Retail

12 Jan

If your company communicates with customers, then you’ve got brand voice. Even if you’re a tiny mom and pop shop, you speak with a certain personality in your marketing materials, website, and customer interactions. This ‘certain personality’ is known as your brand voice.

Have you ever...

17 Oct

Every business owner knows that the key to success is delivering value to customers. In addition to delivering value, businesses must also eliminate barriers. Many of these barriers take the form of unanswered questions and awkward user experiences that cause unnecessary friction.

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01 Sep

In December 2016, Deloitte released a shocking report that projected the total value of holiday ad-spend for that year at $1 trillion. That's a tremendous amount of money—and a good reason to start planning your holiday promotions now.

Sure, the winter holidays are still a few months away...

09 Aug

Everyone's talking about digital solutions these days: e-books, blogs, social media platforms, email marketing, and more. However, these conversations don't mean that tangible products and marketing campaigns have gone the way of MySpace and Napster.

In fact, direct mail remains a...