Articles by Jessica Terashima

TrustRadius: EZ Texting Is a "2019 Most Loved Software"

Wed, 02/13/2019 - 21:45 — Jessica Terashima

Love is in the air! In honor of Valentine’s Day, TrustRadius scoured its database of over 168,000 reviews (of 4,185 products) to find the ones that users loved the most for its first ever TrustRadius Love Report. They looked at every review they ever received, and EZ Texting emerged as a most-loved pick!

TrustRadius explained their process as, “comparing mentions of ‘love’ in all its (grammatical) forms to the total number of reviews we’ve received of each product.” That means that EZ Texting literally received lots of love from their customers to get ranked on this list!

Here are some of the “loving” reviews for EZ Texting on TrustRadius:

“I love the reports that we get with EZ Texting. We are able to modify the text, see what numbers were bounced back, etc. We are also able to see open rate, allowing us to make adjustments in our campaign,” says Dr. Patrick Brandon, Owner - Optimum Performance Therapy Clinic

“We use EZ texting to communicate important details to the attendees of our events. We notify them of weather alerts, changes to our schedule, and meeting locations. We love how EZ Texting easily gets the word out, and our…

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Use Text Marketing to Go Strong Into the Holidays

Fri, 12/07/2018 - 09:29 — Jessica Terashima

After the smoke clears from Black Friday it’s tempting to take a deep breath and relax. But with the holiday shopping season in full swing, now is the time to go strong towards meeting your marketing and sales goals. According to the National Retail Federation, younger consumers more than other demographics plan to spend more this year than last. If you’re interested in attracting a piece of that younger audience, texting is great place to start.

How Do You Grow Your Opted-In Text Marketing List?

The fastest and easiest way to grow your list of opted-in subscribers is with a Keyword campaign.

  • If you’ve seen ads saying, “Text JOLLY to 313131 for a special holiday treat,” then you’ve seen them in action.
  • In this example "JOLLY" is the Keyword and 313131 is a short code.
  • Mass texting providers like EZ Texting can set you up with a short code and allow you to reserve available Keywords.

How Do You Create Text Messages that Engage and Delight?

Shoppers are bombarded with sales and specials all winter long,…

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Use Text Marketing to Go Strong Into the Holidays

Fri, 11/30/2018 - 16:02 — Jessica Terashima

After the smoke clears from Black Friday it’s tempting to take a deep breath and relax. But with the holiday shopping season in full swing, now is the team to go strong towards your goals. According to the National Retail Federation, younger consumers more than other demographics plan to spend more this year than last. If you’re interested in attracting a piece of that younger audience, texting is great place to start.

How Do You Grow Your Opted-In Text Marketing List?

The fastest and easiest way to grow your list of opted-in subscribers is with a Keyword campaign.

  • If you’ve seen ads saying, “Text JINGLE to 858585 for a special holiday treat,” then you’ve seen them in action.
  • JINGLE is the Keyword and 858585 is a short code.
  • Mass texting providers like EZ Texting provide you with a short code and allow you to reserve an available Keyword.

How Do You Create Text Messages that Engage and Delight?

Shoppers are bombarded…

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Text Promotions for Black Friday Success

Fri, 11/02/2018 - 17:22 — Jessica Terashima

According to the National Retail Federation, American consumers plan to spend 4.1% more this holiday season than last year. That means they will spend an average of $1,007, for gifts, decorations and other related items, bringing the total projected spending to north of $717 billion. With all that money in play, it pays to have your promotion game on point. At EZ Texting, we believe texting is the best way to send your holiday promotions. Last year our customers sent out over 3 million texts during this time!

 

Why Use Texting for Promotions?

Use texting to send promotions because it’s quick, easy and it really works! Texting is the fastest and most direct way to make sure your messages get seen by your audience. With an open rate of 98% and 90% of messages being read within 3 minutes, it exceeds nearly every other marketing channel for reach and immediacy. Signing up for a bulk texting service like EZ Texting takes only a few steps, there’s no commitment, and you can start sending thousands of texts in short order.

