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New 2015 B2B Mobile Marketing Report Released

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New 2015 B2B Mobile Marketing Report Released

A new 2015 B2B Mobile Marketing report has highlighted the extent to which mobile is being used by businesses for marketing. Globally, mobile phone users have surpassed desktop users, so mobile marketing has become firmly established as the best way for businesses to reach large numbers of people. The trend toward small-screen marketing becomes obvious as more research is conducted into the true depth of mobile entrenchment in modern commercial life.

A new Regalix 2015 B2B Mobile Marketing report shows 67% of B2B marketers see spreading brand awareness via mobile as their top priority. Other high priorities for mobile marketing objectives include increasing customer engagement (62%) and boosting revenue (48%). Overall, 2015 B2B Mobile Marketing report shows that more than half (51%) of businesses are investing in mobile marketing tactics of some description.

That small and medium-sized businesses are turning to the affordability and convenience of mobile is hardly surprising. According to the latest research, 82% of B2B marketers report increased customer satisfaction as the principal benefit of mobile marketing. Customer engagement and improved customer service were also rated highly on the participants' list of benefits.  

What is so striking about this across-the-board satisfaction with mobile as a marketing channel is how rapidly it arose. More than half of those surveyed say they have used mobile marketing for one to two years. In this short period of time, mobile’s status within the business community has reflected its huge influence on the wider world. Marketers have seen which way the wind is blowing and responded in kind. If you're still unsure about the efficiency of a good mobile marketing strategy, it's time to cast that doubt aside...

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