How to Get A QR Code For My Business
Are you looking to add QR codes to your marketing strategy? Follow along to find out how to make QR codes of your own.
While QR codes certainly gained traction as a contactless marketing solution during the height of the COVID-19 pandemic, it seems this marketing trend is here to stay. In fact, according to one forecast, the number of smartphone users scanning QR codes could jump from 99.5 million by 2025—up from 83.4 million in 2022.
If you’re a small business owner who hasn’t hopped on the QR code bandwagon, now’s the time to do so. After all, incorporating QR codes into your marketing strategies is an easy way to reach potential customers and increase customer engagement.
Now, your first question is probably, how do you make a QR code for your business? Allow us to help. Our guide below covers all the ins and outs of QR code creation.
How to Guide: Create A QR Code For My Business
Before we address how to get a QR code for your business, let’s review what a QR code is and why it’s all the rage in the brand marketing world.
QR stands for “quick response,” and it refers to a special scannable barcode that can be read and scanned by a digital device. Typically, a QR code is a square box with a unique pattern of black and white pixels, but there are ways to customize your code with different colors, shapes, and logos, too.
To access the QR code’s information, you use the camera function on your smartphone to “scan” the code that brings you to the provided data, which could be anything from a restaurant’s menu to a company’s website.
Benefits of QR Codes
A QR code's beauty is that one tiny square can hold so much information! You can use a QR code as a portal for all kinds of information, such as product descriptions, instructions, videos, previews, coupons, surveys, invitations, and contact information. These codes can lead to your company’s website, social media account, YouTube channel, iTunes listing, and even a location on a map. If you can dream it, there’s probably a good chance you can link it to your QR code.
QR codes are convenient when you’re short on marketing space. For example, you may want to include a how-to guide on your product label. Instead of cramming all the information in a limited space, why not include a QR code that links to your video tutorials? Or rather than describing every element of your product in a bus stop billboard ad, stick with a clean and sleek design and include a QR code to your website that explains everything.
Ease-of-use is another major benefit of using QR codes. After all, scanning the code is more convenient for your customers than having them type in every letter of your URL or navigate through all the noise to find your specific content. Similarly, it makes it easier for your customers to interact with your content. Everything is right at their fingertips when they scan your code.
Creating a QR code
Now you’re likely wondering, how do I get a QR code for my business? While getting a tiny box to store all your information may seem complicated, it's quite easy to create your own QR code.
The first step in making a QR code involves determining what kind of information you'd like to link to it. For example, you could connect it to your company’s blog, app in the app store, or even your online payment platform.
Next, you’ll need to navigate to a free online QR generator tool in your browser, such as QR Code Generator, Beaconstac, and QRCode Monkey. These online generators create QR codes for business and personal use and don’t require any technical knowledge.
Once you’ve arrived at the generator tool, select the URL icon and enter the URL you’d like to sync with your QR code. Again, this could be any website, from your professional portfolio to your ebook download page.
After entering the desired URL, click the “generate QR code” button to produce your unique code. Once it spits out your QR code, you can make edits, like adding a frame that says "scan me," changing the shape and color, and even including your logo to help build brand awareness. In fact, custom QR codes get 18% more engagement than their black-and-white counterparts.
When you’re pleased with the design of your QR code, click the “download” button to receive your code in JPG format.
Now that you know how to create a QR code for a website or business, what do you do with it? While it may depend on your line of business and small business marketing goals, the options are nearly endless. You can add your QR code to your landing pages, business cards, flyers, billboards, ads, product labels and packaging, brochures, displays, and more.
How to Incorporate QR Codes into Your SMS Strategy
Essentially, QR codes create shortcuts, making it easier (and faster!) than ever to direct your customers to your content. Can you incorporate these codes into your SMS marketing campaigns? Yes!
Following the same steps above, you can use a QR code generator to create a QR code for SMS text messages. However, instead of clicking the URL option, simply click the “SMS” option and type in your 10-digit number along with your opt-in keyword (or short code).
This will generate an SMS QR code that automatically opens in your customer’s text messaging app when they scan the code. Then, a pre-set text message on their mobile phone will appear with your phone number and the opt-in keyword you provided. From here, the customer needs to send that text message from their phone to initiate SMS marketing messages from your small business.
You can place this QR code on all your marketing material, from your blog to billboards. Customers can instantly opt-in to your text messaging program with one quick scan and begin interacting with your brand.
Contact EZ Texting Today
When marketing your small business, you want to put your best foot forward, and that’s where EZ Texting can help.
With our easy-to-use platform, it’s simple and affordable to implement an SMS marketing strategy that can help boost your customer engagement. Start a free trial today to learn more!