Who Can You Text?

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Luke Wilson Shares Inspirational Message at Texas Marina Conference

Fri, 11/02/2018 - 16:22 — Jessica Terashima

At this year’s Texas Marina Conference, EZ Texting’s CRO, Luke Wilson spoke to attendees as part of a professional development program for small to medium size businesses. In addition to promoting businesses, the Marina Association of Texas supports Folds of Honor, an organization that provides educational scholarships to the children and spouses of fallen and disabled U.S. service-members. This mission of pursuing success in business and giving back to your community meshed perfectly with Luke’s message of developing value-based goals.

 

Core Business Values

Luke began his talk by emphasizing the importance of having core values. Whether you’re just starting out or a seasoned professional, these values can be your guiding stars. For Luke, these values center on hard work, supporting customers, and building teams. Luke described moving from car sales to sales at tech companies, and found the common thread was finding ways to help customers succeed.

Looking at Identity

In addition to core values, Luke asked attendees to think about their own identity and…

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5 Compliance Tips from CTIA's Short Code Monitoring Handbook

Wed, 10/17/2018 - 10:24 — Jessica Terashima

If you’re new to text messaging, the CTIA is the most reliable source of best practices to help you stay compliant with current mobile communications regulations. 

The CTIA is a trade organization focused on the U.S. wireless communication industry. It includes carriers, industry members, and other professionals in the wireless business. This article focuses on insights on their most recent guidelines released in the CTIA Short Code Monitoring Handbook in 2017, and the recent Addendum for 2018.

EZ Texting is not giving legal advice, but we wanted to help you understand and implement these best practices so that you can stay compliant and effective in your text marketing. Here are some guiding principles that the CTIA starts with in the handbook:

  • Calls-to-action for texting programs should make it clear what customers are signing up…
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Nonprofit Opportunities for the End of Summer

Tue, 08/21/2018 - 17:11 — Jessica Terashima

Even though many kids are back in school, there are still a few weeks left for nonprofits to make the most of summer. Major nonprofits like The Human Society of the United States (HSUS) have found that texting can be a great tool for boosting donations any time of year. At a recent Nonprofit Technology Conference, Ellen Pascale explained, “At HSUS, fundraising texts last year averaged a click-through rate 20 times greater than the average nonprofit fundraising email and a response rate 10 times higher.”

So how can non-profits turn the dog days summer to big days for success? Here are a few ideas:

Do a Labor Day Promotion

According to Statista, 58% of Americans will grill on Labor Day. Why not send a text message that ties in with this, or other, popular holiday activities. For example, “Bought a new grill? Donate your old one to EZ Give. You’ll get a tax deduction and help the community! Visit our main street location to make donations.”

Attend an Existing Event

Community fairs abound at this time of year. Think about reserving a booth and alerting potential…

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Luke Wilson Wraps Up Visionary Series with Mission of Hope Haiti Interns

Fri, 08/17/2018 - 16:01 — Jessica Terashima

This week marked the final conversation that EZ Texting’s CRO, Luke Wilson, had with the Mission of Hope Haiti interns. Instead of a lecture, Luke spoke to the students in a more conversational setting, pulling together themes from all the previous sessions.

Bringing the Growth Mindset Their Next School Semester

While Luke’s original growth mindset talk focused on personal development and career, this time he encouraged the interns to apply these lessons to their upcoming college semester. Could they be more understanding and patient with their roommates? Be better leaders with their friends? Take school more seriously?

Keep the Passion Alive

Luke explained that it’s easy to come out of an internship program inspired and invigorated – but it takes effort to make the passion last on an ongoing basis. It’s important to know who you are, focus on your values, and keep pushing forward.

What’s Your Vision and Path

Everybody has different values, vision and focus. Luke asked these future leaders to share and discuss what they learned about who they are what their vision is for their future. He explained…

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CRO Luke Wilson Asks - Do You Have a Seek to Understand Mindset?

