# EZ Texting vs. TextMagic

TextMagic spreads its focus across SMS and email, but EZ Texting is built specifically to help businesses win with text messaging. From faster setup and more affordable pricing to SMS-first features, automation, and AI, EZ Texting gives teams everything they need to launch quickly and communicate more effectively.

## Why businesses choose EZ Texting over TextMagic

- EZ Texting gets you up and running faster, for less
- EZ Texting specializes in SMS – and our features reflect it
- EZ Texting offers advanced automation and time-saving AI tools
- EZ Texting offers native integrations TextMagic doesn't

## Pricing

| | EZ Texting | TextMagic |
| --- | --- | --- |
| Base plan | $25/month | $59/month |
| Add-on message credits | 3–4¢ per credit | 4.9¢ per credit |
| Local number | Included in plans | +$10/month |

## Features

| Feature | EZ Texting | TextMagic |
| --- | --- | --- |
| Free trial credits | Send up to 120 test messages | 10 credits, test messages blocked |
| Toll-free setup | 1 business day | Up to 5 business days |
| Local number approval rate | 85% approval rate | 30–60% approval rate |
| QR codes | Yes | No |
| AI reply generator | Yes | No |
| RCS business messaging | Yes | No |

## Integrations

- EZ Texting native integrations: HubSpot, Mailchimp, Constant Contact, Squarespace, Stripe, Zapier, Open API
- TextMagic integrations: Zapier, Open API

## Reviews

- EZ Texting holds a 4.6 autoresponse feature rating on Capterra, compared to TextMagic's 3.4 (based on 2025 Capterra feature ratings).
- EZ Texting has accumulated over 1,000 five-star reviews across G2, TrustRadius, Capterra, Trustpilot, and Google.
- EZ Texting has been used by more than 230,000 businesses.

## Frequently asked questions

**What is the main difference between EZ Texting and TextMagic?**

The biggest difference between EZ Texting and TextMagic is focus. EZ Texting is built specifically for SMS marketing, with advanced automation, AI tools, and SMS-first features designed to help businesses scale text messaging. TextMagic offers basic messaging capabilities but splits its focus across SMS and email, which limits depth within the SMS channel.

**Is EZ Texting better than TextMagic for SMS marketing?**

For businesses that rely on SMS as a primary communication channel, EZ Texting is the better option. It offers faster setup, more advanced automation, AI-powered messaging tools, and deeper SMS features like workflows, drip campaigns, and campaign calendars. TextMagic may work for simple or low-volume messaging, but EZ Texting provides more long-term value for growing teams.

**Which platform is easier to get started with?**

EZ Texting makes it easier to get started. It offers a free trial that allows users to actually send test messages, faster toll-free and local number approvals, and higher registration success rates. TextMagic's trial is more limited, and number approvals can take several days longer, which may delay campaign launches.

**How do automation features compare between EZ Texting and TextMagic?**

EZ Texting offers significantly more automation options than TextMagic. In addition to basic auto-responders, EZ Texting supports multi-step workflows, drip campaigns, conditional logic, and AI-powered recommendations. TextMagic lacks these advanced automation capabilities, requiring more manual effort to manage ongoing campaigns and follow-ups.

**Is EZ Texting cheaper than TextMagic?**

Yes. EZ Texting starts at $25/month compared to TextMagic's $59/month — more than 57% less for a base plan. Add-on message credits are also cheaper: EZ Texting charges 3–4¢ per credit versus TextMagic's 4.9¢. TextMagic also charges an additional $10/month for a local number, which is included in EZ Texting plans.

**How does EZ Texting's setup time compare to TextMagic?**

EZ Texting provisions local numbers in approximately one business day with an 85% approval rate. TextMagic's local number setup takes 5–10 business days with a 30–60% approval rate. For teams that need to launch an SMS campaign quickly, EZ Texting's onboarding is significantly faster.

**Does EZ Texting have features TextMagic doesn't?**

Yes. EZ Texting includes AI compose, AI reply, an AI recommendation assistant, auto-translate, and RCS messaging — none of which TextMagic offers. EZ Texting also provides sign-up forms, QR codes, click-to-text buttons, branded contact cards, donation/payment links, a media library, and a visual message calendar that TextMagic does not include.

**Which integrations does EZ Texting offer that TextMagic doesn't?**

EZ Texting has native integrations with HubSpot, Mailchimp, Constant Contact, Squarespace, and Stripe. TextMagic does not offer these native integrations. Both platforms provide Zapier connectivity and an open API, but EZ Texting's native integrations reduce the setup overhead for teams already using these tools.

**How do EZ Texting's customer reviews compare to TextMagic?**

EZ Texting holds a 4.6 autoresponse feature rating on Capterra, compared to TextMagic's 3.4. EZ Texting has accumulated over 1,000 five-star reviews across G2, TrustRadius, Capterra, Trustpilot, and Google, and has been used by more than 230,000 businesses.

**Can I switch from TextMagic to EZ Texting easily?**

Yes. EZ Texting offers a free trial with no credit card required, same-day number setup, and guided onboarding. You can start a 14-day free trial to test features before fully migrating from TextMagic.

## Get started

- Start a 14-day free trial (no credit card required): https://www.eztexting.com/start
- See full pricing: https://www.eztexting.com/pricing