Why APIs are Essential to Your Mobile Marketing Campaign

As a leader in the SMS Messaging industry, EZ Texting has developed an elite mobile marketing API, essential to enterprise level mobile marketing campaigns and mobile developers. For streamlined operational efficiency and advanced analysis capabilities, EZ Texting’s mobile marketing API has proven to be key in both building and measuring mobile marketing success.

Why APIs are Essential to Your Mobile Marketing Campaign

EZ Texting’s mobile marketing API integrates with any number of popular or proprietary CRMs, branded mobile apps, andor a variety of custom web solutions and backend architectures. This affords our API users the ability to design a fully customizable and industry specific mobile marketing platform. Keeping our clients’ mobile marketing success in mind, EZ Texting’s powerful and flexible API soars as an industry standard.

Utilizing EZ Texting's APIs for Mobile Marketing Success

 

For large companies and growing brands, mobile marketing has become ever more important in connecting with new consumers and communicating with existing customers. Larger brands have the ability to fully integrate their CRM systems or mobile apps with a mobile marketing API, which creates a truly optimized mobile marketing platform. But this integration shouldn’t take months to implement, nor should it exclude growing businesses. That’s why EZ Texting’s API has been developed as an easy-to-use, fully “integratable”integrated solution. Whether you’re using a standard CRM platform, an advanced user app, or a custom-built backend database, EZ Texting’s flexible mobile marketing API offers all clients our complete text messaging functionality.

Mobile Marketing API Success Stories

 

Case Study 1: Saddleback Church

Saddleback Church is one of the largest and most influential churches in America. Saddleback aimed to increase the interactive nature of their services, which are always webcasted and, on major holidays and larger services, are broadcasted on television. Additionally, Saddleback wished to send daily verses to subscribers as a form of spiritual inspiration and as a way of maintaining consistent communication with its members.

EZ Texting’s group text messaging platform was an easy choice, due to its affordability and its adaptable mobile marketing API. Saddleback integrated their membership database with the EZ Texting SMS gateway, and soon all membership data became streamlined and unified. Now during major holidays, Saddleback utilizes text messaging to enhance their services and grow their audience. For instance, people watching Easter services on their computer or on television or listening via XM or Sirius satellite radio are encouraged to text Easter to 313131 to respond to a challenge issued in the sermon.

Upon receiving the text, EZ Texting’s mobile marketing API sends an automatic response back with information about the church and a request for the recipient’s email address. Additionally, many Saddleback members enjoy receiving daily Bible verses via text. Subscribers can sign up for and manage their message subscriptions on the Saddleback website. Thanks to EZ Texting’s mobile marketing API, the new interactive aspects of Saddleback’s mobile communication have become increasingly popular and have boosted subscribership and church membership immensely.

Case Study 2: iCard Gift Cards

Soseus is a pioneering, multifaceted technology group that prides itself on innovation and strategy to form extremely efficient and imaginative information systems. iCard is one of Soseus’ clients, and Soseus decided to use EZ Texting’s advanced mobile marketing API to enhance functionality for the iCARD Gift Card website. Ultimately, EZ Texting’s API made gift giving easier for iCARD’s consumer base while simultaneously enticing customers to buy more iCARD Gift Cards.

Soseus also implemented a “My Reminders” tool to the Account section within the website, where customers can then add, edit or cancel as many reminders as they choose. Reminders include an event name and date, and customers can customize the delivery method and date of their reminders. Using EZ Texting’s seamless API integration, iCARD customers now have the option of sending themselves reminders through email or via SMS text message, which has greatly increased the value of iCARD’s services.

The Technical Advantages of REST over HTTP APIs

 

EZ Texting offers two mobile marketing APIs: a REST API and a legacy HTTP API. HTTP (HyperText Transfer Protocol) is an application protocol. REST (or Representational State Transfer) is a suite of rules that when obeyed permit the mobile developer to develop a distributed application with a particular set of customized restrictions. REST utilizes the four HTTP methods GET, POST, PUT and DELETE to perform various operations. REST was originally defined in the pretext of HTTP, but is not restricted to HTTP protocol.

REST has often been used as an alternative to SOAP based web services, which aims to shape the connection between end user and server as calls to objects. REST, on the other hand, remains faithful to the original URL. For more technical information on EZ Texting’s API platforms, please visit our Mobile Developers section .

The Bottom Line

 

EZ Texting offers two mobile marketing APIs: a REST API and a legacy HTTP API. HTTP (HyperText Transfer Protocol) is an application protocol. REST (or Representational State Transfer) is a suite of rules that when obeyed permit the mobile developer to develop a distributed application with a particular set of customized restrictions. REST utilizes the four HTTP methods GET, POST, PUT and DELETE to perform various operations. REST was originally defined in the pretext of HTTP, but is not restricted to HTTP protocol.