Consumers are constantly bombarded with social alerts from friends, family, work and brands. Because of these disruptions, many disable notifications for email and other social networks. If you want to market in real time, you need to send a text message. "Because text messages appear on people's mobile phones, they feel more personal than other kinds of marketing," said Luke Wilson, chief revenue officer of EZ Texting. "Texting allows businesses to do many of the things that traditional media does … without having to invest in extra hardware, labor, printing or media buys."
Tuesday, June 19, 2018
Wednesday, November 29, 2017
When you read "text marketing campaign" did you say, "is that a thing?" The answer is yes, it’s a thing! In fact, sending targeted offers and promotions can be a very effective way to reach customers and prospects with an interest in your products. Studies have shown that text open rates are nearly 100% and 90% of messages are read within three minutes. No other medium offers that kind of traction.
Monday, September 4, 2017
SANTA MONICA, CA, Sept. 4th, 2017 – Callfire, the leader in text and calling solutions, is providing free text messages to Houston’s Jambox Fitness to help the company generate awareness for their “Houston We Gotta Problem” dance fitness fundraiser. One hundred percent of the proceeds will go to the Hurricane Relief Fund, which is organized by Houston Texans football player J.J. Watt.
Monday, August 7, 2017
SANTA MONICA, CA, Aug. 7, 2017 - Callfire was recognized today by the Los Angeles Business Journal (LABJ) as one of their “2017 Best Places to Work in Los Angeles”. The award captures employees’ perceptions of their own companies and is the culmination of an annual survey commissioned by LABJ and the Best Companies Group.
Monday, March 21, 2016
Such interactions are generally limited to companies that recognize early on that policy and regulation play a big role in their sector or product or to technologists who have a passion for public policy. Examples of successful interaction between startups and policymakers include drone manufacturer Matternet, telecommunication services company Callfire and car-sharing company Getaround. In each of these cases, key personnel made it a priority to interact with policymakers.
Monday, March 21, 2016
According to reports, 90% of startups fail. That’s a staggering figure. Unsurprisingly, it has a profoundly negative impact on the economy. As CFO, you’re intimately familiar with the financial realities your organization faces, and uniquely positioned within the C-suite to ensure your company – whether a startup or established corporation – succeeds.
Tuesday, March 8, 2016
If you run a startup, chances are you’ve encountered the new millennial worker. The generation can be divisive. Critics say that over-nurturing helicopter parents have created a coddled group of young people who expect a trophy just for participating. Even admirers often question their penchant for groupthink, and find its members’ need for constant feedback curious. I choose to like it.
Thursday, March 3, 2016
SMS marketing can be one of the most powerful tools in an organization’s arsenal and as such, should be treated with a degree of judiciousness and respect. With just a few simple guidelines to keep your campaigns within the realm of good practice and good taste, your company can make sure SMS marketing accelerates your business forward instead of backfiring in your face.
Monday, January 4, 2016
Many auto dealerships are feeling the pressure of a changing industry, especially with the rise of digital competitors like TrueCar and CarMax, which are transforming business and customer interaction by offering online and mobile services. One of the best ways to combat declining foot traffic, leads, and sales is to implement new voice and text technologies that allow companies to engage with their customers on their cell phones.
Monday, November 30, 2015
Keeping track of employee schedules, store performance and customer satisfaction is not a job for the faint of heart. Spreadsheet programs have simplified tracking important metrics like food cost and overtime hours, but the latest mobile technology is another option to make the job more manageable.