A Missing Person
In August 2013, scores of cell phones across California buzzed in the early morning hours with a law enforcement-issued Amber Alert for the alleged abduction of a teenager whose mother and brother were found murdered and in a burning house in San Diego.
Days later in another state, the girl was found safe and her abductor killed by an FBI agent. This is just one example of how emergency SMS text messages can reach the masses in an effort to alert the public of danger and to save lives.
The United States has faced its fair share of severe weather. With a variety of climates, storms, hurricanes and tornadoes are always a threat to American communities.
To help prepare citizens against natural disasters, the government has implemented text message alerts to prepare communities and families for severe weather. Much like Amber Alerts, these notifications cause cell phones to buzz with an unavoidable, chime sent by the NOAA (National Oceanic and Atmospheric Administration) to signal incoming storms or natural emergencies.
Why SMS Alerts?
Today, there are nearly 7 billion mobile subscriptions worldwide. What this means is that the reach of mobile devices is growing exponentially, which allows for efficient mass communication.
Studies show that SMS texting has proven to be the best way to communicate en masse with a nearly 100% open rate within the first three minutes. The power of being able to reach the masses during a desperate time has the potential to keep people safe.
And, with society constantly on the go with its billions of cellphones in tow, governments, schools and businesses alike are increasingly implementing emergency alert programs via SMS text messaging.