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How To Create a LinkedIn Business Page

A LinkedIn Business page is another great channel to promote your products or services to qualified audiences. Learn these top tips on how to optimize your LinkedIn Business Page to get the most engagement from new and returning customers.

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December 19, 2022
EZ Texting
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Reading time about 6 min

As a social media platform, LinkedIn is often overlooked. It doesn’t have the user base of other sites like Facebook and Twitter. Still, it does offer unique advantages to businesses and professionals—and its 575 million users make LinkedIn the largest professional social network in the world.

LinkedIn is the #1 channel B2B marketers use to distribute content, and the site accounts for more than 50% of all social traffic to business websites and blogs. And when compared to Twitter and Facebook, LinkedIn has generated three times as many conversions.

So how can your organization take advantage of everything LinkedIn has to offer?

A LinkedIn Business Page can help you recruit and acquire top talent, boost your brand, and generate quality leads. It’s a fantastic place to connect with your customers, partners, and employees in one convenient location.

If you’re new to the platform, we can help you learn how to create a LinkedIn Business Page for your company and make the most of your page to help your business grow and thrive.

How To Create a Business Page on LinkedIn

 

Linkedin Logo

 

A LinkedIn Business Page is similar to a Facebook Business Page because it allows you to post and comment on your business. You can also post job listings, promote your products and services, and connect with other companies and individuals across the platform.

The steps to create your own LinkedIn company page are pretty simple. But before you start building your page, there are a few things you’ll need:

  • A personal LinkedIn profile that is more than seven days old and has an “Intermediate” or “All-Star” profile strength
  • A company website
  • A company email (no Gmail accounts)

Once you have these items in order, there are just five simple steps to creating your own LinkedIn Business Page for your company:

  1. Click the Work icon in the top right corner of the LinkedIn homepage.
  2. Choose the Create a Company Page option.
  3. Select the type of business. A Small Business has fewer than 200 employees. A Medium to Large Business has more than 200 employees.
  4. Enter information about your business, including the company name, contact information, and other profile details.
  5. Click Create Page.

And just like that, your business has a LinkedIn Business Page! But you’re far from finished. Once your page is up, you will need to finish and expand your profile, add more details, and plan future posts.

Tips for Optimizing Your LinkedIn Business Page

Once you have a LinkedIn for business, the work begins. It’s time to add more content and let other LinkedIn users know about your company, what you offer, and how you can help improve potential customers’ lives.

Tell Your Story

Your About page on your LinkedIn Business Profile is the first thing people will see when they click on your page. That’s why it’s important to tell the story of your company and your brand and communicate what you stand for and what you do. Provide social proof, such as testimonials from happy customers or features in publications, to reach potential customers and show them that you know your stuff and can help them too.

Encourage Employees to Follow

One of the best ways to grow your follower count is to start by having employees follow your page and add your company to their personal profiles. Having a list of employees on your LinkedIn Business Page is a type of social proof for any potential candidates for jobs at your company. It also helps to legitimize your business and can make it easier for reporters and other media to reach out to the right person in your organization.

Related: Learn how to maximize your LinkedIn account.

Stay on Top of Updates

Don’t create your page and let it sit ignored for months. Part of small business marketing is planning regular social posts, even if the content isn’t brand new. You can post blogs, lead magnets, and publications. Make sure your content isn’t overly salesy, and take time to share posts from other businesses and industry news that aren’t specifically related to your business. You should also consider when to post on social media to ensure that your posts get the most traction.

The Benefits of a LinkedIn Business Page

Image depicting finding talent.

With more than 260 million active monthly users, LinkedIn is more than a networking platform—it’s an opportunity to generate leads, build business relationships, and find the talent to help take your company to the next level.

Understand and Engage Your Audience

With a LinkedIn Business Page, you can use analytics to better understand what content interests your target audience. You can also drive your followers to specific actions with customized call-to-action buttons and even create lead-generation forms to help interested followers get in touch to learn more.

Get Involved in Industry Conversations

Like other social media platforms, LinkedIn fosters communication among its members. This means you can communicate with other businesses and individuals through posts and comments, sharing documents and lead magnets, and getting involved in groups.

Promote Your Offerings

You want potential customers to know about your products and services, and LinkedIn is another way to get your brand in front of your target audience. With a LinkedIn company page, you can promote your products and their benefits and share backlinks to your website.

Easily Find Top Talent

LinkedIn is unlike any other social media platform in that it allows you to find and connect easily with potential employees. By posting job opportunities and viewing LinkedIn profiles of candidates, you can more easily narrow your search to find the right person for the position. And these possible future employees can also check out your company through your LinkedIn Business Page and get a clearer idea of what it’s like to work there.

Make Your Business Easier to Find

SEO goes beyond your website—it includes your social profiles too. Creating a LinkedIn Business Page makes it easier for people to find your company online and can help improve your overall search rankings.

Final Thoughts

From lead generation to recruitment and even publicity, LinkedIn offers a variety of opportunities to help your business grow and increase your online presence. A LinkedIn Business Page, when optimized and maintained, can bring both more customers and potential employees to your door and help your organization reach its goals.

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