during business hours.

And if you’re worried that perhaps they may not want to receive a text from your business, consider the following numbers:

  • 90% of consumers say they would prefer businesses to text them, rather than call.
  • 85% of consumers want to initiate conversations with businesses via text message.
  • 77% of consumers have a positive perception of a company that offers texting.

The truth is that many people rarely want to call a business anymore and would much rather text for answers…

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How Text Communication Can Streamline Nonprofit Event Management

Tue, 04/28/2020 - 12:31 — John Owens

Consider your event communications strategy. How do you plan to deliver information to your staff and attendees before, during, and after an event? Is it fast enough? Thorough enough? Are you pleased with the effectiveness?

Text messaging offers a unique, modern, and efficient logistics solution for nonprofits when it comes to managing event communications for staff, volunteers, and attendees. Simply put, text messaging is the fastest, easiest, and most effective way to ensure your message is seen.

Think about how often you delete an email without opening it. Do you ever do that for a text message? Chances are, you read every single one. We live in a phone-obsessed environment and our own research backs it up showing that 98% of all text messages are opened and read while a full 90% of those are read within just three minutes of receipt. Compare that to an 18% open rate for email and you can see the value in text communications. Here’s how your nonprofit can use text messaging to streamline your event communications for both…

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