SANTA MONICA, Calif. — June 4, 2019 — EZ Texting, the #1 SMS marketing software for business, today announces the addition of digital media executive Allison Checchi expanding its board of directors. Checchi is a seasoned executive who boasts more than fifteen years of experience working in the entertainment and digital media industry.
Checchi currently serves as the chief operating officer at Atom Tickets, the social movie ticketing platform, a position she has held since being promoted from chief marketing officer in 2017. Prior to Atom Tickets, she served as chief marketing officer of YP, a leader in local digital marketing solutions for small businesses, as well as a principal in Bain & Company’s Technology, Media and Telecom practice. She holds a Bachelor of Science in engineering science and economics from Vanderbilt University and an MBA from Harvard Business School.