Email

12 Apr Is Email Marketing Dead in 2019?

By the looks of our inboxes each morning, it seems like email marketing is alive and flourishing, but does more mean it's an effective channel? It doesn't, but so far the solution to email's low engagement rate of about 2.5%, which is determined by the number of people that opened and then...

12 Dec

In the time it takes you to read this single sentence, over 11 million emails will be sent. That's 281 billion emails per day worldwide, according to a report by CampaignMonitor.

How many of those are marketing emails? As it turns out, we marketers are the ones pushing the numbers....

20 Sep Text marketing

There's a key meeting that your members cannot miss, but it's been rescheduled on short notice. How can you get your message through to your union members so that people show up at the right time? They might miss your email, and individual phone calls take too much time. With text messaging, you...

09 Aug Direct Mail and Texting

Everyone's talking about digital solutions these days: e-books, blogs, social media platforms, email marketing, and more. However, these conversations don't mean that tangible products and marketing campaigns have gone the way of MySpace and Napster.

In fact, direct mail remains a...