Sales

05 Sep

Retaining an existing customer costs about five times less than acquiring a new one. Nevertheless, only 18 percent of companies focus their marketing efforts on customer retention. Let those numbers sink in for a moment before you dismiss the value of post-purchase marketing. 

If you want...

01 Sep

In December 2016, Deloitte released a shocking report that projected the total value of holiday ad-spend for that year at $1 trillion. That's a tremendous amount of money—and a good reason to start planning your holiday promotions now.

Sure, the winter holidays are still a few months away...

29 Aug

Josh Patrick is a serial entrepreneur who has been helping private business owners create personally and economically sustainable businesses for 40 years. We recently sat down with Josh to pick his brain about the traits of a sustainable business and how business owners can take steps to...

09 Aug

Everyone's talking about digital solutions these days: e-books, blogs, social media platforms, email marketing, and more. However, these conversations don't mean that tangible products and marketing campaigns have gone the way of MySpace and Napster.

In fact, direct mail remains a...