A mass text message app is a browser-based software application used to send SMS text messages to large groups of people simultaneously. It is used as an efficient marketing tool, providing an effective way of being heard above other forms of direct marketing – considering individuals are more connected to their phones today than ever before.
Mass Text Message App
Mass text apps work great when you have something to say and want to be easily heard, allowing you to extend your outreach, while saving time in the process.
Organizations That Benefit Most from a Mass Text App
- Retail: Send updates on sales, coupons, events or latest news
- Real Estate: Capture leads and improve your sales follow-up process
- Restaurants: Send information on menu changes, hours, special performances or deals and discounts
- Faith-Based Organizations: Easily connect with congregations
- Political Parties: Send texts to supporters to rally and encourage them to vote on Election Day
- Schools: Employers and athletic programs can quickly, easily and inexpensively communicate with large groups of people simultaneously
Why is mass text messaging so effective for these types of businesses? Reach, simplicity, intimacy, and cost are four of the most appealing benefits. Despite smartphone ownership almost doubling in the past five years, there are still many more people who rely on their older-model cellphones to communicate. SMS text messaging reaches 98% of the population compared to smartphone apps that reach far less.
Mass Text Message Apps for Business
Businesses find great success with mass text messaging for a multitude of reasons. It has been reported that brands using this tactic for business to complement other forms of marketing reach 95% of their target audience – five times better than online advertising or inbound marketing.
This is largely attributed to the fact that users are more indebted to their phones than ever before. In fact, most users will reach for their phones as soon as they hear the ringtone for an incoming message – positioning mass messaging as a high ROI marketing solution.
Other benefits of the service include:
- Instant deliverability.
- High conversion rates.
- Short messages encourage you to be clear and concise.
- Limitless marketing potential.
Mass Text Message App Features
One of the most useful features of a mass text app is the ability to sort your contact list into groups. This gives you the option of sending text messages to only those contacts within your list for whom the message is relevant. It saves you money on uninterested users, and also prevents contacts from opting out of your text service because they are receiving too many messages.
Additional features include:
- The ability to store previously sent messages as templates for future use.
Personalization that includes the recipients’ name.
Adding audio, video or image multimedia files using an MMS message.
- Attaching digital coupons or QR codes to generate engagement.
Mass texting achieves a lot more than simply getting your message noticed ahead of other direct marketing activities. It can also be used as a tool to encourage feedback, generate engagement and develop long-standing relationships. The best way to achieve these benefits is through the use of SMS polls.
Use Cases for a Mass Text App
Domino's Pizza of UNC Charlotte SMS Marketing Case Study
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. The Domino's Pizza Franchise at UNC-Charlotte is an EZ Texting client. Mr. Swanson’s franchise has successfully used EZ Texting to send mobile coupons to students since 2009. In early 2011, he realized that text messaging was the perfect way to promote his Facebook Group, and most importantly, sell more pizza.
Read The Domino's Pizza SMS Marketing Case Study
UAS Properties Mobile Marketing Case Study
UAS Properties was founded in 2001 to develop and renovate affordable housing in Chicago and surrounding communities. UAS Properties has assembled a highly qualified team of management professionals with experience in the maintenance, operation, management of market rate, affordable and condominium housing. EZ Texting spoke with Atukwe Newell, a senior principal of the firm, about effective mobile marketing ideas.
Read The Entire UAS Properties Mobile Marketing Case Study
Water Is Basic Case Study
Water is Basic exists to empower the local leadership in Southern Sudan to bring clean water to their own people. In Southern Sudan, about 70% of the population does not have adequate access to safe water. According to USAID, one in every four children born in Southern Sudan dies before the age of five. Half of those deaths are from water-related illnesses.
Read The Entire Water Is Basic Mobile Marketing Case Study
Tools for Creating a Mass Texting Contact List
Mass texting is a permission-based activity. This means that you cannot purchase a list of cell phone numbers and upload it to your messaging providers’ platform for subsequent outreach. Instead, you’ll need to invite people to opt into your service. The most effective way to achieve this is through keywords and short codes.
A keyword is a word chosen by your business that you’ll ask prospective contacts to text to a short code number – for example, text “join” to 313131. Once they have opted into your text messaging service, the contact’s details are automatically added to your list and stored for future campaigns. You can obtain a keyword and short code through your service provider. They are usually rented by the month or included in a subscription package.
Efficient ways to build your list include: adding widgets to your website or social media accounts, promoting a flyer in-store, adding the keyword and short code on your business card or receipt, sending an email, making an announcement through radio or TV, or traditional advertising tactics.
Advice on Choosing a Mass Text Message App
If you would like further information about how a mass texting app works, how your business could benefit, or how you can build your contact list, free advice is available from our team of Client Success Managers. Give us a call at (800) 753-5372 or contact us online.
Rules and Regulations: Most of the rules and regulations affecting mass text messaging are contained within the Telephone Consumer Protection Act (TCPA) of 1991. In addition, the Mobile Marketing Association has also published a “Code of Conduct” to protect consumer privacy standards. One final set of rules and regulations affecting mass text messaging are the guidelines issued by the Cellular Telecommunications Industry Association (CTIA), which stipulates what material carriers consider inappropriate.