EZ Texting Press

Excellently placed advertising has the ability to move audiences within target settings, converting new clients. However, a negative reaction can occur when ads invade safe or private spaces or infringe upon the work-home balance. So, where is safe when considering ad placement? What considerations should brands take into account to ensure their message is well received instead of a breach of privacy or space?

Consumers are constantly bombarded with social alerts from friends, family, work and brands. Because of these disruptions, many disable notifications for email and other social networks. If you want to market in real time, you need to send a text message. "Because text messages appear on people's mobile phones, they feel more personal than other kinds of marketing," said Luke Wilson, chief revenue officer of EZ Texting. "Texting allows businesses to do many of the things that traditional media does … without having to invest in extra hardware, labor, printing or media buys."
Giving back to the community is a fundamental part of EZ Texting's company DNA. Luke Wilson, EZ Texting’s CRO, is getting in the spirit by mentoring local youth leaders in the Mission of Hope Haiti internship program. The interns enter the program to help improve lives in Haiti, and also to help develop themselves.
When you read "text marketing campaign" did you say, "is that a thing?" The answer is yes, it’s a thing! In fact, sending targeted offers and promotions can be a very effective way to reach customers and prospects with an interest in your products. Studies have shown that text open rates are nearly 100% and 90% of messages are read within three minutes. No other medium offers that kind of traction.
Black Friday is a day with massive sales potential if played right. In fact, it is often one of the biggest sales days all year for brick-and-mortar locations across the U.S. EZ Texting’s, Jessica Terashima, shares how to make your Black Friday sale a FOMO event! Check out her ideas and 13 other Black Friday tactics for brick and mortar brands.
SANTA MONICA, CA, Sept. 4th, 2017 – Callfire, the leader in text and calling solutions, is providing free text messages to Houston’s Jambox Fitness to help the company generate awareness for their “Houston We Gotta Problem” dance fitness fundraiser. One hundred percent of the proceeds will go to the Hurricane Relief Fund, which is organized by Houston Texans football player J.J. Watt.
SANTA MONICA, CA, Aug. 7, 2017 - Callfire was recognized today by the Los Angeles Business Journal (LABJ) as one of their “2017 Best Places to Work in Los Angeles”. The award captures employees’ perceptions of their own companies and is the culmination of an annual survey commissioned by LABJ and the Best Companies Group.
According to reports, 90% of startups fail. That’s a staggering figure. Unsurprisingly, it has a profoundly negative impact on the economy. As CFO, you’re intimately familiar with the financial realities your organization faces, and uniquely positioned within the C-suite to ensure your company – whether a startup or established corporation – succeeds.
Such interactions are generally limited to companies that recognize early on that policy and regulation play a big role in their sector or product or to technologists who have a passion for public policy. Examples of successful interaction between startups and policymakers include drone manufacturer Matternet, telecommunication services company Callfire and car-sharing company Getaround. In each of these cases, key personnel made it a priority to interact with policymakers.
If you run a startup, chances are you’ve encountered the new millennial worker. The generation can be divisive. Critics say that over-nurturing helicopter parents have created a coddled group of young people who expect a trophy just for participating. Even admirers often question their penchant for groupthink, and find its members’ need for constant feedback curious. I choose to like it.