A Keyword is a unique term (comprised of letters and/or numbers) that people can use to communicate with you via a short code. EZ Texting has various short codes in the United States and in Canada. The basic idea is that a customer texts your Keyword to 313131 (our short code). When they do so, they are automatically added to your list of contacts.
Keywords are an extremely powerful tool when it comes to building a successful mobile marketing campaign. The best way to understand what keywords can do is to consider some examples. We’ve set up a couple of Keywords on the short code 313131 that you can test to see how easy it is for your customers to work with Keywords. Keep in mind that, as soon as a customer texts in your Keyword, they'll be added to your contact list so you can text them in the future.
We also offer Sub-Keywords, which allow you to set up custom responses for additional words following your Keyword. Click here or scroll down to see an example.
Want to try things out with a free demo Keyword? Every EZ Texting account is preloaded with a fully functional demo Keyword.
If you are on Pay & Go, Keywords cost $25/month to rent ($30 in Canada). All of our monthly plans include free Keywords.
JEWELRY – This is an example of a marketing alerts campaign. Build loyalty by letting interested customers know about specials before everyone else – ‘Welcome 2 David's Jewels' preferred customer program. We will send u exclusive invites 2 trunk shows 2 attend before the general public! Reply STOP JEWELRY to end.’
2FOR1 – This is an example of the power of mobile couponing. When you encourage your customers to text in to receive a coupon, you also collect their phone number, which you can then use for future marketing campaigns – ‘Thx for joining our VIP text club! Show this to your server and get 2-4-1 appetizers all night. Reply STOP 2FOR1 to end.’
THREADZ - This is an example of a Keyword with two Sub-Keywords, NYC and LA. Threadz is a clothing store. If a customer texts Threadz to 313131 they'll receive the message 'Welcome to the Threadz VIP program. Wherever you are, stay tuned for great specials and promos at Threadz!'
If they text Threadz LA or Threadz NYC, they'll receive a location-specific response. You can use Sub-Keywords for to capture votes, to highlight specials on different days, or -- like in this example -- to delineate between multiple locations.
Setting up Sub-Keywords is simple once you've set up a Keyword. Click the Plus symbol to expand the Sub-Keywords list and then click Add Sub-Keyword to create a new Sub-Keyword. If you ever want to edit or delete a Sub-Keyword, all you have to do is click the Plus symbol to reveal your list of Sub-Keywords: