EZ Texting Press

With text messages boasting a response rate over seven times higher than email (45% compared to 6%), it is no wonder that smart marketers have added bulk SMS to their marketing stack. Regardless of how long a business has been utilizing text marketing, one day or two years, many marketers tend to make the same mistakes time and time again. The best way to get results without undergoing a lengthy process of trial and error is to make sure your campaigns are aligned around a handful of key best practices. These tips are ensured to delight your contacts, improve your customer engagement, and, ultimately, see an increased ROI on your marketing efforts.

WASHINGTON – CTIA®, the wireless industry association, announced that TJ Thinakaran, Chief Operating Officer and Co-Founder of EZ Texting, joined CTIA’s Board of Directors, effective immediately. “TJ brings with him a unique perspective and an impressive career of wide-ranging industry experience, and we welcome him to CTIA’s Board of Directors,” said CTIA President and CEO Meredith Attwell Baker.

Best Overall: EZ Texting

EZ Texting stands out among its peers for a variety of reasons, including fair pricing and a fantastic selection of tools. The company offers eight different pricing plans, which makes it a company that can provide affordable services to businesses of all sizes. The pricing flexibility and variability is one of EZ Texting's best perks. 

SANTA MONICA, Calif. — Tuesday, April 30, 2019 — EZ Texting, the leader in SMS marketing software for business, today announces the appointment of Norman Happ as chief executive officer. With more than two decades of experience in high-growth global software and SaaS companies, Happ is charged with spearheading growth initiatives, accelerating user adoption and adding new partnerships, enabling EZ Texting to extend its position as the number one mobile marketing platform for business. 

Marketing moves fast, and the fastest way to reach consumers today is through their smartphones. Text marketing allows your message to immediately appear on a consumer’s screen — not buried in their email inbox or on a search results page. In fact, texts have an open rate five times greater than email (98% compared to 20%), according to an Acxiom-supported research study, and SMS is more cost-effective than other forms of marketing such as paid social or direct mail.
One of the biggest reasons that small business needs to look at SMS marketing is the effectiveness. According to information supplied from EZ Texting, text messaging has a 98% percent open rate. The response rate is 45% compared to 6% for email. "Small business owners don’t have a lot of time or resources to put into marketing, so they need a way to reach their customers directly but also have a tool that helps them automate their marketing messaging," Matt Reid, Chief Marketing Officer of EZ Texting, writes in an email.
Text messages have a 98% open rate and a response rate over 7 times higher than email. Text marketing should be a no-brainer and even if you are new to text marketing or have previously underutilized it, there is still hope and some best practices can offer the help you need. Matt Reid, Chief Marketing Officer of EZ Texting, shares 9 text marketing best practices that will get results every time.

With over 50,000 customers and counting, EZ Texting is an industry leader in bulk SMS messaging, call tracking and more. Since being founded in 2006, EZ Texting has significantly expanded their global mobile marketing platform – so much so that 40% of all U.S. mobile users consistently receive communication from their messaging solutions! 

EZ Texting has been named to G2 Crowd's "Best Products for Marketers 2019" list, receiving the highest ranking for a text marketing solution. EZ Texting's inclusion is based on over 270,000 verified reviews by G2 Crowd users between January 1 and December 31, 2018. This is one of many "best of" rankings for the company in recent months.
SANTA MONICA, Calif., January 10, 2019: Today EZ Texting, the leader in mobile marketing for business, was named to Built in LA’s 2019 Best Places to Work list. This award recognizes businesses that offer a fantastic work culture and workplace environment that attracts and retains superior employees.