Text messages have a 98% open rate and a response rate over 7 times higher than email. Text marketing should be a no-brainer and even if you are new to text marketing or have previously underutilized it, there is still hope and some best practices can offer the help you need. Matt Reid, Chief Marketing Officer of EZ Texting, shares 9 text marketing best practices that will get results every time.
Thursday, January 24, 2019
EZ Texting has been named to G2 Crowd's "Best Products for Marketers 2019" list, receiving the highest ranking for a text marketing solution. EZ Texting's inclusion is based on over 270,000 verified reviews by G2 Crowd users between January 1 and December 31, 2018. This is one of many "best of" rankings for the company in recent months.
Thursday, January 24, 2019
With over 50,000 customers and counting, EZ Texting is an industry leader in bulk SMS messaging, call tracking and more. Since being founded in 2006, EZ Texting has significantly expanded their global mobile marketing platform – so much so that 40% of all U.S. mobile users consistently receive communication from their messaging solutions!
Thursday, January 10, 2019
SANTA MONICA, Calif., January 10, 2019: Today EZ Texting, the leader in mobile marketing for business, was named to Built in LA’s 2019 Best Places to Work list. This award recognizes businesses that offer a fantastic work culture and workplace environment that attracts and retains superior employees.
Tuesday, January 8, 2019
SANTA MONICA, Calif., Jan. 8, 2019: EZ Texting has been verified as the #1 Mobile Marketing Software on G2 Crowd's 2019 Winter Grid Report. The top placement is based on EZ Texting's chart-topping levels of customer satisfaction and actual "likely to recommend" reviews by real users on G2 Crowd, the world's leading business solutions review website. In fact, EZ Texting had the highest Customer Satisfaction score, Market Presence score and overall number of reviews in the category.
Tuesday, December 4, 2018
SANTA MONICA, California, December 4, 2018: EZ Texting, the leader in mobile marketing for business, announced it is consolidating all its communication brands, including CallFire, under EZ Texting. This move reflects the growing importance of text messaging as a business communications solution and supports the rapid growth of the company’s flagship text messaging platform used by small and medium-sized businesses to more effectively reach their customers.
Wednesday, November 28, 2018
Excellently placed advertising has the ability to move audiences within target settings, converting new clients. However, a negative reaction can occur when ads invade safe or private spaces or infringe upon the work-home balance. So, where is safe when considering ad placement? What considerations should brands take into account to ensure their message is well received instead of a breach of privacy or space?
Tuesday, November 13, 2018
Black Friday is a day with massive sales potential if played right. In fact, it is often one of the biggest sales days all year for brick-and-mortar locations across the U.S. EZ Texting’s, Jessica Terashima, shares how to make your Black Friday sale a FOMO event! Check out her ideas and 13 other Black Friday tactics for brick and mortar brands.
Friday, July 27, 2018
Giving back to the community is a fundamental part of EZ Texting's company DNA. Luke Wilson, EZ Texting’s CRO, is getting in the spirit by mentoring local youth leaders in the Mission of Hope Haiti internship program. The interns enter the program to help improve lives in Haiti, and also to help develop themselves.
Tuesday, June 19, 2018
Consumers are constantly bombarded with social alerts from friends, family, work and brands. Because of these disruptions, many disable notifications for email and other social networks. If you want to market in real time, you need to send a text message. "Because text messages appear on people's mobile phones, they feel more personal than other kinds of marketing," said Luke Wilson, chief revenue officer of EZ Texting. "Texting allows businesses to do many of the things that traditional media does … without having to invest in extra hardware, labor, printing or media buys."