Fri, 08/10/2018 - 16:39 — Jessica Terashima

Luke Wilson returned to his mentorship series with local Mission of Hope Haiti interns to talk about the importance of a “seek to understand” mindset. This week he brought Kara Perez, a longtime banking professional, to help coach the future leaders. Luke encouraged students to “bridge the human gap” and pay attention to the people they interact with. That means noticing body language. It also means actively listening to others and focusing on what they say. He pointed out that you have to be interested and truly care about the perspective of others to communicate at a higher level.

Emotion and Ego

Luke explained that when you’re trying to understand another, you need to be aware of emotion and ego. He encouraged the students to avoid the negative aspects of both. Arrogant and fearful attitudes generally push people away, rather than encouraging understanding. He explained that success relies on positive relationships with friends, family and mentors. Those relationships require understanding of other people’s perspectives…

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EZ Texting Execs Encourage Tomorrow's Leaders to Adopt Growth Mindset

Fri, 08/03/2018 - 15:39 — Jessica Terashima

Last week, EZ Texting’s CRO kicked off his series of mentorship talks with a group of Mission of Hope Haiti interns. This week, Luke Wilson returned with our Vice President of Finance, Janice McNair to teach the young leaders about growth versus fixed mindset. After talking about the basic concept, they gave personal examples about facing challenges and finding balance. It turns out that having a growth mindset can provide a template for growth and achievement that a fixed mindset doesn’t allow for.

What is a Fixed Mindset?

Luke explained that a fixed mindset frames your abilities, talents, and intelligence as fixed traits – i.e. something you can’t change or improve. Because you feel powerless to make improvements, you spend your time trying to look good and avoid revealing your inherent weaknesses.

What is a Growth Mindset?

According to Luke, a growth mindset allows you to believe that even their most basic abilities can be developed through dedication and hard work. Brains and talent are just the starting point…

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Luke Wilson, EZ Texting’s CRO, Asks Interns: What’s Your Vision?

Fri, 07/27/2018 - 19:35 — Jessica Terashima

Giving back to the community is a fundamental part of EZ Texting's company DNA. Luke Wilson, EZ Texting’s CRO, is getting in the spirit by mentoring local youth leaders in the Mission of Hope Haiti internship program. The interns enter the program to help improve lives in Haiti, and also to help develop themselves. Luke will be giving a series of mentorship talks to the group and we’ll be covering them in our blog here!

Creating a Vision for the Future

In his first conversation with the interns, Luke discussed looking inward to build a life that follows a vision. He encouraged the young leaders to take a step back and answer the questions: Who are you? What do you value? And what will you be remembered for?

Following Your Vision

To get to the answers, Luke encouraged the interns to think about how these questions play out throughout their life.

When you’re young you start defining who you are and seeing what other people think of you. As you get older, you can start considering what you value, your moral compass, and who you surround yourself with. Coming into maturity, you can think about what you will be remembered for. Will others tell your…

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SMS Campaign Examples – Texting 101

Mon, 07/23/2018 - 14:12 — Jessica Terashima

Are you looking for SMS business ideas to help you get started on your text marketing journey? We’ve got you covered. At EZ Texting we’ve help thousands of organizations get up and running with texting. We designed this “Texting 101” series to help you understand the basics of texting and get going with your initial text messaging sends. Here are of our most common SMS campaign examples, and how you can implement something similar:

1. SMS Keyword Campaign for List Growth

Sending SMS messages is a great way to promote your business. But before you start, you need a list of contacts who have given you permission to text them. The best way to get that permission is with a Keyword campaign to build your opted-in subscriber list. Using an online texting service like EZ Texting, you can reserve a Keyword such as “Subscribe” on a short code like 313131. Be sure to market your Keyword by putting it on store signage and on your website to make sure you get the sign ups you want.

