EZ Texting Press

The reality of running a nonprofit organization is that you’re limited on funds. EZ Texting CMO Matt Reid writes for Philanthropy Journal News about discovering the tactics and tools to allow your organization to balance affordability and effectiveness is imperative, and these digital marketing strategies will guide you in the right direction.        
Nonprofit marketers face challenges many other marketers do not need to overcome, and they most likely wear more than just the marketing hat for their organization. CMO Matt Reid writes about digital marketing strategies sure to make an impact while remaining within your budget to Nonprofit Technology News. 
5G, the latest in mobile technology, strives to make mobile communication better and faster than ever before. Co-founder and COO TJ Thinakaran has provided a think piece for Beta News about the technology we need to keep the world connected. 
EZ Texting, the #1 SMS marketing software for business, has been named a 2019 Best Place to Work by the Los Angeles Business Journal in the Medium Employer (50 - 249 U.S. Employees) category. This award honors the best employers in Los Angeles who create welcoming, enjoyable workplaces. EZ Texting placed 18th out of 35 medium-sized employers.

As part of a regular feature for Inside Sales, we'll be conducting interviews with industry sales leaders. Our latest installment is a Q&A with Navin Jagannath, VP of Revenue at EZ Texting. The Austin-based company offers an SMS-driven platform for marketing campaigns, real-time alerts, event promotion and customer service. 

SANTA MONICA, Calif.— Thursday, July 18, 2019 — EZ Texting, the #1 SMS marketing software for business, has been named one of the Top Rated 2019 Marketing Tools by TrustRadius. TrustRadius, the most trusted site for B2B software reviews, honors EZ Texting with the Top Rated Mobile Marketing badge in the Marketing Tools category awarded to companies with the highest consumer ratings in their categories.
Today, we awarded 2019 TrustRadius Top Rated badges to a number of outstanding marketing tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Reviewers on TrustRadius praise EZ Texting’s one-to-many text capabilities for announcements of deadlines and upcoming events, and the ability to text individual customers complex or event-specific information as needed (e.g. driving directions).

SANTA MONICA, Calif. — June 4, 2019 — EZ Texting, the #1 SMS marketing software for business, today announces the addition of digital media executive Allison Checchi expanding its board of directors. Checchi is a seasoned executive who boasts more than fifteen years of experience working in the entertainment and digital media industry.

Checchi currently serves as the chief operating officer at Atom Tickets, the social movie ticketing platform, a position she has held since being promoted from chief marketing officer in 2017. Prior to Atom Tickets, she served as chief marketing officer of YP, a leader in local digital marketing solutions for small businesses, as well as a principal in Bain & Company’s Technology, Media and Telecom practice. She holds a Bachelor of Science in engineering science and economics from Vanderbilt University and an MBA from Harvard Business School.

With text messages boasting a response rate over seven times higher than email (45% compared to 6%), it is no wonder that smart marketers have added bulk SMS to their marketing stack. Regardless of how long a business has been utilizing text marketing, one day or two years, many marketers tend to make the same mistakes time and time again. The best way to get results without undergoing a lengthy process of trial and error is to make sure your campaigns are aligned around a handful of key best practices. These tips are ensured to delight your contacts, improve your customer engagement, and, ultimately, see an increased ROI on your marketing efforts.

WASHINGTON – CTIA®, the wireless industry association, announced that TJ Thinakaran, Chief Operating Officer and Co-Founder of EZ Texting, joined CTIA’s Board of Directors, effective immediately. “TJ brings with him a unique perspective and an impressive career of wide-ranging industry experience, and we welcome him to CTIA’s Board of Directors,” said CTIA President and CEO Meredith Attwell Baker.