Articles by Valaer Goldsworthy

Instantly Connect EZ Texting With 2,000+ Apps Using Zapier

Thu, 04/16/2020 - 11:21 — Valaer Goldsworthy

With EZ Texting’s new Zapier partnership, you can now access thousands of apps and connect them with your EZ Texting account. Spending hours flipping between your CRM, social platform tools, Google Drive, email, project management software, and EZ Texting can be time consuming and inefficient.

Start automating some of those text marketing workflows right now, like pre-programmed texts or automatically add Contacts based on events in other platforms. Zapier allows you to develop your own custom integrations without complex programming or coding.

Check out the Google Calendar and Shopify Zap Templates we've created to get you started! 

How to Use the EZ Texting-Zapier Integration

1. Use a trigger in a linked application to automatically add a new EZ Texting Contact or Group and send a text message. 

For example, a new Salesforce lead or Facebook Lead Ads sign-up can be the trigger in a Zapier workflow to create an action, like shooting out a templated welcome text message. 

Parse incoming emails for…

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How to Start Texting Your Email Subscribers — in Just Two Steps

Tue, 03/31/2020 - 04:52 — Valaer Goldsworthy

In an accelerated news cycle like today’s, many businesses and organizations are finding that their efforts to communicate with their communities are lost in overloaded email inboxes. Even on a good day, email open rates hover around 20% overall and closer to 15% for marketing comms. 

With an engagement rate that is 6 times that of email, texting provides an effective way to deliver the kinds of urgent messages, like in-stock items to operations changes to canceled events. Combining your email marketing efforts with SMS marketing gives you an edge; in fact, research shows that a follow-up text message boosts email open rates by 30%

Since both email and text marketing are permission-based activities, it’s key that you ensure your audience has opted in to receive emails and SMS notifications. We’ve developed a simple way to convert your email list to text message subscribers using EZ Opt-In, no matter what…

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Introducing the 2019 Mobile Usage Report: How Consumers Are REALLY Texting

Tue, 10/22/2019 - 09:34 — Valaer Goldsworthy

You’ve heard it before — the immediacy and high engagement rates of text marketing blow most other forms of digital marketing out of the water. Yet most of the statistics that the industry uses are about five years old. User behavior can change a lot over the course of five years, so we set forth to examine how mobile usage and texting habits have evolved. It turns out that our lives have become even more closely intertwined with everything mobile.

In fact, mobile phone usage is so habitual nearly 90% of our survey respondents admit to checking their phones within 30 minutes of waking up. And even as our device screens have become more cluttered with must-have apps, when it comes to sending and receiving text messages the majority of people still rely heavily on the native SMS app that comes pre-installed on their phones.

Even more surprising, our survey of over 1,000 people across ages 18-64+ found that texting is most cellphone users’ #1 activity, approximately equal to the amount of time they spend browsing the internet on their phones. 

While we’ve historically quoted a 98% open rate for text messages, our recent research, published in our…

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EZ Texting Continues to Be G2's Top-Rated SMS Marketing Platform

Mon, 09/30/2019 - 16:31 — Valaer Goldsworthy

Despite an increasingly competitive landscape, EZ Texting has managed to gain even more traction in the SMS Marketing category for technology review site G2's Fall 2019 Grid® Report. By maintaining the highest levels of customer support, consistent updates to the user experience, and flexible pricing, we were able to move further up the scale of G2 reviewers' satisfaction, and we even saw positive movement along the scale of market presence.

EZ Texting's reviews and market share has earned us a total of 4.4 out of 5 stars with over 250 reviews — compare that to the #2 ranked SMS marketing competitor, SendinBlue, which has a 4.3 rating from 90 reviews. Is there really a question about which company really offers the best text marketing software in 2019? 

Notably, G2 announced some recent updates to their Market Presence algorithm, saying in a recent blog post, "(t)he Fall 2019 update to the Market Presence…

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The Easiest Way to Add a Link to Text From Your Site

Mon, 07/22/2019 - 16:42 — Valaer Goldsworthy

Ever wondered how to add an SMS link to your website using basic HTML? It’s easier than you think. You’ve likely seen competitors who offer customers the option to Send Us an Email on their Contact Us page. If you click on the text link, it opens a new message in your email client. You can do the same with HTML code for sending an SMS to a mobile phone. 

We’ll show you how to create an HTML text message link that opens the customer’s mobile phone SMS texting app. You can even pre-populate the text message with your textable number and text message copy. 

