Email

20 Sep Text marketing

There's a key meeting that your members cannot miss, but it's been rescheduled on short notice. How can you get your message through to your union members so that people show up at the right time? They might miss your email, and individual phone calls take too much time. With text messaging, you...

30 Aug

Baby boomers were born between 1946 and 1964. As of 2017, that means that they're between 53 and 71. That's a big age gap, which means that you have to take a diverse approach for engaging baby boomer consumers through any medium.

1. Consider Old-School Tactics

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09 Aug

Everyone's talking about digital solutions these days: e-books, blogs, social media platforms, email marketing, and more. However, these conversations don't mean that tangible products and marketing campaigns have gone the way of MySpace and Napster.

In fact, direct mail remains a...

02 Aug

Small business owners often feel like jugglers. They're constantly maintaining multiple balls in the air, and if one of them drops, they can suffer dire consequences.

That's why marketing automation has become critical to SMB success. Automation allows you to focus on big-picture ideas...