By: EZ Texting
Is your law firm harnessing the power of text marketing for lead generation? If it is not, it should be. Text marketing for generating leads is one of the best tools you can use and offer your firm partners, since it allows you to communicate with a variety of audiences in ways that they are receptive to and that don’t cost you much money.
When you automate your text marketing, you don’t even have to expend much time to generate revenue for your law firm. Using a CRM can help you organize the leads you receive and convert them into revenue. Together, text marketing and the use of a CRM will increase your ROI significantly.
As you implement text marketing, make sure you consider the following:
Get PermissionIt is not okay to randomly send text messages to people who have never expressed interest in your services. Get permission to send SMS messages via opt-in forms on your website or by asking for it in other ways. You might want to create a mobile keyword for each type of legal service you offer; for instance you can ask potential clients to Text Divorce at 900000. This way, you get the opt-in, and you know more about your leads’ needs.
Make Messages Short and ClearOnce you have permission to send SMS messages, keep your texts short so that they can garner interest and persuade people to contact you for more information. Make messages clear so that individuals don’t have to guess what you are asking them to do. If you want someone to call, ask for a call-back. When you would rather someone click on a link to your landing page, make that request specific.
Pay Attention to TimingTiming is critical when it comes to text messaging for lead generation. Pay attention to when you send your SMS messages. The ideal time to send a text messages is shortly after initial contact, and then you will want to follow up promptly after you get a response.
Qualify Your LeadsAs you are using mobile marketing to generate leads, you will want to qualify and grade your leads, so that you are sure which ones your sales team can utilize. You might also have your sales team note which leads may not be right to follow up with now, but could hold potential for future business.
Messages Should be Relevant and Have End Goals
Every text message you send should keep prospective clients engaged and wanting to know more. Don’t stop reaching out after one great message, however. Keep sending useful information and offers to assist, and you will likely see your click-through rates and interaction increase for your benefit.
In order to determine if your text messaging lead generation campaign is working, you must set benchmarks for your sales team and evaluate which SMS campaigns have proven successful. This gives you the information you need to drop time-wasting campaigns or expand on ones that have had a high impact.