Articles by Norman Happ
The Wall Street Journal recently published an article titled “Texting Customers Is No Longer Taboo When Everyone Is Stuck at Home,” and perhaps to no one’s surprise, it piqued my interest.
While the WSJ article offers a great overview of how a handful of retail businesses have adopted text marketing in response to quarantine protocols, it’s yet another in a trend of glowing stories from media outlets highlighting the undeniable rise of business texting.
Business Insider, Forbes, and Inc. have all recently published articles spotlighting the power of text. It’s a big year for politics, and AdExchanger’s political columnist didn’t bury the lead in his article, “…Read more