Articles by Jessica Terashima

TrustRadius: EZ Texting Is a "2019 Most Loved Software"

Wed, 02/13/2019 - 21:45 — Jessica Terashima

Love is in the air! In honor of Valentine’s Day, TrustRadius scoured its database of over 168,000 reviews (of 4,185 products) to find the ones that users loved the most for its first ever TrustRadius Love Report. They looked at every review they ever received, and EZ Texting emerged as a most-loved pick!

TrustRadius explained their process as, “comparing mentions of ‘love’ in all its (grammatical) forms to the total number of reviews we’ve received of each product.” That means that EZ Texting literally received lots of love from their customers to get ranked on this list!

Here are some of the “loving” reviews for EZ Texting on TrustRadius:

“I love the reports that we get with EZ Texting. We are able to modify the text, see what numbers were bounced back, etc. We are also able to see open rate, allowing us to make adjustments in our campaign,” says Dr. Patrick Brandon, Owner - Optimum Performance Therapy Clinic

“We use EZ texting to communicate important details to the attendees of our events. We notify them of weather alerts, changes to our schedule, and meeting locations. We love how EZ Texting easily gets the word out, and our…

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Guide to Retail Text Marketing Promotions for Valentine’s Day

Fri, 01/25/2019 - 17:05 — Jessica Terashima

Text marketing is one the best ways to capture your audience’s attention at any time of the year, and Valentine’s Day is one of the biggest opportunities to make that connection count.

This year the National Retail Federation estimated that American consumers will spend a record $27.4 billion, up 32% from last year, on the romantic holiday. Here’s our guide to retail text marketing promotions to sweeten your sales.

Spur Sales With a Special Offer

It’s retail marketing 101: customers love special offers that make them feel like they’re getting a great deal. Text marketing retail is no different. Our retail customers have found great success with discounts or BOGO offers

Text marketing also makes it easy to make sure your special offer lands in the hands of an interested audience. In addition to its unbeatable (98%!)…

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Use Text Marketing to Go Strong Into the Holidays

Fri, 12/07/2018 - 09:29 — Jessica Terashima

After the smoke clears from Black Friday it’s tempting to take a deep breath and relax. But with the holiday shopping season in full swing, now is the time to go strong towards meeting your marketing and sales goals. According to the National Retail Federation, younger consumers more than other demographics plan to spend more this year than last. If you’re interested in attracting a piece of that younger audience, texting is great place to start.

How Do You Grow Your Opted-In Text Marketing List?

The fastest and easiest way to grow your list of opted-in subscribers is with a Keyword campaign.

  • If you’ve seen ads saying, “Text JOLLY to 313131 for a special holiday treat,” then you’ve seen them in action.
  • In this example "JOLLY" is the Keyword and 313131 is a short code.
  • Mass texting providers like EZ Texting can set you up with a short code and allow you to reserve available Keywords.

How Do You Create Text Messages that Engage and Delight?

Shoppers are bombarded with sales and…

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Use Text Marketing to Go Strong Into the Holidays

Fri, 11/30/2018 - 16:02 — Jessica Terashima

After the smoke clears from Black Friday it’s tempting to take a deep breath and relax. But with the holiday shopping season in full swing, now is the team to go strong towards your goals. According to the National Retail Federation, younger consumers more than other demographics plan to spend more this year than last. If you’re interested in attracting a piece of that younger audience, texting is great place to start.

How Do You Grow Your Opted-In Text Marketing List?

The fastest and easiest way to grow your list of opted-in subscribers is with a Keyword campaign.

  • If you’ve seen ads saying, “Text JINGLE to 858585 for a special holiday treat,” then you’ve seen them in action.
  • JINGLE is the Keyword and 858585 is a short code.
  • Mass texting providers like EZ Texting provide you with a short code and allow you to reserve an available Keyword.

How Do You Create Text Messages that Engage and Delight?

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Text Promotions for Black Friday Success

Fri, 11/02/2018 - 17:22 — Jessica Terashima

According to the National Retail Federation, American consumers plan to spend 4.1% more this holiday season than last year. That means they will spend an average of $1,007, for gifts, decorations and other related items, bringing the total projected spending to north of $717 billion. With all that money in play, it pays to have your promotion game on point. At EZ Texting, we believe texting is the best way to send your holiday promotions. Last year our customers sent out over 3 million texts during this time!

 

Why Use Texting for Promotions?

Use texting to send promotions because it’s quick, easy and it really works! Texting is the fastest and most direct way to make sure your messages get seen by your audience. With an open rate of 98% and 90% of messages being read within 3 minutes, it exceeds nearly every other marketing channel for reach and immediacy. Signing up for a bulk texting service like EZ Texting takes only a few steps, there’s no commitment, and you can start sending thousands of texts in short order.

