Social

08 Jun

Regardless of your experience in business, you need a social media presence. Social media allows you to connect with potential customers, establish your authority in the industry, and improve customer retention all at the same time.

If you're not a social media maven, use these tips to...

09 Mar

When social media first hit its stride, marketers became excited about the potential to interact with customers on a more personal level. Plus, they could increase organic traffic through utilizing the social network of customers. The social component of social media remains one of the main...

28 Aug

With more than half the world now using mobile technology, the mobile marketing industry is growing by leaps and bounds. In fact, technology research firm eMarketer estimates that ad dollars spent on mobile marketing campaigns will quadruple in the next four years, from 8.4 billion to 37...

04 Aug
Mobile marketing impacts the sporting industry. Major sporting events are a key driver of emergent communication technologies, and text marketing is no different. The 2012 London Olympics saw mobile advertising grow by 50%, as businesses recognized the enormous power of the spectacle as an...