All you need is access to your business website. If your site uses a CMS like Wordpress, just click on the button in the text editor that allows you to edit the html on a page. Decide what you want the clickable text link to say; for example, Text Us Now or Send Us a Text. Get the step-by-step guide for how to add an SMS link using HTML

If you don’t already have a textable number or a text-enabled landline, you’ll want to get one now. Call (877) 976-3669 to text enable your…

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How One Nonprofit Uses Mass Texting to Increase Donations

Mon, 07/15/2019 - 22:26 — Valaer Goldsworthy

Steven Beck has a tough job. As the Executive Director of the Massachusetts-based Big Brother Big Sister Foundation, he has limited time and resources to help fund the foundation’s mentorship programs for children facing adversity. The biggest source of funding for the nonprofit organization is gathering used clothing to sell and convert into cash to support the efforts to develop the programs. That means he needs a highly engaging donor community that he can mobilize in minutes. 

After finding that emails were just not getting through to his donors, he found a smarter solution with EZ Texting, which many nonprofits rely on to mass text both the communities they serve and the communities that support the organizations. With very little overhead and an easy self-service platform that a small business can quickly get ramped up on, EZ Texting has provided a no-brainer marketing method to Steven Beck. To ensure that 100% of the profits of the donated used clothing goes to the mentorship programs, which help more than 30,000 youth across the state, Beck has to keep his marketing spend lean. 

In the…

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EZ Texting Named Top Rated 2019 Marketing Tool by TrustRadius

Mon, 07/01/2019 - 14:52 — Valaer Goldsworthy

A special thanks to our loyal customers, who made EZ Texting one of the Top Rated Outstanding Marketing Tools for 2019. TrustRadius, the most trusted site for B2B software reviews, is used by about 400,000 B2B technology buyers each month to make informed purchasing decisions. Their Top Rated Awards honor the companies with the highest consumer ratings in their categories. Alongside other marketing tools like Google AdWords, Facebook for Business, and Sprout Social, EZ Texting was named #1 in Mobile Marketing in the Marketing Tools category. 

Best of all, it was chosen by YOU, our customers, not some ivory-tower analyst. The metrics that drive Top Rated (Recency, Relevancy, Rating) reflect what customers actually care about, not the latest hype. This is no vanity award — being a top-rated marketing tool means that we are delivering on our mission to be the fastest, easiest, and most reliable way to connect with your mobile audience. Because TrustRadius is 100% neutral (no ads, paid leads, or paid placements, every user and review verified, and stringent…

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How This Genius Sales Team Converts More Leads Using SMS Marketing

Fri, 05/17/2019 - 16:35 — Valaer Goldsworthy

Let’s say your marketing strategy is pulling in the leads. Great, you’ve aced the first step, but now you need to implement a strategy that can convert these sales leads with as little overhead as possible, in as little time as possible. While some entrepreneurs use SMS marketing to generate leads, other teams are creatively using bulk texting for conversion.

As a Market Sales Manager at a large home improvement retailer, Robert Love’s sales team is tasked with converting lukewarm leads that are passed to his team when prospective customers contact the store to learn more about home improvement installation services or schedule a free in-home consultation. In the process of contacting these prospects and scheduling a consultation or providing an estimate, the sales team’s leads tend to go cold.

Robert’s solve needed to be automated and executable at a low cost since re-engaging cold or dead sales leads can be tougher. He discovered EZ Texting’s SMS marketing platform and promptly launched a series of bulk messaging campaigns to convert would-be buyers into paying customers. After just one month, he was able to increase his sales conversion rate by 6%,…

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Is Email Marketing Dead? What to Know in 2019

Fri, 04/12/2019 - 11:47 — Valaer Goldsworthy

By the looks of our inboxes each morning, it seems like email marketing is alive and flourishing, but does more mean it's an effective channel? It doesn't, but so far the solution to email's low engagement rate of about 2.5%, which is determined by the number of people that opened and then clicked on a call to action, has been to send more emails.

In this video, we'll explore the state of email marketing in 2019, and what you should be expecting from a marketing channel. 

Many marketers don't realize that they have another option that also gets their message right in front of an audience that's set up to shop or make appointments online — the mobile market. Text marketing isn't just about blasting out a mass text any more. The best business texting platforms offer a variety of campaigns that can be automated, like drip campaigns, SMS types that increase engagement, like polls and surveys, and templates and the ability to send image (MMS) messages.

Don't just…

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