 

2. SMS… Read more

Online Texting – How and Why Businesses Do it – Texting 101

Tue, 07/03/2018 - 15:06 — Jessica Terashima

Online texting is when you send a text message through an online service to a mobile phone. It’s actually more common and easier than you may think. If you've sent out a marketing email, you already have the skills you need to send your first mass text. With services like EZ Texting all you have to do is sign up, upload your opted-in contacts, and start sending messages. You can do so with any device that connects to the internet – from your laptop, computer, tablet, or smartphone.

Why Do Businesses Use Online Texting Services?

If you want to reach more than 100 contacts, regardless of kind of phone or software that they use, texting with an online service just makes sense. With online software you can text thousands of people at once. You can also employ marketing automation and send texts for later, program them to repeat, or set up an entire drip campaign.

Texting Services Available to Businesses of All Sizes

One of the best things about online texting services is that you…

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SMS Short Message Service – Texting 101

Thu, 06/28/2018 - 11:49 — Jessica Terashima

SMS stands for Short Message Service. These are the vast majority of messages you send and receive every day. They have no images, and clock in at 160 alphanumeric characters.

SMS - 20 Years from Birth to Mass Adoption

The first text message was sent way back in 1992, but the technology really took off in the late 90’s when mobile phones and carriers started broadly enabling the service. By 2012, Americans were sending over six billion text messages a day. In fact, for nearly all smartphone owners, texting is their most used feature.

The Benefits of Using SMS Messages to Connect

SMS messaging has been nearly universally adopted and it doesn’t matter what kind of phone your audience has – unlike options like iMessage on iPhones. Also, SMS does not require users to use a certain app like Facebook Messenger. In addition, text messages opened 98% of the time – with most being read within the first 3 minutes. In comparison, emails tend to be opened…

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EZ Texting Updates its Send Message Page

Fri, 06/15/2018 - 15:44 — Jessica Terashima

At EZ Texting we’re always working to give customers the easiest, most awesome experience possible. We recently updated our send message page and wanted to share some of the key upgrades.

1. Easier Recipient Selection Using Auto Complete

If you’ve sent a message to an individual or group before, our system will recognize it and suggest it to you before you finish typing.

2. Real-Time Message Preview

No one likes surprises! As you type your message it will show up in the preview window in real time, so you can see exactly what you’re going to send.

3. Advanced Options at Your Fingertips

Advanced features like message templates, dynamic fields, and recurring messages are easy to access when you’re typing your message.

4. Real-Time Character Validation

We’ll tell you right away if you enter a character that EZ Texting does not support.

5. Easy Group Creation

Quickly group your individual contacts so you can easily message them again.

6. Easy Selector for SMS and MMS (Picture Message)

Compose messages of up to 1600 characters, and add images or…

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Boost Your Community’s 4th of July Event with Bulk Texting

Thu, 06/14/2018 - 13:07 — Jessica Terashima

The 4th of July is a time to celebrate throughout the United States. Communities of every size enjoy parades, fireworks displays, block parties and more. Bulk texting can help coordinate volunteers, drive attendance, and notify attendees during the event. Here’s how you can improve every step of your event with bulk texting.

1. Use Bulk Texting to Coordinate Workers and Volunteers

Independence Day events can be a lot of work to organize – and require a lot of labor to pull off. If you’re in charge of this monumental task, consider using a mass texting platform like EZ Texting to make it easier. Instead of sending an email and hoping it gets read, or calling and hoping someone picks up, use text messaging, which has an average 98% read rate. It’s the perfect way to send out a mass message like, “Reminder – Grant City’s 4th of July Event is tomorrow. All volunteers meet at the grandstand at 9am.”

2. Use a Keyword to Gather RSVPs and to Opt-In Attendees

A Keyword campaign is a great way to connect with event attendees, and open the lines of communication with them.…

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Answers to Our Most-Asked EZ Texting Customer Questions

Tue, 06/12/2018 - 11:16 — Jessica Terashima
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At EZ Texting we want to make it as easy as possible to succeed at sending your text campaigns. Here are simple answers to the most-asked EZ Texting Customer Questions.

