Articles by Norman Happ

Why Text Marketing Is Meeting Its Moment

Mon, 05/11/2020 - 11:05 — Norman Happ

The Wall Street Journal recently published an article titled “Texting Customers Is No Longer Taboo When Everyone Is Stuck at Home,” and perhaps to no one’s surprise, it piqued my interest.

While the WSJ article offers a great overview of how a handful of retail businesses have adopted text marketing in response to quarantine protocols, it’s yet another in a trend of glowing stories from media outlets highlighting the undeniable rise of business texting.

Business Insider, Forbes, and Inc. have all recently published articles spotlighting the power of text. It’s a big year for politics, and AdExchanger’s political columnist didn’t bury the lead in his article, “…

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Last Minute Checklist for Holiday Texting Success

Wed, 11/15/2017 - 09:15 — Norman Happ
Holiday Checklist Featured Image

5 Holiday Messages for Your SMS Marketing Campaign

Tue, 11/22/2016 - 08:35 — Norman Happ
Holiday Messages Featured Image

Not too Late for Halloween Mobile Marketing Tactics

Wed, 10/30/2013 - 15:50 — Norman Happ
Halloween Mobile Marketing Featured