Email

12 Dec

In the time it takes you to read this single sentence, over 11 million emails will be sent. That's 281 billion emails per day worldwide, according to a report by CampaignMonitor.

How many of those are marketing emails? As it turns out, we marketers are the ones pushing the numbers....

20 Sep Text marketing

There's a key meeting that your members cannot miss, but it's been rescheduled on short notice. How can you get your message through to your union members so that people show up at the right time? They might miss your email, and individual phone calls take too much time. With text messaging, you...

30 Aug

Baby boomers were born between 1946 and 1964. As of 2017, that means that they're between 53 and 71. That's a big age gap, which means that you have to take a diverse approach for engaging baby boomer consumers through any medium.

1. Consider Old-School Tactics

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09 Aug

Everyone's talking about digital solutions these days: e-books, blogs, social media platforms, email marketing, and more. However, these conversations don't mean that tangible products and marketing campaigns have gone the way of MySpace and Napster.

In fact, direct mail remains a...