# EZ Texting vs. Heymarket

Heymarket is a capable messaging platform, but it lacks key features SMS marketers rely on, and charges businesses more to access the ones it does offer. EZ Texting gives businesses a complete SMS marketing platform, with transparent and affordable pricing, deeper automation, and time-saving AI and marketing tools that help businesses drive engagement from day one.

## Why businesses choose EZ Texting over Heymarket

- EZ Texting offers more affordable plans and greater pricing flexibility
- EZ Texting's entry plan includes what Heymarket charges more for
- EZ Texting has a more complete SMS marketing feature set
- EZ Texting offers more advanced automation and AI tools

## Pricing

| | EZ Texting | Heymarket |
| --- | --- | --- |
| Entry price | $25/mo | $24/user/mo; two-user minimum required ($48/mo to start) |
| Messages included | 500 message credits/mo | None included |
| Additional users | $10/user/mo | $24/user/mo minimum, cost scales with plan tiers |
| Message add-ons | Purchase any quantity | Can only purchase pre-set bundles |
| Message rollover | Credits rollover for 30 days | Use them or lose them |
| 10DLC compliance | Included | $10/mo fee per registered use case |

## Features

| Feature | EZ Texting | Heymarket |
| --- | --- | --- |
| More affordable entry plan | Yes — $25/mo | No — $24/user/mo; two-user minimum ($48/mo) |
| Messages included in plan | Yes — 500 message credits/mo | No — none included |
| Flexible message add-ons | Yes — purchase any quantity | No — pre-set bundles only |
| Message rollover | Yes — 30 days | No — use them or lose them |
| 10DLC compliance included | Yes | No — $10/mo fee |
| Affordable user add-ons | Yes — $10/user/mo | No — $24/user/mo minimum |
| Mass texting / campaigns | Yes | No — locked in $49/user/mo plan |
| AI features | Yes | No — locked in $49/user/mo plan |
| Contact lists | Yes | No — locked in $49/user/mo plan |
| Contact export | Yes | No — locked in $75/user/mo plan |
| Keywords & opt-in tools | Yes — includes sub-keywords | No — locked in $75/user/mo plan; sub-keywords not available |
| API access | Yes | No — locked in $75/user/mo plan |
| Integrations | Yes | No — only HubSpot available on entry plan |
| Onboarding assistance available | Yes | No — enterprise only |
| Donation & payment links | Yes — secured by Stripe | No |
| Branded contact cards | Yes | No |
| Visual campaign scheduling calendar | Yes | No |
| Media library powered by Shutterstock | Yes | No |
| Dedicated short codes | Yes | No |
| Workflow branching based on reply content | Yes | No |
| Visual drag-and-drop workflow builder | Yes — no technical skills required | No |
| YAML code editor | Yes — for advanced customization | No |
| Auto-translate | Yes — 6 languages (English, Spanish, French, Korean, Arabic, Hebrew) | Yes — 4 languages (English, Spanish, French, Chinese) |
| AI recommendation assistant | Yes — insights that improve performance and ROI | No |

## Integrations

- EZ Texting: Integrations with multiple platforms across CRM, email marketing, and business tools, available starting at its base tier with no plan upgrade required.
- Heymarket: Entry plan limits integrations to HubSpot only, with broader integrations requiring higher-tier plans.

## Reviews

- Over 1,000 5-star reviews across G2, TrustRadius, Capterra, etc.

## Frequently asked questions

**Is EZ Texting cheaper than Heymarket?**
EZ Texting starts at $25/month with 500 messages included. Heymarket requires a minimum of 2 users at $24/user/month, making the entry cost at least $48/month — with no messages included. EZ Texting also includes 10DLC compliance fees, which Heymarket charges an additional $10/month for.

**Does EZ Texting include mass texting in its base plan?**
Yes. Mass texting and campaign tools are included in EZ Texting's entry plan. Heymarket locks mass texting behind its Plus plan at $49/user/month. For businesses that need to send bulk SMS campaigns, EZ Texting's base tier delivers what Heymarket charges twice as much to access.

**Does EZ Texting have better automation than Heymarket?**
EZ Texting includes a visual drag-and-drop workflow builder, YAML code editor, and workflow branching at its standard tiers. It also supports auto-translate in 6 languages versus Heymarket's 4. An AI recommendation assistant for message optimization is included in EZ Texting, not available in Heymarket.

**What integrations does EZ Texting offer compared to Heymarket?**
EZ Texting offers integrations with multiple platforms across CRM, email marketing, and business tools. Heymarket's entry plan limits integrations to HubSpot only, with broader integrations requiring higher-tier plans. EZ Texting includes integrations starting at its base tier with no plan upgrade required.

**Can I switch from Heymarket to EZ Texting easily?**
Yes. EZ Texting provides dedicated onboarding support for all customers — not just enterprise accounts. The platform includes contact import tools, and the EZ Texting team assists with the transition. Over 230,000 businesses have used EZ Texting, and the platform offers a 14-day free trial.

**Does EZ Texting have better reviews than Heymarket?**
EZ Texting has earned over 1,000 five-star reviews across G2, TrustRadius, and Capterra. Customers report measurable results including doubled response rates, 50% increases in customer order engagement, and 300% sales growth from SMS campaigns. Dedicated onboarding for all plans contributes to consistently high satisfaction scores.

## Get started

- Start a 14-day free trial (no credit card required): https://www.eztexting.com/start
- See full pricing: https://www.eztexting.com/pricing