1. I sent myself a text message, but I haven't received it yet. What's going on?

Sometimes you won’t receive a message because you’ve opted out of receiving texts on that number before. To check if you’re opted out, text the word “HELP” to your short code number. If you receive back a message saying to call us, you’re not blocked, and you should try again. If you don’t receive a message back or receive a message saying, “Service Access Denied,” you'll need to call your phone carrier and ask to remove a “short code block” on your account.

2. The system is not accepting my contact list. Why is that?

First check what format your customers list is in. EZ Texting accepts XLS, XLSX and CSV files. Each row should represent a single contact. It's best to place your phone numbers in the first column followed by fields like first name, last name, email, and note. Only phone number is required. As long as you have the information formatted correctly,…

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A Paw-some Afternoon with EZ Texting and Wags & Walks

Tue, 06/05/2018 - 14:07 — Jessica Terashima

Nothing compares to the love of a good dog – except supporting an organization that gives that love back! This June, EZ Texting was privileged to get a visit from the four-legged friends from Wags & Walks – a rapidly growing dog rescue organization in Los Angeles.

EZ Texting’s dog-friendly Santa Monica office got the chance to meet with several adorable rescues and their intrepid, volunteer caretakers. EZ Texting also made a contribution to this worthwhile organization.

In addition to lots of petting and hugs, Wags & Walks also shared information on the 3,500+ dogs they’ve saved to date from high-kill shelters, as well as their adoption process and foster programs.

EZ Texting employees sure love dogs, and were happy to have the chance to celebrate with Wags & Walks!

Zeke and Mr. Peanuts are a couple of the dogs who visited our office. You can see them and the other dogs available for adoption on the Wags & Walks website.

 

Situation Uses Text Marketing for a Memorable MEAN GIRLS Promotion

Thu, 05/31/2018 - 10:06 — Jessica Terashima

During the 2018 BroadwayCon, Situation did something that Gretchen Wieners couldn’t: they made “Fetch” happen! The NYC-based digital agency used EZ Texting’s service to market the new MEAN GIRLS Broadway musical, using the famous catch-phrase as the lynchpin for their text marketing campaign. The results were awesome!

Choosing the Right Text Marketing Keyword – So Fetch

Situation crafted a clever text promotion that transformed the restrooms of BroadwayCon into high school bathrooms right out of the show. Instead of scrawling burns, the graffiti on the bathroom mirrors told visitors, “I’ve got gossip…text ‘FETCH’ to 797979”.

Follow Up with Flair - This Is, Like, a Really Huge Deal

The auto reply included a selfie of the show’s queen mean girl, Regina George, and a welcome message that sounds like it’s coming straight from her. During the convention they followed up and sent funny messages to keep interest high. At the close of the convention they updated their auto-reply to reflect the closing of the campaign…

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EZ Texting Team Celebrates Red Nose Day

Thu, 05/24/2018 - 21:20 — Jessica Terashima

What kind of company looks like it’s run by a bunch of clowns? EZ Texting did on Thursday, May 24, when employees across the U.S. helped raise funds for Red Nose Day! Red Nose Day is a yearly event that raises awareness and funds to help combat childhood poverty. Our Austin, TX and Santa Monica, CA office purchased red noses in support of the cause, and put them on to show our spirit!

Our Santa Monica office got in the swing of Red Nose Day.

EZ Texting in Austin, TX got their noses on and showed they care!

This year’s Red Nose day is over, but there’s never a bad time to give. You can learn more about Red Nose Day and the great organization behind the event on their website. You can also donate year-round!

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EZ Texting is the leading provider of easy-to-use, self-service marketing solutions for thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue through proactive outreach and engagement. Our solutions also support customer service, collections, and logistics communications.…

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