Who Can You Text?

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Luke Wilson Shares Inspirational Message at Texas Marina Conference

Fri, 11/02/2018 - 16:22 — Jessica Terashima

At this year’s Texas Marina Conference, EZ Texting’s CRO, Luke Wilson spoke to attendees as part of a professional development program for small to medium size businesses. In addition to promoting businesses, the Marina Association of Texas supports Folds of Honor, an organization that provides educational scholarships to the children and spouses of fallen and disabled U.S. service-members. This mission of pursuing success in business and giving back to your community meshed perfectly with Luke’s message of developing value-based goals.

 

Core Business Values

Luke began his talk by emphasizing the importance of having core values. Whether you’re just starting out or a seasoned professional, these values can be your guiding stars. For Luke, these values center on hard work, supporting customers, and building teams. Luke described moving from car sales to sales at tech companies, and found the common thread was finding ways to help customers succeed.

Looking at Identity

In addition to core values, Luke asked attendees to think about their own identity…

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5 Compliance Tips from CTIA's Short Code Monitoring Handbook

Wed, 10/17/2018 - 10:24 — Jessica Terashima

If you’re new to text messaging, the CTIA is the most reliable source of best practices to help you stay compliant with current mobile communications regulations. 

The CTIA is a trade organization focused on the U.S. wireless communication industry. It includes carriers, industry members, and other professionals in the wireless business. This article focuses on insights on their most recent guidelines released in the CTIA Short Code Monitoring Handbook in 2017, and the recent Addendum for 2018.

EZ Texting is not giving legal advice, but we wanted to help you understand and implement these best practices so that you can stay compliant and effective in your text marketing. Here are some guiding principles that the CTIA starts with in the handbook:

  • Calls-to-action for texting programs should make it clear what customers are signing…
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Nonprofit Opportunities for the End of Summer

Tue, 08/21/2018 - 17:11 — Jessica Terashima

Even though many kids are back in school, there are still a few weeks left for nonprofits to make the most of summer. Major nonprofits like The Human Society of the United States (HSUS) have found that texting can be a great tool for boosting donations any time of year. At a recent Nonprofit Technology Conference, Ellen Pascale explained, “At HSUS, fundraising texts last year averaged a click-through rate 20 times greater than the average nonprofit fundraising email and a response rate 10 times higher.”

So how can non-profits turn the dog days summer to big days for success? Here are a few ideas:

Do a Labor Day Promotion

According to Statista, 58% of Americans will grill on Labor Day. Why not send a text message that ties in with this, or other, popular holiday activities. For example, “Bought a new grill? Donate your old one to EZ Give. You’ll get a tax deduction and help the community! Visit our main street location to make donations.”

Attend an Existing Event

Community fairs abound at this time of year. Think about reserving a booth and alerting potential…

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Luke Wilson Wraps Up Visionary Series with Mission of Hope Haiti Interns

Fri, 08/17/2018 - 16:01 — Jessica Terashima

This week marked the final conversation that EZ Texting’s CRO, Luke Wilson, had with the Mission of Hope Haiti interns. Instead of a lecture, Luke spoke to the students in a more conversational setting, pulling together themes from all the previous sessions.

Bringing the Growth Mindset Their Next School Semester

While Luke’s original growth mindset talk focused on personal development and career, this time he encouraged the interns to apply these lessons to their upcoming college semester. Could they be more understanding and patient with their roommates? Be better leaders with their friends? Take school more seriously?

Keep the Passion Alive

Luke explained that it’s easy to come out of an internship program inspired and invigorated – but it takes effort to make the passion last on an ongoing basis. It’s important to know who you are, focus on your values, and keep pushing forward.

What’s Your Vision and Path

Everybody has different values, vision and focus. Luke asked these future leaders to share and discuss what they learned about who they are what their vision is for their future. He…

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CRO Luke Wilson Asks - Do You Have a Seek to Understand Mindset?

Fri, 08/10/2018 - 16:39 — Jessica Terashima

Luke Wilson returned to his mentorship series with local Mission of Hope Haiti interns to talk about the importance of a “seek to understand” mindset. This week he brought Kara Perez, a longtime banking professional, to help coach the future leaders. Luke encouraged students to “bridge the human gap” and pay attention to the people they interact with. That means noticing body language. It also means actively listening to others and focusing on what they say. He pointed out that you have to be interested and truly care about the perspective of others to communicate at a higher level.

Emotion and Ego

Luke explained that when you’re trying to understand another, you need to be aware of emotion and ego. He encouraged the students to avoid the negative aspects of both. Arrogant and fearful attitudes generally push people away, rather than encouraging understanding. He explained that success relies on positive relationships with friends, family and mentors. Those relationships require understanding of other people’s…

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